FMCG news

• Seeso and Aol increase spending on originals as the fall begins

  12-10-2016 23:10
  
  Found Remote recently launched a new partnership with MediaRadar, a leading ad-sales intelligence platform to understand how the major OTT platforms are diversifying their marketing efforts. Here are the results from the end of September.MediaRadar chart for Found Remote
   
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  OTT Advertising SnapshotSeptember 11-25, 2016
  AOL's first original reality series Connected is in its 2nd season, in which six people in NYC film their daily lives--the show was promoted across an extensive 24
  
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• The top 5 secrets of great creative work

  12-10-2016 22:25
  
  To promote its AI horror thriller, Morgan, film studio 20th Century Fox commissioned technology platform IBM Watson to analyze the movie and generate a trailer.
  It’s a clever marketing move given the content, but it also begs some intriguing questions about the long-term viability of human creativity and whether, as John Smith, IBM Fellow of Machine Vision at IBM Research, noted in a video about the project, computers will eventually be able to create art.
  On a somewhat fortuitous note, ma
  
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• US Creative Work of the Week: YouTube star Zach King gives 360-degree tours of Carnival Vista cruise ship

  12-10-2016 22:18
  
  A number of big brands - including Oreo, Google Play Music and Honda - have created 360-degree videos this year to dip their toes into virtual reality. One of the latest brands to do so is Carnival Cruise Line, which recently enlisted the help of YouTuber Zach King to give viewers a 360-tour of its newest ship, the Carnival Vista.
  Created by Arnold Worldwide and virtual reality production company Bipolar Id, the 360-degree videos feature King – who is known for his “digital sleight o
  
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• FMCG: Focus shifts to rural India | Business Standard News - Business Standard

  12-10-2016 20:55
  
  Business Standard
  FMCG: Focus shifts to rural India | Business Standard News
  Business Standard
  Read more about FMCG: Focus shifts to rural India on Business Standard. In the past four quarters, for instance, volume and value growth have fallen from 7.2 ...and more »
  
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• FMCG: Focus shifts to rural India - Business Standard

  12-10-2016 20:55
  
  Business Standard
  FMCG: Focus shifts to rural India
  Business Standard
  Unlike many other consumer segments, FMCG (fast-moving consumer goods) is the odd one with growth rates muted in recent times, and experts cautious on near-term prospects. Harsh Mariwala, chairman, Marico, the maker of Parachute and Saffola, ...and more »
  
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• Samsung Galaxy Note 7 owners sent fire-proof boxes to return handsets safely

  12-10-2016 20:25
  
  As Samsung’s PR crisis rumbles on, customers who own the brand’s Galaxy Note 7 models direct from the tech giant’s website have been sent fire-resistant packages to return their devices safely.
  The kits, which have just started arriving for customers in the US, offer customers prepaid shipping options from Samsung and include a protective bag as well as thermally insulated boxes and gloves. The packaging warns that the handset must be shipped by ground only to avoid in-air expl
  
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• What Samsung can learn from Tylenol, Mattel and JetBlue as it grapples with Note 7 crisis

  12-10-2016 19:53
  
  With the second recall of the Galaxy Note 7 and decision to halt production of the flagship device entirely, it’s an understatement to say that Samsung has hit a rough patch. A device that was intended to compete with the iPhone 7 is now off the shelf, allowing loyal Samsung fans to jump ship to Apple, or the new Google Pixel for that matter. This, just as Samsung was solidifying its place as a high quality smartphone manufacturer and serious competitor to Apple. Samsung executives need to
  
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• Legit clown business is down because of creepy clown trend

  12-10-2016 18:56
  
  Clowns are all over the news lately, and that’s really bad news for those who actually earn a living by clowning around.
  The creepy clown wave is washing over the nation, and considering the negative hype those donning disturbing masks and colorful outfits have had over populations from Oregon to Massachusetts, the UK to Brazil and Australia, real clowns are honked off and clowning in general has taken a hit.
  The creepy clown hysteria purportedly started in South Carolina in late August, w
  
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• Kim Kardashian West files lawsuit against gossip news site over claim she 'faked' Paris robbery

