Marketing news

• USAA to consolidate marketing and communications with Publicis Groupe

  11-10-2016 23:06
  
  USAA, a company that provides insurance, banking, investment and retirement products to American military members and their families, has chosen to consolidate its agencies under the Publicis Groupe umbrella.
  Saatchi & Saatchi, Razorfish, MSLGroup, Mediavest|Spark and Prodigious will be the leading agencies on the account. According to USAA, this streamlined approach “integrates services across three of Publicis Groupe’s four Solutions hubs: Publicis Communications, Publicis
  
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• 'If you build it they will come': Amazon takes on the corner store for commuters and convenience

  11-10-2016 20:56
  
  The $397b internet retailer Amazon is undertaking a brick and mortar venture that will feature a chain of stores and drive-through locations where customers can pick up groceries ordered online, according to a report today in the Guardian.
  The 'corner store' envisioned by Amazon will feature essentials like milk, meat, bread and orange juice that will offer commuters a pick up location for pre-ordered groceries.
  The Wall Street Journal on Tuesday reported that the designers of the new stores, wh
  
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• Bauer Media’s group digital MD Sam Jones departs

  11-10-2016 20:43
  
  Bauer Media’s group digital MD Sam Jones is set to depart the business at the end of October.
  Jones has been in role for two years, responsible for Bauer Media’s digital business. Prior to joining Bauer, Jones was group director of sports media company Perform Group, chief operating officer and co-founder of music branded content and distribution company LoveLive, and sat on the advisory board for Telegraph Media Group. He is still a board advisor at advertising sales house Mapp Medi
  
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• CP+B LA hires two new creative directors

  11-10-2016 20:05
  
  CP+B LA has reached across the country and the Atlantic to grab two new creative directors – Barnaby Blackburn and Gustavo Kopit.
  Blackburn and Kopit come to CP+B LA from Wieden + Kennedy London, where they spent that last two years working together as a senior creative team on Nike and Danish butter brand Lurpak.
  Their “Freestyle” campaign for Lurpak last year was awarded three Cannes Lions, three Clios and a D&AD Wood Pencil. Prior to that, the pair was at RKCR/Y&R Lo
  
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• Sacramento Kings fans have a technological marvel in Golden 1 Center

  11-10-2016 19:43
  
  After over 30 years of near consistent heartbreak, cellar-dwelling stats and threats of the team leaving the city – with a couple of flirting-with-greatness seasons – fans of the NBA’s Sacramento Kings finally have something they can all cheer for: a technological wonder called the Golden 1 Center.
  The new arena, a 700,000 square-foot arena and entertainment complex in downtown Sacramento, cost $557 million, and the city will pay $18.3 million each year to fund the project, whi
  
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• TfL awards Outdoor Plus £13m digital screen contract

  11-10-2016 18:48
  
  Transport for London (TfL) has selected Outdoor Plus as its ad partner as it undertakes a widespread installation of digital screens in London underpasses.
  A £13m investment will see Outdoor Plus introduce these new screens at six road underpass locations along main arterial routes including the A3 Kingston, the A40 in Ealing and the northern ring road at Wembley Way.
  TfL estimates that the six sites will generate an estimated half a million road users a day.
  Graeme Craig, TfL director of
  
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• Channel 4 launches elaborate multi-platform campaign for 'Humans' season two

  11-10-2016 18:23
  
  To get fans excited for the October season two premiere of the science fiction drama "Humans", Channel 4 launched an elaborate marketing campaign that issued a product safety recall for malfunctioning 'Synths', the series' life-like humanoids. The promotional campaign was run both offline and online and refers to a plot line of season one, in which several Synths revolt against their human owners.
  PRODUCT RECALL! Our Synthetic Humans are experiencing minor technical difficulties. For your own sa
  
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• Study accuses Coca-Cola and PepsiCo of lobbying against health legislation like big tobacco firms

  11-10-2016 18:22
  
  US soda giants have been accused of emulating the behavior of big tobacco lobbying tactics in the US in a study published by the American Journal of Preventive Medicine.
  Coca-Cola and PepsiCo have been called into question by the report, with it claiming they used their collective weight between 2011 to 2015 to lobby against 29 health bills that would have effectively reduced soda consumption – which is often linked to sugar consumption and obesity.
  The Boston university study claimed
  
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• Marvel's Luke Cage is the most popular digital series in the US

