Sales & Marketing news

• Corporate Communications Recruitment: Senior Digital Director

  06-05-2016 23:58
  
  £70-£90k:Corporate Communications Recruitment:
  Our client is a fast growing Digital transformation agency, they are looking to hire a talented Senior Digital Director for its London office.
  London (Central), London (Greater)
  
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• Square had its worst day ever

  06-05-2016 23:00 via feedproxy.google.com
  
  Square is sinking like a stone.
  The payment-tech firm's stock dropped over 21% Friday, settling at $10.23 a share.
  The drop is the worst for the company since it went public on November 19, 2015, according to CNBC.
  Friday's slide comes the day after the company reported disappointing quarterly earnings. Square announced a net loss of $96.7 million for the quarter, and a loss of $0.14 a share against expectations of $0.09 loss.
  The Jack Dorsey-led company beat on revenue of $379.2 million ag
  
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• Apple just closed at its lowest price since 2014 (AAPL)

  06-05-2016 22:52 via feedproxy.google.com
  
  Apple's stock continued to slump on Friday. It closed at $92.72, down 0.56% on the day, marking the lowest closing price for the stock since June 2014.
  Apple stock has lost over 11% of its value since it reported disappointing earnings on April 26, wiping out billions of dollars in market value.
  Although the company remains the world's most valuable company, with a market cap of over $500 billion, investors have real fears that iPhone demand will be lower for the foreseeable future because of ov
  
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• Bill Ackman had another terrible day

  06-05-2016 22:39 via feedproxy.google.com
  
  Bill Ackman probably did not have a happy end to his work week.
  Two of his biggest trades — Herbalife and Valeant Pharmaceuticals — headed in the opposite directions of his positions on Friday.
  Herbalife, a long-time Ackman short, ended the day up exactly 9% at $63.57 a share while Valeant was down 13.4% at $29.86 a share.
  Herbalife
  Shares of Herbalife soared to their highest level in a year after the company hinted at a possible resolution to its case with the Federal Trad
  
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• Major Players: In-House Middleweight- Senior Artworker

  06-05-2016 20:23
  
  £30000 - £40000 per annum:Major Players:
  I have an exciting role for a high-growth, tech-start-up who are looking for an In-House Middleweight- Senior Artworker. You must have a minimum of 4 years commercial experience and a portfolio displaying lifestyle, campaign based projects.
  London
  
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• Major Players: In-House Email Designer

  06-05-2016 19:43
  
  £23000 - £28000 per annum:Major Players:
  Working on behalf of a lovely, UK retailer, I am looking for an In-House Email Designer to design and manage seasonal email campaigns.
  London
  
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• Just 8% of brands are ‘very satisfied’ with their agency partners

  06-05-2016 19:30
  
  Brands’ relationships with the agencies that deliver their creative work are no longer as simple as they used to be.
  As digital channels began to grow more important a decade or so ago, many brands expanded the number of agencies they worked with to generate ideas tailored to those channels. Now many companies are moving in the other direction, but not necessarily going back to the pre-digital model where a lead creative agency and media agency would have been a marketer’s two main
  
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• Importance of brand strategy, data and customer experience have grown at highest rate for marketers

  06-05-2016 19:30
  
  Innovations in technology and the rise of digital have changed the way marketers communicate with consumers and their growing number of agency partners on a day-to-day basis. They have also vastly widened the net in terms of skills needed and tactics used.
  The role of a marketer today is as much about strategy, data and business development as it is about advertising and communications, but while the remit of the job has expanded and the methods used may be different, h
  
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• Notonthehighstreet.com could soon be coming to a high street near you

  06-05-2016 17:26
  
  Today (6 May) the online gifting brand, which is celebrating its 10-year anniversary, unveiled an immersive three-day pop-up shop (pictured above) in Old Spitalfields Market.
  The ‘Open Door’ pop-up features popular independent brands and sellers from the website, with experiential games and workshops bringing their stories to life.
  And Belsham says the activity will not be a one off.
  He told Marketing Week: “A big part of our future is to tie together online and offline experie
  
