FMCG news

• Red Tettemer O’Connell and Partners goes “blue” for DNC in Philadelphia

  25-07-2016 23:10
  
  Sometimes, the best ideas start as a joke. As Philadelphia-based independent agency Red Tettemer O’Connell and Partners (RTO+P) discussed the Democratic National Convention, kicking off in the city today, the idea of “painting the town blue” came up. From there, someone in the agency suggested changing the name of the agency from “Red” to “Blue” for the week. 
  Steve Red, one of the RTO+P founders and namesakes of the agency would never go
  
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• Fine tune your automation tools - what B2B marketers are sharpening skills with today

  25-07-2016 20:13
  
  With a recent index report produced by the AMA indicating that investment in marketing tools will increase ever more in the coming years, thousands of businesses have created proprietary tools to help their customers streamline and simplify the process of marketing and selling their own products.
  As a businessperson with aspirations for a company's growth, tools and resources must propel business forward and a  recent article in Entrepreneur Magazine outlined why it is important to sel
  
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• Cheil London partners with wethepeople London to launch new healthcare division Cheil Health

  25-07-2016 19:49
  
  Cheil London has partnered with specialist healthcare agency Wethepeople London to launch Cheil Health, a new service dedicated to servicing global and local healthcare and pharmaceutical clients.
  The joint venture will be headed up by Cat Davis, Cheil’s chief growth officer for the UK and Europe, and John Perkins, wethepeople London’s managing partner. Both will run the operation alongside their current roles at their respective agencies.
  Cheil Health will be fully integrated into t
  
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• Fine Food adds to portfolio with Clarks and Wild Tastes acquisitions

  25-07-2016 19:09
  
  Clarks Speciality Foods and Wild Tastes both supply premium, specialist products to the foodservice sector and speciality retailers across Scotland.
  
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• Dentsu Aegis Network acquires Gyro to become the ‘largest’ B2B creative agency

  25-07-2016 18:42
  
  Dentsu Aegis Network has snapped up Gyro that will see the latter become what is claimed to be the largest agency dedicated exclusively to business-to-business (B2B) marketing.
   The acquisition sees Dentsu’s B2B media agency Interprise collapse into Gyro, which will be headquartered in the US – the world’s largest B2B market. Additional markets span the US, UK, France, Germany, Spain, Australia, Hong Kong, Singapore and the UAE. Gyro, founded in 1999 is a three-time B
  
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• Former InMobi commercial director Ed Preedy joins GumGum as MD for Europe

  25-07-2016 18:07
  
  Computer vision platform GumGum has appointed former Exponential and InMobi commercial director Ed Preedy as managing director for Europe. 
  Based in GumGum’s London office, Preedy will be responsible for leading the company’s growth across the continent, establishing new offices in the major European territories and building partnerships with advertisers and publishers.
  Preedy has almost 15 years' worth of experience in digital advertising, and has worke
  
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• Is the Olympics a brand in trouble after contentious decision to let Russia into Rio?

  25-07-2016 18:00
  
  State-sanctioned cheating, the Zika virus, political unrest – these are just some of the hurdles facing the Olympics brand as it heads to Rio next week. Of course questions of safety, doping, and politics are not new, indeed they have all overshadowed the sporting event to some degree in the past. However, the problems of Rio 2016 seem to be, as it were, on steroids, dragging the near 3000-year-old Olympic Games brand into one of the most potentially challenging periods in its existence.
  B
  
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• Creative Work of the Week: Freederm's tagline 'there’s nothing like feeling free' comes to life with bright and colourful animation

  25-07-2016 17:59
  
  Skincare brand Freederm has won over The Drum readers with its new series of fun and colourful TV commercials, created by Bray Leino.
  Teaming up with Not to Scale Amsterdam and directors Hello Savants, Bray Leino has tackled Freederm’s brief to take the audience through a bright and colourful world by focusing on simple shapes, linear forms and graphic elements, bringing freedom and wild imagination to life.
  Inspired by Freederm’s tagline ‘there’s nothing like feeling fre
  
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• Strong volume growth drives Cranswick's first quarter sales up 11%

  25-07-2016 17:50
  
  Higher volumes and the contribution of acquisitions helped Cranswick’s sales rise 11% in the first quarter to 30 June 2016.
  
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• Yahoo’s missing $120bn search engine

  25-07-2016 17:28
  
  Yahoo, once a business with a $125bn valuation at the height of the dotcom boom, has agreed to sell its core internet business to Verizon for just $4.8bn.
  Since Yahoo agreed to let Microsoft serve most of its search queries from 2009 this felt inevitable. This was a search company outsourcing its search engine, freeing it to acquire tech businesses seemingly at random without considering how each would fit into the company’s M/O.
  Google, in contrast, only makes acquisitions that will
  
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• Europol, Intel and Kaspersky assemble to combat ransomware

  25-07-2016 17:22
  
  Europol has identified the growing threat of ransomware software that forces access to user data and ransoms it, looking to clamp down on attacks from the software by establishing partnerships with Intel and Kaspersky Lab.
  An initiative called No More Ransom will bring the private sector tech and cyber experts to cooperate with Europol to study and drive awareness of the attacks than can attack both personal computers and business infrastructure.
  Kaspersky Lab claims that the number of users att
  
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• Ahold Delhaize starts trading as €9.8bn merger goes live

  25-07-2016 17:20
  
  The €9.8bn merger of Ahold and Delhaize received clearance from US regulators over the weekend.
  