  11-10-2016 18:18
  
  Marvel's Luke Cage and has already been picked up for two more seasons as it takes over as the most popular digital series. Here are the full insights from Parrot Analytics. 
  For September 29th -October 5th, 2016 - Top 5 Digital Original Series in the US and Average Demand Expressions™:
  Marvel's Luke Cage, Netflix: 50,287,303
  Stranger Things, Netflix: 16,742,770
  Narcos, Netflix: 8,691,420
  Longmire, Netflix: 7,784,738
  Marvel's Jessica Jones, Netflix: 6,589
  
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• Dot-Gap: Partner Community and CRM Manager

  11-10-2016 18:10
  
  £55k:Dot-Gap:
  This client side job is all about specifically CRM. Amazing culture/people/product. If you know CRM, here's your big chance to shine. Apply now!
  London (Central)
  
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• Facebook Live ups its NBA broadcasts with Orlando Magic agreement

  11-10-2016 17:39
  
  As Twitter presses ahead with is NFL Thursday Night Football live streams, Facebook is similarly building its portfolio for broadcasting live sports through the NBA having announced that Orlando Magic's upcoming fixture against the San Antonio Spurs will be shown exclusively on Facebook Live.
  Orlando's preseason home game against San Antonio on Wednesday 12 October will mark the first time that the team have aired one of their games through a streaming only format as neither Fox Sports Florida o
  
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• Alain de Botton: Like sentimental artists, brands try too hard to pretend everything’s rosy

  11-10-2016 17:38
  
  At the root of some of the suspicion that business attracts is a trait that has long spoiled, and can be particularly well observed in, works of art. Luke Fildes was among the most respected English artists of the late Victorian period, illustrating books by Charles Dickens, painting the coronation of Edward VII and depicting moments in the lives of children and young lovers. He was – in addition – a profoundly sentimental artist.
  The determining mark of sentimentality is a resistanc
  
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• P&G boss wants to improve the ‘quality’ of its advertising

  11-10-2016 17:34
  
  P&G’s CEO David Taylor says it is planning to further increase its media investment after increasing it by $200m (£163m) in 2015, as it looks to increase cut-through and make its products “more relevant” in customer’s lives.
  Speaking at Procter & Gamble’s annual shareholder meeting today (11 October), Taylor said that even though organic sales are up 1%, the FMCG giant “still has to do better”.
  He said P&G is looking to invest more heav
  
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• Mobile display adspend overtakes desktop for first time

  11-10-2016 17:30 via campaignlive.co.uk
  
  The dominance of smartphone usage in the UK has resulted in mobile display adspend surpassing PC/desktop for the first time, according to latest IAB UK figures.
  
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• Movers and shakers: We Are Social, Cheil UK, BETC London, CHI & Partners and more

  11-10-2016 17:18 via campaignlive.co.uk
  
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• Speaker line-up announced for 383’s fifth annual Canvas conference on product development

  11-10-2016 17:04
  
  Digital experience studio 383 has announced the full speaker line-up for its fifth annual Canvas event, a day-long product conference telling inside stories from the people building the world's most interesting digital product and services. The event is already a sell-out with 350 attendees from across the UK expected on the day.
  Taking place on 20 October at The Library of Birmingham, Canvas gathers speakers from across the globe to deliver task-focused talks on the problems they
  
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• Six degrees of separation: the power of employees for brand perception

  11-10-2016 16:48
  
  Marcel Molenaar, country manager & head of marketing solutions for LinkedIn Benelux explains how our increasingly connected lives are changing the game for brands.
  22 years ago the ‘Six Degrees of Kevin Bacon’ parlour game was created based on the concept that any two people on Earth could be linked by six or fewer acquaintances. Since 1994, the internet, mobile devices and social media have transformed the way we connect, communicate and live our daily lives, bringing us all so
  
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• Driverless car tested among the UK public for the first time

  11-10-2016 16:47
  
  A driverless car has been tested amongst the public for the first time in the UK after an electric vehicle took to the streets of Milton Keynes.
  The two-seater car travelled on the pavements as it undertook a 1km loop around the town's railway station in what has been hailed as "a landmark step" towards bringing self-driving vehicles to UK roads.
  The software running the car was developed by Oxford University's Oxford Robotics Institute and integrated by Oxford University spinout company Oxbotic
  
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• Rapp continues its Asian expansion through partnership with 180China to bring fresh approach to CRM

  11-10-2016 16:40
  
  Brand engagement agency Rapp, part of the DAS Group of Companies (DAS), has strengthened its footprint in Asia by establishing an affiliate agreement with 180China, which will now be known as ‘Rapp | 180China’.
  Marco Scognamiglio, Rapp’s global chief executive officer, said of the move: “The Asian market is a crucial area of growth for global clients in our current and future client portfolio – and building our presence in this region requires great talent. Our rela
  
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• Marketers report increased adspend despite falling confidence amid Brexit

  11-10-2016 16:36 via campaignlive.co.uk
  
  Marketers have "held their nerve" in the face of an uncertain business climate following the UK's Brexit vote, according to the latest Bellwether Report by the IPA.
  
