FMCG news

• Digital agency Feed expands to US with San Francisco office

  28-07-2016 23:05
  
  European agency Feed is setting up shop in San Francisco, marking the agency’s first foray into the US market.
  According to Feed, which also has offices in London, Berlin, Madrid and Manchester, eBay is the San Francisco office’s founding client.
  The California office is starting off with a team of six but is expected to grow to 15 by the end of this year. It will be run by Janelle Navrat, who was recently appointed vice president of operations.
  Matt Lynch, managing director and pres
  
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• Norwegian Air installation provides personalized travel recommendations based on pulse and temperature

  28-07-2016 21:56
  
  To promote its dozens of flights that fly between the United States and Europe, Norwegian Air has launched an interactive installation in LA and Florida that it hopes will make Americans realize that the airline flies to more places than its name might suggest.
  Taking a cue from Norway’s iconic northern lights, Norwegian’s “Aura Reader” will read a person’s temperature and pulse to determine the color of his or her aura. A “ticket” will then print on the
  
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• Chipotle ventures into the burger business with new offering

  28-07-2016 21:35
  
  After some months of speculation, Chipotle confirmed that it will indeed launch a burger chain this fall in Ohio, just outside of Columbus. It was thought that the company was diving into the burger world when it filed a trademark application, “Better Burger,” back in March. The new brand Tasty Made will focus on a limited menu of just burgers, fries and milkshakes.
  "Early fast food burger restaurants generally had focused menus," said Chipotle CEO Steve Ellis, in a statement. "We th
  
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• Methods in B2B marketing follow basic tenets that become 'buying motivators'

  28-07-2016 21:31
  
  When it comes to B2B marketing and sales, there are defining factors that motivate customers to buy and keep buying and despite technological advances and access to more and more data and information – the tenets for success in sales and marketing do remain engrained in the customer buying process. In a recent article by Marketing Profs, an important guideline to work by includes five factors that offer value to customers.  The five factors include response, service, time, quality and
  
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• Discovery and Toyota create virtual reality miniseries

  28-07-2016 20:33
  
  Discovery and Toyota have come together to release the car company’s first-ever scripted virtual reality short-form miniseries. The series, called The Satchel, is four-parts that follow Jim, “an unsuspecting man whose world gets turned upside down when he goes for a coffee date with a mysterious women clutching a suspicious satchel” on Discovery VR.
  “Discovery Communications is thrilled to be partnering with Toyota for the third time this year on a world-class, custom off
  
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• Twitter enters livestreaming partnership with ELEAGUE ahead of Counter Strike: Global Offensive championship

  28-07-2016 19:44
  
  Twitter reported Q2 earnings on Tuesday and missed yet again. Still, the call gave CEO Jack Dorsey a chance to pitch shareholders on his vision for video and livestreaming, which is now a key component of the company’s strategy moving forward.
  To date, the strategy has resulted in an impressive string of livestreaming partnerships with the NFL, NHL, MLB, and the NBA. Today, Twitter is extending beyond the four major sports, announcing that it will partner with ELEAGUE to pro
  
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• Paul Pogba teases new Adidas film series for First Never Follows

  28-07-2016 19:37
  
  Adidas is ramping up its First Never Follows campaign ahead of the new football season with a series of films for its six largest clubs.
  The spots will leverage the popularity of its brand ambassadors and unveil the new third kits for each of the teams.
  The German sports brand has released a trailer for the series, which shows the most talked about man in football this summer and its prized brand ambassador, Paul Pogba, reflecting on the speculation around his expected transfer to Mancheste
  
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• JV to bring imported FMCG - Shanghai Daily (subscription)

  28-07-2016 19:21
  
  Shanghai Daily (subscription)
  JV to bring imported FMCG
  Shanghai Daily (subscription)
  SHANGHAI-BASED and Nasdaq-listed e-commerce service provider Baozun Inc has teamed up with South Korea's e-commerce operator CJ O Shopping for a joint venture to bring imported goods to Chinese online shopping sites. The venture will focus on ...and more »
  
