Sales & Marketing news

• Outdated marketing team structures are hampering brands’ chances of achieving a single customer view

  01-09-2016 18:29
  
  Achieving a single customer view is a goal for companies across every sector, as brands push towards delivering a seamless, personalised experience. The ability to harness the behavioural insights offered by customer data is becoming ever more essential for marketers to communicate with consumers to best effect.
  However, true data clarity is being hampered by fragmented organisational structures that split marketing teams by channel, rather than customer. According to a global survey of 1,100 m
  
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• ‘Curiosity, understanding and empathy the key traits of a successful marketer’

  01-09-2016 18:28
  
  The tools marketers have to reach people might be changing, but the core business of marketing is still the same and marketers that want to succeed need to “be curious, have understanding and show empathy”.
  That is the view of top marketers who were yesterday (31 August) receiving Fellowships from The Marketing Society.
  Speaking to Marketing Week at the event, Antony Thomson, the founder and chairman of new digital bank Atom Bank, explained: “Marketing the discipline keeps
  
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• Pokemon Go and the perils of following a fad – latest Marketoonist

  01-09-2016 18:00
  
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  
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• P&G appoints new marketing director for its Northern Europe business

  01-09-2016 16:47
  
  P&G has appointed a new marketing director for its Northern Europe business, two months after Roisin Donnelly left the business following a 31-year career.
  A spokesperson for P&G told Marketing Week: “Stefan Feitoza has been appointed P&G marketing director, Northern Europe, and commercial operations leader, hair care, Northern Europe. Stefan comes to the UK with a host of experience, having recently completed a role in Latin America as Baby Care brand Director.”
  Feitoza
  
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• Unilever CMO Keith Weed joins headliners at Festival of Marketing

  01-09-2016 15:56
  Unilever’s chief marketing and communications officer Keith Weed has joined the line-up for this year’s Festival of Marketing.
  Weed will be taking to the headliner stage on Wednesday, 5 October at 9.15am to discuss whether Unilever is the biggest digital start-up on the planet. During the talk, he will touch on how Unilever is harnessing new business models, its work with start-ups through Unilever Foundry and Unilever Ventures and why he thinks marketers must upskill in digital.
  Wee
  
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• How to write a compelling CV when you lack experience

  01-09-2016 12:38
  Not having all of the experience required for a role is a common concern for many job applicants. Whatever stage you're at in your career, it's fairly rare that your range of skills and accomplishments will exactly match those listed in the job specification: a little creativity and out-of-the-box thinking may well be needed./>
  It's important that you lead with this mindset from the outset of the application process, when putting together a CV or resume for a role. Here are some steps to gui
  
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• How to make the most of out-of-home advertising this Christmas

  01-09-2016 12:13
  
  Research from outdoor specialists Exterion Media reveals seven in 10 fashion shoppers believe the high street is a great place for Christmas shopping and 61% did their shopping on the high street last year.
  The findings from Exterion’s 11,000-strong urban consumer panel – work.shop.play. – also shows almost one in two urban consumers look for inspiration on Christmas gifts while out and about, thus making it a prime location for brands presence.
  “Footfall o
  
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• Salt: Partnerships & Affiliates Manager

  01-09-2016 02:00
  
  £28864 - £36080 per annum + benefits:Salt:
  The CompanyMy client, based in Paris, is one of the fastest growing online retailers globally who are fast becoming an international fashion source. This is an opportunity to join a company with a fantastic culture where you can make an impact immediately
  Île-de-France, Paris
  
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• Pitch Consultants: Freelance Account Director | Agency | Birmingham

  01-09-2016 02:00
  
  £200 - £250 per day:Pitch Consultants:
  We have an exciting and urgent need for a decisive and forward-thinking freelance Account Director to join with an amazing agency in Birmingham on a freelance basis ASAP. This agency has experienced a surge in activity and new acquisitions and as such the
  West Midlands, Birmingham
  
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• Jarlett de Grouchy: Brand Manager - Professional Hair

  01-09-2016 02:00
  
  £35000 - £40000 per annum:Jarlett de Grouchy:
  Are you a Brand Manager looking for your next great challenge in the beauty sector?
  London
  
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• Haymarket Media Group: Junior Picture Editor - FourFourTwo

