Sales & Marketing news

• The ultimate workplace skills package

  27-07-2016 17:42
  Imagine how confident you would feel applying for a job or walking into an interview for which you believe you have all the necessary skills. Whilst it may be difficult to tick every box for every job with one set of skills - every job has different requirements – there is a package of eight skills that are not only relevant, but fundamental to the vast majority of roles, particularly in business. If you can develop all of these much sought after transferable skills, you've got a compelli
  
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• Brand Recruitment: Public Relations Officer

  27-07-2016 16:06
  
  £31000 per annum:Brand Recruitment:
  Public Relations Officer, Banbury -An exciting opportunity has become available for an instantly recognisable name in the charity sector.
  Banbury
  
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• How insurer Vitality is winning new customers and boosting sales by making people healthier

  27-07-2016 15:17
  
  Health and life insurance firm Vitality is on a mission to turn what is often considered a fairly dull sector on its head.
  “While traditional insurers focus a lot on illness, and doom and gloom stories, that’s not Vitality. We focus on wellness,” explains marketing and people director, Keith Kropman.
  Vitality was launched at the beginning of last year after Prudential Health Holdings’ made the decision to rebrand its PruHealth and PruProtect products a
  
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• Do marketers still want what Twitter is selling?

  27-07-2016 15:13
  
  Twitter’s revenue growth hit its lowest level since 2013 last quarter, raising questions over its ability to attract advertisers to the platform. Though revenue was up 20% year-on-year to $602m, that was the social media platform’s lowest revenue growth since 2013 when Twitter went public. In the same quarter in 2015, Twitter saw a 61% rise in revenue.
  The results came in below consensus estimates of $607m (£463m) with Twitter saying in a letter to shareholders it has seen &ldq
  
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• Red Sofa London: Print Production Manager

  27-07-2016 13:51
  
  £35000.00 - £38000.00 per annum:Red Sofa London:
  Our client has a big presence in 1000+ retail locations across Europe. You'll be running bespoke/large format projects simultaneously across Europe. Briefing, trafficking and checking artwork.
  London
  
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• ITV puts faith in ‘power of TV advertising’ to see off ‘short-term issues’ around Brexit

  27-07-2016 13:00
  
  ITV is looking to cut costs by £25m in 201, following the referendum vote to leave the EU, but CEO Adam Crozier insists “the market has not changed yet” and that it is prepared to deal with any Brexit shockwaves.
  The broadcaster’s figures show total external revenue was up 11% year on year to £1.5bn in the six months to 30 June, while ITV Studios total revenue increased 31% to £651m for the same period.
  However, net advertising revenue was flat at £838m,
  
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• ITV bullish on Brexit despite threat to TV ad revenues

  27-07-2016 13:00
  
  ITV is looking to cut costs by £25m in 2017, following the referendum vote to leave the EU, but CEO Adam Crozier insists “the market has not changed yet” and that it is prepared to deal with any Brexit shockwaves.
  The broadcaster’s figures show total external revenue was up 11% year on year to £1.5bn in the six months to 30 June, while ITV Studios total revenue increased 31% to £651m for the same period.
  However, net advertising revenue was flat at £838m
  
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• Red Sofa London: Midweight Interior/3D Designer

  27-07-2016 12:14
  
  £30000 - £35000 per annum:Red Sofa London:
  Brilliant opening for a Midweight Interior/3D Designer to work on some exciting retail and leisure luxury brands
  City of London
  
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• Benetton hunts for ‘respect and desirability’ with new marketing strategy

  27-07-2016 09:00
  
  Benetton is looking to establish a stronger brand identity and increase “respect” for the brand among consumers with a new marketing campaign and creative platform ‘Clothes for Humans’.
  The new strategy aims to celebrate “the beauty of everyday moments and everyday emotions” through the brand’s clothes. To do this, the fashion retailer has divided its products into three categories; ‘dress up’, for job opportunities where a certain elegance i
  
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• Here's what Jack Dorsey said about selling Twitter (TWTR)

  27-07-2016 03:13 via feedproxy.google.com
  
  Twitter's business is struggling, and its stock price has been pummeled, erasing billions of dollars in market value.
  With the current spree of tech acquisitions, highlighted by Verizon's $5 billion deal to buy Yahoo earlier this week, speculation continues to swirl that Twitter could be the next big takeover target.
  During the company's quarterly-results conference call on Tuesday, an analyst asked CEO Jack Dorsey why it makes sense for Twitter to continue to operate as an independent comp
  
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• It's time to take a serious look at Tim Cook's leadership of Apple (AAPL)

  27-07-2016 02:48 via feedproxy.google.com
  
  On August 24, 2011, Tim Cook took over from Steve Jobs as the permanent CEO of Apple. He's been in charge ever since.
  So how's he doing after five years?
  Apple's earnings report for the quarter that ended on June 30 beat Wall Street's expectations, sending the stock up about 7% after-hours. Apple is still the most valuable company in the world, and earns more profit in a quarter than most other tech companies do in a year.
  But at the same time, Apple's revenue has started shrinking.&nb
  
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• UN warns brands over sustainability

  27-07-2016 02:00
  
  LONDON/WASHINGTON DC: Brands that are seen to be ambivalent about global social issues risk provoking a negative reaction that could hit their sales, the head of marketing at the United Nations Foundation has warned.Aaron Sherinian, the UN...
  
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• Twitter explains itself to the world

  27-07-2016 02:00
  
  SAN FRANCISCO: Twitter, the messaging service used by more than 300m people around the world, is launching a major global marketing campaign to clarify what the brand stands for.The initiative will feature a series of video and digital ads aimed...
  
