FMCG news

• Dove debuts anti-ageism #KeepTheGrey effort after TV anchor loses job for ‘going grey’

  22-08-2022 22:05
  
  The Unilever-owned personal care and beauty company is encouraging women to embrace their grey hair in a new campaign designed to fight age-based discrimination.
  Dove is taking a stance against ageism in the workplace. 
  The company, which has built its brand on diversity and inclusivity – last year making waves with its powerful ‘Reverse Selfie‘ campaign designed to combat social media image retouching – announced today that it’s ‘going grey.’ In a
  
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• Unilever ranked 'Most Respected FMCG Company in Sri Lanka' - Daily News

  22-08-2022 21:30 via dailynews.lk
  
  Unilever ranked 'Most Respected FMCG Company in Sri Lanka'  Daily News
  
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• The7stars launches first-party data marketplace Bridge

  22-08-2022 19:16 via campaignlive.co.uk
  
  The offering matches advertisers with media owners such as Sky.
  
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• Don Julio says its tequila is ‘Por Amor’

  22-08-2022 18:47
  
  The tequlia brand kicks off its heartfelt global ad campaign today.
  Don Julio has a new message that it’s promoting to its fans: it takes heart to make high-quality tequila.
  In its new global ad campaign, titled “Por Amor” (“for the love”), the premium tequila brand walks us through a brief tour of the tequila production process - from harvesting agave in the fields of Mexico, to distilling the tequila, to the final product being consumed by ecstatic-looking celebra
  
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• Sky and Now fire up 'House of the Dragon' outdoor campaign

  22-08-2022 17:54 via campaignlive.co.uk
  
  The 'Game of Thrones' prequel made its debut this morning on Sky Atlantic.
  
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• TikTok creators narrate Hinge ad aimed at Gen Z daters

  22-08-2022 17:26
  
  Dating app Hinge is bringing back its furry lovable mascot ‘Hingie’ for the third instalment of its ‘Designed to be Deleted’ campaign.
  Through its own research Hinge found that 75% of Gen Z daters are looking for a relationship – be that long or short term. Speaking to this audience, the ad highlights nine different scenarios showing the more creative side of getting to know someone, be that attending a pottery class, going hiking or spending an evening stargaz
  
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• The Judges’ Club: meet Rosalind Healy, Guinness’s global content and innovation director

  22-08-2022 17:00
  
  Ahead of the September 7 entry deadline for The Drum Awards for Content, we meet judge Rosalind Healy, the global content and innovation director for Guinness, who tells us about Diageo’s brand activism framework and its approach to content marketing. You can find out more about how to enter the Content Awards here.
  Although her plans initially were to be a lawyer, once Rosalind Healey had made it through university, she decided she wanted to take a more creative p
  
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• Bosch celebrates workers with Parks and Recreation's Nick Offerman

  22-08-2022 16:32
  
  Featuring deep, velvety voiceover from Parks and Recreation star Nick Offerman, Bosch’s ‘What hard workers deserve’ demonstrates how tradesmen can thrive using its power tools – in even the most extreme scenarios.
  By enlisting Nick Offerman to narrate ‘What hard workers deserve,’ Bosch is working hard to get its power tools in the limelight.
  Seven spots celebrate the tough work of construction and trade workers, while testing Bosch’s power tools in some
  
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• How to negotiate with your suppliers

  22-08-2022 16:30
  
  As a follow-up to my July article, and in-light of the likely recession, I wanted to turn the lens the other way around:
  How do you negotiate with your suppliers, rather than your clients, and still maintain high-quality relationships?
  As an ex-partner in a procurement consultancy, I learnt a lot about supplier negotiations, including how not to do it. In my experience, there is a way to maintain good relationships with (most) suppliers and reduce costs. In this article I’m going to cover:
  
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• The real problem with AI isn’t sentience, it’s privacy

