PR, cybersecurity and data privacy experts explain how operating system security bugs could threaten trust in the tech giant.
Apple is urging users to update the operating systems on their devices to address underlying security vulnerabilities it discovered in some versions of its iOS and macOS frameworks.
On Wednesday the tech giant rolled out three new system updates designed to patch security bugs that it said in a blog post “may have been actively exploited.” The new updates incl
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Apple’s privacy-centric brand image takes a hit as it scrambles to fix security bugs
-
Snap and HBO launch AR experience for House of the Dragon
When a Targaryen is born, the gods flip a coin, and the world holds its breath. When a Game of Thrones spinoff show airs, the virtual dragons start popping up all over Snapchat.
Snap - the company behind Snapchat - and HBO are celebrating the release of the much-anticipated Games of Thrones spinoff House of the Dragon with a new dragon-themed augmented reality (AR) lens.
The new lens comes int two modes: selfie and worldview. In selfie mode, users can use the front-facing camera to sup -
ITV names World Cup 2022 sponsors
The tournament is shared between ITV and the BBC in the UK. -
ITV doubles up with Google Pixel and KFC Delivery as World Cup 2022 sponsors
The two brands are equal partners under the terms of their deal to sponsor ITV's coverage. -
Buy This Largecap FMCG Stock With Rs. 550 Target Price, Global Business Grew 45%: Chola Wealth Suggests - Goodreturns
Buy This Largecap FMCG Stock With Rs. 550 Target Price, Global Business Grew 45%: Chola Wealth Suggests Goodreturns -
Waitrose partners with Create Not Hate for ‘The People’s Potato’ campaign
John Lewis-owned Waitrose has partnered with Trevor Robinson of creative agency Quiet Storm to champion young creatives in Britain.
Through Robinson’s Create Not Hate initiative, 80 young people were tasked with producing a campaign to highlight that there’s more that unites than divides us. So what did they settle on? The humble potato, of course.
This ubiquitous staple of good old British comfort food (that actually originated in South America) is a fundamental ingredient in cuisin -
Herschel Supply Co creates creativity ‘bank’ to help emerging artists in Brooklyn
For some artists, it can be nearly impossible to receive adequate resources to fund projects. Knowing this, Herschel Supply Co and Canadian agency Rethink have created a ‘bank’ of creativity to help emerging artists with the mentorship and tools needed to launch their careers.
The backpack brand partner with established creatives such as artists Olivia Rose and Danny Cole and photographer Sophia Wilson to provide personalized mentorship to 18 up-and-coming creators.
Rather than typic -
Why the streaming industry needs NFTs
Subscription video on demand (SVOD) giants are losing subscribers at a higher rate in today’s media landscape. How can SVODs like Netflix increase their user-bases while generating multiple revenue streams? NFTs offer one solution.
Netflix has veered from its years-long track record of user growth, losing 200,000 subscribers in the first quarter of this year. The underlying reason is obvious: the media consumption landscape has changed. For one thing, as indicated in Amagi’s St -
How brands can engage audiences on TikTok via search
via campaignlive.comTikTok is taking the search fight to Google and brands are waking up to the opportunities to target audiences in buy mode with video — especially the lucrative Gen Z cohort. -
Kevin Bacon takes a tumble in EE spot by Saatchi & Saatchi London
The film was directed by 'Ad Astra' director James Gray. -
Sound investments: just how effective is audio branding?
Does audio branding have a lasting impact on consumers’ perception of a brand? For The Drum’s Audio Deep Dive, we take a look at the research and find out how food brand Heck went about developing a sonic identity that will feature in its marketing for the next 20 years.
More and more brands are investing in the creation of sonic identities – some to better effect than others. This is all thanks to the explosion of audio-only platforms, from podcasts to home assistants, streami -
Woman gives birth at roadside in dramatic Vodafone ad
Vodafone is aiming to highlight the reliability of its network with an emotional ad that sees a woman give birth at the side of a road.
‘Reliability’ opens with loud ambulance sirens and cuts to a frantic scene of a woman quite far into her labor. As the paramedics rush to her side, viewers see one call the hospital labor ward and get talked through the birthing process. Highlighting the dependability of the network, the midwife is able to stay on the phone and the baby is born.
&ldq -
Are you ready to more effectively handle gender inclusion in marketing?
Many marketers want to know exactly how to reach gender-diverse populations, searching for ways they can use language to intentionally include these groups. However, as Evyn Batie writes, to have a truly inclusive, effective marketing strategy, marketers must start by reflecting on their work and finding their reason why.