  12-10-2016 18:50
  
  Kim Kardashian West is to sue gossip site Mediatakeout.com after it published a story alleging that she faked being the victim of gun-point robbery in Paris last week. 
  The reality TV star and model is taking legal action against the tabloid on the grounds of defamation, seeking unspecified damages in a lawsuit which names both the title and its owner Fred Mwangaguhunga.
  The Keeping Up With the Kardashians lead was robbed while she was in Paris for fashion week on 3 Octo
  
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• M&S launches new 'Adventures' TV ad highlighting autumn foods

  12-10-2016 18:46
  
  Recipes featured in the ad include one for a mini roast and one for salmon and butternut pockets
  
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• Samsung, VW, Wells Fargo and Chipotle are brands in buzz crisis

  12-10-2016 18:38
  
  It comes as no surprise that the recent news about Samsung’s Galaxy Note 7 catching on fire hasn’t been good for the electronics manufacturer. According to the YouGov BrandIndex, which tracks the buzz or net sentiment generated across all media – advertising, news, social, word-of-mouth – Samsung’s rating took a long dive off a sheer cliff.
  Samsung’s hasn’t fallen alone recently, however, being joined in its plunge by VW, Wells Fargo and Chipotle. Consum
  
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• Soft drinks makers call for sugar tax to cover milk drinks

  12-10-2016 18:36
  
  BSDA claimed children at risk of obesity where more likely to be over-indulging in milkshakes than fizzy soft drinks
  
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• Where does Samsung go from here?

  12-10-2016 18:24
  
  Samsung has been having a worse week than Donald Trump (well, almost!). After announcing it has ceased production of its most popular phone model, the Note 7, its phones may not be the only thing blowing up. Samsung’s reputation is on the line and in a big way. This is the moment where they need to respond to this crisis in a way that doesn’t continue to devalue its other products, while at the same time, beginning to earn back the trust of the customer.
  Samsung needs to focus on reb
  
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• How Amnesty International hopes to brighten the world's perception of refugees on The Drum's Do It Day 2016

  12-10-2016 18:15
  
  Amnesty International turned to Do It Day with a huge brief asking creatives to change the perception of refugees in countries where the dominant discourse remains one of ‘fear and xenophobia’. Hassan Khan, the charity’s global brand partnerships, campaigns and communications international secretariat, advised teams to avoid ideas filled with doom and gloom and instead focus on the positives refugees could bring to their new home countries.
  Targeting 18-34 year-olds in countrie
  
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• Disruptive Media Lab hires Michael Goldberg as chief creative officer

  12-10-2016 18:05
  
  Disruptive Media Lab (DML), a New York digital boutique firm, has hired a new top executive, Michael Goldberg, who will take on the chief creative officer.
  Goldberg comes to DML from Victoria’s Secret, where he was in-house Executive Creative Director, responsible for creative output at the retail brand. Before Victoria’s Secret, Goldberg was Global Executive Creative Director for Beats by Dre.
  “We’re honored to have Michael join us,” said Cooper Cox, co-founder and
  
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• Wikileaks email claims Heat Street's Louise Mensch penned an ad for Hillary Clinton

  12-10-2016 17:51
  
  Louise Mensch, former politician and current head of of Rupert Murdoch's rightwing site Heat Street is the latest person to be singled out by Wikileaks, with the organisation claiming she penned an ad for Hillary Clinton. 
  The site published an email today (12 October) which it alleges shows an exchange between Mensch and Michael Kives from the Creative Arts Agency (CAA), a former Clinton campaign advocate. The thread, which can be seen below, appears to show t
  
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• Pandora rebrands to reflect personal music experiences

  12-10-2016 17:44
  
  Competition among the streaming music services is fierce, so keeping on top of listeners’ preferences and appealing to their desires is highly important.
  Pandora has had its ups and downs over the last decade, but its first rebranding in 11 years looks to be a step in the right direction to help it stay competitive. It comes at a time when the streaming service recently announced new products for its ad-supported version and launched a new paid version, Pandora Plus.
  Pandora launched its n
  
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• The Co-op's 'Local Shop of Horrors' treat for Halloween

  12-10-2016 17:29
  
  The new range includes face paints, masks, teeth and fake blood, lights, garlands, and a pumpkin carving set
  
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• How rug designer Luke Irwin used video to tell the story behind his latest collection