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• Notonthehighstreet could soon be coming to a high street near you

  06-05-2016 17:26
  
  Today (6 May) the online gifting brand, which is celebrating its 10-year anniversary, unveiled an immersive three-day pop-up shop (pictured above) in Old Spitalfields Market.
  The ‘Open Door’ pop-up features popular independent brands and sellers from the website, with experiential games and workshops bringing their stories to life.
  And Belsham says the activity will not be a one off.
  He told Marketing Week: “A big part of our future is to tie together online and offline experie
  
  Read more

• Carter Murray: Marketing Manager

  06-05-2016 16:28
  
  £50000 per annum:Carter Murray:
  I have an exciting opportunity for a candidate to join a highly successful and fast growing retail business based in Essex.
  Essex
  
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• Ultimate Asset: Digital Strategist - Film & Entertainment Clients

  06-05-2016 16:26
  
  £50000 - £60000 per annum + Great Agency Benefits:Ultimate Asset:
  Do you want to work on one of the globe's biggest film & entertainment brands? Do you want to be heavily involved within global strategy? Get in touch
  West End
  
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• McDonald’s says it is ‘ahead of the curve’ as it launches first virtual reality campaign

  06-05-2016 16:19
  
  The campaign ‘Follow our Foodsteps’ forms part of Farm Forward, McDonald’s UK’s long-term programme to address the challenges facing the sector. According to the Food and Drink Federation, there is a need to attract 109,000 new recruits into the food industry by 2022 as the UK population is projected to rise by 4.4 million in the next decade.
  Besides attracting new talent into the sector, McDonald’s is also keen to change consumer perceptions of the brand. The
  
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• Mark Ritson on what makes stupendous and stupid marketing

  06-05-2016 13:02
  
  Millennials
  Marketers are obsessed with millennials. Ask almost any brand what demographic they are targeting and they will say it is those aged between 18 and 33. In Ritson’s analysis of articles appearing in the trade marketing press, the ratio of articles about millennials versus other demographics was 42:1.
  Yet is this really sensible? Ritson estimated that millennials account for less than 10% of the population and an even lower proportion of disposable income. And he questioned in re
  
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• Icelandair sees sales boost as it looks to tap into the “Airbnb affect”

  06-05-2016 12:05
  
  The service allows customers to stop over in Iceland for up to seven nights, giving them the opportunity to explore the country with members of the airline’s team or ‘local buddies”, meaning travellers with Icelandair can experience the “real” Iceland.
  The Stopover Buddy service aims to promote Icelandair’s routes from Europe to North America by allowing fliers to stop over in Iceland for up to seven nights, and pairing them with one of its employees to give t
  
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• Icelandair: Authenticity and locality key to achieving a memorable customer experience

  06-05-2016 12:05
  
  The service allows customers to stop over in Iceland for up to seven nights, giving them the opportunity to explore the country with members of the airline’s team or ‘local buddies”, meaning travellers with Icelandair can experience the “real” Iceland.
  The Stopover Buddy service aims to promote Icelandair’s routes from Europe to North America by allowing fliers to stop over in Iceland for up to seven nights, and pairing them with one of its employees to give t
  
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• How Icelandair’s ‘Stopover buddy’ experiential campaign boosted sales by 30%

  06-05-2016 12:05
  
  The service allows customers to stop over in Iceland for up to seven nights, giving them the opportunity to explore the country with members of the airline’s team or “local buddies”, meaning travellers with Icelandair can experience the “real” Iceland.
  The Stopover Buddy service aims to promote Icelandair’s routes from Europe to North America by allowing fliers to stop over in Iceland for up to seven nights, and pairing them with one of its employees to give t
  
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• Southwest Airlines finds its 'heart'

  06-05-2016 02:00
  
  NEW YORK: Southwest Airlines, the air carrier, is making sure that its "heart" – both as a logo and a far wider ethos – remains central to the brand as it expands internationally.Dr. Isaac Munoz, Senior Business Consultant/Customer Intelligence,...
  
