Sales & Marketing news

• This one thing many financial advisors do to get more clients can completely backfire

  05-05-2016 20:26 via feedproxy.google.com
  
  FA Insights is a daily newsletter from Business Insider that delivers the top news and commentary for financial advisors.
  This one thing most financial advisors do to get more clients can completely backfire (Nerd's Eye View)
  In order to get more clients, most financial advisors try to cast a wider net by presenting a "we can do anything for any of you" sales pitch.
  However, Michael Kitces notes that sometimes, counter-intuitively, it pays to zero in on a smaller group of specific
  
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• JPMorgan, Tesla and Donald Trump

  05-05-2016 19:48 via feedproxy.google.com
  
  Finance Insider is Business Insider's summary of the top stories of the past 24 hours.
  To sign up, scroll to the bottom of this page and click "Get updates in your inbox," or click here.
  Back in 1998, the world of finance learned a very painful lesson: Models break and markets aren't efficient.
  And, as Business Insider's Myles Udland explains, with the rise of Donald Trump from sideshow to presumptive Republican nominee, politics has learned the same lesson.
  JPMorgan just made a big change
  
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• Fitbit is getting destroyed (FIT)

  05-05-2016 19:25 via feedproxy.google.com
  
  Fitbit shares fell as much as 17% on Thursday after the maker of smart wearables forecast second-quarter revenues lower than analysts expected.
  Earnings released Wednesday topped expectations, but guidance for the current quarter missed even the lowest forecast.
  The company reported adjusted earnings per share (EPS) of $0.10, beating the forecast for $0.02, according to Bloomberg. Revenues totaled $505.4 million, also topping the estimate for $443.3 million.
  But guidance for the second quarter w
  
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• Jarlett de Grouchy: eCommerce Key Account Manager

  05-05-2016 19:01
  
  £30000 - £45000 per annum + bonus + healthcare + pension:Jarlett de Grouchy:
  ECOMMERCE KEY ACCOUNT MANAGER FOR TOP FMCG BUSINESS - ONLINE AND GROCERY
  Surrey
  
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• No matter what – Tesla is going to raise more cash (TSLA)

  05-05-2016 18:41 via feedproxy.google.com
  
  Tesla reported better-than-expected first-quarter earnings on Wednesday — and then dropped a bombshell in a letter to shareholders.
  The company will accelerate its production plan, delivering 500,000 cars annually by 2018, not 2020 as it had long promised.
  CEO Elon Musk got on a call with analysts and prompted a collective dropping of jaws when he pledged to sleep at Tesla's California factory and put out a call for the best of the best in auto-manufacturing talent on the same day that two
  
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• Companies are playing it safe, and it’s killing the economy

  05-05-2016 18:37 via feedproxy.google.com
  
  Companies are taking less risks, and that's making the economy perilous for every one.
  According to Luke Hickmore, co-manager of Aberdeen Asset Management's Strategic Bond Fund, a monumental shift in investing behavior is beginning to weigh on the managements of companies, impacting the way they think about building their firms.
  In turn, a more cautious approach to investing is holding back the global economy from achieving higher growth.
  The shift in investing is something we've
  
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• Three ways the BT brand is evolving its strategy for growth

  05-05-2016 18:14
  BT’s revenues for the year were up 6% to £18.9bn while adjusted pre-tax profit rose 9% to £3.47bn. Speaking during an investor event today (5 May), BT CEO Gavin Patterson admitted that three years ago the company had been in decline but said a focus on its “strengths and competitive” helped the company to its best performance in seven years.
  Alongside the results, BT pledged to bring 4G and superfast broadband coverage to 95% of the UK and that 12 million properties
  
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• Some of the world's most influential investors got together and their outlook was incredibly grim

  05-05-2016 17:50 via feedproxy.google.com
  
  The biggest investors in the market got together on Wednesday, and judging from their investment ideas they're pretty bearish.
  About everything. 
  The dour outlooks all came at the Ira Sohn Investment Conference on Wednesday. The conference itself is a forum for big-time investors, mostly hedge fund managers, to pitch bold ideas.
  Thing is, this year nearly all of the ideas sounded grim for the world economy.
  The conference's two macro-level investors — Stanley Druckenmil
  
