Sales & Marketing news

• SGK: Digital Designer

  29-04-2016 18:16
  
  Competitive :SGK:
  Designs the layout of digital wireframes and story boards for basic to intermediate client digital deliverables.London (Central), London (Greater)
  
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• SGK: Print Designer

  29-04-2016 18:06
  
  Competitive :SGK:
  Refines or develops and implements visual elements or creative concepts for client deliverables across various routes to market.
  London (Central), London (Greater)
  
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• People who see an OOH campaign are 17% more likely to engage with the brand on their mobile

  29-04-2016 18:05
  
  New research claims to have found a clearly identifiable correlation between out-of-home (OOH) advertising and consumers’ online interactions with brands. The study by OOH industry body Outsmart suggests that the medium can drive short-term metrics such as sales, rather than just long-term factors like brand awareness.
  Working with research group Ipsos Mori, Outsmart recruited a sample of 470 people aged 16 to 44 for a study that ran throughout the course of November last year. Each p
  
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• Why agencies’ reluctance to talk about rebates is making marketers nervous

  29-04-2016 17:42
  
  ISBA, which represents 450 major brands including Tesco, Burberry and Coca-Cola, claims global media agencies such as WPP, Publicis and Havas have increasingly been generating profits through controversial business practices that are not visible to their clients.
  It says client-agency contracts are typically lacking essential detail around areas such as viewability, brand safety and click fraud, therefore allowing agencies to profit in these areas by setting up separate deals with media publishe
  
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• SGK: SENIOR ACCOUNT MANAGER

  29-04-2016 17:33
  
  Competitive :SGK:
  Leads consultative relationships with mid-level client and agency contacts; begins to be considered a trusted advisor to the client
  London (Central), London (Greater)
  
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• SGK: Design Director

  29-04-2016 17:33
  
  Competitive :SGK:
  Serves as a Design and inspirational leader for the creative team oversees multiple Design projects within the on-site studio.
  London (Central), London (Greater)
  
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• Marketers tackle the big issues at Marketing Week Live

  29-04-2016 17:33
  
  Helping consumers make a choice
  Disney’s head of audience strategy Richard Ellwood used his talk to implore brands to make sure they are relevant to people’s lives and not overwhelming them with choice. “Marketers have to put their brand in context. People are not walking around thinking about [new Disney film] Captain America: Civil War or about brands the whole time,” he said.
  Part of the problem, he said, is that consumers are now overwhelmed by choice and that to
  
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• SGK: Copywriter

  29-04-2016 17:29
  
  Competitive :SGK:
  Creates and implements the textual content (the “voice”) of client deliverables for the assigned clients.
  London (Central), London (Greater)
  
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• ‘To get c-suite buy-in on insight, give them a chance to be part of the story’

  29-04-2016 16:56
  Speaking at Marketing Week Live yesterday (28 April), JustGiving’s head of insight, Elizabeth Kessick, advised insight teams not to blind the boardroom with graphs, but to use data to tell a comprehensive story that makes them sit up and take notice.
  “It’s about storytelling and bringing all diverse data points together. You need to be able to say the quantitative data says this, the qualitative data says that, this is the deep dive and this is what we need to do next to a
  
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• Advertising Association issues call to arms to industry to promote its value to society

  29-04-2016 16:43
  
  He cited research by the Ad Association’s think tank Credos, which found that a third of people feel a need to apologise for working in marketing, advertising and communications. Furthermore, just 40% of marketing leaders believe that the public has a positive view of the industry. That drops to 20% across the industry as a whole.
  Speaking to Marketing Week, Lefroy explained that there are two aspects as to why this is the case. First is what he dubbed the “vertical dimension&rd
  
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• Visionary Marketer of the Year

  29-04-2016 16:21
  
  The ten finalists are inductees of the Vision 100, our exclusive club of visionary marketers and all have one thing in common – they demonstrate marketing excellence.
  The winner will be announced at The Marketing Week Awards at the Roundhouse in London on 12 May.
  All members of Marketing Week’s Vision 100 in partnership with Adobe, including our 2016 inductees, can be viewed here.Roisin Donnelly, Brand director for Northern Europe, Procter and GambleAs the lead marketer in some of th
  
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• Nominees for Visionary Marketer of the Year announced

  29-04-2016 16:21
  
  The ten finalists are inductees of the Vision 100, our exclusive club of visionary marketers and all have one thing in common – they demonstrate marketing excellence.
  The winner will be announced at The Marketing Week Awards at the Roundhouse in London on 12 May.
  All members of Marketing Week’s Vision 100 in partnership with Adobe, including our 2016 inductees, can be viewed here.Roisin Donnelly, Brand director for Northern Europe, Procter and GambleAs the lead marketer in some of th
  
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• Vision 100 2016 revealed

  29-04-2016 11:49
  Marketing Week is proud to announce the Vision 100 2016 in partnership with Adobe.
  
