Sales & Marketing news

• EMR | Specialist Marketing Recruitment: Online Merchandising Manager

  20-12-2016 19:23
  
  £200 - £250 per day:EMR | Specialist Marketing Recruitment:
  A world leading producer of audio-books is looking for a Merchandising Manager to join their innovative merchandising team in London, initially on a 3 month contract.
  London / City of London, London
  
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• DNA Recruit: Senior Account Director - Global Agency - Paris / London

  20-12-2016 18:56
  
  £60000.00 - £75000.00 per annum + benefits:DNA Recruit:
  London or Paris? Are you based in Paris? Would you mind travelling regularly on business to Paris? Please read on about this fabulous opportunity for a Senior Account Director ……………..Our client has over 50 teams globally who develop highly compelling mark
  London
  
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• Adam Recruitment: Digital / Web Analyst

  20-12-2016 18:44
  
  £35000.00 - £40000 per annum + benefits:Adam Recruitment:
  Our client is looking for an experienced Digital / Web Analyst to work for a large commercial organisation in Manchester.
  Greater Manchester, Manchester / Cheshire / Cheshire, Wilmslow
  
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• Ball & Hoolahan: Interim Marketing Consultant

  20-12-2016 18:00
  
  £73,000 per annum :Ball & Hoolahan:
  Looking for a senior marketing consultant to help define the brand positioning & look / feel within education sector. Need to have experience in re...
  Based in Wales
  
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• How to make mobile a key driver of in-store sales

  20-12-2016 15:00
  
  Every year in recent memory has been hailed ‘the year of mobile’, but as smartphone use grows and ad spend rises it is becoming increasingly vital – yet challenging – to attribute sales to mobile and understand its place in the path to purchase.
  So is the advertising industry doing enough to show the value of smartphones and the role they play in consumers’ lives?
  Exclusive research shown to Marketing Week aims to highlight the power o
  
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• Coca-Cola acknowledges ‘small’ Coke Life following as sales hit new low

  20-12-2016 14:48
  
  Coca-Cola Life sales dropped by more than 50% in 2016, two years since Coca-Cola’s ‘One Brand’ strategy was launched in the UK, which seeks to encourage more people to try the brand’s different variants.
  Figures by Nielsen show UK Coca-Cola Life value sales for the full year ending 19 November 2016 were down 57.4% on the same period last year. In comparison, total UK Coca-Cola sales were down 4.8% on last year at £496.4m. Diet Coke saw sales fall by 3.1%.
  In t
  
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• Aldi wins Christmas ad battle as Boots and Tesco disappoint

  20-12-2016 08:45
  
  According to new data it is Aldi, not John Lewis, that has the most successful Christmas campaign this year.
  Despite Aldi being some distance away from John Lewis when it comes to mentions, with 19,816 compared to 241,190, it is the overall best performer, according to Waggener Edstrom [WE] Communication’s brand agility index.
  WE’s index is compiled by ranking brands out of five in areas including a campaign’s scalability, relevance, the speed in which it responds on soci
  
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• Sainsbury claims win in Christmas ad war

  20-12-2016 01:00
  LONDON: The buzz around Christmas advertising in the UK has become akin to that which accompanies the Super Bowl in the US, and this year Sainsbury's, the supermarket chain, claims to have won in terms of innovation.Mike Florence, Head of Planning...
  
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• Rebe: Account Director

  20-12-2016 01:00
  competitive :Rebe:
  We are seeking an Account Director at Vizeum, to be the lead contact on Burger King, Aunt Bessie's and AB Inbev responsible for delivering innovati...
  London (Central), London (Greater)
  
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• Pressures on Facebook mount

  20-12-2016 01:00
  MENLO PARK, CA: Facebook has admitted a fourth user measurement-related problem in as many months, at the same time as politicians in Europe step up the pressure on the social media giant to address the issue of fake news and to release details of...
  
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• Mobile is Saudi mass media

  20-12-2016 01:00
  RIYADH: More Saudis use the mobile internet every week than watch television, making mobile a true mass media, according to a new mobile path-to-purchase tracker.The first of a series of quarterly surveys of 500 Saudi Arabian smartphone users by...
  
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• Mobile ads disruptive and boring

  20-12-2016 01:00
  NEW YORK: Standard mobile advertising formats are not only frustrating, disruptive, and boring to consumers, but they don't score particularly highly on important brand metrics such as awareness, favorability and purchase intent, according to a new...
  
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• Millennials and Gen X not so different

  20-12-2016 01:00
  SYDNEY: Brands don't need to reinvent their marketing strategy for millennials so much as simply tweak it, according to Yahoo Australia, which reports that the media habits of the two groups are remarkably similar."We hear a lot of wild claims...
  
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• Malls tap India's selfie craze

  20-12-2016 01:00
  BENGALURU: Shopping malls across India are exploring how they can best tap into the nation's ongoing obsession with selfies, going so far as to ask architects to create specific selfie spots when designing new sites.Malls have noted an increase in...
  
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• Behavioral science can boost mobile ads

  20-12-2016 01:00
  MENLO PARK, CA: Marketers should consider behavioral science when seeking to maximise the impact of their mobile advertising, according to a leading executive from Ipsos.Peter Minnium, US President of Ipsos Connect, discussed this subject at the...
  
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• ADLIB: Project Manager

  20-12-2016 01:00
  
  £28000 - £32000 per annum:ADLIB:
  A leading creative CRM agency is on the lookout for a Project Manager to join their successful and dynamic Bristol based team.What you’ll be...Bristol
  
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