  22-08-2022 15:58
  
  Responsible AI will require us to rethink data privacy. Here's what you need to know.
  Surprise, surprise: Google has fired the engineer who claimed his LaMDA chatbot had achieved consciousness and feared being turned off. It’s easy to see why Google found the episode embarrassing: the media jumped on the story, sparking widespread discussions about the ethics of exploiting “sentient” algorithms.  
  The reality is that we’re still a long way from any kind of machine se
  
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• Bosch celebrates workers with Parks and Recreation’s Nick Offerman

  22-08-2022 15:30
  
  Featuring a deep, velvety voiceover from Parks and Recreation star Nick Offerman, Bosch’s ‘What Hard Workers Deserve’ demonstrates how tradesmen can thrive using its power tools – even in the most extreme scenarios.
  By enlisting Nick Offerman to narrate ‘What Hard Workers Deserve’, Bosch is working hard to get its power tools in the limelight.
  Seven spots celebrate the tough work of construction and trade workers while also testing Bosch’s power tools in
  
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• Ex-AMV BBDO chief executive Sarah Douglas joins Essity

  22-08-2022 15:23 via campaignlive.co.uk
  
  During her time at the agency Douglas led the Essity account.
  
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• Brands, read this before jumping on the latest meme trend

  22-08-2022 14:30
  
  In the past few weeks we’ve seen the return of ‘Hide The Pain Harold’ and the emergence of a new meme, ‘Girl Explaining’ (below), that’s quickly making its way around social. Here, Wunderman Thompson’s Rebecca Pinn explains how advertisers can get creative with meme culture without being cringey. 
  Just when you thought ‘Hide The Pain Harold’ had forced his last smile, he’s back – this time in a series of digital video ads for
  
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• Is there a new CMO in town? How the chief metaverse officer is shaking up the C-suite

  22-08-2022 14:04
  
  Immersive Wire’s Tom Ffiske ponders whether a metaverse-related role warrants a seat in the boardroom.
   
  Attaining the title of chief marketing officer is, for many, the absolute summit of the industry. The ’Mount Olympus of marketing’ is an exclusive club with thick budgets and even thicker salaries and whose decisions shape the activities that launch to the public. Plus it comes with an equally exclusive and easily-recogn
  
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• Havas NY on surviving theturbulent economy and coming out on top

  22-08-2022 13:51
  
  Ahead of The Drum Awards for Agency Business next month, we catch up with Havas New York, which was last year named Network Agency of the Year (500-999 employees), to find out how it is growing its award-winning team. Deadline extensions are available for the awards. Contact our events team now.
  It’s been a busy 12 months for Havas, which recently integrated its specialist health division with its global creative network, Havas Creative Group, and reported an 11.4% incr
  
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• New age start-ups enabling FMCG players in a dynamic market - The Financial Express

  22-08-2022 13:25 via financialexpress.com
  
  New age start-ups enabling FMCG players in a dynamic market  The Financial Express
  
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• AAR hires Hannah Astill to head up media practice

  22-08-2022 13:22 via campaignlive.co.uk
  
  She joins the intermediary from Goodstuff.
  
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• FMCG company announces ₹36 per share dividend as profit jumps two-fold | Mint - Mint

  22-08-2022 13:04 via livemint.com
  
  FMCG company announces ₹36 per share dividend as profit jumps two-fold | Mint  Mint
  
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• Sprite, the jewel in Coca-Cola India’s portfolio, launches a quirky brand campaign

  22-08-2022 13:02
  
  Coca-Cola’s flagship beverage Sprite has become one of the leading brands for the company’s Indian operations.
  Most recently it emerged as the biggest contributor to overall volume-led growth for Coca-Cola India in the first half of the year, along with becoming the brand with the highest household penetration in the company’s India portfolio.
  While colas used to rule the beverage category at one time, recent consumption trends have made the category footprint much more inclusi
  
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• Customers expect to hear from brands during cost of living crisis

  22-08-2022 13:02 via campaignlive.co.uk
  
  Reach survey showed nearly 60% of consumers were demanding support from brands to get through the tough economic times.
  
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• Global new-biz client spotlight: P&G and Beiersdorf push FMCG billings over $1bn

  22-08-2022 12:57 via campaignlive.co.uk
  
  Meanwhile retail sees year-on-year decline in new-business spend.
  