  01-09-2016 02:00
  
  Dependent on Experience:Haymarket Media Group:
  FourFourTwo, the world's biggest most respected football media brand, is looking for a Junior Picture Editor to strengthen its squad.
  Twickenham, London (Greater)
  
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• Hasson Associates: Research Manager | Hampshire

  01-09-2016 02:00
  
  £35000 - £40000 per annum:Hasson Associates:
  We are looking for a talented and experienced Research Manager for an amazing agency based in Hampshire.
  Hampshire
  
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• Hasson Associates: Loyalty Consulting Manager

  01-09-2016 02:00
  
  £70000 - £75000 per annum:Hasson Associates:
  This global leader in loyalty marketing is looking for a loyalty consulting manager to join the team.Working in the loyalty solution team your role will be key to maintaining and growing this agency's proprietary business in the UK and Europe.
  London
  
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• Eden Marsh: Senior Account Director

  01-09-2016 02:00
  
  £60-65k + 15% Profit Share:Eden Marsh:
  Global comms agency is looking for a dynamic & assertive Senior Account Director who will ensure long-term goals of leadership and growth for agency.
  London (Central), London (Greater)
  
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• Creative Recruitment: Brand and Packaging Designer

  01-09-2016 02:00
  
  £20000 - £25000 per annum:Creative Recruitment:
  Brand and Packaging Designer
  London
  
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• Atwood Tate: Temp Advertising Sales Executive

  01-09-2016 02:00
  
  Available on request:Atwood Tate:
  Leading professional publisher looking for an advertising sales executive for their London office.
  Sutton
  
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• Transport brands offer worst CX

  01-09-2016 01:53
  
  LONDON: Customer service and experience are emerging as important factors to rival price in purchase decisions, but that does not appear to be troubling the UK's public transport and train operators, a new study suggests. In the third annual...
  
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• Too many touchpoints for marketers

  01-09-2016 01:53
  
  SINGAPORE: Few marketers in Asia-Pacific feel entirely comfortable with the many media options open to them, given the growing number of digital consumer touchpoints.According to
  
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• The importance of emotional connection

  01-09-2016 01:53
  
  CAMBRIDGE, MA: Many companies and brands focused on improving customer satisfaction might be better off turning their attention to making emotional connections, according to two industry figures. Writing on the Harvard Business Review site, Alan...
  
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• Narrative tops celebrity

  01-09-2016 01:53
  
  LONDON: The use of celebrity athletes in brand advertising is less important than the story being told, according to new research which calls into question the value of spending money on high-profile sponsorships.A
  
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• Grubhub taps emotions with emojis

  01-09-2016 01:53
  
  COLORADO SPRINGS: Grubhub, the online food delivery service, is using emojis, GIFs and stickers as part of its wider efforts to build emotional connections with consumers.Barbara Martin Coppola, Chief Marketing Officer at Grubhub, discussed this...
  
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• Gen Z and the rebirth of copywriting

  01-09-2016 01:53
  
  SAN FRANCISCO: Generation Z may prefer phones to TV for viewing video content, but their choice of what to watch is significantly swayed by headlines, according to new research.Ad tech firm Sharethrough surveyed 300 consumers between the ages of...
  
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• Cinema is multicultural focus

  01-09-2016 01:53
  
  SYDNEY: Advertisers looking to reach Australia's large Indian and Chinese communities are reported to be showing great interest in a new cinema-based multicultural marketing opportunity.The Val Morgan Cinema Network, which represents over 1600...
  
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• Brand name strategy a must in China

  01-09-2016 01:53
  
  SHANGHAI:A great Chinese brand name should never be 'the icing on the cake', but is instead key to an international brand's Chinese success, an industry figure has cautioned. A brand's local name is the first impression local consumers will...
  
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• Unilever puts brands front and centre in renewed sustainability push

  01-09-2016 01:01
  
  Unilever is launching a sustainability campaign aimed at showing consumers how its brands are “already building a brighter future” and can make a positive impact on the world.
  While its 2015 ‘Farewell to the Forest’ campaign looked to raise awareness of deforestation and climate change and focused on the overall business, the ‘Bright Future’ campaign aims to demonstrate how Unilever’s brands help make the world “a better place”.
  The activity,
  
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