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• Advice on visionary leadership from this year’s Vision 100

  29-04-2016 11:11
  
  “I firmly believe in leadership at every level, encouraging people to think for themselves, treat every penny like it is their own and take real accountability for the decisions that they take and recommend.
  Driving this accountability and ownership is the biggest challenge we have as leaders.”
  Helen Warren-Piper marketing director, grocery, Premier Foods“By doing things differently and believing in something [the same people can] drive a very different performance.”
  Lys
  
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• The new era of leadership: the management styles that are unlocking unique ways of thinking

  29-04-2016 10:36
  
  In an era when startups are causing untold disruption to traditional businesses and developments in technology are sparking continual innovation, management that is built on a conventional chain of command is no longer the most appropriate option.
  In order to create an environment of inclusivity and collaboration that can adapt to changing consumer needs, leaders need to create an agile vision for the future in which employees feel they have a part to play. But what does it take to be a modern l
  
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• The new era of leadership

  29-04-2016 10:36
  
  In an era when startups are causing untold disruption to traditional businesses and developments in technology are sparking continual innovation, management that is built on a conventional chain of command is no longer the most appropriate option.
  In order to create an environment of inclusivity and collaboration that can adapt to changing consumer needs, leaders need to create an agile vision for the future in which employees feel they have a part to play. But what does it take to be a modern l
  
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• ‘Music is a difficult beast for brands’ admits Heineken as it launches global music-focused campaign

  29-04-2016 09:00
  
  The new global strategy #LiveYourMusic, which was created in partnership with Publicis Worldwide, will be supported with a TV campaign, special bottle designs, new packaging, local digital activation and experiential activity. It will be rolled out across all of its markets from summer onwards.
  The TV ad sees numerous people loudly sing Queen’s ‘Bohemian Rhapsody’, before reaching a climax when all the singers come together in a Heineken sponsored music stadium. The new bottle
  
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• ‘Music is a difficult beast’ admits Heineken as it launches global music-focused campaign

  29-04-2016 09:00
  
  The new global strategy #LiveYourMusic, which was created in partnership with Publicis Worldwide, will be supported with a TV campaign, special bottle designs, new packaging, local digital activation and experiential activity. It will be rolled out across all its markets from summer onwards.
  The TV ad sees numerous people loudly sing Queen’s ‘Bohemian Rhapsody’, before reaching a climax when all the singers come together in a Heineken sponsored music stadium. The new bottle de
  
  Read more

• UK will host first Pinterest ads

  29-04-2016 02:00
  
  LONDON: Pinterest, the picture-sharing social site, is launching its first ever advertising campaign, which will debut in the UK from May with ads run across TV, outdoor and mobile.The US firm, which has been pushing hard to expand beyond its home...
  
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• Three: Retention Trading Manager

  29-04-2016 02:00
  
  Competitive:Three:
  Retention Trading Manager £Competitive + up to 10% bonus + benefits Maidenhead We’re constantly looking to improve the way we retain our customers ...
  Maidenhead, Berkshire
  
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• Three: Base Marketing Manager – Retention

  29-04-2016 02:00
  
  Competitive:Three:
  Base Marketing Manager-Retention £Competitive + up to 10% bonus + benefits Maidenhead We’re constantly looking to improve our customer retention
  Maidenhead, Berkshire
  
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• Retail brands struggle in Singapore

  29-04-2016 02:00
  
  SINGAPORE:Retail vacancies have hit a five-year high in Singapore's prime shopping district as brands struggle with a storm of pressures in the city state.The increased popularity of e-commerce and sharp increases in rental costs have culminated...
  
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• 'Polite' video can beat ad blockers

  29-04-2016 02:00
  
  SINGAPORE/SYDNEY: A full 90% of APAC consumers would consider using ad blocking software because they think there are too many of them, while two-thirds (67%) find ads that track across the internet to be "creepy", a new survey has revealed. ...
  
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• Pepsi campaign uses 5-second ads

  29-04-2016 02:00
  
  NEW YORK: For its summer campaign to promote its new emoji-emblazoned bottles, PepsiCo is breaking from convention by limiting its video ads to just five seconds.The soda brand, which is grappling with increased competition from bottled water,...
  
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• Gatorade's storytelling formula

  29-04-2016 02:00
  
  AUSTIN, TX: Gatorade, the sports drink, relies on a four-point formula to tell engaging stories – with a focus on being creative, authentic, strategic and emotional.Kenny Mitchell, Senior Director/Consumer Engagement at Gatorade, discussed this...
  
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• Country of origin drives purchases

  29-04-2016 02:00
  
  NEW YORK: Nearly 75% of consumers consider a brand's country of origin to be equally or more important than nine other purchase drivers, according to a new global survey.For its
  
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• Blog: A stellar year for UK media owners

  29-04-2016 02:00
  
  The latest AA/Warc UK Expenditure Report has revealed UK adspend grew by 7.5% in 2015, leading Warc Research Analyst James McDonald to forecast that UK adspend in real terms will top its pre-financial crisis level for the first time next year.
  
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• Advertisers demand agency clarity

  29-04-2016 02:00
  
  LONDON: Many of the UK's top advertisers have been sent a standard contract by the Incorporated Society of British Advertisers (ISBA), which aims to protect the interests of brands when they negotiate with media agencies.The trade body, whose 450...
  
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• Brits curb major spending as Brexit concerns deepen

  29-04-2016 01:05
  
  After 15 continuous months of positive growth numbers, consumer confidence levels fell back into negative territory with a -3 score in April. All of the measures used to calculate the Index, including personal financial situation, general economic situation and major purchase index, also saw declines this month.
  The major purchase index, which analyses consumers’ propensity to make a major purchase such as a house, car or other big-ticket items, fell six points to a score of 5. This is one
  
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