  12-10-2016 17:06
  
  Rug designer Luke Irwin knew that the story behind his latest collection was a little bit special, so he approached creative agency Manifesto to bring it to life with a range of video assets.
  While converting a barn on his property in Deverill Valley into a table tennis room for his children, Irwin was alerted by builders to the existence of floor tiling which turned out to be an untouched Roman mosaic, part of a villa built between 175 AD and 220 AD, lain around 1,700 years prior. The mosaic, e
  
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• Billy Bush going bye bye? Host reported to be negotiating NBC Today Show exit

  12-10-2016 16:45
  
  Embattled Today show host Billy Bush, who engaged in, er, “locker room banter” with Donald Trump during his time at Access Hollywood, is reportedly negotiating his exit from the show, after being suspended.
  The lascivious conversation, about sexually assaulting women, was caught on a hot mic in 2005, 11 years ago. The tape has further battered Donald Trump and his floundering presidential bid, and was a big topic of conversation in the most recent debate (or, “yellings”)
  
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• AI chatbots could lead to conversational advertising

  12-10-2016 16:36 via campaignlive.co.uk
  
  The advent of artificial intelligence could lead to "conversational" advertising, with consumers able to talk to an ad while watching it.
  
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• The Cindy Gallop XX Files: Creative conflict and sexual advances

  12-10-2016 16:23
  
  In the second of the Cindy Gallop XX Files, the series where women offer their first hand experience of working in advertising, marketer Amy Witkop offers her memories of a business trip with an agency and her experiences within male dominated creative departments.
  I was super excited to work for this agency and felt like I had finally made it.  The men at the top of the agency seemed sensitive and understanding.  In the end it was no different than anywhere else I had worked
  
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• Nearly half of millennials block ads on mobile, industry warned

  12-10-2016 16:13 via campaignlive.co.uk
  
  The advertising industry has a responsibility to win over millennials on mobile "before it's too late", the chief executive of programmatic specialists The Exchange Lab has warned.
  
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• M&C Saatchi PR raided in Kenya for terror links

  12-10-2016 16:11
  
  Tom James, a senior account manager for M&C Saatchi, has been raided by Kenyan police, accused of recruiting for al-Shabaab, a jihadist militant group.
  Working with client Sanergy, the University of Leeds graduate was accused of possessing terror literature in his Nairobi home address.
  The Telegraph reports that around 20 officers, some wielding AK47 machine guns, searched his house for four hours, from 10:30am on Wednesday, while he waited with two Somali female friends.
  James reportedly pr
  
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• Why car manufacturers need to move towards a service-based experience

  12-10-2016 16:04
  
  The automotive sector is at the intersection of a number of tech fuelled trends that should have already created transformational change. The fact that the model still hasn’t significantly changed is testament to how ingrained car ownership is in society and how unable or unwilling manufacturers have been to drive fundamental change. Whatever the reason, they will need to shake off their current mindset as we are heading towards a point where the current model could be unrecognisable in as
  
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• Haig Club looks to redefine whisky in David Beckham Clubman ad

  12-10-2016 15:46
  
  Haig Club has released its first TV ad promoting its new whisky line, the Clubman.
  Featuring David Beckham the slot, called 'Make Your Own Rules' looks to break whisky stereotypes, showing party-goers enjoy the liquor in a variety of colourful and interesting locations.
  “Our first advert for Haig Club Clubman aims to disrupt people’s pre-conceived notions around whisky,” said: Ronan Beirne, global marketing director for Haig Club.
  “With Haig Club Clubman, we are purposefu
  
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• How can LV rekindle the love and reverse the fall in profits?

  12-10-2016 15:30
  
  In September 2016, LV reported a decrease in operating profits from £70m in the first half 2015 to just £22m over the same period of 2016. This represents a drop in profits of 69%, a decrease put down to a fall in interest rates (including bond yields) following the vote to leave the European Union.
  But does this explanation go far enough or are there deeper problems than need to be addressed by the LV board? In order to discover whether online is a potential sticking point for the u
  
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• Can United Colors of Benetton’s new focus on Italian roots help reignite the brand?

