Sales & Marketing news

• What is career management?

  31-08-2016 18:20
  The word 'career' is defined in the Oxford English Dictionary as “one's advancement through life, especially in a profession”. Your career is your journey through life, learning and work. Career management is about self-assessment, research and the structured planning, realisation and evaluation of that journey. Your career is nobody else's responsibility but yours. If you want to succeed you need to actively manage it./>
  Here are the core stages of career management:
  1. Self-Ass
  
  Read more

• How to turn marketing into a revenue generator

  31-08-2016 18:14
  
  At brands such as PepsiCo, Mondelēz International and MasterCard, perceptions of marketing are starting to shift from being a cost centre to a revenue generator. Traditionally, marketers have justified their spending on media, ads and promotions by pointing to an uplift in brand awareness, sentiment or sales at some point later down the line.
  While these metrics continue to hold true, marketers are under mounting pressure to show that they can also generate revenues quickly and directl
  
  Read more

• How PepsiCo is enabling its brands to fund their own marketing

  31-08-2016 18:12
  
  Is PepsiCo’s new content studio the Creators League generating revenue for the company yet?
  We have taken a certain amount of digital content production in-house, so the Creators League has already helped to reduce our spending on branded content creation. Ultimately, we hope to see our unbranded content create an additional revenue stream for PepsiCo that will cover the costs of creating our ad content.
  How can individual PepsiCo brands get involved in creating content via the Creators L
  
  Read more

• River Island on how its ‘Snapchat first’ can make the store experience ‘fun again’

  31-08-2016 16:30
  
  River Island has teamed up with Snapchat to launch bespoke branded filters that can only be accessed when entering one of its shops.
  Customers are invited to visit one of more than 280 River Island stores, with the best subsequent use of the filters – which are designed to convey cultural messages that change with the fashion seasons – on social media resulting in potential prizes such as a £1,000 shopping spree.
  There has been a wave of brands turning to Snapchat over recent m
  
  Read more

• Advertisement

• River Island on how its ‘Snapchat first’ campaign can make the store experience ‘fun again’

  31-08-2016 16:30
  
  River Island has teamed up with Snapchat to launch bespoke branded filters that can only be accessed when entering one of its shops.
  Customers are invited to visit one of more than 280 River Island stores, with the best subsequent use of the filters – which are designed to convey cultural messages that change with the fashion seasons – on social media resulting in potential prizes such as a £1,000 shopping spree.
  There has been a wave of brands turning to Snapchat over recent m
  
  Read more

• How Macmillan is preparing its brand for ‘harsh reality’ of growing cancer rates

  31-08-2016 16:17
  
  At first glance it might seem peculiar that Macmillan Cancer Support is planning a brand relaunch. Macmillan was the third biggest charity in the UK in terms of fundraising last year, according to figures by the Charity Commission, having raised more than £214.1m in 2015.
  It was also named the UK’s top charity brand in 2015, according to YouGov’s CharityIndex. The rankings show the organisation retains its position ahead of Cancer Research UK in second and Help for Heroes
  
  Read more

• How Macmillan is moving its brand beyond metaphors to show ‘harsh reality’ of cancer

  31-08-2016 16:17
  
  At first glance it might seem peculiar that Macmillan Cancer Support is planning a brand relaunch. Macmillan was the third biggest charity in the UK in terms of fundraising last year, according to figures by the Charity Commission, having raised more than £214.1m in 2015.
  It was also named the UK’s top charity brand in 2015, according to YouGov’s CharityIndex. The rankings show the organisation retains its position ahead of Cancer Research UK in second and Help for Heroes
  
  Read more

• How Macmillan How Macmillan is moving its brand beyond metaphors to show ‘harsh reality’ of cancer

  31-08-2016 16:17
  
  At first glance it might seem peculiar that Macmillan Cancer Support is planning a brand relaunch. Macmillan was the third biggest charity in the UK in terms of fundraising last year, according to figures by the Charity Commission, having raised more than £214.1m in 2015.
  It was also named the UK’s top charity brand in 2015, according to YouGov’s CharityIndex. The rankings show the organisation retains its position ahead of Cancer Research UK in second and Help for Heroes
  
  Read more

• Advertisement

• UENI: Head of B2C Product

  31-08-2016 14:42
  
  Competitive :UENI:
  UENI was founded by Harvard graduates with the passion, focus, and ingenuity to build something amazing.London (Central), London (Greater)
  