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• The UK is ‘four years’ behind the US on customer experience

  05-05-2016 17:30
  
  American brands are more advanced in customer segmentation and brand experience than UK counterparts, and are more aligned internally, meaning they continually outperform the UK in customer experience.
  The US beats UK companies by an average of 2% on customer experience scores, according to the latest US Customer Experience Excellence report by consultancy KPMG Nunwood, with the top five American brands scoring the best in the Western world. Although this figure is down from an average
  
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• This is the one stat that has every Wall Street banker depressed

  05-05-2016 17:28 via feedproxy.google.com
  
  Mergers and acquisitions, or M&A, deals have been falling apart lately — and it's starting to seriously hurt Wall Street.
  Wall Street banks have lost $1.2 billion in revenue this year because of withdrawn global M&A, according to Dealogic.
  That's up 33% from the same period last year — and at its highest level since 2007.
  Lost revenue from megadeals, or deals worth at least $10 billion, makes up 65% of the total withdrawn M&A revenue this year. In 2007, megadeals made up
  
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• Here's your complete preview of Friday's jobs report (SPY, SPX, USD, TLT, TLO, DXY, GLD, GLX, SLV)

  05-05-2016 17:28 via feedproxy.google.com
  
  The Bureau of Labor Statistics will release the April jobs report on Friday.
  Here's what Wall Street is expecting, via Bloomberg:
  Nonfarm payrolls:+200,000
  Unemployment rate: 4.9%
  Average hourly earnings month-on-month: +0.3%
  Average hourly earnings year-on-year: +2.4%
  Average weekly hours worked: 34.5
  The forecast for headline job gains is right where economists obsessed about just a few months ago. Anything below 200,000 was troubling.
  "As we approach full employment, the monthly job
  
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• Secret Marketer: Brands need to understand the real reason customers buy them and deliver on those needs

  05-05-2016 17:27
  
  Every now and then the Secret Marketer has a Damascene moment. A blinding flash of the obvious; something I’m sure everybody else has noticed, but not me. The most recent one was this: we make the basic mistake of believing that there is a world of people who are lying awake at night thinking about our brand – and awaiting, with bated breath, to engage with it.
  Guess what: they are not. Mostly, they are hoping that when we take their cash our brand will deliver what they want. Or in
  
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• BANK OF AMERICA: Long robots, short humans

  05-05-2016 16:06 via feedproxy.google.com
  
  We're screwed. 
  Or so says Michael Hartnett, chief investment strategist at Bank of America Merrill Lynch, who in a note out Wednesday lays out a future case for the US and global economy that, well, is depressing.
  If, that is, you're a wage-seeking worker and not a rent-seeking financier.
  Our post-crisis sociopolitical environment has really been defined by one big trend: increasing income inequality.
  But Hartnett argues that this income inequality has been exasperated by increasing automa
  
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• A hedge fund manager who called the oil crash is going long these 2 currencies

  05-05-2016 15:36 via feedproxy.google.com
  
  Zach Schreiber, the CEO of PointState Capital who made $1 billion betting against oil two years ago, is long two currencies.
  Speaking at the Sohn Investment Conference on Wednesday, Schreiber said he's long the Russian ruble and the Mexican peso against the dollar to fund the 1.25% cost of his Saudi riyal trade, as Business Insider's Bob Bryan reported.
  Schreiber noted that he's short the Saudi currency against the US dollar, arguing that the lower-for-longer oil-price enviro
  
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• More millennials can't afford to move out of home than at any other time in the past decade

  05-05-2016 15:01 via feedproxy.google.com
  
  More millennials can't afford to move out of home than at any other time in the past decade.
  A Zillow analysis published Thursday showed that the share of people ages 24 to 34 living with their parents had risen every year since 2005, from 13% then to 21.4% in 2014.
  Zillow's data is based on the latest available Census Bureau numbers and its own estimates of the median rent in major cities.
  A crisis of housing affordability is being worsened by tight inventories and strong demand.
  Rents, Zillow
  
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• The Turkish lira is all over the place after the prime minister resigns