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• Samsung looks to head off long-term brand damage as it scraps Galaxy Note 7

  11-10-2016 16:17
  
  Samsung has ended production of the Galaxy Note 7 as it looks to head of long-term damage to its brand after reports that replacements sent out to customers due to safety issues also caught fire.
  A number of the devices were reported to have overheated, caught fire or exploded, with some airlines warning customers they would not be able to travel with the devices due to safety concerns. Samsung was forced to issue a global recall of the phones in September but replacement phones were also r
  
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• The unlikely resilience of Trump’s campaign offers marketers a spectacle in the power of the simplistic

  11-10-2016 16:09
  
  In the aftermath of the dispiriting midden that was the second presidential debate, I suspect that the readers of The Drum are not looking here for further analysis. Plenty of that elsewhere.
  Thankfully then, I’d like to look above the tumultuous freak show that is Trump’s campaign and see what we can learn from it from a marketing perspective.
  Because, against all rational thought and civilized discourse, he’s not only there, but still there. Why?
  From a communications standpo
  
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• Futuri Media reveals real-time voters response to issues during recent U.S. Presidential debate

  11-10-2016 15:59
  
  Futuri Media incorporated real time sentiment analysis of its digital audience engagement during the live presidential debate on Sunday night and reveals today that while voters were engaged in and approved of policy discussions, the most shared reactions to the debate on social media were the personal attacks the candidates leveled at each other throughout the night.
  The company used a live voting window embedded on TV and radio station apps and websites, with thousands of self-reported registe
  
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• BT's Ryan Reynolds ad banned for 'misleading' broadband claims

  11-10-2016 15:52 via campaignlive.co.uk
  
  BT's ad starring Ryan Reynolds for its internet service has been censured by the Advertising Standards Authority for misleading claims about service speed.
  
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• New comms signing is perfect timing for Wayne Rooney

  11-10-2016 15:30
  
  Football agent Paul Stretford’s new signing couldn’t have come at a better time for Wayne Rooney and arguably could have a bigger impact on his career than any other teammate. I'm not talking about a player – I’m talking about his new communications chief, Mark Whittle.
  The former FA media mogul has joined Stretford’s Triple S agency at a time when Rooney’s career is very much under the media spotlight. He now has a communications chief with the experience to
  
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• The sponsorship model is broken – here’s how to fix it

  11-10-2016 15:14
  
  Virgin Media is subsidising the train fare for every away fan travelling to Southampton’s St Mary’s Stadium.Traditional sponsorship models are repetitive, boring and could leave brands at a disadvantage. That is the view of former Coca-Cola GB marketing director Bobby Brittain, who argues that being a top sponsor for global events such as the Olympics is a model that “no longer functions”.
  Talking at an Oystercatchers event last month (13 September), he admitted 
  
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• BBC Creative hires AMV's Marwaha and Härnqvist

  11-10-2016 15:00 via campaignlive.co.uk
  
  BBC Creative has raided Abbott Mead Vickers BBDO for its first major hires since the arrival of Aidan McClure and Laurent Simon as executive creative directors.
  
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• CHI & Partners unveils 'no CV' recruitment initiative

  11-10-2016 14:47 via campaignlive.co.uk
  
  CHI & Partners has become the latest agency to shake up its recruitment process as the industry looks to attract a more diverse range of employees.
  
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• FCC proposals stun advertising trade organizations with broadening definition of 'sensitive data'

  11-10-2016 14:41
  
  The Federal Communications Commission (FCC) has unveiled a privacy plan that threatens to disrupt the current way consumers and advertisers reach each other, with increasing concern on behalf of the ANA, 4A's and other trade groups on the definition of 'sensitive data.'
  The coalition is challenging the FCC privacy proposal rules in a letter submitted this week complaining that if adopted the regulation will result in an onslaught of opt-in requests with all web browsing and app usage histories s
  
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• Matthew Freud sells £12m luxury yacht to own company

  11-10-2016 14:40
  
  PR guru’s accounts show his business acquired Kingdom Come last year, as he received massive dividend payoutThe public relations guru Matthew Freud added the luxury yacht Kingdom Come to his company’s assets for £12m last year, as he pocketed more than £23m from his PR and marketing agency group.The latest accounts for the parent company of the PR chief’s operations, Freud Holdings, also show that it acquired £1.37m in artworks from Freud “on an arm&rsqu
  
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• Ukonwa Ojo leaves Unilever for CoverGirl role

  11-10-2016 14:37 via campaignlive.co.uk
  
  Ukonwa Ojo, the marketer behind Knorr's recent revamp, has left Unilever to join Coty's CoverGirl as global senior vice-president.
  
