Sales & Marketing news

• Slack’s CMO on how to use the best of consumer marketing at B2B brands

  04-05-2016 18:10
  
  When Bill Macaitis took up the CMO role at Slack a year and a half ago, he faced a big problem – the start-up’s own staff did not have a coherent idea what the company actually does. “When I joined there were 50 people in the company. I asked everyone to explain what Slack is, and I got 50 different answers. I instantly realised we needed a messaging framework,” he says.
  It is easy to see why it might be difficult to define Slack. It aims to replace email but as a service
  
  Read more

• How to be specific about your achievements

  04-05-2016 17:20
  If you are applying for jobs but not being invited for interviews, it could be that your CV is too generic. Feedback from recruiters often focuses on the need to be as specific as possible when writing about your career achievements./>
  Firstly, it's important you have more achievements than responsibilities, wherever possible, in your CV. There is little point in listing the duties in your job description - an employer can imagine what the generic responsibilities were. Instead, focus on wha
  
  Read more

• Alain de Botton: Successful selling must embrace the product’s glorious imperfections

  04-05-2016 16:08
  
  However, the moral status of salesmanship isn’t fixed. Everything depends on the value of what is being sold and the manner in which it is being advanced. Good selling simply means the art of honestly uniting an audience with the elements it requires to flourish to its full potential.
  A central way in which salesmanship goes wrong is by a feeling that the only way to prove acceptable to a buyer is through exaggeration, through a perverse perfectionism projected onto&nbs
  
  Read more

• The future of customer loyalty is card free

  04-05-2016 16:02
  
  O2 rewards loyal customers with £1 lunches via its priority offersIn order to create true loyalty among customers, many brands are beginning to think beyond traditional card-based programmes. They are instead focusing on loyalty across all aspects of their business, enabling them to better understand consumers’ needs.
  Nina Bibby, marketing and consumer director at O2, argues that loyalty is about more than any single programme, as it should permeate every touchpoint for customers.
  Th
  
  Read more

• Advertisement

• Unilever says Snapchat has ‘come of age’ as it proves ROI

  04-05-2016 13:02
  
  Speaking at the FMCG Social Media Summit held by social media agency We Are Social last week, Weed discussed the success of Unilever’s Snapchat campaign for its Cornetto brand after “experimenting and failing”.
  In December last year, the brand partnered with Vine star Ben Phillips, allowing him to take control of the ice cream maker’s Snapchat for the day as part of its ‘Winterville’ campaign.
  “The good news is clearly your reach. For Cornetto, it was ca
  
  Read more

• Unilever says Snapchat has ‘come of age’ as it links activity with sales boost

  04-05-2016 13:02
  
  Speaking at the FMCG Social Media Summit held by social media agency We Are Social last week, Weed discussed the success of Unilever’s Snapchat campaign for its Cornetto brand after “experimenting and failing”.
  In December last year, the brand partnered with Vine star Ben Phillips, allowing him to take control of the ice cream maker’s Snapchat for the day as part of its ‘Winterville’ campaign.
  “The good news is clearly your reach. For Cornetto, it was ca
  
  Read more

• Mark Ritson: From branded house to house of brands, RBS’ strategy is both ambitious and radical

  04-05-2016 12:03
  
  When it comes to major marketing moves there is a clear and enduring hierarchy of pain. At the bottom of the hierarchy are the mundane, everyday tactical moves that cause barely a whimper of concern from even those strategically responsible: a change in distributor, a new spokesperson or the introduction of new segmentation. In the middle come more challenging marketing executions like changing ad agencies, implementing a CRM system or launching a new product.
  And then, at the very top, above a
  
  Read more

• Sainsbury’s boss denies focus on price cuts is denting quality perception

  04-05-2016 11:56
  
  For the year to 12 March, Sainsbury’s saw its sales fall 1.1% to £25.8bn as underlying profits slid 14% to £587m, slightly better than analysts predicted. Although admitting that consumers now have more money in their pocket, Sainsbury’s chief executive Mike Coupe said it was being spent primarily in sectors such as leisure and on cars, rather than in supermarkets.
  He claimed Sainsbury’s prices are now 4% lower than two years ago, adding that is a &ld
  
  Read more

• Advertisement

• Guru Careers: Paid Search Director / PPC Director - Marketing Agency

  04-05-2016 11:04
  
  Competitive + Benefits:Guru Careers:
  Paid Search Director / PPC Director is needed to join one of the world’s largest digital marketing agencies based in their Brighton office.
  Brighton
  