  05-05-2016 14:15 via feedproxy.google.com
  
  Good morning!
  The Turkish lira recovered some of its losses after plunging by as much as 4.5% on Wednesday, its sharpest decline since 2008.
  The lira crashed on news Turkish Prime Minister Ahmet Davutoglu is expected to step down.
  The lira is now back up 2.0% at 2.9025 per dollar.
  "Davutoglu is regarded as heading up the orthodox wing of the AKP, so his exit would be negative for Turkey and its relations with the West," wrote Marc Chandler, global head of currency strategy for Brown Brother
  
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• Here's a super-quick guide to what traders are talking about right now (SPY, SPX, DJI, IXIC, TLT, TLO, USD, DXY)

  05-05-2016 13:39 via feedproxy.google.com
  
  Via Dave Lutz at JonesTrading, here's a brief guide to what traders are talking about right now:
  Good Morning, and Happy Cinco de Mayo! Trading is light globally, with holidays in Japan, Indonesia, South Korea, Switzerland, and the Nordic nations – but US futures are in Rally mode, gaining 50bp as commodities try to recover from this week’ weakness. Exchanges across Europe are all higher, led by a 30bp gain in the DAX, but weakness in the EU financials persists across the continent.
  
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• O2 set to end long-running ‘Be More Dog’ campaign

  05-05-2016 13:28
  
  The campaign, which first launched in 2013 and features a cat playfully asking consumers to ‘Be More Dog’, had become a mantra for the mobile network brand. It even trained more than 600 members of staff to implement the brand philosophy in their day-to-day work.
  However, Marketing Week understands that O2 is dropping the long-running campaign as it prepares to “imminently” launch a new brand positioning. In-store marketing of ‘Be More Dog’ has been
  
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• Alibaba tops sales forecasts, shares soar 5% (BABA)

  05-05-2016 13:16 via feedproxy.google.com
  
  Alibaba on Thursday reported quarterly sales that trumped forecasts but profits that fell short of analysts' expectations.
  The Chinese e-commerce giant's online platforms sold goods worth more than 3 trillion yuan in March for the first time, amid a struggling Chinese economy.
  Alibaba's performance in its fiscal fourth quarter was also boosted by a 175% year-on-year growth in its cloud computing and internet infrastructure business.
  Alibaba's revenues rose 39% to 24.2 billion yuan ($3.7 billion)
  
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• 10 things you need to know today (spy, spx, qqq, dia, fit, tsla, goog, gni, tpub)

  05-05-2016 13:05 via feedproxy.google.com
  
  Here is what you need to know.
  Oil is surging. West Texas Intermediate crude oil is higher by 2.3% at $44.80 a barrel after Wednesday's US production report. The report showed that US production decreased by 113,000 barrels a day last week to its lowest level in 18 months. US output has now fallen for 11 straight weeks.
  China services sector slowed. The April reading of the Caixin-Markit China services purchasing managers' report fell to 51.8 in April from 52.2 in March. Looking underneath the h
  
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• Morrisons boss talks up role of marketing in sales turnaround

  05-05-2016 13:00
  
  Morrisons saw like-for-like sales rise 0.7% in the three months to 1 May. During the quarter Morrisons also launched its Easter TV campaign – the first major above the line spend since the supermarket appointed Publicis London as its ad agency earlier in the year.
  The campaign was a springboard for Morrison’s new brand proposition ‘Morrisons Makes It’. And speaking to Marketing Week on a press call this morning (5 May), Potts said the marketing message 
  
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• Morrisons boss: ‘Our marketing is helping boost sales and brand loyalty’

  05-05-2016 13:00
  
  Morrisons saw like-for-like sales rise 0.7% in the three months to 1 May. During the quarter Morrisons also launched its Easter TV campaign – the first major above the line spend since the supermarket appointed Publicis London as its ad agency earlier in the year.
  The campaign was a springboard for Morrison’s new brand proposition ‘Morrisons Makes It’. And speaking to Marketing Week on a press call this morning (5 May), Potts said the marketing message 
  
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• Time to spring clean your digital footprint!