I’ve heard it said that if you asked each of the 7.753 billion (and counting) people on this planet to truly explain their gender – to break down its -
House of the Dragon: HBO Max unleashes fire-breathing beasts using Snap AR tech
The Game of Thrones dragons take over popular landmarks as prequel House of the Dragon premieres. -
Media Spotlight: Ferrero Rocher's Deck the Halls to Diwali
Our regular look at the industry’s best media campaigns. -
Peter Crouch humps corner flag in a romcom-inspired Paddy Power ad
Paddy Power has teamed up with footballer Peter Crouch and referee Mark Clattenburg to reimagine scenes from American Beauty and Dirty Dancing in the hopes of exciting fans ahead of the start of the Premier League season.
In ‘Love Football. Intimately,’ Crouch appears as viewers have never seen him before (unless you’re Abbey Clancy, who also features in the ad). It all begins in the pub when the striker is triggered by a red card and swept away into a football fantasy. O -
Welcome to the NFT era of music
In just a few years, NFTs have gone from niche to mainstream. Now, they’re beginning to transform the music industry by providing artists with new revenue streams and new ways to connect with fans, as we explore as part of The Drum’s Audio Deep Dive.
2021 will be remembered as (among other things) the year that NFTs went mainstream. Sales exploded that year, reaching a peak of around $24.9bn, up from around just $95m the year before. Major corporations including Coca-Cola, Adid -
How to create an effective XR strategy in four easy phases
Extended reality (XR) is rapidly growing as a go-to strategy for marketers looking to embrace new technological advancements. Caspar Thykier, co-founder and chief exec at Zappar, breaks down the process of investing in and implementing new tech.
Over the past couple of years, the XR industry has rapidly developed in terms of technology and business adoption. The market is set to hit a value of $1,005.9bn by 2030 (PR Newswire), so many businesses want to understand where they fit w -
Vodafone campaign puts emergency services in the spotlight
The 40-second ad depicts a challenging road-side birth. -
The 4A’s, Fig and Benjamin Moore muse on the power of technology and creativity
In partnership with The Drum, the 4A’s has created a content series titled ‘Convene. Challenge. Change.’ As part of the series, 4A’s president and chief executive officer Marla Kaplowitz will lead a discussion with an agency leader and one of their marketing partners to discuss challenges, opportunities and new ways of working in a post-Covid-19 environment. The series will also challenge norms, identify learnings and inspire actions that will create new standards to help -
WFH is here to stay – and we should all be glad about that
Malcolm Gladwell’s comments about why more workers should be returning to the office rather than working from home riled up the industry last week. Tamara Littleton, chief executive officer and founder of The Social Element, explains her feelings.
As chief exec and founder of a company that has been fully remote for 20 years, hearing Malcolm Gladwell’s take on WFH on The Diary of a CEO podcast was... disappointing. In fact, it made me angry.
The idea that we need to be in an office f -
Virgin Media O2 awards £115m media account to MG OMD
Virgin Media’s longstanding media partner gets the nod months after O2’s advertising agency, VCCP London, won creative duties for the merged business. -
This is a journey into sound: The Drum Network Podcast audio special
As part of our Audio Deep Dive, The Drum Network Podcast’s latest episode gathers three experts from the space for an exploration of the marketing opportunities in audio content.Audiences spend a third of their total time with media with audio content, and the vast majority of growth of audio listenership is coming from mobile devices. That has created a huge opportunity for brands to speak directly to consumers, on the platforms where they’re most engaged.
Joinin -
Elon Musk seeks data from Integral Ad Science and DoubleVerify in Twitter bot battle
Unpredictable billionaire Elon Musk has opened a new legal route to extricating himself from a $44bn commitment to purchase Twitter by appealing to the advertising technology sector to hand over information about the prevalence of bot and spam accounts.
Both Integral Ad Science and DoubleVerify have been summoned to submit any documents and communications they may hold on the issue as third parties responsible for independently verifying that digital ads are viewed by real people. -
Community and socialization: student priorities during the cost-of-living crisis
As the cost of living continues to rise, Sebastian Trujillo, gen Z account executive intern at Raptor, considers its effect on students and provides some food for thought around rebalancing their mental wellbeing.