  Read more

• How Under Armour plans to become the world’s biggest sports brand

  04-05-2016 11:00
  
  It’s fair to say Jatia is a confident man. Within minutes of sitting down with Marketing Week, he boasts about President Obama rocking Under Armour sportswear and his confidence Under Armour can hit a $10bn (£6.8bn) valuation by 2020 (it is currently worth almost $4bn).
  But his confidence is more than merited. The sports brand has been disrupting the market for sports apparel with 23 consecutive quarters of growth. Most recently sales were up by 31% to $1.17bn (£800m) in its fo
  
  Read more

• Dot-Gap: Biddable Executive - client side!

  04-05-2016 09:00
  
  £28k:Dot-Gap:
  Fed up of agency life? Now is your chance to go CLIENT SIDE, based in CENTRAL LONDON TOO! A search AND social remit, these opportunities do not com...
  London (Central)
  
  Read more

• Fill Recruitment: Senior Account Director – Top 10 Agency

  04-05-2016 08:00
  
  c£55k:Fill Recruitment:
  Senior Account Director – Top 10 Agency – Central London – to £55k Superb, multi-award winning international agency seeks a Senior Account Director...
  London (Central), London (Greater)
  
  Read more

• 8 types of innovation – latest Marketoonist

  04-05-2016 08:00
  
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  
  Read more

• VR opens up B2B opportunities

  04-05-2016 02:00
  
  AUCKLAND: B2B marketers in categories where trust is vital are exploring the use of virtual reality as a way to tell their stories and provide reassurance to buyers.One such is New Zealand Trade and Enterprise, a government agency tasked with...
  
  Read more

• Older Aussies ignored by brands

  04-05-2016 02:00
  
  SYDNEY: Brands which overlook Australia's 50+ demographic do so at their peril, new data suggests.A MevCorp Research survey of more than 8,000 Australians over 50 years of age revealed that 88% of respondents feel
  
  Read more

• How Persil freed the kids

  04-05-2016 02:00
  
  GLOBAL: Ten days into its current Free The Kids campaign, Persil had generated more than 40m impressions on Twitter with its eye-catching revelation that many children now spend less time outdoors than US prison inmates. The stated aim of...
  
  Read more

• Dos Equis taps huge 'media moment'

  04-05-2016 02:00
  
  NEW YORK: Dos Equis, the beer brand, is seeking to maximise the payback delivered by a unique "media moment" in the run up to Cinco de Mayo, as the brand retires the current "Most Interesting Man in the World".Ryan Thompson, Brand Director/Dos...
  
  Read more

• Brands jump on Leicester bandwagon

  04-05-2016 02:00
  
  LONDON: Within hours of Leicester City being crowned as Premier League champions, brands were launching products to celebrate the team's 5,000-1 success and running tactical ads that took a swipe at rivals.Local snack brand Walkers was off...
  
  Read more

• Blog: APSOTW 2016 - the task

  04-05-2016 02:00
  
  Warc has teamed up with the Advertising Planning School On The Web (APSOTW) to promote a challenge for up-and-coming planners and marketers. This year's task involves a craft beer brand and the Olympic Games...
  
  Read more

• BEN backs product placement

  04-05-2016 02:00
  
  NEW YORK: Changing patterns of media consumption lie behind the decision of a one-time image licensing business to reposition itself as a facilitator of product placements in films, TV and video programming.Corbis, which sold off its picture...
  
  Read more

• Amazon drives online retail growth

  04-05-2016 02:00
  
  NEW YORK: Amazon alone accounted for over half of all online retail growth in the US last year, according to a new study from Forrester Research.The market research company estimated that the online retail giant took $23bn more in e-commerce sales...
  
  Read more

• Broadband providers hit by ASA crackdown

  04-05-2016 01:01
  
  From today (Wednesday 4 May), the Advertising Standards Authority (ASA) will be delivering a tougher approach to broadband price claims in ads. This will come into force 31 October 2016.
  The news comes after rising complaints about broadband ads. BT is the latest to fall foul of current standards with an ad for BT Infinity banned. It had claimed that, “BT Infinity fibre optic broadband offers more responsive gaming than Virgin Media”, but a complainant reported no difference between
  
  Read more

Follow @sales_mrktinguk on Twitter!