  05-05-2016 12:26
  From LinkedIn accounts, to Instagram pages, personal websites and blogs, there's now a plethora of platforms to pick from when it comes to building your personal brand./>
  With spring in full swing and the job market continuing to thaw, here are our top tips for freshening up your digital footprint:
  Spruce up your profile
  If your LinkedIn photo is circa 2009, it may be time to invest in a professional job. You could also try revamping the 'Summary' and 'Experience' sections – less text
  
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• What would Brexit mean for marketers?

  05-05-2016 12:04
  
  Britain’s marketers, just like the country at large, are under pressure to decide how they will vote in the referendum on the UK’s membership of the EU on 23 June. A survey of 278 British senior marketers, conducted by email provider Mailjet in March, found that 31% believe leaving the EU – a process commonly referred to as Brexit – would be good for their business. Meanwhile, 42% say Brexit would not be advantageous for their company, and 27% are unsure.
  The outcome of t
  
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• CITI: The Fed would attempt one last 'Hail Mary' before announcing negative rates

  05-05-2016 11:00 via feedproxy.google.com
  
  Bloomberg data suggests there's a 53.3% chance that the Federal Reserve's next rate hike will come at the December meeting. There isn't 100% confidence in a rate hike until May 2017.
  But economists who think the US economy is too weak to withstand even one hike this year ought to consider then that the Fed's next move could actually be a rate cut, according to Steven Englander, Citigroup's global head of G10 FX strategy.
  (Englander, it is worth noting, is actually more hawkish than the market, s
  
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• Retail debate hides fundamentals

  05-05-2016 06:19
  
  GLOBAL: The drivers of online and in-store shopping are not as sharply divided as one might expect, according to new global research which highlights a significant overlap in the reasons consumers have for choosing one over the other.GfK asked...
  
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• There's one big problem with China's plan to transform its economy

  05-05-2016 05:30 via feedproxy.google.com
  
  One of China's long-term economic plans is to get its workers out of rural areas and into cities.
  This is part of China's larger goal of transforming the country's economy into one based on services and consumer spending. Ultimately, the government wants to get about 70% of its population into cities.
  But it seems as if China may actually be on the edge of a reverse migration, as many migrants are returning back home.
  Back in January, the National Bureau of Statistics reported that the migrant p
  
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• VOD/OTT gain ground in Australia

  05-05-2016 02:00
  SYDNEY: Two thirds of online Australians over the age of 16 will be watching video on demand (VOD) by the end of 2016, while the paid over-the-top (OTT) market is poised to take off, according to two new studies The Australian Connected Consumer...
  
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• VOD, OTT gain ground in Australia

  05-05-2016 02:00
  
  SYDNEY: Two thirds of online Australians over the age of 16 will be watching video on demand (VOD) by the end of 2016, while the paid over-the-top (OTT) market is poised to take off, according to two new studies The Australian Connected Consumer...
  
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• Mondelez follows 'Miley Cyrus Rule'

  05-05-2016 02:00
  
  NEW YORK: Mondelez International, the snacks group, is using pop star Miley Cyrus as a source of inspiration as digital and societal change take a wrecking ball to traditional marketing models.Dana Anderson, SVP/CMO at Mondelez International – the...
  
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• Indian e-commerce seeks brand help

  05-05-2016 02:00
  
  KOLKATA: New rules governing online deals and a more measured approach to funding by investors are forcing India's previously high-spending e-commerce businesses to reassess their strategies.Since it is no longer possible to use venture capital...
  
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• Hulu steps up ad offer

  05-05-2016 02:00
  
  NEW YORK: Streaming service Hulu is teaming up with a number of partners to launch new interactive ad units and ad measurement tools.Announcing the developments at the Hulu Upfront Presentation in New York, Peter Naylor, SVP of Advertising Sales,...
  
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• E-cigarettes look to social, POS

  05-05-2016 02:00
  
  LONDON: Social media and point-of-sale will become increasingly important communications channels for e-cigarette brands when the EU Tobacco Products Directive comes into effect later this month.From 20 May, advertising and promotion of these...
  
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• Consumers are excited by VR

  05-05-2016 02:00
  
  LOS ANGELES: Deeper entertainment experiences and virtual travel are among the things US consumers are eagerly anticipating when virtual reality (VR) becomes mainstream, new research has shown. An online survey conducted among 1,000 adults for the...
  
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