FMCG news

• Future Group steps up food & FMCG play - Business Standard

  17-10-2016 20:15
  
  Future Group steps up food & FMCG play
  Business Standard
  In its most ambitious launch yet in food and fast moving consumer goods (FMCG), Future Group has launched its oats brand Kosh on Monday, positioning it as a third grain and saying it should generate a Rs 200 crore revenue in two years. Kosh will be the ...and more »
  
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• Clegg warns 'hard' Brexit will cause UK food prices to soar

  17-10-2016 19:22
  
  The Liberal Democrats spokesman on Europe argued the only way to avoid higher food prices would be to negotiate a Norway-s…
  
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• Buzzfeed follows the ad money, and its competitors, as it unveils plans to build two branded content studios

  17-10-2016 19:15
  
  Buzzfeed is following in the footsteps of its digital rivals by pumping investment into branded video content, unveiling plans to build two studios and double its office space in London as it looks to become the international video hub.
  Publishers taking branded content in-house is not a new trend, with Mashable, CNN and the New York Times among those restructuring to service their clients directly. While it makes sense for publishers to seek out new revenue streams given how tough it is to make
  
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• Smirnoff tells Nadia Tehran's story in latest 'We’re Open' drive

  17-10-2016 19:09
  
  Smirnoff has continued its We’re Open campaign by profiling Swedish-Iranian, hip-hop artist Nadia Tehran, leveraging her stories around inclusivity.
  Kicking off in the UK and Ireland, the campaign will follow in Africa and Latin America as the brand tries to champion is social message.
  The slot, created by 72andSunny Amsterdam and American director Zachary Heinzerling, was shot in Sweden and told the tale of the challenges faced by the musician as a second-generation immigrant. 
  
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• McCann Worldgroup garners most Cannes Lion 2016 wins, says global creativity report

  17-10-2016 19:07
  
  McCann Worldgroup has been recognized as the most awarded network in North America in a report by the Cannes Lions 2016 global creativity report.
  The global creativity report is compiled after the Cannes Lions Festival each year, and then released through the Cannes Lions Archive. This audited report provides in-depth statistics on Lion-winning creativity by agency, brand and individual.
  Additionally, McCann was recognized as having the single most-awarded campaign at Cannes this
  
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• Companies who have signed up to our WNWN Campaign

  17-10-2016 19:07
  
  Big retailers and suppliers/manufacturers including Aldi, Tesco, Morrisons, Waitrose, Dairy Crest, Generall Mills and Yeo Valley have pledged their support…
  
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• Profits rise at Asda-owned IPL as it secures lowers prices

  17-10-2016 18:51
  
  Asda’s direct sourcing arm International Procurement and Logistics saw a near 23% jump in pre-tax profits last year as it made procurement savings for the WalMart-owned supermarket.
  
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• Mary Kay Comestics 'I Can' campaign gleans women's stories from the road

  17-10-2016 18:27
  
  Mary Kay has launched its newest advertising campaign, 'I CAN', leveraging real people and their stories in its marketing campaign - a first for the company.
  The campaign - which collaborated with independent beauty consultants - amplified stories shared by independent beauty consultants on individual and corporate social media channels,
  As the campaign took shape, Mary Kay entrepreneurs shared inspirational stories and quotes illustrating how the Mary Kay business has positively impacted t
  
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• Creative Work of the Week: Minima Advertising People succeed in changing the 'dark image' of tattoos

  17-10-2016 18:16
  
  Minima Advertising People has triumphed once again to win the Creative Work of the Week accolade, this time for its Tattoo.Pl brand identity.
  Charged with changing the dark image of tattoos, Minima came up with a new communication strategy and visual identity directing attention to the artistic meaning of individual tattoos, accentuate by the strapline ‘show you’re not afraid’.
  Thanks to minimalist styling, the brand identity brings the beauty of tattoo designs to the fore, whi
  
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• Tacon tells retailers they must engage on Brexit price rises