With the current crisis in the cost of living affecting consumers nationwide, we conducted insight with our student network to understand how the crisis is affecting students, alongside understanding the ways in which this has affected their consumption habits. While students are feeli -
Radio is the real media unicorn, says MTV co-founder Bob Pittman
Who said streaming won the war? Radio is still a powerful contender and among the most popular – and most trusted – media channels, writes iHeartMedia’s Bob Pittman as part of The Drum’s Audio Deep Dive.
In the ever-changing media landscape, audio is hotter than ever, but the biggest audio medium today – broadcast radio – is not something shiny and new; it has been around for over a century. In that time it has changed the landscape of mass media, democr -
Ad of the Day: Nike taps Virgil van Dijk to help families find ‘magic in the mundane’
Marking the start of the new school year, Nike has launched a campaign that it hopes will inspire kids and parents alike to find magic in the mundane.
‘Never Done Playing’ is a series of films and photography that features families transforming boring, everyday chores into play and showcasing how normal tasks can be turned into a form of sport. The spot stars Dutch footballer Virgil van Dijk and his family.
The accompanying photo series shows van Dijk gardening, before being ent -
Seven tips for writing blog posts that captivate audiences
Producing blog posts is a surefire way to connect with consumers and provide them with much-needed information, like FAQs or product guides. But writing posts that cut through requires an understanding of what consumers are searching for and an awareness of what makes a good story. The Good Marketer’s senior content manager Tess Luke shares some tips for improving this process.
What is a blog post, and why are they important?
A blog is an online journal where a group, individual or co -
Inside digital audio’s media measurement challenges, both major and mythical
The digital audio media space is booming. And attentive ears can entice big bucks from advertisers. But, as we find out as part of The Drum’s Audio Deep Dive, the performance measurement shortcomings of the medium have some questioning the value of investing. Experts from top platforms including Spotify, Amazon Music and iHeartMedia weigh in.
Audio ad spend is ballooning. In fact, no channel grew faster than digital audio last year; advertising spend in the sector grew nearly 58%, re -
How podcasts provide a space for trusted reporting in an era of fake news
As part of The Drum’s Deep Dive into Audio, Kate Lockie, commercial partnerships director, EMEA & APAC at Acast, looks at how trusted news sources are giving rise to more news podcasts and engaged listeners.
Believe it or not, there is good news happening around the world — but even a cursory glance at the headlines in today’s world can be scary.
Of course, we need to know the realities to make a change, support those in less privileged positions, -
Media spotlight: Shifting perceptions about O2 vs CO2
Havas Media and a range of media partners helped the telco achieve some its best social sentiment results for the campaign. -
Publicis Groupe bags Standard Chartered's global creative business
Win follows a competitive three-way tussle and wrests business from incumbent TBWA. -
Coordinator, Brand Management - FMCG & Food (London) - Licensing.biz
Coordinator, Brand Management - FMCG & Food (London) Licensing.biz -
Bafta celebrates 75th anniversary with inspirational ad narrated by Big Zuu
The British Academy Film Awards (Bafta) is turning 75, and to celebrate the milestone the organization has launched a campaign in the hopes of inspiring the winners of tomorrow.
‘Behind the Bafta’ is a cinema campaign that stars rapper Big Zuu and showcases the diversity of career pathways into the industry, focusing on the range of skills and knowledge that goes into making award-winning films, games and television.
Produced by DCM’s creative arm DCM Studios, the spot also fea -
Want to truly connect with your customers? Overhaul your sonic branding
Thinking about your brand’s audio signature is hardly new – but more marketers are waking up to the power of sonic branding. For The Drum’s Audio Deep Dive, Junjie Wei of agency True Digital looks at the masters of the sonic craft and what brands can do now to get ahead of the sonic branding wave.
Marketers underestimate the power of sound. According to research by Ipsos, fewer than one in 10 brand assets use audio cues despite the fact that they are, on average, almost three t -
Sri Lanka : Unilever ranked Number 1 Most Respected FMCG Company in Sri Lanka once again - Colombo Page
Sri Lanka : Unilever ranked Number 1 Most Respected FMCG Company in Sri Lanka once again Colombo Page -
The Big Cheese launches new microwaveable mac and cheese bowl - Inside FMCG
The Big Cheese launches new microwaveable mac and cheese bowl Inside FMCG -
Califia Farms' Oat Barista Blend headed for Coles - Inside FMCG
Califia Farms' Oat Barista Blend headed for Coles Inside FMCG -
How Sanjiv Puri-led ITC is Turning into an FMCG Major - Business Today
How Sanjiv Puri-led ITC is Turning into an FMCG Major Business Today
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