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• JV to bring imported FMCG | Shanghai Daily - Shanghai Daily (subscription)

  28-07-2016 19:21
  
  Shanghai Daily (subscription)
  JV to bring imported FMCG | Shanghai Daily
  Shanghai Daily (subscription)
  SHANGHAI-BASED and Nasdaq-listed e-commerce service provider Baozun Inc has teamed up with South Korea's e-commerce operator CJ O Shopping for a ...and more »
  
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• Danone beats expectations as profits surge on stronger dairy sales

  28-07-2016 19:03
  
  Net income at the French food giant more than doubled in the six months to 30 June to €935m
  
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• IBT Media accused of failing to pay severance to laid-off staff and shifting large sums of money into religious school

  28-07-2016 18:50
  
  IBT Media has been accused by former employees of failing to pay severance or give notice in relation to a raft of lay-offs the company made last month, with Twitter users launching an investigation into the financial history of the media group and its ties to its religious founder.
  Former employees have claimed that IBT Media, which operates International Business Times and Newsweek, gave "zero notice" of layoffs, refused to pay severance and routinely failed to pay bills or international staff
  
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• The revitalisation of Orangina: how Lucozade Ribena Suntory plans to spend £3m to make consumers love the brand again

  28-07-2016 18:38
  
  Beverage giant Lucozade Ribena Suntory (LRS) wants consumers to stop thinking of Orangina as the drink they probably ordered on holiday in France with their parents, and start drinking it in bars.
  LRS has portioned off £3m to the citrus sparkling brand as part of its new 'Shake La Vie' campaign, which kicked off with a VIP, interactive party in London last night. The experience, which has been opened to those of not appearing in Made in Chelsea or TOWIE for two more days, encoura
  
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• Jaunt and ESL partner to create VR eSports content for all Intel Extreme Masters tournaments

  28-07-2016 18:13
  
  Jaunt, a leading virtual reality (VR) production company, and ESL, the largest competitive eSports league, today have announced an exclusive partnership to bring to fans VR content for all Intel Extreme Masters (IEM) tournaments, beginning with IEM Shanghai.
  The first piece of content - CLG: Win Everythin’ - was released today and is an eSports documentary that follows one team’s journey to the 2016 Intel Extreme Masters World tournament held in Katowice, Poland. The Intel Extreme Ma
  
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• Carat's Jerry Daykin on why brands should be rethinking Twitter's potential as a video platform

  28-07-2016 17:54
  
  From live-streaming to Snapchat and near-constant Facebook algorithm changes what’s a marketer to do when it comes to navigating the rapidly changing world of social media?
  As the deadline for this year’s Social Buzz Awards approaches, The Drum has approached to some of the best and brightest minds in the industry – who just so happen to be judging this year’s awards – for advice.
  Dishing out some tips this week is Jerry Daykin, global digital partner
  
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• Brexit voters feel the pain but wouldn't change their minds, McCann study shows

  28-07-2016 17:49 via campaignlive.co.uk
  
  Almost everybody who voted for Britain to leave the EU would make the same decision again, a survey has found - even though many agree the result has increased uncertainty.
  
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• Partners for brave change: Rokkan LA's new leadership team on their bold future

  28-07-2016 17:24
  
  Sometimes, the path to a “dream” team can be circuitous. For Rokkan’s Los Angeles office, the path had a Mulholland Drive feel to it — plenty of twists and turns, with three key players finally coming together to solidify the leadership team: Brian Veasey (as general manager, new biz), Bill Carlson (creative director) and Billy Veasey (creative director). 
  Billy Veasey (an American with no relation to South African Brian Veasey) and Carlson were together at Rokkan in
  
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• Twitter must remember its mission if it wants to unlock new growth opportunity