  17-10-2016 18:15
  
  The Adjudicator has pointed out that 18 months ago the boot was on the other foot
  
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• Al Jazeera gamifies Syria’s cyber war with #Hacked app

  17-10-2016 17:53
  
  Media outlet Al Jazeera English has embraced gamification to underline the tumultuous cyber war occurring in Syria out of sight of the larger conflict between government forces and rebels.
  Interactive web app #HACKED: Syria’s Electronic Armies, launched to celebrate ten years of investigative journalism from Al Jazeera English, looks to take people inside the country’s cyber war, running alongside its ‘People & Power’ documentary.
  It puts them in the shoes o
  
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• 'What do you do, exactly?' The marketing industry's identity crisis

  17-10-2016 17:34
  
  The first day of my life as a copywriter, someone gave me ‘Ogilvy on Advertising’ to read. I learnt several things from it. One was that Ogilvy’s agency had the strapline, ‘We sell or else.’
  I thought that was pretty much what we all did. I didn’t get from Ogilvy’s book an explanation of the difference between selling and marketing. I learnt that later from a Dilbert cartoon: ‘Marketing is selling done by graduates.’
  I know it’s a bit m
  
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• Netflix’s investment in programming is now only topped by Disney and NBC, as the streaming site continues to outspend traditional TV giants

  17-10-2016 17:29
  
  Netflix and Amazon have doubled their annual expenditure over the past two years, shelling out a combined $7.5bn on programming in 2015. 
  In 2013, Amazon spent $1.22bn on shows, which jumped to $2.67bn in 2015, while Netflix spending jumped from $2.38bn to $4.91bn in the same timeframe.
  The figures suggest that the levels of investment from the pair are topped only by NBC at $10.27bn and Disney at $11.84bn. 
  The findings come from the World TV Production Report 2016
  
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• MapQuest goes pink for Breast Cancer Awareness Month

  17-10-2016 17:10
  
  If your map search looks a little pink lately, it’s because MapQuest is calling attention to Breast Cancer Awareness Month. The mapping website is donating to Young Survival Coalition (YSC) for every route generated during the month of October, up to $50,000, through its new interactive mapping program, “Maps for Mammos.”
  The site encourages people to map out their route then dedicate that route to a survivor or someone who has been affected by breast cancer. Here’s how i
  
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• Norton and Grey SF team up to confront cyberbullying

  17-10-2016 17:05
  
  October is National Bullying Prevention Month, and Norton by Symantec, known for its antivirus software and cyber security products, and Grey San Francisco have teamed up to raise awareness and address the issue with a new campaign.
  The campaign encourages parents to discuss cyberbullying – bullying messages sent through text, social media or other electronic communication – with their children, since 27 per cent of US parents felt their children were more likely to be bullied online
  
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• Chicago startup Geofeedia provides social media data to law enforcement, according to the ACLU

  17-10-2016 16:58
  
  The ACLU of California has blown the whistle on Twitter, Facebook and Instagram for providing user data to Chicago-based social media monitoring company, Geofeedia.
  According to the Chicago Tribune, Geofeedia is like TweetDeck for law enforcement. As users tweet from a location, Geofeedia organizes tweets for the police to read and analyze. The Chicago Police Department said to The Tribune that it uses the tool to monitor activity at special events, such as sports gatherings, but that
  
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• Former Microsoft executives launch Chicago-based cloud consulting company

  17-10-2016 16:55
  
  Microsoft alumni Mike Rocco and Jim Dietrich have joined together to create a cloud focused consulting firm, 3Cloud LLC. The Chicago-based business will leverage the Microsoft Azure cloud platform to achieve a “digital transformation.”
  "We have seen first-hand the digital transformation that Microsoft's Azure cloud platform delivers to clients, both in operational efficiency and revenue growth," said Mike Rocco, Founder and Chief Executive Officer, 3Cloud, in a statement. "We ha
  
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• Cow & Gate creates first song scientifically tested to make babies happy

  17-10-2016 16:51 via campaignlive.co.uk
  
  BETC London has worked with musician Imogen Heap to create a song for C&G Baby Club billed as the first composition scientifically tested to make babies happy.
  