  Read more

• Amazon launches ‘Dash’ service in the UK with P&G and Nestlé

  31-08-2016 12:10
  
  Amazon is introducing its Dash Button service to the UK, partnering with Procter & Gamble and Nestlé to allow consumers to order and receive products within a day simply by pressing a button.
  Amazon Prime members can buy Dash Buttons, which cost £4.99 each, for a variety of household brands including Ariel, Fairy, Kleenex, Olay, Gillette, Rimmel and Nescafé.
  Setting up a Dash Button requires customers to connect it to their wi-fi connection and then use the Amazon app to
  
  Read more

• Amazon brings instant home shopping to the UK with Dash launch

  31-08-2016 12:10
  
  Amazon is introducing its Dash Button service to the UK, partnering with Procter & Gamble and Nestlé to allow consumers to order and receive products within a day simply by pressing a button.
  Amazon Prime members can buy Dash Buttons, which cost £4.99 each, for a variety of household brands including Ariel, Fairy, Kleenex, Olay, Gillette, Rimmel and Nescafé.
  Setting up a Dash Button requires customers to connect it to their Wi-Fi connection and then use the Amazon app to
  
  Read more

• Ultimate Asset: Sales Executive - Digital Advertising Technology company

  31-08-2016 02:00
  
  £20000 per annum + Commission:Ultimate Asset:
  Sales Executive - Digital Advertising Technology CompanyCompetitive salary + great commission! Have you got a hunger to make money? Do you have a passion for Digital Advertising? Would you like to be part of a multi-award winning Advertising Technology co
  London
  
  Read more

• Twist Recruitment: Client Partners

  31-08-2016 02:00
  
  £60000 - £75000 per annum:Twist Recruitment:
  Can you see yourself working for a top tier design agency? Are you an experienced Account Director seeking a step into a global independent packaging agency? Get in touch now!
  London
  
  Read more

• Stonor: Midweight Designer

  31-08-2016 02:00
  
  £28000.00 - £35000.00 per annum:Stonor:
  Midweight Designer - Integrated Design AgencyOxfordshire - £28k - £35k This seriously quirky design agency, who specialise in the branding and digi...
  Oxfordshire
  
  Read more

• Salt: Digital/Print Designer | London | Leading Agency | Contract |

  31-08-2016 02:00
  
  £200 - £250 per annum:Salt:
  Digital/Print Designer | London | Leading Agency | Contract | 3 days a week initially (remote working available), contact [email protected] on 02036755053 for full details
  London
  
  Read more

• Regan & Dean Recruitment Limited: Event Marketing Manager - Exhibitions

  31-08-2016 02:00
  
  £38000 - £40000 per annum + plus car allowance & great bens:Regan & Dean Recruitment Limited:
  Are you looking for your next senior Event Marketing Manager role and want to work for an event world leader?
  Richmond upon Thames, Surrey
  
  Read more

• PSD Group: Business Partner - Audience Insights

  31-08-2016 02:00
  
  50,000 plus bonus & benefits:PSD Group:
  ABOUT THE CLIENT A leading UK media organisation. Based in London. ABOUT THE ROLE Role & Responsibilities:Creation and ownership of the Audience ...
  London (Greater)
  
  Read more

• Market Recruitment Ltd: Head of Web Management

  31-08-2016 02:00
  
  £55 - 60,000 basic + 10% bonus:Market Recruitment Ltd:
  Keen to join a high growth business?  Being recognised by some of the world’s biggest brands such as Kellogg’s, Unilever, Microsoft and Shell as not...
  London
  
  Read more

• Major Players: Senior Account Manager - Data

  31-08-2016 02:00
  
  £33000 - £35000 per annum:Major Players:
  Major Players are working with a truly integrated agency based in central London and we are looking for a Data focussed Account Manager to join their direct team working on a large telco brand.
  London
  
  Read more

• Major Players: Retoucher

  31-08-2016 02:00
  
  £150 - £175 per annum:Major Players:
  The clientThis well known fashion house is looking to double the size of it's photographic studio this year so it is an exciting time to join.They look for individuality, confidence and attitude when they recruit - people who disrupt the norm, push bounda
  London
  