  28-07-2016 17:15
  
  Twitter, what happened?
  It feels like very recently Twitter was changing the face of news, enabling a new speed of information propagation and connectivity, and doing so at global scale. When the platform first debuted at SXSW, it showed immense promise for becoming a uniquely valuable platform, not just to its users and future shareholders, but to society overall.
  In fact, it was Twitter that introduced citizen journalism, alerting the world to major events like China’s massive earthquake
  
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• Heinz fights back by scaling up promotional assault

  28-07-2016 16:54
  
  Heinz is ramping up supermarket promotions after reporting sales of its iconic beans and soups are struggling
  
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• Peanut prices pushed up by delayed harvest

  28-07-2016 16:54
  
  Peanut prices have risen 31.1% year on year after a delayed Argentinian harvest
  
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• Bahlsen launches Pick Up! Minis

  28-07-2016 16:54
  
  The NPD will be available in Waitrose from 1 August
  
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• Bloomberg Radio sets sights on Radioplayer to promote growth in the UK

  28-07-2016 16:48
  
  Bloomberg Radio has announced it will join Radioplayer, the listening platform backed by the BBC and commercial radio, in a deal that will open up six million potential listeners in the UK.
  Bloomberg Radio, which specialises in market-moving news, is delivered from Bloomberg’s London, New York, Washington D.C, Boston, San Francisco and Hong Kong offices.
  Bloomberg’s programming from Europe launched earlier this year with European breakfast show ‘First Word Europe’. Bloomb
  
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• Sainsbury's looks to cut waste with sausage snap packs

  28-07-2016 16:45
  
  The pack splits the product into two sets of sausages with a peelable seal
  
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• Kids' yoghurt with veg launched by Arla

  28-07-2016 16:44
  
  Arla Big Yogs come in four flavours, which are available in two packs of two flavours
  
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• Heads and hearts: How tech advances are driving both left and right-brain marketing strategies

  28-07-2016 16:35
  
  In our multi-channel media world, we see a ‘paradox of time online’. People spend more time online (an increase of 100 per cent in just over 10 years) and willingly engage with branded content if it is purposeful and high quality. Meanwhile, we also devour short-form video, churn out snaps and tweets, and demand instant answers on where to go and what to buy.
  Brands are expected to meet demands precisely and relevantly ‘in the moment’, but also to have meaning and a
  
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• Update: Facebook apologises for removing Curvy Kate's 'body positive' campaign in 'error'

  28-07-2016 16:30
  
  Facebook has told The Drum that a campaign for lingerie brand Curvy Kate was rejected by the site "in error" and that it did not violate its ad policies. It also confirmed that the ad will now run on Facebook as previously planned by the company.
  The underwear designer spoke out against Facebook yesterday after the platform's moderators refused to run a series of "body positive" ads created as part of the company's #TheNewSexy campaign. 
  It has now u-turned on the origin
  
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• Amazon's FMCG business grows 215% in 2016 - Business Standard

  28-07-2016 16:15
  
  Amazon's FMCG business grows 215% in 2016
  Business Standard
  Online retailer Amazon.in on Thursday said its fast moving consumer goods (FMCG) business grew 215 per cent on a year-on-year basis in 2016. "In 2016, the FMCG business has grown over 215 per cent year-on-year in terms of units, driven by grocery ...and more »
  
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• The Drum’s Dadi Awards nominees revealed – Who will be taking home the trophies as the event celebrates its 10th birthday?

  28-07-2016 16:00
  
  A lot has changed in the world of digital in the past 10 years, but one thing has remained a constant – The Drum Awards for the Digital Industries (Dadis), which have been rewarding digital excellence for the past decade.
  This year’s judging was the toughest yet, with hundreds of entries whittled down by our esteemed panel of 40 industry luminaries, and now we can reveal who has made it on to the shortlist.
  Leading the nominations for 2016 is WPP-owned Essence which has been nom
  
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• Brexit could be a boon for driverless cars, says auto industry body

  28-07-2016 15:49 via campaignlive.co.uk
  
  The news in recent weeks has been overwhelmed by predictions of Brexit-related economic disaster, but according to an industry body, one cutting-edge field could be set to benefit: self-driving cars.
  