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• Cow & Gate creates first song proven to make babies happy

  17-10-2016 16:51 via campaignlive.co.uk
  
  BETC London has worked with musician Imogen Heap to create a song for Cow & Gate Baby Club billed as the first composition scientifically tested to make babies happy.
  
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• How to run awesome Snapchat influencer campaigns

  17-10-2016 16:09
  
  Snapchat is the hottest social media platform for marketers in years. In a similar way to how YouTube, Vine and Instagram produced a portfolio of social media stars, it appears that Snapchat is following the same playbook fostering a new crop of digital influencers with millions of audiences. 
  Being both a marketer as well as being part of the audience – I’m 21 – I've noticed a few trends and insights which help in making Snapchat campaigns successful.
  Why Snapch
  
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• Addison Lee appoints new chief customer officer

  17-10-2016 16:06 via campaignlive.co.uk
  
  Minicab company Addison Lee has appointed former Microsoft and Amazon marketer Tamsin Todd as its new chief customer officer.
  
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• The 'problem' with hiring digital natives and three ways to solve it

  17-10-2016 15:47 via campaignlive.co.uk
  
  Talent retention is still a huge issue across adland and it's only going to get more difficult as young people's career expectations change, writes Simon Hankin, joint chief executive of Exposure Digital.
  
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• W+K changes structure to leadership team for “Stakeholders”

  17-10-2016 15:41
  
  After nearly 35 years of wildly successful campaigns and steady growth, global agency Wieden+Kennedy has decided to mix things up a bit, making changes to its organizational structure.
  The company has announced a new global stakeholder group and a new leadership team to oversee its emerging markets. Global president Dave Luhr and Global chief creative officer Colleen DeCourcy wanted to help position W+K for success for the next 35 years of business, so they have added 15 new members to the curre
  
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• Burberry sales expected to grow as Brexit uncertainty continues to devalue the pound

  17-10-2016 15:25
  
  Luxury clothing brand Burberry is expected to announce that it has witnessed a sales increase catalyzed by the falling pound.
  On the back of the news that due to the Brexit currency tailspin, London is now the most inexpensive place in the world to buy a Louis Vuitton handbag, Burberry is one fashion brand that is expected to have benefited from a renewed spend from tourists
  In addition to the falling value of the pound making London a more desirable shopping capital for tourists, the UK company
  
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• Marketers struggling to cope with pace of digital transformation

  17-10-2016 15:00 via campaignlive.co.uk
  
  More marketers say they are struggling to cope with the accelerated pace of digital transformation than a year ago, according to Adobe's annual Digital Roadblock study.
  
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• Improved Nielsen social TV ratings show how viewers are reacting to fall premieres across Facebook and Twitter

  17-10-2016 15:00
  
  Earlier this year, Nielsen began to include Facebook data as part of a more complete Social Content Ratings, which now measures both the Twitter and Facebook chatter around TV shows. With the first fall TV ‘premiere week’ (September 19-25) using the new system having passed, Nielsen is releasing data around the rookie shows that drove the conversation and how the conversation differed on the two social networks.
  In terms of the Facebook audience composition, men (46 percent) and wome
  
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• A breakdown of M&A activity in marcoms during Q3 2016

  17-10-2016 15:00
  
  Consolidation in the marcoms space continued to grow during the last quarter (despite the wider business uncertainty fuelled by Brexit), with the third quarter of 2016 seeing 279 mergers and acquisition (M&A) deals generate over $1.77bn.
  The findings come in a report by investment advisors Results International (RI), which points out that the number of deals in the sector grew sequentially (from 219 in Q2) driven by the widespread growth in agency networks’ desire to up their capabilit
  
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• Midcounties CEO joins International Co-operative Alliance board

  17-10-2016 14:24
  
  Reid was one of five candidates from different countries who stood for election for two director vacancies
  
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• Portugal unveils plans for a sugar tax on soft drinks

  17-10-2016 14:24
  
  The tax is expected to raise the price of a standard 330ml can of Coca-Cola by 5.5 cents.
  
