Sales & Marketing news

• Instagram’s head of brand development on the future of marketing and what it takes to be a visionary

  28-07-2016 18:27
  
  We spoke to Amy Cole, head of brand development at EMEA, Instagram, and one of our Vision 100 on what it takes to be a visionary.
  Cole said that visionaries must be able to think about things differently, look at the challenges they are facing and they should be ready to challenge the status quo.
  She said that Instagram is a business where people are communicating through visual and is dramatically different to the text and email communucations that came before it. She expects this dramatic cha
  
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• Can Coca-Cola rely on a boost from marketing or must it accept sales decline?

  28-07-2016 18:17
  
  Coca-Cola has had a difficult couple of years. Consumers are increasingly moving away from sugary drinks, and the announcement of a UK tax on soft drinks, which will come into force in 2018, as well as the Government health committee’s damning childhood obesity report, have put renewed pressure on the soft drinks industry.
  Total UK cola value sales for the six months ending 2 July 2016 were £756.8m, down 4.3% on the same period last year, according to Nielsen.
  If you look specificall
  
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• Can Coca-Cola rely on a boost from marketing or must it accept its vulnerability?

  28-07-2016 18:17
  
  Coca-Cola has had a difficult couple of years. Consumers are increasingly moving away from sugary drinks, and the announcement of a UK tax on soft drinks, which will come into force in 2018, as well as the Government health committee’s damning childhood obesity report, have put renewed pressure on the soft drinks industry.
  Total UK cola value sales for the six months ending 2 July 2016 were £756.8m, down 4.3% on the same period last year, according to Nielsen.
  If you look specificall
  
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• Why Apple TV is finally turning marketers’ heads

  28-07-2016 18:13
  
  Despite the first Apple TV launching in 2006, it is only now that brands are seeing the opportunity and including the platform in their marketing strategies.
  Just Eat, the online food order and delivery service, is launching an “industry first” group-ordering experience on Apple TV. It works by syncing its Apple TV app with any mobile phone connected to the same Wi-Fi, to allow friends in the same room to make combined orders from a number of devices.
  Ben Carter, UK marketing d
  
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• How newspapers can convince advertisers to return to print

  28-07-2016 17:52
  
  Perhaps you could blame the dozens of devices consumers now carry in their pockets. Or maybe paper is just too outdated for the delicate hands of a millennial. One thing Is for certain: marketers are not getting as excited by newspapers as they used to.
  Last year, print ad spend fell 11% to £1.22bn for the UK’s national newspaper industry, according to the latest expenditure report by Ad Association/WARC. A sharp contrast to the 2.5% growth the nationals secured from digital ad reven
  
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• Influencer marketing – latest Marketoonist

  28-07-2016 16:03
  
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  
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• Brand Recruitment: Head of Marketing Planning

  28-07-2016 15:58
  
  £60000 per annum + excellent benefits :Brand Recruitment:
  Head of Marketing Planning, Rickmansworth -An industry leader based in Hertfordshire is recruiting for a Head of Marketing to join this highly
  Rickmansworth
  
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• Brand Recruitment: Head of Content

  28-07-2016 15:48
  
  bonus plus excellent benefits:Brand Recruitment:
  Head of Content, Rickmansworth -An industry leader based in Hertfordshire is recruiting for a Head of Content to join this highly respected
  Rickmansworth
  
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• Red Sofa London: Junior 3D/Interior Designer

  28-07-2016 15:39
  
  £20000 - £24000 per annum:Red Sofa London:
  Are you a Junior 3D/Interior Designer or a grad with a degree or HND in Interior design or Architecture? We have the perfect role for you!
  City of London
  
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• Suggested reading July 2016: a digest of new marketing literature

  28-07-2016 13:00
  
  1. Does Facebook usage lead to conspicuous consumption? The role of envy, narcissism and self-promotionJournal of Research in Interactive Marketing, Vol. 10, Issue 3, 2016
  Researchers demonstrate that increased Facebook usage is linked to stronger feelings of envy and narcissism among users. Through an online survey of 674 Facebook users of all ages, the study finds that these feelings lead to a need for self-promotion, which in turn results in conspicuous online consumption. This could include
  