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• How Dulux owner AkzoNobel is turning to design to bring recycled paint to the mainstream

  28-07-2016 15:43
  
  Dulux owner AkzoNobel has collaborated with design and innovation company Seymourpowell to create new technology that allows paint to be recycled more cost-effectively and on a large scale.
  Seymourpowell was tasked with creating the machinery and technology to overcome the technical and commercial challenges of scaling up a recycling process created by paint chemist Keith Harrison and bringing it to the mainstream. 
  Currently 400m litres of paint is sold in the UK each year b
  
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• Finance Manager, FMCG - CPI Financial

  28-07-2016 15:30
  Finance Manager, FMCG
  CPI Financial
  Reporting directly to the CFO, you will be responsible for the accounting, controls and reporting requirements of this successful FMCG business. This is an excellent senior management opportunity where you will be able to use your experience to avoid ...
  
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• Digital agency Clock marks England's World Cup '66 triumph with the help of Sir Geoff Hurst

  28-07-2016 15:23
  
  With the 50th anniversary of England’s famous 1966 World Cup heroics just around the corner, digital agency, Clock, is taking an altruistic approach to marking the occasion and has designed commemorative discs in support of the Bobby Moore Fund for Cancer Research UK with the help of Sir Geoff Hurst.
  The Bobby Moore Gold Discs pay homage to England’s World Cup winning captain and have been produced by Brilliant Memorabilia. 
  Loading...
  Each disc has been personally signed by fel
  
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• Defra loses nearly 1,000 staff as government budget cuts hit

  28-07-2016 15:20
  
  Department set to lose 15% of its budget by 2020
  
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• TRS Personnel loses licence after 'skimming' workers' pay

  28-07-2016 15:20
  
  TRS Personnel was found by inspectors to have regularly cut staff hours in factories, while still charging clients
  
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• Brexit currency slump to bring more UK meat to retail shelves

  28-07-2016 15:20
  
  The fall of sterling against the euro is making British meat increasingly competitive against EU imports
  
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• Jacobs launches Ciabatta Crackers as brand overhaul continues

  28-07-2016 15:20
  
  The NPD will be available from 15 August in Original, Sun Sundried Tomato & Basil and Caramelised Onion
  
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• Aunt Bessie gets a makeover in 'bold' brand revamp

  28-07-2016 15:20
  
  It comes three years after the William Jackson Food Group-owned frozen brand was last given a new look
  
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• The IOC may give host nations greater access to Olympic brand following criticism

  28-07-2016 15:15 via campaignlive.co.uk
  
  The International Olympic Committee has said it is considering allowing governments greater access to the Olympic brand in future, after criticisms that it prioritises commercial sponsors.
  
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• John Lewis expands it access to startups with TrueStart partnership in hunt of that retail Eureka moment

  28-07-2016 14:59
  
  John Lewis has opened its gates to a new roster of tech startups by partnering with retail accelerator TrueStart, to find and fund the products, services and technologies that will shape the company's future on the high street.
  Although John Lewis has its own in-house accelerator in JLab, the retailer says it will reap the benefits of associations with both groups, as a result of the partnership, dubbed the Eureka Initiative. It joins TrueStart as a strategic partner, sitting among a portfo
  
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• Sky sees growth during Brexit as more consumers “regress to their home” in times of uncertainty, reporting profit boom across Europe

  28-07-2016 14:17
  
  Sky has reported healthy growth over the last 12 months with operating profit up 12 per cent, one of just a few companies to have met financial targets in times of economic uncertainty as Brexit has put a halt on UK investment.
  Despite word that some advertisers are putting a pause on UK investment while the UK’s economic stability teeters, Sky has posted a 2.7 per cent increase in ad revenue in the 12 months ending 30 June, an increase of £14m.
  Sky also recorded 445,000 new customer
  
