FMCG news

• This Week in the Metaverse: Tencent ditches NFTs, FTC prepares to challenge Meta’s ‘virtual reality empire’

  18-08-2022 20:29
  
  Things are moving fast in the metaverse, and in the wider world of Web3 as a whole. Depending on who you ask, this futuristic, blockchain-based space is either the next big thing for marketing — and for almost everything else — or an overhyped fad. Here’s what you need to know from this past week:
  Tencent axes NFT sales
  Show me entity :: 42368
  The Chinese tech giant Tencent has stopped selling NFTs in response to regulation concerns from the Chinese government, according t
  
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• Peter Crouch and Abbey Clancy star in first Paddy Power ad by Droga5 London

  18-08-2022 18:55 via campaignlive.co.uk
  
  The wacky ad sees Crouch having a bubble bath on the pitch and humping a corner flag.
  
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• Motorway visualises selling cars as dance competition in work by Wonderhood Studios

  18-08-2022 18:20 via campaignlive.co.uk
  
  Brand aims to drive emotional connection.
  
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• A conversation with the Saatchi creatives behind the original Pregnant Man ad

  18-08-2022 18:20
  
  Fifty-two years after the release of the Pregnant Man ad, Saatchi & Saatchi released an update of the iconic campaign to reflect the Roe v Wade debate in the US. The Drum caught up with Bill Atherton and Alan Brooking, creatives at Cramer Saatchi in the late 1960s and the brains behind the original concept.
  The swinging sixties marked a real change in women’s role within British society. Traditional gender boundaries were being rejected, feminine ideals questioned and sexual freedom mo
  
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• Pitch Update: Gambleaware, McLaren, NewDay, Aldi, Vodafone, Co-op, Heathrow and more

  18-08-2022 18:09 via campaignlive.co.uk
  
  Campaign rounds up the latest pitch news.
  
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• Pitch Update: Gambleaware, McLaren, New Day, Aldi, Vodafone, Co-op, Heathrow and more

  18-08-2022 18:09 via campaignlive.co.uk
  
  Campaign rounds up the latest pitch news.
  
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• Pitch Update: Mondelez, Vodafone, Co-op, Aldi, Gambleaware, Heathrow and more

  18-08-2022 17:34 via campaignlive.co.uk
  
  Campaign rounds up the latest pitch news.
  
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• Is there any sense to Malcolm Gladwell’s comments about WFH culture?

  18-08-2022 17:23
  
  Following journalist Malcolm Gladwell’s controversial comments about working from home last week, Dom Robertson, managing director at RPM, responds. He addresses how as a B-Corp certified agency, adopting a flexible hybrid culture can cultivate a better work-life balance across the board. 
  There is, understandably, a lot being said about Malcolm Gladwell’s recent podcast interview and his views around the great return to the office.   
  It’s worth n
  
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• Has TV lost young audiences forever? Marketers debate

  18-08-2022 17:06
  
  Each year, Ofcom releases a report detailing how media consumption is undergoing an unstoppable generational shift as fewer young people watch linear TV. The Drum asks marketing experts whether TV can (or needs to) win them back.
  This isn’t an exodus. Young people aren’t leaving TV so much as not picking up the habit in the first place. They have a wealth of devices and services at their disposal. Primarily, young people are the least likely to engage with linear TV, but across
  
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• ‘All briefs will start with insights’: how researchers are changing the marketing industry

  18-08-2022 16:48
  
  The Drum sits down with seven leading figures in the world of behavioral science, research and insights to ask one simple question: as their teams grow, how are they changing the world of marketing?
  The talent base of research and human understanding departments in marketing companies has, historically, shifted regularly. For a while, cultural ethnographers will be in vogue – or ethicists, or anthropology grads, or hardcore quants. At this moment in history, those teams are big; their skil
  
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• Bafta and DCM take to the big screen to inspire next generation of talent

  18-08-2022 16:37 via campaignlive.co.uk
  
  The campaign is voiced by double Bafta-winner Big Zuu.
  
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• Signs, signs, everywhere signs: outdoor ad revenue soared 29% in Q2

  18-08-2022 16:00
  
  OOH ad revenues in the second quarter of 2022 have nearly reached 2019 levels, signaling a continuing recovery from the darkest days of the pandemic. 
  Out-of-home (OOH) advertising revenue in the US continues to climb as the country moves farther away from the days of lockdown and social distancing. OOH ad revenue increased by 28.9% in the second quarter, equalling approximately $2.62bn, compared to the same time period last year. This is according to a new report from the Outdoor Adve
  
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• Streaming outpaces cable for the first time in US

  18-08-2022 15:35
  
  The tectonic plates of TV viewing have shifted once again, with the number of people streaming surpassing those with cable for the first time in July.
  The long-anticipated event was documented by measurement specialists Nielsen for The Gauge, a monthly snapshot of viewing habits. In the process streaming has captured its largest share of TV viewing to date, indicating that a pandemic-powered boom is far from over.
  Throughout the month streaming accounted for 34.8% of all views, leaving cable and
  
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• Pepsi debuts ‘gametime fridge TV’ in time for football season