  12-10-2016 15:20
  
  Once synonymous with provocative advertising United Colors of Benetton has worked hard to distance itself from such ‘shockvertising’ as it moves to focus on product, not political messages. Now the brand is looking to its Italian roots and fashion innovation as a way to differentiate itself in an environment where fast fashion proves ever more popular.
  Sitting just 40 minutes from Venice, Italy, the city of Treviso is perhaps better known as the Ryanair hub to the floating city than
  
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• RedBull TV appoints Tag Heuer as official timekeeper as the pair gear up for content collaboration

  12-10-2016 15:06
  
  Hot on the heels of its recent partnership deals with the likes of Reuters and GoPro, Red Bull Media House has inked another collaboration with Tag Heuer.
  The global activation will see the Swiss Avant-garde watchmaker display a countdown clock on Red Bull TV and while a content campaign on the platform will support its wider #DontCrackUnderPressure push in which people are encouraged to push boundaries, take on challenges, and break rules.
  
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• Struggling big four supermarkets 'failed' to spot societal changes, says Morrisons chairman

  12-10-2016 14:52 via campaignlive.co.uk
  
  The big four supermarkets are losing ground to Aldi and Lidl because of "hubris" and because they didn't spot broader societal changes, the chairman of Morrisons has admitted.
  
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• Brian McNamara appointed CEO of GSK consumer health division

  12-10-2016 14:51
  
  He succeeds Emma Walmsley, who last month was appointed GSK CEO designate
  
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• Google acquires FameBit to strengthen its branded content on Youtube

  12-10-2016 14:40
  
  Google has acquired FameBit, a marketplace that helps marketers connect with social influencers, in a move intended to help promote YouTube’s potential to offer branded content.
  The acquisition will provide agencies and brands with more automation and data insights when connecting with digital talent and is intended to broaden and accelerate the growth of influencer marketing.
  FameBit’s software allows brands to search for potential matches based on criteria such as an influencer&rsq
  
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• Widespace guarantees 0% fraud in mobile ad campaigns

  12-10-2016 14:29 via campaignlive.co.uk
  
  Widespace, the mobile ad tech company, has announced a 0% fraud guarantee on every mobile ad campaign.
  
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• Reports of Amazon plans for convenience stores in the US

  12-10-2016 14:18
  
  Amazon is also rumoured to be planning the rollout of click & collect grocery locations in the US
  
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• Arla Protein's long take offers a relatable fitness hero

  12-10-2016 14:10
  
  The trouble with ads for fitness products is that the healthy stars too often come over as smug and unrelatable
  
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• Morrisons: ‘Customer cynicism will drive up standards in advertising’

  12-10-2016 13:59
  
  Morrisons chairman Andrew Higginson has said that customers will be the ultimate regulator of advertising in the grocery sector, as he addressed delegates at the Internet Advertising Bureau’s annual Engage conference today (12 October).
  The topic of regulation is oft-discussed by many marketers in wake of Brexit, with the Advertising Association calling on UK government officials to support deregulation and self-regulation of the advertising industry following the vote.
  But Higgi
  
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• Sainsbury's looks to drive Argos awareness with pop-up shops

  12-10-2016 13:57
  
  Sainsbury’s CEO Mike Coupe said his ambition was to put an Argos concession or click & collect point in all supermarkets
  
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• Watch as Ogilvy's Emma De La Fosse scoops The Drum's first ever Creative Woman of the Year accolade

  12-10-2016 13:28
  
  The Drum Dream Awards celebrated the best of the industry's big ideas last night, but this year the scheme also recognised leading female creative talent with its inaugural Creative Woman of the Year trophy.
  For the first time ever, the prize was awarded to Emma De La Fosse, Ogilvy & Mather UK’s group chief creative officer. De La Fosse joined the agency in 2011 alongside her creative partner and husband Charlie Wilson and has picked up a string of awards for her work on campaigns
  
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• Kew Green Group appoints House PR to hotels brief

  12-10-2016 13:18
  
  Kew Green Group Ltd has engaged House PR to handle trade PR. The agency has been briefed to build the profile of Kew Green as a major player in the hospitality sector as well as cementing its position as a builder of careers in the hospitality industry, both for current and prospective employees.
  House PR will also have a specific role to play in raising awareness of Kew Green’s investment prospects. Kew Green was acquired by Chinese firm HK CTS Metropark hotels, a subsidiary of the China
  