  Read more

• EMR | Specialist Marketing Recruitment: Interim Marketing Analytics Manager

  31-08-2016 02:00
  
  £400 - £450 per day:EMR | Specialist Marketing Recruitment:
  A leading Investment Management firm is searching for an Interim Marketing Analytics Manager.
  London
  
  Read more

• EMR | Specialist Marketing Recruitment: Assistant Proposition Manager (FTC)

  31-08-2016 02:00
  
  Negotiable:EMR | Specialist Marketing Recruitment:
  An exciting opportunity presents itself to join a multinational and industry leading retailer as their Assistant Proposition Manager
  City of London, London
  
  Read more

• Creative Recruitment: Freelance online (After Effects) and offline (Premiere) Editors

  31-08-2016 02:00
  
  £170 - £225 per day:Creative Recruitment:
  Experienced freelance online (After Effects) and offline (Premiere) Editors needed for ad hoc freelance bookings.
  London
  
  Read more

• Ball & Hoolahan: Senior Research & Insights Manager

  31-08-2016 02:00
  
  £33,000 per annum:Ball & Hoolahan:
  This is an excellent opportunity for an experienced research professional to join this social marketing agency that engages with families and child...
  London
  
  Read more

• WeChat: The future of mobile internet

  31-08-2016 01:04
  
  LONDON: WeChat, a Chinese mobile messaging service, "is the best example yet of how China is shaping the future of the mobile internet for consumers everywhere", according to The Economist."The app offers everything from free video calls and...
  
  Read more

• Visa taps power of startups

  31-08-2016 01:04
  
  COLORADO SPRINGS: Visa, the payments company, believes that working with startups can help solve many brand and business problems – as well as partly reducing the threat such disruptive players pose to established firms.Shiv Singh, Visa's...
  
  Read more

• Shaded native ads boost mobile CTR

  31-08-2016 01:04
  
  EUROPE/NORTH AMERICA: Most native ads incorporate two or three disclosure elements, and click-through rates can be much higher depending on which ones are chosen and what device is being used, research has shown.Ad tech company Polar analysed 137...
  
  Read more

• Markets favour older consumers

  31-08-2016 01:04
  
  MUNICH: Europeans over the age of 50 form a significant consumer demographic who are active, digitally engaged and less open to emotional advertising, according to a new study.The
  
  Read more

• Auditors 'fuel paranoia'

  31-08-2016 01:04
  
  SINGAPORE: The head of a large media buying agency has taken third party auditors to task, accusing them of a lack of knowledge and a short-sighted approach that has resulted in growing distrust between clients and agencies.Ashutosh Srivastava,...
  
  Read more

• Asian marketers face data challenge

  31-08-2016 01:04
  
  SINGAPORE: Across Asia, consumer preferences and behaviours regarding digital marketing channels vary widely depending on the particular stage of the purchase journey, according to a new study which also highlights concerns around data integrity....
  
  Read more

• Apple fights on multiple fronts

  31-08-2016 01:04
  
  CUPERTINO, CA: Apple's expected launch next week of a new iPhone and Apple Watch will help to deflect attention from its current problems around product failures, tax payments and falling smartphone sales.The tech giant – recently named by Brand...
  
  Read more

• Diageo hits back after ‘irresponsible’ Captain Morgan ad banned

  31-08-2016 01:01
  
  An ad by Captain Morgan has been banned by the Advertising Standards Authority (ASA) for implying that drinking alcohol could contribute to an individual’s popularity and “enhance personal qualities”.
  The TV ad, which aired in May, shows a party on an old-fashioned wooden sailing ship. A man with Captain Morgan’s face superimposed over his own was shown dancing with friends and using a rope to swing from one deck to another.
  Meanwhile, on-screen text stated “Captai
  
  Read more

• Brits ‘less afraid of Brexit’ as consumer confidence bounces back

  31-08-2016 01:01
  
  British consumers’ propensity to make major purchases rose nine points in August to +7, according to GfK’s latest consumer confidence index. Although this is 10 points lower than in August 2015, it represents a major improvement on July’s score of -2.
  The core consumer confidence index also increased by five points to hit -7 as positive growth was recorded across all the major measures.
  Joe Staton, head of market dynamics at GfK, says the figures are a “stark contrast&rdq
  
  Read more

Follow @sales_mrktinguk on Twitter!