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• Facebook’s next revenue opportunities: search, messaging and VR

  28-07-2016 12:09
  
  Facebook’s ad revenues soared in its most recent quarter as a focus on video and mobile paid off, but the social network is already positioning for the next wave of revenues in search, messaging and virtual reality.
  Facebook’s total revenue was up 59% year on year to $6.4bn (£4.8bn), with ad revenue rising by 63% to $6.2bn (£4.7bn). Of the ad total, mobile made up 84%, with revenues rising 81% year on year.
  Facebook credited the huge growth on a “double-digit increa
  
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• How to research your interviewer

  28-07-2016 12:03
  There's an old saying among poker enthusiasts that you play the man, not the cards. />
  There's something to be said for this approach when it comes to job interviews. While it's important to research the organisation you're applying to, knowing a little about the person (or persons) you'll be facing can prove extremely useful.Here are some tips to follow as you conduct your due diligence:
  1. Know what you're looking forThink about what you're trying to achieve. You're really looking for a mi
  
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• Diageo credits 5% uplift in marketing spend with UK sales growth - The Drum

  28-07-2016 11:51
  
  The Drum
  Diageo credits 5% uplift in marketing spend with UK sales growth
  The Drum
  Diageo's increased marketing spend in Europe has helped the maker of Guinness and Tanqueray Gin grow its sales by 4 per cent in the UK in the second quarter, boosted by an 11 per cent surge in sales of Baileys, according to the Q2 results. Diageo.
  Diageo credits marketing push for UK sales growthCampaignLivealle 68 nieuwsartikelen »
  
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• Clive Humby: The key to digital campaigns is to segment by social media behaviour

  28-07-2016 10:59
  
  We have all experienced the e-mail that is purportedly ‘personalised’, where the only hint of personalisation is the use of your first name in the opening line. Does it work?
  Data from email providers MailChimp suggest that it doesn’t: the average results for UK SME email marketing campaigns last year found that fewer than a quarter of marketing emails (23%) are opened and of those, only 3% result in a user visiting the brand’s site.
  Considering that most brands have a w
  
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• Diageo credits marketing push for UK sales growth - CampaignLive

  28-07-2016 10:35
  
  CampaignLive
  Diageo credits marketing push for UK sales growth
  CampaignLive
  Diageo, the drinks manufacturer which owns Guinness and Johnnie Walker, has credited its "good results" over the past 12 months to its marketing strategy. Share0 Tweet0 Share0 Share0. Baileys: 11% increase in net sales. Diageo's preliminary results ...
  Diageo credits 5% uplift in marketing spend with UK sales growthThe Drumalle 68 nieuwsartikelen »
  
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• BT Sport vs Sky: The battle of the football broadcasters

  28-07-2016 08:59
  
  As the new Premier league football season approaches, the battle for broadcasting bragging rights between BT Sport and Sky is intensifying.
  BT Sports showcases its range
  BT Sport’s new marketing campaign aims to highlight that it is the only broadcaster with rights to show all four of the major European football competitions including the Premier League, UEFA Champions League, UEFA Europe League and Emirates FA Cup.
  The campaign pieces together key moments from all four competitions t
  
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• air recruitment: PR Senior Account Executive and PR Account Manager

  28-07-2016 07:30
  
  £26-40k dependent on experience:air recruitment:
  How about joining this well-established PR agency on some huge campaigns for their biggest high-end retail client? Apply now...
  London (Central), London (Greater)
  
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• ZMedia Soloutions: Sponsorship Sales Manager

  28-07-2016 02:00
  
  Up to £40,000 +Commission Package:ZMedia Soloutions:
  This company provides a huge and diverse range of commercial opportunities for advertisers to engage with their target audiences - from traditional...
  London (Central), London (Greater)
  
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• Ultimate Asset: Business Development Manager - Digital, Tech, DR Solutions

  28-07-2016 02:00
  
  £50000 - £70000 per annum + commission and benefits:Ultimate Asset:
  Business Development Manager - Digital, Data, Tech, DR SolutionsLondon£50-70k plus impressive commission
  London
  
