On the heels of Kraft Heinz’ decision to recall thousands of cases of Capri Sun juice pouches due to possible contamination, PR and crisis communications experts make suggestions for how the brand can regain consumer trust.
Kraft Heinz on Tuesday announced it is recalling some 5,750 cases of its Capri Sun Wild Cherry beverage due to possible contamination. In a public statement, the company said, “The voluntary recall comes after diluted cleaning solution, which is used on food
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PR experts react to Capri Sun recall: ‘There are a lot of questions that need to be answered’
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PR experts react to Capri Sun recall: ‘A lot of questions need to be answered’
On the heels of Kraft Heinz’ decision to recall thousands of cases of Capri Sun juice pouches due to possible contamination, PR and crisis communications experts make suggestions for how the brand can regain consumer trust.
Kraft Heinz on Tuesday announced it is recalling some 5,750 cases of its Capri Sun Wild Cherry beverage due to possible contamination. In a public statement, the company said, “The voluntary recall comes after diluted cleaning solution, which is used on food -
How do you build an anti-racist organization?
Ethical creative isn’t enough. There is a lot of work that needs to be done to reinvent what it looks like to drive emotion.
When individuals choose to work at a not-for-profit or at a purpose-driven agency, they are seeking to make the world a better place. But too often many of us aren’t living up to the intended or stated values. We aren’t doing enough to confront and deconstruct white supremacist systems.
Too often, creative that we as a sector use in campaigns underlines n -
Carat retains Vodafone following competitive pitch
Carat handles Vodafone's media in 15 markets including the UK. -
Podcast Day 24 opens for registration with backing from Campaign and PodPod
Conferences will take place in London, New York and Sydney. -
ITV expands ITVX leadership team ahead of launch
Broadcaster is set to replace its Hub with ITVX ahead of the World Cup. -
Ads of the Week: Cadbury debuts sonic logo and IPA warns against budget cuts
Every Wednesday, The Drum picks the top global campaigns from our Creative Works.
This week, an Institute of Practitioners in Advertising (IPA) print ad appeared in The Financial Times hoping to encourage brands not to cut their marketing budgets, Cadbury tasked famed composer Guy Farley to create its new sonic logo and Puma dropped a musical campaign highlighting the realities of being a girl in the era of social media.
To be in with a chance of being featured, submit your work&n -
The story of how Royal Canadian Legion formed world’s oldest esports team
Zulu Alpha Kilo won the ‘Best Digital Media Strategy’ and ‘Grand Prix’ categories at The Drum Awards for the Digital Industries 2021 and the 'Best use of content on a social platform' category at The Drum Awards for Content 2021 for its work with HomeEquity Bank and the Royal Canadian Legion. Here, the team behind the winning entry reveals the secrets of this successful project...
The challenge
The Royal Canadian Legion has sold Remembrance Day poppies every November for -
Mediaocean ups personalized CTV ad capability with Imposium acquisition
Advertising platform Mediaocean has bolstered its personalized video technology capabilities with the acquisition of Imposium, having been won over by its advanced video rendering capabilities.
The groundwork for the agreement was laid when Imposium tech was integrated to support Flashtalking’s Lightning Renderer, a personalized video creation tool for the ad management platform. The novel tech permits videos to be generated in real-time to present consumers with messages tailore -
As podcasts democratize communication, brands must be receivers as well as transmitters
We’ve already been through a couple of podcast revolutions, but this relatively new form still has the power to change the media landscape. For The Drum’s Deep Dive into all things audio, Ian Schofield, head of podcast production at agency APS group, tells us that as podcasts democratize communication, brands must embrace the new landscape of two-way communication.
A DIY podcasting revolution is blurring the lines between creator and consumer.
The media landscape, dominated by studio -
Google One’s extra storage sees Marie Kondo save Keegan-Michael Key’s surplus files
Tidying expert Marie Kondo and actor Keegan-Michael Key are putting the spotlight on the extra storage being provided by Google One in its latest campaign.
Cloud service Google One is now offering users VPN, premium Meet features and photo editing tools, and the brand wanted to highlight these aspects.
In the campaign, conceptualized by Omelet, Keegan plays a user with the free 15GB of storage offered by every Google Account, but then gets frustrated when he receives the Google photos warning ab -
Audio's rapid evolution is making a big noise in the advertising world
The rate of digital audio innovation is astounding. In recent years we've seen the emergence of smart speaker technology, podcasts achieving mass scale, and the arrival of audio branding linked to mobile gaming.
This rapid evolution means brands now have more creativity and interactivity at their fingertips than ever before. The rising potential for audio advertising to be more data-driven, measurable, and targeted is also an exciting prospect. A development that's reflected in growing levels of -
Rapp trials flexible working scheme for parents over summer holidays
Scheme allows employees with children to work 70% of their time during core work hours and make up the rest when it suits them. -
Stranger Things’ David Harbour champions all runners in Brooks’ first global campaign
Performance running company Brooks has cast Stranger Things star and avid runner David Harbour to provide the voiceover for its first-ever global campaign designed to celebrate runners of all kinds, from all places.
