FMCG news

• #TellAmericaItsGreat: Canadians remind America how great it is in social campaign

  15-10-2016 17:54
  Call it a NAFTA thing (though Mexico might think otherwise — thanks, Trump), neighborliness or just simply the friendly, Canadian way. Regardless of how you cut it, Canadians have been contributing their own messages of support, cutting through the nasty rhetoric of this year’s presidential campaigns in a new social campaign from Toronto-based creative agency The Garden.
  #TellAmericaItsGreat is in direct relief to Donald Trump’s “Make America Great Again” rally cry
  
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• Why Grey Poupon's advertising cuts the mustard for rappers

  15-10-2016 13:36
  Grey Poupon's vintage ads have made the mustard brand an unlikely favourite among rappers, with everyone from Kanye West to Jay Z and Big Daddy Kane referencing it in their songs.
  Until now the origins of the obsession with the Dijon spread have remained a mystery, but a new investigation from Vox media has charted the brand's rise as a pop-culture phenomenon – revealing how the launch of its 80s marketing campaign, 'Pardon me, do you have any Grey Poupon?' co
  
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• Salesforce walks away from Twitter buyout as CEO says social network 'wasn't the right fit'

  15-10-2016 13:08
  
  Salesforce, the only serious contender left on the list of Twitter buyout suitors, has ruled out a bit on the fledging social network. 
  Speaking to the Financial Times, the firm's chief executive Marc Benioff confirmed that Salesforce was no longer interested in purchasing Twitter, saying: “In this case we’ve walked away. It wasn’t the right fit for us."
  Earlier this month, Disney and Google had also been touted as interested parties, but Twitter's shares have ta
  
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• Gaming YouTubers plead not guilty to breaching gambling advertising laws

  15-10-2016 12:06
  
  Two YouTubers have plead not guilty after being charged with video game gambling offences, one of which has been accused of inviting children to gamble by marketing a betting website connecting to the football title Fifa.
  Craig Douglas, who runs a YouTube channel under the pseudonym Nepenthe and Dylan Rigby, who headed up the now defunct but previously popular FutGalaxy denied the charges during a court appearance yesterday (14 October).
  The duo were charged on 16 September i
  
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• Tesco might have won ‘Marmitegate’ battle, but it’s certainly not won the war

  15-10-2016 12:01
  Tesco’s push back against Unilever’s proposed price hikes suggests major manufacturers don’t have the pricing power they thought they had in a market that’s only going to get more challenging as the details of Brexit unfold.
  This week saw the first battle in what industry commentators believe will be a prolonged war between the world’s largest FMCG players and supermarkets as the impact of Brexit becomes a very real prospect on balance sheets.
  ‘Marmitegate&rsq
  
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• Price Increases Likely In UK FMCG Sector, Professor Notes - ESM - The European Supermarket Magazine

  15-10-2016 11:56
  
  ESM - The European Supermarket Magazine
  Price Increases Likely In UK FMCG Sector, Professor Notes
  ESM - The European Supermarket Magazine
  A noted retail expert has said that price increases are likely to be implemented in the UK's FMCG sector, once existing contracts with retailers are renewed, due to the fall of Sterling. Commenting following the Tesco-Unilever stand off earlier this ...
  
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• EasyJet brings a little bit of Holland to London with immersive theatre experience

  15-10-2016 11:03
  
  Budget airline easyJet has created an immersive theatre experience, partnering with the Netherlands Board of Tourism and Amsterdam Airport Schiphol to bring the sights and delights of Holland to London.
  The stunt is part of the brand's wider pan-European 'Why Not' campaign, which launched last month with the goal of getting travelers to be spontaneous and embrace trips to Europe. The push has been created by VCCP, with experiential agency Bearded Kitten produci
  
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