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• MullenLowe UK promotes Buster Dover to group MD

  11-10-2016 14:20 via campaignlive.co.uk
  
  MullenLowe Group has promoted Buster Dover, managing director of MullenLowe Profero, to group managing director in the UK.
  
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• Samsung 'buzz' falls after Note 7 fiasco

  11-10-2016 14:12 via campaignlive.co.uk
  
  Faulty batteries in Samsung's Note 7 devices have resulted in negative perceptions of the brand, according to YouGov "buzz" data.
  
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• Brexit uncertainty leads to decline in account reviews

  11-10-2016 14:07 via campaignlive.co.uk
  
  Economic uncertainty in the run-up to, and the outcome of, the European Union referendum contributed to a 14.3% decline in the number of completed account reviews in the first nine months of the year.
  
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• The Automation of Creativity: How man & AI will work together to improve the ad industry

  11-10-2016 14:01
  
  In a quest to understand the role of artificial intelligence (AI) in advertising, The Drum, in partnership with Teads, has unveiled a new documentary, The Automation of Creativity, shot in Tokyo, London and Amsterdam.
  The 16-minute film explores how artificial intelligence is beginning to impact the creativity of advertising and the role of human creatives.
  To date, artificial intelligence (AI) machines have been able to write poetry, drive cars and there is even talk of a machine possibly winni
  
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• The Automation of Creativity: How man & AI will work toegther to improve the ad industry

  11-10-2016 14:01
  
  In a quest to understand the role of artificial intelligence (AI) in advertising, The Drum, in partnership with Teads, has unveiled a new documentary, The Automation of Creativity, shot in Tokyo, London and Amsterdam.
  The 16-minute film explores how artificial intelligence is beginning to impact the creativity of advertising and the role of human creatives.
  To date, artificial intelligence (AI) machines have been able to write poetry, drive cars and there is even talk of a machine possibly winni
  
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• How to advertise on Facebook: a step by step guide

  11-10-2016 14:00
  
  Using Facebook to engage with your audience can be very effective. However sometimes a post or page may need a little added push to reach new customers. Advertising on Facebook can be a simple cost effective way of doing this.
  Follow this step by step guide to get started with advertising on Facebook, and you should have your ad up on Facebook shortly.
   
  Step 1: Marketing objective
  Once logged in, you will be asked by Facebook, what it is you are trying to achieve with advertising. Cho
  
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• Liverpool partner with Malaysia Airlines to open up more Asian commercial opportunities

  11-10-2016 13:48
  
  Liverpool have formed a new sponsorship agreement with Malaysia Airlines in a deal intended to grow the club's Asian fan base and promote the airlines' weekly flight between major Chinese cities and London.
  Under the partnership, Malaysia Airlines will be exclusively designated as the “Official Global Airline Partner" of the Premier League club and will gain access to players and former players to be featured as ambassadors in future campaigns.
  Malaysia Airlines' branding will also feature
  
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• Mark Ritson: Is content marketing a load of bollocks?

  11-10-2016 13:25
  
  When I was about 12 I had a very good friend who lived a few doors down called Richard. One day he came up to me after school and very excitedly announced that he had a secret to tell me. After much stage whispering and dramatic pauses he told me about a tramp living out on the outskirts of our village who he had got to know and who was relying on him to bring him food. If I wanted, I could supply some of the food and come out with him the next evening to meet “Stig”.
  Very excited an
  
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• Is content marketing a load of bollocks?

  11-10-2016 13:25
  
  When I was about 12 I had a very good friend who lived a few doors down called Richard. One day he came up to me after school and very excitedly announced that he had a secret to tell me. After much stage whispering and dramatic pauses he told me about a tramp living out on the outskirts of our village who he had got to know and who was relying on him to bring him food. If I wanted, I could supply some of the food and come out with him the next evening to meet “Stig”.
  Very excited an
  
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• Tempora see outstanding growth in marcoms and creative markets

  11-10-2016 13:23
  
  Tempora is experiencing further growth in its core market of marcoms and creative agencies, with recent client wins including PR firms Hue & Cry, The Outfit, Carousel PR and Lotus UK. Tempora’s online platform allows marcoms and creative agencies to simplify their financial management processes.
  Tempora’s time-tracking tool, which is available as an app and on desktop, allows agencies to keep an accurate record of the hours spent on client projects. The digital agency's 'Cost &am
  
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• Will Samsung’s credibility burn out faster than its new Note 7 has?