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• Salt: Digital Designer | Leading Global Brand | North of London

  27-07-2016 02:00
  
  £200 - £275 per annum:Salt:
  Digital Designer | Leading Global Brand | North of London | Contract | please contact [email protected] on 02036755053 for further information
  London
  
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• Mondelez explores new ad formats

  27-07-2016 02:00
  
  NEW YORK: Mondelez International, the snacks manufacturer, is partnering with Fox Networks Group to develop new advertising formats for video-on-demand and streaming services.As part of this tie-up, Mondelez will work with TrueX, an...
  
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• McDonald's nabs first Pokémon deal

  27-07-2016 02:00
  
  TOKYO: McDonald's, the quick service restaurant chain, has become the first brand to roll out a Pokémon GO partnership after the game launched last week in Nintendo's native Japan.Although smaller businesses have been using the app to drive foot...
  
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• Malaysia tops Ramadan app usage

  27-07-2016 02:00
  
  BEIJING/KUALA LUMPUR: Although Muslims make up a smaller proportion of Malaysia's population than in Indonesia, the rate of Islamic app penetration was higher in Malaysia during this year's Ramadan, a new study has revealed.Ramadan is the lunar...
  
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• FMCG Connect: Customer Brand Manager

  27-07-2016 02:00
  
  £40,000 - £50,000 plus benefits:FMCG Connect:
  The Company FMCG Connect are pleased to be working with a top tier FMCG branded organisation with their UK HQ based in West Yorkshire. The Opportun...
  Leeds, West Yorkshire
  
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• Fill Recruitment: Account Manager (Fill Recruitment EXCLUSIVE!) - Stunning Agency - Central London - to £30k

  27-07-2016 02:00
  
  Up to £30k, depending on experience:Fill Recruitment:
  Account Manager (Fill Recruitment EXCLUSIVE!) - Stunning Agency - Central London - to £30k Are you a confident and gregarious Account Manager looki...
  London (Central), London (Greater)
  
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• Direct Recruitment- Data & Insight: Data Planner (retail)

  27-07-2016 02:00
  
  £40K:Direct Recruitment- Data & Insight:
  Data Planner wanted to work on retail client! Opportunity for Data Planner to work at this very friendly, collaborative and hugely successful and a...
  London (Central), London (Greater)
  
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• Direct Recruitment- Data & Insight: Data Campaign Executive (Unica, Adobe, SQL or similar)

  27-07-2016 02:00
  
  £32-37K:Direct Recruitment- Data & Insight:
  Data Campaign Executive needed to join London marketing agency and work on one of their major accounts  Data Campaign Executive  - London - £30-£35...
  London (Central), London (Greater)
  
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• Direct Recruitment- Data & Insight: Data and eCRM Account Manager (retail and gaming)

  27-07-2016 02:00
  
  £36K to £40K:Direct Recruitment- Data & Insight:
  New and exciting data and eCRM account management opportunity at an award winning agency that is a true innovator in offering next-generation data ...
  London (Central), London (Greater)
  
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• Creative Recruitment: Designer/Account Manager

  27-07-2016 02:00
  
  £35000 - £38000 per annum:Creative Recruitment:
  Our client is a global leader in marketing and communications company. They currently have a position within their studio based onsite at their clients offices in Luton. They are looking for a Designer/Account Manager to perform a pivotal role between the
  Luton, Bedfordshire
  
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• Chase reaches Chinese Americans

  27-07-2016 02:00
  
  LOS ANGELES: Chase, the financial services provider, has effectively encouraged Chinese American consumers to use its digital tools through a campaign based around "mastery" and obtaining greater control of their money.Cheryl Lee, Group Account...
  
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• Brands can learn from 'challengers'

  27-07-2016 02:00
  
  LONDON: Challenger brands tend to be viewed as companies that disrupt perceived wisdom and subvert marketing assumptions, but any brand can learn from their successes regardless of size or category.That is the opinion of Nick Geoghegan, Strategy...
  
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• Here's how Twitter explained its struggles after a sad earnings report (TWTR)

  27-07-2016 01:21 via feedproxy.google.com
  
  Twitter's stock plunged more than 11% after hours on Tuesday afternoon after it delivered disappointing Q2 earnings.
  The biggest driver of the crash was the company's guidance for next quarter, which was significantly lower than predicted ($590 million to $610 million versus the $681.4 million analysts expected). 
  Twitter blamed the low guidance on the fact that there was "less overall advertiser demand than expected." Brands didn't want to give Twitter their money. 
  It also saw i
  
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• Tim Cook just reignited speculation about Apple's 'bigger' plans for TV (AAPL)

  27-07-2016 00:41 via feedproxy.google.com
  
  Investors and Apple fans have long been waiting for Apple to do something big with TVs. 
  Sure, Apple has sold the Apple TV box for years. But that box is really just a streaming box that attaches to your television, not much different from a Roku.
  The real hope is that Apple would completely re-invent the television, the way that it reinvented cell phones with the iPhone. But year after year, despite analyst forecasts, Apple has disappointed those waiting for the big TV play.
  Now Tim C
  
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• Apple crushed expectations across the board, and the stock is way up (AAPL)

  27-07-2016 00:10 via feedproxy.google.com
  
  Apple stock jumped as much as 6.5% after the company reported earnings per share higher than what Wall Street was expecting.
  Revenue was directly in line with Apple's own guidance, but it is still down 14.5% from the same period last year.
  Apple's most surprising beat was in iPads, in which it sold nearly 1 million more units than what analysts had predicted.
  But its gross margin missed after its low-cost $400 iPhone proved more popular than had been expected.
  CEO Tim Cook told CNBC th
  
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