Supporting Giveon’s first North America tour, Tres Generaciones will host elegant cocktail events and release a video series chronicling the R&B star's life story.
Legacy brand Tres Generaciones Tequila has embarked on ‘Get up Tres,’ the largest campaign in its 50-year history with seven-time Grammy nominee and multi-platinum R&B star Giveon.
The campaign comes as Giveon kicked off his first North American tour, the ‘Give or Take’ tour, on August 16 in Phila
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Giveon fronts Tres Generaciones Tequila’s ‘Get up Tres’ campaign
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FMCG companies line up new packs, prices to energise the market - Economic Times
FMCG companies line up new packs, prices to energise the market Economic Times -
Brands, BeReal and balancing authenticity
BeReal is promising something different. But without advertisers, it faces an uncertain future. The platform needs to find a way to open its doors to brands – while maintaining its ethos of authenticity, argues Superunion exec Mick McConnell.
Let’s face facts. Social media hasn’t always been the best place for establishing the truth.
Fake news, face-altering filters and fluffy metrics are usually on the menu of most newsfeeds and homepages. Most users will present themselv -
PepsiCo CMO Jane Wakely: 'Don't just a be storyteller, be a storydoer'
The Drum’s 3 Actionable Insights series asks top industry leaders to share their thoughts about the actions our readers should take immediately. Today, PepsiCo’s new chief marketer Jane Wakely reminds us of the value of looking towards the future and the unpredictable nature of the metaverse. Here's what she had to say:
1. Don’t just be a storyteller — be a storydoer. The world has really, really burning problems — on climate, on social inclusion &md -
Specsavers' Marco Bezerra named VMLY&R commerce ECD
He replaces Elspeth Lynn, who was executive creative director of Geometry London. -
France bans fossil fuel ads: what does this mean for the UK?
Industry experts compare fossil fuel advertising to cigarette ads as they discuss whether the ban will make an impact and how the UK can follow suit. -
'A purpose that I believe in': Simon Poett announces next adland destination
Former Brooklyn Brothers and Adam & Eve/DDB creative joins the Outfit Studios as ECD. -
Royal Navy reviews creative account
Engine has worked on the account since 2006 through its former WCRS brand. -
What did Boris Johnson do for the advertising industry?
Campaign’s question of the week provokes some good and spicy reactions. -
Müller billboards look to remind people that it is the ‘original’ corner yogurt
Dairy brand Müller has unveiled a fun campaign that hopes to remind people that it is the original corner yogurt.
‘It could only be Müller Corner’ is a series of out-of-home (OOH) posters that feature close-up photography of the creamy yogurt and, of course, the corner treat (in this case, its classic white and milk chocolate balls).
The work is by London-based creative agency VCCP and photographer Colin Campbell.
Credits
Client: Müller
Advertising agency: VCCP
De -
Reliance Retail enters general trade with its own FMCG grocery brands - Business Standard
Reliance Retail enters general trade with its own FMCG grocery brands Business Standard -
Harry's enlists Munya Chawawa for comedy series on mental health
YouTube series was created in partnership with men's care brand. -
FMCG Summit Serbia 2022 - Euromonitor.com - Euromonitor International
FMCG Summit Serbia 2022 - Euromonitor.com Euromonitor International -
ITC: The Making of an FMCG Behemoth - Business Today
ITC: The Making of an FMCG Behemoth Business Today -
Branston Pickle marks 100 years with a luxury makeover
Branston Pickle is making a play for more discerning palates for its 100th anniversary by creating a ‘luxurious twist’ on its humble recipe.
Dubbed ’Braviar’, the brand is heralding it as the ultimate addition to any foodie’s armory that’s as at home on a classic cheese sandwich as it is in a swanky restaurant.
Angharad Wilson Dyer Gough, senior brand manager at Branston, said: “For our 100th birthday we wanted to do something special to mark t -
Carlsberg campaign celebrates 30 years of Liverpool FC sponsorship
By The Network created the work. -
Movers and Shakers: ITV, Essity, AAR, Fiora, Brandfuel, DoubleVerify and more
Welcome to Campaign's weekly round-up of hires, departures and promotions across the industry. -
The Judges’ Club: meet Kirsty Hunter, Innocent’s group marketing director
The entry deadline for The Drum Awards for the Digital Industries – which celebrate the best work, companies, and people behind the most effective digital campaigns around the world – has now passed, but you can still enter by applying for an extension. Here, we catch up with one of this year's expert jurors, Innocent Drinks’ group marketing director Kirsty Hunter.