  11-10-2016 13:19
  
  Make no mistake about it, Samsung has quickly emerged as 2016’s crisis brand of the year.
  In fact, it has suffered a double crisis – a repeat serving its own making – by lurching from one major damage limitation exercise to an even bigger one with its handling of the Galaxy Note 7 fiasco.
  The situation is set to be discussed in many a PR seminar, on various training courses and in business schools as a classic public relations fail. It has been as incendiary as the devices them
  
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• Nescafé eyes younger coffee drinkers with ‘Swooshy Man’

  11-10-2016 13:10
  
  Nescafé is going after younger coffee drinkers with a tongue-in-cheek brand campaign to trumpet its Original brand.
  Littered with all manner of visual trickery, the ad follows a man with flowing locks who - wait for it - swooshes his way through a shower of coffee beans before strutting down a street to the tune of Whitesnake’s Here I Go Again.
  The campaign, devised by Publicis London, will try to empower people to feel like they “can leave the house like a legend every mornin
  
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• Girlguiding UK on its online overhaul, social influencers and helping young women find their way in an ‘always-on digital world’

  11-10-2016 13:10
  
  The Guide Association started life in 1909 after a handful of girls gatecrashed the first ever Scout Rally, refusing to accept that scouting was "just for boys". Over 115 years later, the organisation has kicked off the first stage of what its describing as a “girl-led,” digital transformation.
  The modernisation of the charity’s digital platforms follows on from a renewed focus on keeping pace with the issues girls face in society, a mandate that has been ongoing since Jul
  
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• UK Top Shazamed Ads: Littlewoods soars to the top with new Myleene Klass ad

  11-10-2016 12:44
  
  Littlewoods has shot to the top of the chart in its first week.The latest ad featuring Myleene Klass walking through a room filled with a variety of things purchasable from the online store to Kungs & Cookin' on 3 Burner's 'This Girl' track.
  Apple also has a new ad in the chart with a 30-second clip ranking seventh this week thanks to AC/DC's 'Thunderstruck' to show off the new iPhone 7's waterproof ability as a cyclist sets up to take off in a storm. This is the second ad in the chart for t
  
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• How media rights and sponsorship deals will evolve the US sports industry's revenue streams

  11-10-2016 12:24
  
  The North American sports market will grow from $63.9bn in 2015 to $75.7bn by 2020 as a result of growing media rights and sponsorship revenues, according to new forecasts from accounting firm PwC.
  The continually evolving nature of media rights and sponsorship opportunities within in the US sport industry will see the two sectors grow annually at a rate of 5.5 per cent and 3.9 per cent respectively, with media rights revenue rising to $21.3bn by 2020.
  As new broadcast distribution deals, s
  
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• Excessive overtime blamed for suicide of Dentsu employee

  11-10-2016 12:17 via campaignlive.com
  
  Excessive overtime blamed for suicide of Dentsu employee
  
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• Jamie Oliver teams up with Amazon’s Echo to offer recipe recommendations

  11-10-2016 11:43
  
  Jamie Oliver has partnered with Amazon’s Echo, which recently launched in the UK, to recommend recipes based on what people can see in their fridge.
  The integration is one of the first ‘Amazon Alexa Skills’ – which allow you to personalise an Echo -  in the UK and serves up over 160 recipes based on the main ingredients a user has to hand.
  For example, if someone has a packet of chicken, they can start a conversation with the Alexa, the voice service that powers Echo
  
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• Retailers issue stark shop price Brexit warning

  11-10-2016 11:35
  
  The British Retail Consortium (BRC)  has warned of deleterious consequences of any Brexit deal which fails to maintain trade concessions with Europe, pointing out that tariffs and duty rises will be passed on directly to consumers.
  Concerns are mounting that if the UK were to revert to default World Trade Organisation rules then the duty on imported meat could rise by 27 per cent whilst clothing and footwear tariffs could rise by 16 per cent from nothing at present. Even importers of Chilea
  
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• The balancing act of humanising brands: escaping Uncanny Valley

  11-10-2016 11:32
  
  Social media is the perfect place to gain access to your existing or potential customers’ interests, likes and dislikes and provides a great opportunity to enter discussions that illustrate the character of your brand.  
  Being proactive online and appropriately involving the consumer is a brilliant way to get yourself noticed as a brand who breaks boundaries and has a personality. However, one bad move and you enter Uncanny Valley, lost to the people forever.
  What is Uncanny Vall
  
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