Every step of a runner’s journey is cause for celebration, says Brooks’ first global ad campaign, which stars David Harbour from the hit Netflix series Stranger Things.
‘It’s Your Run’ features seven video spots, each with a voiceover from Harbour, who h -
Global new-biz round-up: Dentsu scores high with a third of the wins in June
However, the largest account was picked up by WPP’s Mindshare. -
Tripadvisor shares how it put Abu Dhabi on the radar of would-be travelers
Tripadvisor won the ‘Most Effective Use of AI/Machine Learning’ at The Drum Awards for the Digital Industries 2021. Here, the team behind the winning entry reveals the secrets of this successful project...
The challenge
The Department of Culture and Tourism (DCT) Abu Dhabi came to Tripadvisor with the objective of getting more travelers to consider the destination.
The biggest and most obvious challenge for the campaign was Covid-19. The team had to ensure the travel campaign was sen -
Sport England shares how it kept women active during the pandemic
Sport England and Cyber-Duck won the ‘Travel/Leisure/Tourism/Sports’ category at The Drum Awards for the Digital Industries 2021. Here, the team behind the winning entry reveals the secrets of this successful project...
The challenge
Sport England is a public body that encourages everyone in the UK to become and stay active. Since 2019, Cyber-Duck has been its digital partner.
Cyber-Duck was originally engaged to develop Sport England’s digital strategy and main website. Our us -
How TikTok Japan made its mark on the film industry
TikTok Japan won the ‘Paid Media Campaign’ category at The Drum Awards for the Digital Industries 2021. Here, the team behind the winning entry reveals the secrets of this successful project...
The challenge
Vertical screens have become increasingly familiar and accessible. However, film and entertainment content traditionally are still at their infancy stage and there was virtually no precedent for adoption to the user’s second screen, now the vertical content screen on o -
5 brands share £2m Sky sustainable ad prize
Five brands have won the 2022 Sky Zero Footprint Fund, a £2m sustainable advertising initiative designed to promote carbon neutral messaging through the medium of TV advertising.
Ecosia, Homethings, Royal Mail, Serious Tissues and WUKA were all selected for embodying both the desire and creative potential to induce changes toward more sustainable means of living, earning £250,000 each in media value to promote their initiatives.
Each of the five winning brands will now produce their -
Bensons for Beds reframes the cost of a good night’s sleep at 15p
You can’t put a price on happiness, but you can put a price on a good night’s rest – at least according to Bensons for Beds.
The retailer has crunched the numbers to show that the cost of a good night’s sleep is just 15 pence, rising to a little over a pound for a full week of blissful slumber.
Based on the lifetime five-year cost of a £245 double mattress, the figure is being touted by the bed specialist to impress upon consumers that investing in your nocturn -
Ladbrokes campaign brings a new twist to Rocky
The 90-second spot was created by Neverland. -
How Fender struck a chord with 33 million aspiring musicians on TikTok
For The Drum’s Audio Deep Dive, we catch up with iconic guitar brand Fender to hear about its TikTok campaign that brings together tastemakers and Telecasters to amplify the next generation of musicians.
The music industry has changed considerably since Leo Fender first launched his Telecaster in 1950. Today, much of the consumer journey is intrinsically linked to social cachet, where influencers and tastemakers can create entirely new marketing trends around -
Ofcom report TV findings: Viewing generation gap widens to record levels
Young people increasingly bypass broadcast TV as declines return to pre-Covid levels. -
Coles to phase out plastic produce bags in new trial - Inside FMCG
Coles to phase out plastic produce bags in new trial Inside FMCG -
Sustainability and style? It’s the complete package - Inside FMCG
Sustainability and style? It’s the complete package Inside FMCG -
Golden Circle launches a new low-sugar range - Inside FMCG
Golden Circle launches a new low-sugar range Inside FMCG -
Movers and shakers: Uncommon, Primark, MediaCom, BBC, Grey, AMV BBDO and more
Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. -
Ad of the Day: Kind highlights nice deeds with long-copy in the tube
Health snack brand Kind launched its first out-of-home (OOH) campaign hoping to encourage kindness and celebrate the brand’s partnership with refugee support organization Choose Love.
With billboards in London, Manchester, Bristol and Edinburgh the project highlights meaningful acts from local people. The brand scoured the nation to find these heart-warming gestures that might have otherwise have gone unnoticed.
It’s a big move for Kind, with a multichannel strategy that will in -
Horned woman births demon baby in trailer for mobile game Bloodline: Heroes of Lithas
Goat Games, publisher of international mobile games based in Guangzhou, China, has rolled out a visceral ad campaign to launch its game Bloodline: Heroes of Lithas.
The free-to-play card-based RPG for iOS and Android creates generations of playable heroes by harnessing the power of bloodlines to combine the skills and powers of their predecessors.
To promote the game, a campaign film has been launched by BBH called ‘New Legends Are Born’ featuring a horned woman giving birth to -
‘Music should never be an afterthought’: advice for spinning the right song in your ad
For The Drum’s Audio Deep Dive, we are treated to a choir of expert voices. They share eight tips for selecting songs that should be taken as gospel.
