Sales & Marketing news

• Marketoonist on meetings

  10-05-2017 17:47
  
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on meetings appeared first on Marketing Week.
  
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• Joanna Doyle has been appointed Group Sales and Marketing Manager, UK & Ireland at PREM Group Franchise ... - Hospitality Net

  10-05-2017 16:39
  
  Hospitality Net
  Joanna Doyle has been appointed Group Sales and Marketing Manager, UK & Ireland at PREM Group Franchise ...
  Hospitality Net
  Joanna Doyle has been appointed Group Sales and Marketing Manager, UK & Ireland, at PREM Group, the Dublin-based international hotel and hospitality management company. A graduate in hotel management from DIT, Joanna has held various positions ...
  
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• GSK’s first digital and ecommerce boss on the ‘step-change’ in its marketing

  10-05-2017 16:13
  
  Louise Kristensen has only been in her role as GSK’s first digital and ecommerce director for consumer healthcare for a month, but she has her work cut out.
  The newly-created role will see her take responsibility for “shaping and leading” the digital agenda for Northern Europe, covering GSK’s seven digital pillars of search, mobile, content, social, ecommerce, innovation and analytics.
  And while she admits she’s still immersing herself into the company culture, she
  
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• Ruth Mortimer: Dove has bottled it with its body-shaped packaging

  10-05-2017 14:57
  
  I really love being a woman. Aside from the joy of periods and childbirth, you can look forward to a lifetime of brands patronising you.
  The latest female-friendly gimmick comes from Dove. The Unilever-owned brand has often been seen as a champion for women, with its ‘Real Beauty’ initiative pushing the use of more realistic models in advertising. But for this campaign, the brand has launched a range of body wash bottles resembling “one-of-a-kind” body shapes, aiming to m
  
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• The Marketing Academy reveals its 2017 scholars

  10-05-2017 12:09
  
  The Marketing Academy has revealed the 30 emerging marketing leaders that will take part in its Scholarship Programme this year.
  The scholars, who come from brands and agencies including Deliveroo, AMV BBDO, BT and VCCP, will take part in the 9-month scheme, that aims to prepare marketers for their journey to become senior industry leaders.Now in its eighth year, the programme puts nominees through a highly competitive selection process that includes pitches, face-to-face interviews and a select
  
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• Mark Ritson: Heineken should remember marketing is about profit, not purpose

  10-05-2017 12:00
  
  The ad of the month is clearly the new ‘Open Your World’ four-minute spot from Heineken. The campaign has created acres of coverage and tons of social media response. But is it any good? Before I answer that question, let me tell you about an experience I had a couple of years ago.
  I was invited to pitch to the global marketing team of a large, prestigious brand. They were looking for a major piece of international marketing training. I was up against two bigger firms but I fancied
  
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• UK advertisers split over ending YouTube boycott after brand safety scandal

  10-05-2017 08:54
  
  Marks & Spencer is one of the brands yet to return ad spend to YouTubeUK advertisers including Marks & Spencer, Tesco and Pepsi are still withholding ad spend from YouTube despite moves by its parent company Google to allay marketers’ concerns over brand safety.
  The majority of brands that have spoken to Marketing Week have said that while they are “encouraged” by Google’s attempts to make the way it serves ads on YouTube more transparent and to provide better gu
  
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• Marketers split over ending YouTube boycott after brand safety scandal

  10-05-2017 08:54
  
  Marks & Spencer is one of the brands yet to return ad spend to YouTubeUK advertisers including Marks & Spencer, Tesco and Pepsi are still withholding ad spend from YouTube despite moves by its parent company Google to allay marketers’ concerns over brand safety.
  The majority of brands who have spoken to by Marketing Week have said that while they are “encouraged” by moves from Google to make the way it serves ads on YouTube more transparent and to provide better guaran
  
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• Youthful optimism buoys ASEAN confidence

  10-05-2017 02:00
  
  SINGAPORE: Cambodia's millennials are themost optimistic demographic in the ASEAN nations, with their elders not far behind, according to the latest Mastercard Index of Consumer Confidence.The results of the
  
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• VR, AR need to 'win hearts and minds'

  10-05-2017 02:00
  
  LONDON: Virtual and augmented realities offer brands the opportunity to build profound emotional connections and become the portal to new worlds, a new WARC report claims, but only if the experience adds value to the consumer.In a WARC Best...
  
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• P&G leads Warc 100 rankings in US

  10-05-2017 02:00
  
  NEW YORK: Procter & Gamble was named as the top US advertiser in the WARC 100, an annual ranking of the best marketing campaigns and companies according to their business impact, while Starcom New York claimed the title of top agency.Now in...
  
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• Mobile shopping soars in Korea

  10-05-2017 02:00
  
  SEOUL: Online shopping is growing fast in Korea, with mobile now accounting for well over half of all sales value, new figures show.According to a report from Statistics Korea, Online Shopping Trends in March 2017,online shopping transactions in...
  
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• Marketers anticipate convergence with PR

  10-05-2017 02:00
  
  NEW YORK: A majority of marketers intend to increase spending on public relations both internally and externally over the next five years, as the discipline takes a more important role within the marketing mix, a new report shows.The study,...
  
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• eSports viewer growth outpaces ad dollars

  10-05-2017 02:00
  
  GLOBAL: In 2016, six billion hours of eSports were consumed - much of that in China - in a 19% year on year increase, but the slow pace of adspend suggests backers will have to play the long game, a new report shows.IHS Markit's eSports and the...
  
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• Barbie sees success by reaching dads

  10-05-2017 02:00
  
  TORONTO: Mattel, the toy manufacturer, has continued the successful reinvention of its Barbie brand via an initiative that championed dads who play with their daughters.Lisa McKnight, SVP/Global Brand General Manager for Barbie, discussed this...
  
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• adam&eve is top UK agency

  10-05-2017 02:00
  
  LONDON: adam&eveDDB is the top UK agency in a country analysis of the WARC 100 rankings, thanks in large part to its work for retailer John Lewis, which was the top UK advertiser.Now in its fourth year, the
  
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• Protein World’s ‘socially irresponsible’ ad escapes ban

  10-05-2017 01:01
  
  The Protein World ad in question.Protein World has escaped a ban by the Advertising Standards Authority (ASA) once again after the regulator decided an outdoor ad featuring Khloe Kardashian was not “socially irresponsible”.
  The poster and digital outdoor ad featured featured Kardashian in a swimsuit with text stating “Can You Keep Up with a Kardashian?”. Further text read: “Take the Protein World 30 Day Challenge”.
  It drew 14 complaints from consumers who bel
  
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