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• Sky sees growth during Brexit as more consumers 'regress to their home' in times of uncertainty, reporting profit boom across Europe

  28-07-2016 14:17
  
  Sky has reported healthy growth over the last 12 months with operating profit up 12 per cent, one of just a few companies to have met financial targets in times of economic uncertainty as Brexit has put a halt on UK investment.
  Despite word that some advertisers are putting a pause on UK investment while the UK’s economic stability teeters, Sky has posted a 2.7 per cent increase in ad revenue in the 12 months ending 30 June, an increase of £14m.
  Sky also recorded 445,000 new customer
  
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• Facebook is running out of ad space on its news feed. Is search its next big money spinner?

  28-07-2016 14:03
  
  Facebook’s earnings for quarter two crushed Wall Street estimates, with ad revenue for the most recent three months of the year clocking in at a cool $6.24bn. Mobile ad revenue counted for 85 per cent of this figure – up 81 per cent year-on-year – indicating strong growth for the world’s biggest social network.
  In short, Facebook must be doing something right. However, far from comfortably enjoying his company’s command over digital advertising, chief executive Mark
  
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• Swarovski appoints Somethin' Else as first content agency

  28-07-2016 13:58 via campaignlive.co.uk
  
  Swarovski, the jewellery brand, is pushing its content marketing after appointing Somethin' Else to handle the account following a competitive pitch process.
  
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• ITV and AwesomenessTV debut youth targeted UK partnership

  28-07-2016 13:47
  
  ITV, an integrated producer broadcaster and commercial television network in the UK, is partnering with AwesomenessTV, a multi-platform media company, to allow ITV2 and the ITV Hub to have exclusive UK premiere rights to AwesomenessTV’s long-form premium series. In addition, they will co-produce a new original series for the UK and international markets targeted to a youth demographic.
  "AwesomenessTV has quickly grown into one of the most successful youth content companies in the world. Th
  
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• RSPCA Assured appoints Clive Brazier as new CEO

  28-07-2016 13:40
  
  Brazier joined the assurance scheme as general manager in 2014, and took over as acting CEO six months ago
  
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• Uwe W Klenk joins Sinclair Condiments as non-exec director

  28-07-2016 13:40
  
  Klenk is a former CMO of Walmart US/International
  
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• Amazon to bring Dash wi-fi technology to UK Fresh customers

  28-07-2016 13:40
  
  Retailer is giving out free Dash devices to its grocery customers for the next month
  
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• Premier League searching for global media agency to strengthen new brand

  28-07-2016 13:35
  
  The Premier League is in the midst of deciding which global media agency it will appoint to help with the increase in planning and buying requirements expected following its decision to run a clean brand strategy after splitting with long-term title sponsor, Barclays.
  Initial talks are understood to have begun in May with the Premier League handling the media review directly.
  A campaign to coincide with the start of the 2016/17 season in August had been scheduled, however with kick off so close
  
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• Nisa relaunches its Spin to Win competition

  28-07-2016 13:31
  
  The competition gives customers the chance to win a range of prizes including holidays, gifts and cases of product
  
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• Euros football and duty cuts aid British beer revival

  28-07-2016 13:30
  
  Brits supped an extra 31 million pints bewteen April to June compared against last year
  
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• With 90% of sales still in bricks and mortar retailers that don’t invest ‘risk a lot’

  28-07-2016 13:28
  
  While ecommerce and online shopping continues to grow in spades, the majority of sales in the UK still take place in bricks and mortar stores and those retailers that aren’t investing in physical stores are risking ‘a lot’.
  Speaking at The Drum’s Retail Breakfast earlier this week, Jamie Allan, group managing partner at Intermarketing Agency, warned that if the chunk of a brand’s business is on the high street, they better continue to invest their money there.
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