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• Nim's Fruit Crisps launches BackIt push for kids' range

  17-10-2016 14:24
  
  The Kent-based supplier is aiming to raise £20,000 for the new children’s range
  
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• Calais and pound deterring European hauliers says Fowler Welch

  17-10-2016 14:24
  
  Haulier issues could contribute to food price inflation, warns logistics operator
  
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• Craft beer explosion behind record number of trademarks

  17-10-2016 14:24
  
  The number of beers registered with the Intellectual Property Office was up 12% year on year in 2015
  
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• Facebook introduces Marketing 3.0 model

  17-10-2016 14:13 via campaignlive.co.uk
  
  This year will still be the year of the video for Facebook, according to its founder and chief executive, Mark Zuckerberg, despite the tech giant overestimating ad video views on its platform for the past two years.
  
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• The Co-op to install SmartWater crime-busting gel at ATMs

  17-10-2016 14:08
  
  The liquid contains a unique forensic code for each location it is installed at
  
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• Trump TV? Donald Trump’s son-in-law reportedly eyes post-election TV network deal for the former Apprentice star

  17-10-2016 13:42
  
  Jared Kushner, the owner of the New York Observer, investor and the son-in-law of Donald Trump has reportedly approached a top media industry dealbreaker about setting up a Trump TV network following the presidential election.
  According to the Financial Times, Kushner has approached Aryeh Bourkoff, who is the boss of boutique investment bank LionTree, “within the past couple of months,” about the prospect.
  The FT has said the claim is backed by three sources, and that the conversatio
  
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• AA splits with incumbent media shop Starcom

  17-10-2016 13:13 via campaignlive.co.uk
  
  The AA is set to apoint a new UK media agency after its incumbent, Starcom, withdrew from the current review process.
  
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• The Simpsons celebrates 600th episode with cinematic virtual reality couch gag aping Planet of the Apes

  17-10-2016 13:08
  
  Animated sitcom, The Simpsons first launched on Fox in 1989, and during that 27-year run much of the pioneering technology it has mocked or parodied has come into being.
  To celebrate its 600th episode, (and the 27th Treehouse of Horror Halloween special), the Simpsons has released a unique virtual reality experience for iOS and Android smartphones.
  Via the Google Spotlight Stories app, the 'Planet of the Couches' parody, shows the Simpsons hunted by the very sofa th
  
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• Cleveland Browns and Philadelphia Eagles mock the NFL's new social media rules with their own 'highlights'

  17-10-2016 12:47
  
  Following the introduction of the NFL’s strict new social media rules for participating teams, the Cleveland Browns and the Philadelphia Eagles have come up with a creative way of sharing highlights without being subject to hefty fines.
  The teams took to Twitter over the weekend to dramatize touchdowns and other crucial moments via a series of gifs depicting plastic figurines
  TOUCHDOWN BROWNS! pic.twitter.com/RjRt9DVlpB
  — Cleveland Browns (@Browns) October 16, 2016Memos obtained by E
  
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• Watch: Esquire aims to bring brands to life at 'The Esquire Townhouse'

  17-10-2016 12:42 via campaignlive.co.uk
  
  The men's magazine teamed up with Dior to put on a four-day "luxury living experience".
  
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• Coty Nearing Deal To Acquire GHD?