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• Ad of the Day: 2022 sounds like 1984 in ominous Storytel spot for Orwell audio experience

  22-08-2022 12:30
  
  Audiobook company Storytel has released a provocative film to promote its retelling of George Orwell’s classic novel 1984. 
  ‘2022 sounds like 1984’ highlights the similarities between Orwell’s dystopian world and modern-day situations. The short film is dark and eerie with shots of derelict spaces and the ominous feeling that someone is always watching. 
  The campaign launched earlier this month in Sweden and will run in Poland, Netherlands, Turkey
  
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• Is Instagram one update away from becoming irrelevant?

  22-08-2022 11:40
  
  Instagram has had a rocky few weeks, with users complaining en masse that shifts away from pictures to video are damaging their experience with the app, prompting another raft of clarifications and recalibrations from boss Adam Mosseri. As it fights for a share of TikTok's pie, is Instagram forgetting what makes it special? Safiya Pomell of social agency Wilderness thinks so.
  This month, every social marketer and instagram user has been up in arms about the shift in the Instagram algorithm.
  
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• Is Instagram is one update away from becoming irrelevant?

  22-08-2022 11:40
  
  Instagram has had a rocky few weeks, with users complaining en masse that shifts away from pictures to video are damaging their experience with the app, prompting another raft of clarifications and recalibrations from boss Adam Mosseri. As it fights for a share of TikTok's pie, is Instagram forgetting what makes it special? Safiya Pomell of social agency Wilderness thinks so.
  This month, every social marketer and instagram user has been up in arms about the shift in the Instagram algorithm.
  
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• The difference between brand equity and brand value

  22-08-2022 11:38
  
  Understanding online brand equity is no easy feat, which is why Frances Martin-Isaacs, creative director at Relevance, penned a guide explaining the differences between brand equity and brand value – including how to build it. 
  Online brand equity is a measure of the perceived value of a brand or product in the mind of consumers. Discover how to build and maintain your brand’s equity.
  A brand is a valuable asset
  What is the difference between brand equity and brand val
  
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• ITV teams up with Google Pixel and KFC Delivery for Qatar World Cup coverage

  22-08-2022 11:34
  
  ITV has announced Google Pixel and KFC Delivery as joint sponsors of its coverage of the 2022 Fifa World Cup in Qatar. 
  The 50/50 sponsorship split will see the broadcaster share prominence equitably between both brands as part of a comprehensive package of custom idents aired during each of the 33 live matches of the tournament, with ITV sharing broadcast rights with the BBC.
  Jack Hinchliffe, CMO at KFC UK&I, commented: ”We can’t guarantee that
  
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• The changing landscape of data privacy – and what marketers need to know

  22-08-2022 11:19
  
  As the privacy landscape is set to change with the demise of third-party cookies, Search Laboratory’s head of paid media Pete Whitmarsh looks at how brands can change their thinking to get prepared.
  With the decline of third-party cookies and the increasing number of changes across technology, government regulation and consumer privacy awareness, it’s becoming increasingly difficult to track a user.
  The number of gaps in user journeys is rising, and with the need for explicit co
  
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• FMCG volume down 0.6% during June quarter; rural recovers but urban markets fell 4.1%: Kantar - Economic Times

  22-08-2022 09:00 via economictimes.indiatimes.com
  FMCG volume down 0.6% during June quarter; rural recovers but urban markets fell 4.1%: Kantar  Economic Times
  
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• Deflating commodity costs to aid FMCG firms in H2FY23: Analysts - Business Standard

  22-08-2022 06:45 via business-standard.com
  
  Deflating commodity costs to aid FMCG firms in H2FY23: Analysts  Business Standard
  
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• Cadbury unveils new flavour in Chocolate Coated Nuts Range - Inside FMCG

  22-08-2022 04:40 via insidefmcg.com.au
  
  Cadbury unveils new flavour in Chocolate Coated Nuts Range  Inside FMCG
  
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