There is so much craft that goes into producing an ad, from concepting to casting to scripting, animation and much more. But arguably, nothing is more important than the music. Here, eight experts share tips for getting into the right groove when it comes to song selection.
Samira Ansari, chief creative officer, -
Sky picks five winners of its sustainable advertising fund
Ecosia, Homethings, Royal Mail, Serious Tissues and Wuka will now produce ads ahead of the final battle in December, which will see one brand walk away with £1m in media value. -
ASA sanctions mobile gaming site Playorcas for stereotyping and sexualizing women
Mobile gaming site Playorcas has been sanctioned by the Advertising Standards Authority (ASA) for an in-ad game that “stereotyped” and “sexualized” women.
The advertising watchdog has upheld a complaint against an ad for the game Infinity 8 Ball which appeared in Angry Birds 2.
The ad featured an animated woman with a pool cue wearing a cowboy hat and had her breasts partially exposed. The woman was superimposed over a pool table with the words “Play Now -
A little more conversation: how programmatic is driving podcast ad innovation
Conversational targeting is the next evolution in programmatic podcast advertising – giving brands a privacy-safe way to reach listeners with greater ad relevance in an identity-less world.
Podcasts have come a long way since the early noughties. Today, there’s more than two million active podcasts around the world with 424.2 million listeners tuning in, representing 20.3% of all internet users. Increased demand for audio content has driven the explosive growth of podcasts, unlocking -
FC Barcelona now promoting Spotify artists on its in-stadium LED boards
FC Barcelona and Spotify are promoting artists such as Lauv, Calvin Harris, Megan Thee Stallion and Fireboy DML through pitchside LED boards as their historic sponsorship comes good.
Spotify, which became the club’s main partner a few months ago, is further showcasing artists on its LED boards for each fixture, as well as using in-stadium screens to showcase the latest releases from featured artists.The Catalan data plan: Spotify’s FC Barcelona sponsorship explainedLast Sa -
Dentsu joins virtual influencer game with dedicated Virtual Identity service
Dentsu Creative Singapore has unveiled a new service for brands that promises to wring organic marketing results from entirely artificial creative assets.
The agency is touting a ‘Virtual Identity’ service that combines gaming and cinema-grade motion capture, streaming and CGI tech to create virtual avatars or characters that become brand assets or mascots. The team working on the service will be led from Singapore by chief creative officer Stan Lim.
Agencies and startups such as Liv -
Nifty FMCG index rises to a record high. Experts recommend buy on these stocks | Mint - Mint
via livemint.comNifty FMCG index rises to a record high. Experts recommend buy on these stocks | Mint Mint -
Sofa brand’s debut campaign champions the laziest loafers
UK sofa, bed and furniture brand Loaf is encouraging people to take their loafing seriously in its first major ad campaign.
The campaign, created by independent creative agency Isobel, features the World Loafing Championship where there is a ‘loaf off’ between two competitive couch potatoes. The commentators narrate how one is lazier than the other and praise them for their lack of effort. The film concludes with the tagline: ‘Loaf like you mean it.’
Charlie Marshall, fou -
Should podcasting platforms be doing more to allay brands’ safety concerns?
The podcast industry is largely unregulated but, as we find out as part of The Drum’s Audio Deep Dive, a spate of high-profile cases of misinformation and hate speech has renewed calls from advertisers for increased policing.
Without proper checks in place, advertisers risk reputational damage when appearing on podcast platforms. Alongside podcast producers, some brands have been arguing that it’s time for the platforms to start ramping up content moderation.
Tamara Little -
FMCG trying to calibrate price hikes to support consumption - CNBCTV18
via cnbctv18.comFMCG trying to calibrate price hikes to support consumption CNBCTV18 -
FMCG Brands Dangle Combo Deals To Shore Up Volumes - BQ Prime
via bqprime.comFMCG Brands Dangle Combo Deals To Shore Up Volumes BQ Prime -
7 podcast incubators keeping an ear out for the sound of tomorrow
From a scheme to uplift Latinx creatives to a program aimed at Black producers, as part of The Drum’s Audio Deep Dive we find out how podcast companies looking for the next big hit are providing a platform for diverse voices.
Media titans such as the BBC and Spotify are currently locked in competition to become the go-to platform for podcasting. Original content is a huge element of that rivalry and several platforms have launched incubator schemes to encourage and discover new a -
Global By Nature to distribute AusVitality's Mindlift supplements - Inside FMCG
Global By Nature to distribute AusVitality's Mindlift supplements Inside FMCG -
Woolworths MD of B2B & Everyday Needs Claire Peters resigns - Inside FMCG
Woolworths MD of B2B & Everyday Needs Claire Peters resigns Inside FMCG -
The 5 big consumption trends marketers must know from Ofcom Media Nations 2022
Every year Ofcom explores the UK’s media consumption in depth, helping marketers, buyers and planners serve ads to the right people on the right platform at the right time. It has now dissected 2021, helping us to understand the trends we’ve seen this year.
Ofcom’s fifth annual Media Nations report explores consumption habits across broadcast TV and radio, as well as digital delivery including online video and audio streaming. Amid generational shifts, new tech and p
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