• The Real Reason Clients Push Down Recruitment Fees

    The Real Reason Clients Push Down Recruitment Fees
    When a client asks an agency to reduce its fee, it may feel as though the negotiation has only just begun. In reality, the agency may have lost its pricing power weeks earlier.
    That was one of the key points from our latest Recruitment Smarts Live conversation with Farid Machaoud from Wiggli.
    If several agencies appear to offer the same service, use the same sourcing channels and present similar candidates, price becomes the obvious way for clients to choose between them.
    “The fee negotiat
  • The Recruitment Rule I’d Break: If You Rank on Google, You’re Visible

    The Recruitment Rule I’d Break: If You Rank on Google, You’re Visible
    This post by Shazamme is part of our blog series, “The Recruitment Rule I’d Break”.
    For years, recruitment marketing has revolved around one question:
    How do we rank on Google?
    It still matters. Google has not packed up and gone home.
    But the rule I would break is the assumption that ranking well on Google means your agency is genuinely visible online.
    It does not anymore.
    Candidates and hiring managers now move between Google, AI assistants, LinkedIn, video, reviews, industry

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