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• Secrets of successful content marketing

  06-05-2016 02:00
  
  LONDON/GHENT: Successful content marketing lies in finding the right mix of volume and value, planned and reactive, bait and hook, according to an industry figure.Writing in the current issue of Admap, Professor Steven Van Belleghem, of the...
  
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• Salt: Head of Customer Service Strategy and Operations

  06-05-2016 02:00
  
  £90000 - £100000 per annum + Bonus and Benefits:Salt:
  My client is a multinational sports betting and gaming company. The company is one of the world's largest casinos with over 180 games on offer.
  London
  
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• Perfect Marketing People: Marketing Manager - sports & fashion, MANCHESTER

  06-05-2016 02:00
  
  To £40k:Perfect Marketing People:
  Our client is an established manufacturer & retailer of promotional clothing & accessories based in North Manchester. Now seeking a Marketing Manager.
  Manchester, Greater Manchester
  
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• National Trust: Strategic Brand Manager (Programme Lead)

  06-05-2016 02:00
  
  £34,673 - £44,917 per annum (depending on experience):National Trust:
  An iconic brand, an impactful in-house agency and an incredible story. The question is: how do we share our cause in the most compelling ways, to m...
  Heelis, Swindon
  
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• Magna Global bets on digital video

  06-05-2016 02:00
  
  NEW YORK: When investing in digital, media agencies have generally protected TV budgets at the expense of print, but falling linear TV ratings have led Magna Global to shift $250m from television to YouTube. "In the past, we weren't taking a bite...
  
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• JEFFERSON: Digital Planning Director

  06-05-2016 02:00
  
  £75-85k plus benefits:JEFFERSON:
  Our client is an global B2B marketing comms agency with an enviable list of high-profile clients that they continue to partner with year on year. W...
  South West London / Surrey borders
  
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• JEFFERSON: Designer - Lead digital role

  06-05-2016 02:00
  
  50,000:JEFFERSON:
  Digital Design lead  - Are you a technically strong digital Designer able to adopt both a critical creative eye and strong techincal understanding ...
  high Wycombe
  
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• India's ice cream market heats up

  06-05-2016 02:00
  
  NEW DELHI: India's ice-cream market is growing fast with brands mostly dividing into one of two camps – happiness or health – in their marketing strategies.The value of the category rose almost 17% last year according to researcher Euromonitor,...
  
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• Hong Kong retail slumps

  06-05-2016 02:00
  
  HONG KONG: Hong Kong retail has just experienced its worst quarterly performance in 17 years, new government figures have revealed.Retail sales were down 12.5% in the first quarter of 2016 compared to the same period a year earlier, although the...
  
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• Dowsettbell: Account Manager

  06-05-2016 02:00
  
  Up to £30,000 per annum + benefits:Dowsettbell:
  Are you a top performing SAE or AM looking for the next challenge? If you have integrated experience within the retail sector please read on......
  London (West), London (Greater)
  
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• Blue Skies Marketing Recruitment: PR & Content Manager Mortgages

  06-05-2016 02:00
  
  £30000 - £35000 per annum:Blue Skies Marketing Recruitment:
  Our Client a well established Mortgage Lender is looking for a PR & Content Manager to join their expanding Marketing Team.This role will own...
  Surrey
  
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• Arnott's digs in amid Shapes storm

  06-05-2016 02:00
  
  SYDNEY: Snack manufacturer Arnott's is digging in as customer outrage continues in response to a recipe change at Shapes, one of Australia's favourite snack brands. Arnott's executives are defending the changes, and a back-down seems unlikely...
  
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• Ads kill social media usage

  06-05-2016 02:00
  
  SAN FRANCISCO: More than half of digital natives in the US report cutting back on using social media sites, or avoiding them entirely, because of the volume of ads in their feed, according to a new survey.Lithium Technologies, a software business...
  
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• A tale of two papers

  06-05-2016 02:00
  
  LONDON: The New Day, the print-only newspaper launched nine weeks ago is to close from today, while The Independent, which around the same time announced it would become digital-only, has claimed a "positive customer response" to the shift away from...
  
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