Sales & Marketing news

• Diageo, Dove and Ryanair – 5 things that mattered this week and why

  12-05-2017 15:05
  
  Diageo Reserve’s new travel series will appear on AmazonDiageo’s move to advertise on Amazon a sign of things to come?
  There have been growing murmurings in the marketing world that Amazon is about to up its focus on advertising as it goes after Google and Facebook and bids to become a third player in the market. And Diageo’s decision to create content for Amazon throws into sharp relief why the ecommerce giant could be such a potent force in the digital ad space.
  Speaking abo
  
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• Sales & Marketing Coordinator At Untamed Borders, UK Or Amsterdam - Asia Cruise News

  12-05-2017 11:00
  Sales & Marketing Coordinator At Untamed Borders, UK Or Amsterdam
  Asia Cruise News
  Nordstrom Inc. said Thursday its overall profit jumped 37 percent at its department stores in the first quarter, but a key sales gauge fell short of Wall Street expectations. Sales at established stores across the Seattle-based chain declined 0.8 ...en meer »
  
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• Sales & Marketing Coordinator at Untamed Borders, UK or Amsterdam - UKC News (press release)

  12-05-2017 10:34
  UKC News (press release)
  Sales & Marketing Coordinator at Untamed Borders, UK or Amsterdam
  UKC News (press release)
  Premier Post: Sales & Marketing Coordinator at Untamed Borders, 21 kb Untamed Borders is a small company that leads the way in cutting-edge adventure travel. We were the first company to run ski trips to Afghanistan, the first company to arrange ...
  
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• Can Amazon put an end to Google and Facebook’s digital duopoly?

  12-05-2017 08:45
  
  Amazon dominates the ecommerce world despite having not made much of an impact in the ad market, but could this be about to change?
  At the moment, Facebook and Google have a clear duopoly of the digital advertising market. The pair’s combined market share is set to hit 49% in 2017, according to eMarketer, while Enders Analysis estimates they accounted for 89% of the growth last year.
  Central to this dominance has been the unstoppable rise of mobile. In North America, for example, Google co
  
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• A judge denied Uber's bid to avoid a trial with Waymo — and referred Uber's case for possible criminal investigation (GOOG, GOOGL)

  12-05-2017 04:34 via feedproxy.google.com
  
  A judge asked the US Attorney to examine whether Uber may have broken the law and stolen technology to build self-driving cars, a stunning twist in a legal dispute between two of the tech industry’s most powerful companies.
  The order by Judge William Alsup late on Thursday was one of two major legal setbacks that Uber suffered, with Alsup also ruling that Google self-driving car spinout Waymo could take its claims against Uber to trial, denying Uber's bid to move the case into private arbi
  
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• The banks that were in charge of Snap's IPO love it — even after the company's disastrous earnings report (SNAP)

  12-05-2017 04:19 via feedproxy.google.com
  
  The banks that led Snap's initial public offering are also among the company's biggest cheerleaders.
  The colead bookrunners Goldman Sachs and Morgan Stanley maintained their buy ratings on Snap and left their price targets unchanged, even after the company reported disappointing earnings that saw user growth slow to its lowest pace in years.
  Here are the key elements of Morgan Stanley's bull case, as laid out in a client note:
  Snap's daily average user (DAU) growth may have slowed year-over-year
  
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• The final version of the House GOP healthcare plan just got a brutal review in a new poll

  12-05-2017 02:25 via feedproxy.google.com
  
  The reviews are in the GOP healthcare bill that passed the House last week. And they're not pretty.
  A Thursday poll from Quinnipiac University showed that 21% of Americans surveyed approved of the final version of the American Health Care Act, which passed the House on a razor-thin vote. 
  That was slightly higher than the 17% approval rating the original AHCA garnered in a Quinnipiac survey. But it was the most brutal in a series of recent negative polling for the legislation
  
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• Some of the biggest names on Wall Street all love the same stock market

  12-05-2017 02:24 via feedproxy.google.com
  
  Since Donald Trump's victory in November, the US stock market has reached new highs. 
  But many Wall Streeters think American equities have reached their ceiling. 
  During the March meeting of the Federal Open Market Committee, for example, a number of Fed leaders expressed concern about the high-price tag of US equities. Meanwhile, Larry Fink, the head of BlackRock, said in April he thought the markets are "probably higher than they should be."
  The high cost of US stocks
  
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• Snapchat shrugs off Instagram threat

  12-05-2017 01:33
  
  LONDON: Despite high-profile copied features from Facebook's Instagram, Snap remains confident that it can resist the social network's competition as the company posts losses of $2.2 billion.Speaking to investors on an earnings call, CEO Evan...
  
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• Ryanair avoids 'the Google machine'

  12-05-2017 01:33
  
  LONDON: Ryanair, the low-cost airline, focuses its marketing efforts on SEO and content marketing in order to drive traffic to its website rather than higher cost activities that are open to fraud and which deliver questionable metrics, its CMO has...
  
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• Patient advocacy boosts AstraZeneca

  12-05-2017 01:33
  
  NEW YORK: AstraZeneca, the pharma company, successfully tapped into patient advocacy as part of a campaign it developed to kickstart a conversation around opioid-induced constipation (OIC).Alison Papandrea, a Marketing Leader at AstraZeneca,...
  
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• Nearly a third of Starbucks China purchases through WeChat

  12-05-2017 01:33
  
  SHANGHAI: Since Starbucks announced a partnership with Chinese web giant Tencent, the coffee-shop chain has grown 7% in the last quarter, driven by a 6% increase in transactions through WeChat pay.The figures were
  
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• India dominates WARC100 Asia rankings

  12-05-2017 01:33
  
  MUMBAI: India has dominated this year's WARC 100 rankings for the Asia region, obtaining top campaign in the region and top campaign globally, as well as dominating Asia's top 10 creative agency rankings.This year's number 1 ranked campaign...
  
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• How brands can beat 'commercial zapping'

  12-05-2017 01:33
  
  NEW YORK: Brands can help mitigate the impact of "commercial zapping" – where viewers skip ads during TV shows they've recorded – by using more considered approaches to scheduling and creativity, according to a paper published in the...
  
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• Coke's growth focus empowers marketers

  12-05-2017 01:33
  
  GLOBAL: With the appointment of Coca-Cola's first Chief Growth Officer, Francisco Crespo, in March, local marketers will have more autonomy over a growing portfolio, a marketing director says.However, this is part of a more responsive Coke...
  
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• Android OS is number one in China

  12-05-2017 01:33
  
  SHANGHAI: Despite Apple's record $800bn valuation, the iPhone giant continues to struggle in China, as new figures show Google's Android OS enjoying 87% market share in the first quarter of 2017, as more phone manufacturers compete.The research,...
  
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• 10 of the best things Evan Spiegel said on Snap's first ever earnings call (SNAP)

  12-05-2017 00:09 via feedproxy.google.com
  
  Snap Inc. had a lot of explaining to do after disappointing Q1 results sent its stock plunging 25% after its first-ever earnings report on Wednesday. 
  But the company's conference call with investors was also important because it was the public's first real chance to hear from Evan Spiegel, Snapchat's reclusive 26-year old cofounder and CEO. 
  Spiegel's reputation as a product visionary who has his finger on the pulse of the millennial generation has given him iconic stat
  
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