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• UK politicians call on government to establish artificial intelligence commission

  12-10-2016 13:16
  
  Leading UK MPs are calling on the government to set up a commission on artificial intelligence (AI) to examine the potential problems the technology could create for future generations.
  A report into the issue by the House of Commons science and technology committee, which was chaired by MP Dr Tania Mathias warned that the government is failing to prepare for how AI will "fundamentally" change people's lives.
  The research concluded that there is no strategy for developing the new skills workers
  
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• Litmus Wines launches Ginking sparkling wine-gin combination

  12-10-2016 12:54
  
  The pre-mixed beverage is in a Victoriana style bottle and has an 8.5% abv
  
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• Indian Ocean tuna stocks protected by new sustainability deal

  12-10-2016 12:54
  
  A Memorandum of Understanding to launch a Fisheries Improvement Project (FIP) in the Indian Ocean was signed yesterday
  
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• Visit Madrid targets the UK with new campaign

  12-10-2016 12:51
  
  Visit Madrid and airline Iberia Express are working with Media Agency Group (MAG) to promote the city of Madrid to a UK audience using a range of premium media formats.
  The advertisements have been showcasing the beauty and tourist offering of Madrid in several key locations across the UK.
  Market analysis from MAG found that digital out of home advertising attracts stronger responses than traditional static outdoor, with studies confirming that consumers see it as more innovative, relevant and t
  
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• Mail Brands and Metro have partnered with the NSPCC in campaign that allows public to name Oxford Street Christmas lights

  12-10-2016 12:48
  
  Mail Brands UK and Metro are partnering exclusively with the NSPCC to launch and promote its ‘Little Stars’ Christmas campaign, whereby the public will be able to name thousands of lights on London’s Oxford Street.
  The campaign launches today (12 October) and will run throughout October, November and December. It provides donors with the opportunity to name an individual light in honour of a loved one in exchange for a suggested sum of £5. This will culminate in thousands
  
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• UK advertising budgets in 2016 to grow despite Brexit caution

  12-10-2016 12:42
  
  Cautious as they are about the Brexit furore, British advertisers are defying concerns that the growing uncertainty would hamper budgets, with advertising spend hitting its highest in more than two years, according to a report.
  Ad spend growth for 2016 has been revised up to 1.9 per cent by the IPA’s Bellwether report, compared to the previous 0.2 per cent decline. The last report in July came just weeks after the referendum and consequently captured the initial apprehension advertisers ha
  
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• Google Deepmind doubles up on healthcare staff

  12-10-2016 12:38
  
  An indication of where Google’s DeepMind AI research lab is headed can be gleaned from the rapid expansion of its healthcare team which has doubled in size to 40 employees since its launch in February.
  According to Business Insider new hires include high fliers such as security and privacy expert Ben Laurie, founding director of the Apache Software Foundation and Tony Corkett, who is best known for helping the NHS digitise X-Ray’s.
  In a statement DeepMind co-founder Mustafa Suleyman
  
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• How will your team celebrate Christmas?

  12-10-2016 12:34
  IGD’s Glitter Ball has been the Christmas party for the industry for more than 40 years. For 2016 the seasonal celebration takes place at the Hilton Park Lane and the theme if “Fire and Ice”. So, end the year on (more…)
  
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• How Mondelez wants its digital partners to pitch for business

  12-10-2016 12:34 via campaignlive.co.uk
  
  Mondelez's growth analytics manager, Matt Stockbridge, is tired of being pitched by digital ad companies that don't understand the FMCG giant's challenges.
  
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• The seven rules of successful disruption

  12-10-2016 12:20 via campaignlive.co.uk
  
  Stand alone innovation units at established businesses don't work, according to David Rowan, editor of Wired, discussing the seven rules of successful disruption.
  
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• Sainsbury’s Reveals Plan To Expand Argos Presence To Nearly All Its Stores

  12-10-2016 12:15
  Sainsbury’s has revealed further details of its plans for the recently-acquired Argos chain with its Chief Executive saying he wanted the brand feature in nearly all its stores. With the exception of some of its very smallest convenience shops, Mike (more…)
  
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