  17-10-2016 12:37
  Coty Inc is reportedly is close to a deal to acquire GHD, the British hair products firm, in a deal that could be worth more than £400m. According to a report by Sky, which cited unnamed banking sources and rival (more…)
  
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• Tesla told to drop ‘misleading’ Autopilot brand in Germany

  17-10-2016 12:34
  
  Germany has clamped down on Tesla’s use of the Autopilot brand on its vehicles, claiming that the name gives drivers "incorrect expectations" about how autonomous the autopilot software is.
  Tesla, formerly Tesla Motors until a recent rebrand, has received a curt warning from the Federal Motor Transport Authority (KBA) which dubbed the Autopilot brand as "misleading".
  It said the naming of the system – that still requires driver input and is therefore not fully autonomous –
  
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• Albion relaunches PR division Drive to exploit marketing’s shift toward commercial innovation, as founder Keane departs for Atomico

  17-10-2016 12:30
  
  Businesses seeking to build a new business model or entirely new customer experience haven’t got the time or inclination to bundle together artificially separate marketing disciplines. They’re looking for a partner KBS Albion believes can take a proposition from finding its first 5,000 customers right through to being a household brand.
  It’s why the agency combined the PR expertise from Drive with its skillsets in content, data analytics and communications to create what it cal
  
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• Retail Footfall Down In September, But Spending Grows

  17-10-2016 12:28
  Footfall at retail stores in the UK declined during September, as did shop prices, but that did not stop retail spending from growing. According to the latest British Retail Consortium (BRC)/Springboard Footfall and Vacancies Monitor, overall footfall was down 0.9% (more…)
  
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• Adidas highlights how footballers are becoming content creators in their own right with latest Pogba campaign

  17-10-2016 12:25
  
  Adidas believes Paul Pogba is a “true creator” on the pitch and off, and as such has launched a campaign highlighting how footballers are becoming content creators in their own rights, spotlighting their desires to have more athletes building out their owned media channels.
  The campaign, titled 'Football Needs Creators', follows Pogba’s journey from childhood in Roissey-en-Brie to his explosive return to Old Trafford. The idea of the campaign, by showing Pogba’s creative
  
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• Palmer & Harvey Names New CEO

  17-10-2016 12:19
  Palmer & Harvey has announced the appointment of Tony Reed as its new CEO, effective immediately. Reed, the former head of Tesco’s One Stop convenience store banner, takes over from Chris Etherington, who has become Executive Deputy Chairman of the (more…)
  
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• Tyrrells Expects To Create ‘Hundreds Of New Jobs’

  17-10-2016 12:10
  Tyrrells has said it will create “hundreds of new jobs” following its acquisition by US group, Amplify Snack Brands.  However, he clarified that the jobs would be created “globally” and not just in the UK. Mike Hedges, MD of the (more…)
  
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• SuperValu Revamps Loyalty Programme

  17-10-2016 12:06
  The SuperValu chain has relaunched its ‘Real Rewards’ loyalty programme, tying up with Electric Ireland and the Bank of Ireland for the move.  The new programme offers 250 bonus points to customers who link their Bank of Ireland credit cards (more…)
  
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• YouTube outpaces cable TV teen audience for the first time

  17-10-2016 11:50
  
  YouTube has outpaced cable TV among teenagers, with a new study finding that young people are more interested in watching videos on the platform than on the small screen. 
  Findings from Piper Jafray's bi-annual Taking Stock With Teens survey looked at the viewing habits of 10,000 teens across 46 US states and found that while 26% watch YouTube daily, just 25% said they regularly watched cable TV. 
  The findings come as global marketers increasingly channel their ad spend into
  
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• Tesco, Asda Face Legal Action Over Staff Pay

  17-10-2016 11:41
  Tesco and Asda are facing separate legal actions from members of their staff, over working hours and gender discrimination, respectively. Tesco is facing a suit from 17 workers who claim they have lost out on pay after the rates changed (more…)
  
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• Highland Spring Reports Strong FY Growth

  17-10-2016 11:41
  The Highland Spring brand has reported record profits and revenue for its last fiscal year, highlighting the continued demand for bottled water. The Scottish firm saw sales in 2015 grow by 3% to £103m even as pre-tax profits more than (more…)
  
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