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• RTL Group: Global Sales Partnership Lead

  28-07-2016 02:00
  
  Competitive:RTL Group:
  This is a unique opportunity to be part of an exciting and dynamic team at the forefront of industry,
  London (Central), London (Greater)
  
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• Major Players: In-House Graphic Designer (Bid & Proposal Projects)

  28-07-2016 02:00
  
  £25000 - £32000 per annum:Major Players:
  I am looking for an In-House Graphic Designer for one of the largest employee engagement consultancies in the UK. You will require a minimum of 2 years' experience and a design related degree. This position is based in London.
  London
  
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• Guru Careers: Social Media Executive - Tech Marketing Agency

  28-07-2016 02:00
  
  £20000 - £27000 Per Annum DOE:Guru Careers:
  A Social Media Executive / Content Marketing Exec is needed to join an international B2B media and content marketing agency based in Spitalfields.
  Central London
  
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• Direct Recruitment- Account Handling: Senior Account Manager

  28-07-2016 02:00
  
  £35,000:Direct Recruitment- Account Handling:
  Want to make a difference? Great Senior Account Manager opportunity at top London agency working across all key channels…
  London (Central), London (Greater)
  
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• Aston Carter: Research & Insight Manager

  28-07-2016 02:00
  Banding will be £60,000 - £80,000 per annum:Aston Carter:
  Working with internal client teams to determine best possible project support and identify research needs.Designing and executing ad hoc qualit...
  London (Central), London (Greater)
  
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• Aston Carter: Intergrated Brand Marketing Manager

  28-07-2016 02:00
  £220 - £250 per day:Aston Carter:
  Significant marketing experience running fully integrated campaigns across all channels including ATL from planning through to production meeting...
  London (Central), London (Greater)
  
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• Mischief pays off for Paddy Power

  28-07-2016 01:52
  
  LONDON/DUBLIN: Paddy Power, the Irish bookmaker, is building its brand and achieving impressive levels of engagement with its predominately male customers by using comedy and mischievous stunts in its real-time content strategy.According to Philip...
  
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• Marketers must be more flexible

  28-07-2016 01:52
  
  NEW YORK: Many marketers still have "their heads in the sand" when it comes to understanding the contours of brand-building in the digital age, according to Mark Addicks, the former CMO of General Mills.Speaking at the Advertising Research...
  
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• Italy leads European TV viewing

  28-07-2016 01:52
  
  LONDON: Italian consumers watch more TV than any other country in the top five markets of Western Europe, but it is the British who are leading the way for online video viewing, a new report has shown.Based on viewing figures for 2015, research...
  
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• Good practice beats ad blockers

  28-07-2016 01:52
  
  NEW YORK: As marketers continue to grapple with the ongoing issue of ad blocking, they may be encouraged by a new survey that found two-thirds of US consumers would be willing to disable ad blocking software in the right circumstances.The...
  
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• Brands tap Asia's online influencers

  28-07-2016 01:52
  
  SINGAPORE: Working with online influencers offers a unique opportunity for brands in Asia's developing markets, new research has indicated.Ogilvy and Mather's Velocity 12 research has revealed that one of the defining characteristics of the...
  
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• Blog: Pokémon GO's lessons for gaming

  28-07-2016 01:52
  
  Other gamification apps must consider how they can inject the same level of excitement and social appeal into their gaming strategy as Pokémon GO, advises Timo Tuominen, a senior consultant at digital innovation consultancy Futurice.
  
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• Asian digital fails to delight

  28-07-2016 01:52
  
  SINGAPORE: Asian consumers are significantly less likely to remain loyal or share their personal data with brands that deliver a poor digital experience, according to a survey of 19,000 people in the region.What's more, the
  
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• Digital alters shopper marketing

  28-07-2016 01:52
  
  AMELIA ISLAND, FL: Digital and mobile is transforming shopper marketing to the extent that shopper marketers are struggling to reach consumers across the right touchpoints at the right time, a new report has found.It means that shopper marketing...
  
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