  18-08-2022 15:00
  
  Diehard football fans shudder to think about missing the biggest play of the day while getting up for a drink or snack while the game is on. This football season, Pepsi is awarding one lucky fan a one-of-a-kind TV and built-in fridge, so that this sacred experience goes uninterrupted.
  Imagine never getting up and missing a moment of football – because the fridge is right where the TV is. Pepsi has made that a reality this fall with ‘The Pepsi Gametime Fridge TV,’ a stunt i
  
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• Cameo introduces 10-minute video calls with celebrities

  18-08-2022 15:00
  
  Ever dreamed of chatting it up with your favorite celebrity? Cameo’s latest product ‘Cameo Live’ permits fans and their loved ones to video chat with one of thousands of actors, athletes and other personalities.
  The app that enabled consumers to buy celebrity shout-out videos is extending its offerings to include 10-minute live chats with a star of their choosing.
  Cameo allows consumers to purchase custom, personal videos from a range of celebrities. The brand reports deliverin
  
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• DADIs 2022: top tips to engage kids & teens effectively and responsibly

  18-08-2022 14:58
  
  There's still time to enter for The Drum Award for ‘Best Responsible Engagement with Kids & Teens’ at the DADIs 2022, which highlights the importance of engaging with this audience and why brands need to get creative.
  For a brand to engage successfully and responsibly with kids and teens, they need to have a distinct strategy, be super creative, speak to them directly and authentically, and be experimental. 
  That's according to Kate O’Loughlin, chief operating off
  
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• Mercedes distances itself from environmental ads as it’s called out for greenwashing

  18-08-2022 14:30
  
  Mercedes-Benz has claimed a campaign to promote its electric car range was not approved to run globally after it was pilloried and parodied by sustainability platform WhereFrom, which has accused the company of greenwashing. 
  The campaign at the heart of the confusion (and controversy) was created by Leo Burnett Mexico. It consists of a series of posters featuring the Mercedes logo over close-up natural images and the slogan ’Nature or Nothing’. 
  It quickly gained attention
  
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• What’s behind the disconnect between media buyers and marketers on TV inflation?

  18-08-2022 14:15 via campaignlive.co.uk
  
  Warc's report saw marketers and media planners and buyers divided.
  
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• Messy eaters can now tuck in with adult bibs from Burger King and Uber Eats

  18-08-2022 13:56
  
  Burger King is encouraging its patrons to rip up the dinner table etiquette rulebook when munching on its newest menu item – cheese and bacon-loaded fries.
  The fast food chain, in collaboration with Uber Eats, is offering customers the chance to win customized adult bibs so you don’t have to fret over sauce dribbling down your front while dining. Custom-made to catch any wayward bits, squirts and crumbs, the limited-edition bibs are being raffled to anyone who orders loaded frie
  
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• ‘It’s drab and half-hearted’: why Ted Baker needs a marketing overhaul to survive

  18-08-2022 13:45
  
  Iconic fashion brand Ted Baker has fallen out of relevance, but can its new owners help it regain its identity? A former marketing exec and industry analysts weigh in on its uncertain future.
  Ted Baker was launched by Ray Kelvin in 1988 and famously named after his alter ego. The brand was built on its Britishness and the eccentricities of the founder, carving out a niche with its high-street-luxury position. But it’s had a rocky few years, with a share collapse in 2018 and Kelvi
  
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• In the shadow of Roe v Wade, Headspace focuses marketing on women’s health education

  18-08-2022 13:00
  
  Mindfulness and meditation platform Headspace has launched its first dedicated content collection centered around women. Louise Troen, Headspace’s vice-president of global marketing, explains why it needed to move beyond its favored marketing channel – audio – to better educate audiences on women’s health and wellbeing.
  Headspace is changing its marketing motives to better educate people on evocative, under-served topics such as women’s health. Its re
  
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• How interactive digital audio ads are stealing the marketing spotlight

  18-08-2022 13:00
  
  The tenets of great audio marketing have never changed, but the tech that underpins it has never been more powerful. For The Drum’s Audio Deep Dive, Charlie Brookes of Octave Audio takes us through the creative and commercial opportunities associated with digital audio advertising.
  Audio advertising has always been an important part of the media mix for many brands. In 2022, the perfect storm of circumstance and opportunity is propelling a new variety of interactive dig
  
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• Cannabis in the metaverse: what retailers and marketers need to know

  18-08-2022 13:00
  
  Thinking about expanding your cannabis brand into the metaverse? Here’s a quick look at how to stay on the right side of the law. 
  Thousands of pages of disparate marijuana guidelines, rules and regulations exist in various jurisdictions across the United States, and the drug remains a Schedule 1 substance under the Controlled Substances Act of 1970. The current regulations, however, make little to no references to the metaverse. Luckily, cannabis companies are also no stranger to amb
  
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• Ofcom report reaction: ‘TV buoyed by rise of BVOD, Netflix ads and older viewers’ loyalty’

  18-08-2022 12:37 via campaignlive.co.uk
  
  Report highlighted younger eyeballs are focused elsewhere, but there are still plenty of positives.
  