Kirsty Hunter started her career in Scotland at lager brand Tenn -
Pizza Hut offers radio listeners discounts through smart speaker ads
The push was created in partnership with Say It Now and Navigate Digital. -
Global new-biz client spotlight: P&G and Beiersdorf push FMCG billings over $1bn - CampaignLive
Global new-biz client spotlight: P&G and Beiersdorf push FMCG billings over $1bn CampaignLive -
14 Per Cent Sequential Growth In Net Sales Of FMCG Sector: SBI Research - BW Businessworld
14 Per Cent Sequential Growth In Net Sales Of FMCG Sector: SBI Research BW Businessworld -
Oreo shows its caring side with a monochrome pet adoption campaign
Cookie brand Oreo is stepping up to the plate to ensure black and white pets across the Middle East find a home.
Inspired by the rise of the name Oreo as the sixth most popular name for black and white pets, according to Rover.com, ’Oreo and Friends’ sees the cookie brand abandon its standard packaging for three monochromatic kennel-style boxes.
The limited edition range is available to purchase locally, with a QR code on each box linking directly to a bringhomeoreo.com microsit -
WhatsApp communicates privacy-first messaging in heartfelt campaign
WhatsApp has singled out its built-in privacy protections in the India edition of a global brand campaign designed to differentiate the messaging service from its rivals.
The release touts eight ’interlocking layers’ of protection, from encrypted backups to disappearing messages, affording users granular control of their privacy and conversations so that secrets stay that way.
A short film by BBDO personalizes what these privacy measures mean in practice by depicting a father an -
FMCG company announces final dividend of ₹65 per share dividend | Mint - Mint
FMCG company announces final dividend of ₹65 per share dividend | Mint Mint -
Chad Warner worked with Atomic London as consultant
Former McCann London integrated creative director joined the agency 'on a mutually investigative basis'. -
With inflation rising, how can agencies persuade brands to keep spending?
Each week, The Drum asks agency experts from across the world and the ad business for their take on a tough question facing the industry, from topical concerns to perennial pain points.
The Institute of Practitioners in Advertising’s (IPA) print ad in the Financial Times last week provoked some debate within the sector about how the advertising industry should go about promoting the good it does for clients.
It’s a critical issue, with recent data from Gartner suggesti -
TMS Ep243: Ethical code for pharmas, EPFO, FMCG margins, moonlightings - Business Standard
TMS Ep243: Ethical code for pharmas, EPFO, FMCG margins, moonlightings Business Standard -
Penguin Random House overhauls marketing, making cuts and setting up in-house agency
After a six-week review, Penguin Random House has overhauled its marketing and PR departments to create a single brand team that will be overseen by Rebecca Sinclair in the newly created role of chief brand officer.
As part of the overhaul, the publishing giant said it made nine redundancies. It did not return our request for clarification on the roles it has cut. However, it does plan to invest heavily in its digital marketing capabilities in a bid to handle a greater portion of its strategy in -
Ad of the Day: nostalgic Carlsberg film celebrates 30th anniversary of Liverpool FC partnership
To mark the 30th anniversary of Carlsberg’s sponsorship of Liverpool FC, the beer brand has launched a multi-channel campaign across 26 markets worldwide.
Led by a hero film shot by award-winning Danish director Tore Frandsen, the ad takes viewers on a three-decades-long visual pub crawl through legendary moments, frozen in time.
It taps into an all too familiar feeling many fans will recognize – cheering on your club with one hand while protecting your beer with the other.
Marking t -
Endeavour Group results belie huge achievement in overcoming Covid impact - Inside FMCG
Endeavour Group results belie huge achievement in overcoming Covid impact Inside FMCG -
Coles locks prices on 1100 products - Inside FMCG
Coles locks prices on 1100 products Inside FMCG -
Are FMCG companies eyeing better margins ahead? - Business Standard
Are FMCG companies eyeing better margins ahead? Business Standard
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