Sales & Marketing news

• M&S, Tesco & More Than: 5 things that mattered this week and why

  05-05-2017 15:54
  
  M&S launches ‘radical’ new campaign aligning food and clothing
  Marks & Spencer has been struggling for quite a while now, with shareholders looking nervous whenever the retailer’s quarterly numbers are approaching. Its biggest problem has been its struggling general merchandise business; while food has prospered, M&S has struggled to convince Brits it’s still a forward-thinking fashion retailer.
  However, with the start of the year bringing a much-needed sales
  
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• Pete Markey leaves Aviva for TSB marketing director role

  05-05-2017 11:24
  
  TSB has appointed Pete Markey as its new marketing director, taking over from Andrew Gillespie, who previously held the role on an interim basis.
  Based in London, he will be responsible for developing and driving forward TSB’s marketing and brand strategy. Markey will lead a team of more than 40 people in London and Bristol and report to CMO Nigel Gilbert.
  Markey joins TSB from Aviva UK where he was brand communications and marketing director responsible for managing Aviva’s multi-mi
  
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• Warm weather leads to safe choices

  05-05-2017 02:00
  
  SINGAPORE: Consumers have different purchase journeys depending on the temperature, according to research; and not just when it comes to purchasing cold drinks.Writing for WARC, Shilpa Madan, an Associate at the Institute on Asian Consumer Insight...
  
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• US newspapers in flux

  05-05-2017 02:00
  
  NEW YORK: Two Pulitzer prize-winning newspapers find themselves on different ends of an industry in transition, as declining print advertising revenues threaten bottom lines.In the first of the financial year's quarterly earnings calls, both the...
  
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• Unilever partners with rival in Myanmar

  05-05-2017 02:00
  
  YANGON: Unilever has cut a joint venture deal with consumer goods rival Europe and Asia Commercial Co in Myanmar, combining home and personal care businesses in a bet to increase sales in the newly open emerging market.In a new partnership with...
  
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• Pepsi deploys regional language labelling in India

  05-05-2017 02:00
  
  NEW DELHI: Pepsi has started to label its cans and bottles in regional Indian languages in an attempt to attract local consumers – a first for any multinational.In a move widely seen as a response to increased competition from local rivals,...
  
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• KPI disconnect needs to be addressed

  05-05-2017 02:00
  
  LONDON: When it comes to setting business-driven KPIs, brands and agencies tend to prefer different measures, according to new research, which suggests the two sides need to align their digital metrics.A study commissioned by programmatic...
  
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• How DTC ads heal consumer malaise

  05-05-2017 02:00
  
  NEW YORK: Direct-to-consumer advertising for prescription drugs has favourable outcomes for brands and consumers alike, according to research published in the Journal of Advertising Research (JAR).
  
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• Facebook targets business metrics

  05-05-2017 02:00
  
  MENLO PARK, CA: As social media giant Facebook continues to get bigger,its focus is shifting from connecting friends and family to building communities and to improving the metrics on offer to advertisers.In a
  
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• Culture: the missing behavioural link

  05-05-2017 02:00
  
  LONDON: Behavioural economics is too focused on the individual and needs to look beyond the immediate discipline to understand the social influences that affect people as well, an industry figure has argued.Speaking at a WARC event, Behavioural...
  
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