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• Leadership lessons to take from HyperSocial CEO’s teary viral misstep

  18-08-2022 12:00
  
  A chief exec’s viral misstep provides valuable lessons for humble leadership, writes PR pro Aaron Kwittken.
  Former US Congressmen JC Watts once said: “Character is doing the right thing when nobody’s looking.” Well, what if you actively promote to others the “right thing” you think you did?
  That’s what HyperSocial chief executive Braden Wallake did last week in a LinkedIn post featuring a crying selfie, posted after firing two employees with a
  
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• Ad of the Day: 3D dragon billboard spreads word of Game of Thrones prequel like wildfire

  18-08-2022 11:35
  
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  To mark the release of the latest HBO drama House of the Dragon, the TV company has created a larger-than-life 3D billboard.
  Featuring a huge dragon, the out-of-home (OOH) activation sees the beast crawl out of a derelict ruin and breath fire all over unsuspecting passersby.
  Promotion of the new show, which is the prequel to the Game of Thrones series, has ramped up across the US and Europe before its premiere on August 21.
  Credits
  Client: HBO
  Creative director: Michael Hagos
  Marketing creativ
  
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• Buick taps Reese Witherspoon to narrate its vision of an electric future

  18-08-2022 11:27
  
  American actress Reese Witherspoon is voicing her support for automobile brand Buick by narrating ‘Dream with Us,’ a futuristic vision of life in a hi-tech utopia.
  Both parties are building a deep relationship with Buick, partnering with Witherspoon’s media company Hello Sunshine to develop women-first messaging, starting with a sneak peek at the Buick Wildcat EV concept vehicle.
  In the piece, Witherspoon narrates the technological marvels available to Buick drivers of the futu
  
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• Stranger Things drives over $27m in brand placement value in UK and US

  18-08-2022 10:15 via campaignlive.co.uk
  
  Data from YouGov Stream shows Coca-Cola is seeing the highest placement value of any brand at $3.4m.
  
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• Stranger Things drives over $27m in brand placement value in the UK and US

  18-08-2022 10:15 via campaignlive.co.uk
  
  Data from YouGov Stream shows Coca-Cola is seeing the highest placement value of any brand at $3.4m.
  
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• Western Australia gets its first Coles Local store, in Perth - Inside FMCG

  18-08-2022 09:58 via insidefmcg.com.au
  
  Western Australia gets its first Coles Local store, in Perth  Inside FMCG
  
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• Blackmores registers strong growth, momentum expected to continue - Inside FMCG

  18-08-2022 09:03 via insidefmcg.com.au
  
  Blackmores registers strong growth, momentum expected to continue  Inside FMCG
  
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• You don’t have to have a degree to lead an agency – in fact, it helps not to

  18-08-2022 09:00
  
  Agencies shouldn’t make degrees a prerequisite for a job, writes Joanna Trippett. On A-level exam results day, when many students will find out whether they will be going to university or not, the managing director of Byte and Dept explains how not having a degree has never held her back.
  Across the UK’s 150+ universities, over 800,000 undergrads and postgrads graduate yearly. Despite such a high number of graduating students, over half of the UK population doesn’t have a
  
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• Shares pare some losses; FMCG stocks rise for 3rd day - Business Standard

  18-08-2022 09:00 via business-standard.com
  Shares pare some losses; FMCG stocks rise for 3rd day  Business Standard
  
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• New Mahesh Vyas Column: How Inflation Impacts India’s FMCG Companies - BQ Prime

  18-08-2022 09:00 via bqprime.com
  New Mahesh Vyas Column: How Inflation Impacts India’s FMCG Companies  BQ Prime
  
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• Looking for a big-name musician to soundtrack your ad? Read this first

  18-08-2022 09:00
  
  As other articles in The Drum’s Audio Deep Dive demonstrate, music can transform an ad from a piece of marketing content to part of popular culture. Here, Amanda Levine and Larry Weintraub of creative agency TMA talk us through the considerations of using music in ads.
  The power of music to set a tone, form a mental association and create memorability is unrivaled, so it’s no surprise that many advertisers leverage this power.  
  What may be a surprise to some is that,
  
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• How can brands make the most of the ‘audio renaissance’?

  18-08-2022 08:00
  
  For The Drum’s Deep Dive into all things audio, we sat down with six leading lights from The Drum Network in the sound and sonic branding space to ask one simple question: as the audio renaissance sets in, what should brands be doing to keep up?
  Jody Friedericks, senior vice-president of brand creative, Known: sound’s special place in culture (and our brains)
  Sound and music can permeate culture more than anything else your brand does. So think of it as a strategic part of your brand
  
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• How FMCG and Retail Companies are Creating Sustainability in Bringing Fresh, Natural Food Straight from the Fields - https://www.indianretailer.com/

  18-08-2022 07:10 via indianretailer.com
  
  How FMCG and Retail Companies are Creating Sustainability in Bringing Fresh, Natural Food Straight from the Fields  https://www.indianretailer.com/
  
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• Inflation not a damper: FMCG players won't cut down AdEx - Exchange4Media

  18-08-2022 05:25 via exchange4media.com
  
  Inflation not a damper: FMCG players won't cut down AdEx  Exchange4Media
  
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