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• Scottish Music Awards appoints McFrank PR in preparation for annual event

  25-07-2016 17:12
  
  The Scottish arm of PR agency McFrank, has been appointed by the SSE Scottish Music Awards to help raise awareness of the annual event.
  The partnership comes ahead of the preparation for the Scottish Music Awards in November. McFrank has said it hopes to raise the awareness of the occasion through strategic communications. 
  General manager of McFrank, Claire Morrison, said: "The Scottish Music Awards is a stand-out major event here in Scotland and we are incredibly proud
  
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• Twitter CMO reveals 'See What's Happening' campaign to cement the social network as home of breaking news

  25-07-2016 17:06
  
  See what's happening: https://t.co/ChbWRrSJyKhttps://t.co/r9AZd9rzI3
  — Twitter (@twitter) July 25, 2016
  Twitter's chief marketing officer Leslie Berland has unveiled the social network's latest advertising push, saying the company wants to clear up micsconceptions around what it is actually used for. 
  It's no secret that Twitter has been struggling to grow its user base for the past few years, but in a blog post published today Berland, who was appointed in January, said he
  
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• Kew Gardens charity appoints McCann London as first PR agency

  25-07-2016 16:58
  
  Kew Foundation, the charitable arm of Royal Botanical Gardens Kew (RBGK), has hired McCann London to help raise awareness of the work it does for plant conservation as it looks to build a more sustainable business model.
  It marks the first time Kew Foundation has hired an agency to specifically support the charity’s fundraising marketing and communications, following a competitive pitch process.
  The agency has been tasked with raising funds and awareness for the work that Kew does in plant
  
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• Kew Foundation appoints McCann London as first marketing and comms agency to sustain future of the charity

  25-07-2016 16:58
  
  Kew Foundation, the charitable arm of Royal Botanical Gardens Kew (RBGK), has hired McCann London to help raise awareness of the work it does for plant conservation as it looks to build a more sustainable business model.
  It marks the first time Kew Foundation has hired an agency to specifically support the charity’s fundraising marketing and communications, following a competitive pitch process.
  The agency has been tasked with raising funds and awareness for the work that Kew does in plant
  
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• Links or content - which is the most powerful search ranking factor?

  25-07-2016 16:42
  
  With Google introducing more and more ranking signals that can diminish the ultimate impact of links, there is a growing perception that links are losing their MoJo as content marketing, in-depth articles, and a slew of different ranking factors may be taking precedence. However, a recent study that calculated correlation data, case studies and 'Googles' stated directive that links and content are the most important ranking factors found and that links do matter, but also that good con
  
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• Revival for Scottish soft drinks brand Bon Accord

  25-07-2016 16:39
  
  Karen Knowles, a great-great granddaughter of the founders, has launched three lines for health-conscious adults
  
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• Specsavers looks to trademark 'should've' in attempt to protect its long running ad tagline

  25-07-2016 16:34
  
  The success of Specsavers’ long running advertising tagline, ‘should’ve gone to Specsavers’ has been so successful that it’s seeped into popular culture and now the company is looking to protect its prized marketing gauntlet with a trademark on the phrase ‘should’ve”.
  The high street optician filled a trademark application with the UK Intellectual Property Office seeking to establish Specsavers’ rights to the use of the terms “should&rs
  
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• Asda claims £57 per customer average saving from food waste advice

  25-07-2016 16:34
  
  The supermarket ran a campaign alongside the University of Leeds offering tips on food storage, labelling and recipes for leftovers
  
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• How to make a small media budget go a long way

  25-07-2016 16:28
  
  Mo’ money, mo’ problems…and in media it just means mo’ phone calls.
  Having spent over a decade as a media planner at Saatchi & Saatchi and working on a global auto brand, it’s easy to get accustomed to really big budgets and deep pockets. Now, at a full-service ad agency with a range of budget sizes, people often ask, “You are used to big budgets so how will you work with smaller budgets and how will you change your go-to market approach?” Many clie
  
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• Mail Brands UK opens up data to let advertisers target users elsewhere on the web in new programmatic deal

  25-07-2016 16:09
  
  Mail Brands UK has struck a deal with programmatic agency Infectious Media to build out its audience extension capabilities. It will now allow advertisers to take its consumers’ online activity and use that data to understand and reach relevant audiences elsewhere online.
  Infectious Media’s clients - which include Adidas, John Lewis and Expedia - will be able to take advantage of MailOnline’s huge scale to understand the activity of a range of audience segments, and then target
  
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• Dearden leaves Clear Channel

  25-07-2016 16:00 via campaignlive.co.uk
  
  Matthew Dearden, the Europe president of Clear Channel International, is leaving the business as the outdoor company tries to become "more agile".
  
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• It’s time to look on the bright side of Brexit

  25-07-2016 15:57
  It’s a month since the UK bid au revoir to the rest of Europe. As we watched the value of the pound literally fall of a cliff, it’s fair to say the UK hasn’t been an entirely happy place. But, since the sun has finally decided to show its face, we thought it was about time we all looked on the bright side of life. So, we’ve found a few positives for small businesses to take from Brexit.
  Small businesses rise up
  You’ve probably read all sorts of tales of businesses p
  
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• Iceland is next retailer to ban caged hen eggs from UK stores

  25-07-2016 15:29
  
  Retailer says decision follows shift in shopper attitudes to hen welfare
  
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• Two independent co-op CEOs made Business in Community ambassadors

  25-07-2016 15:29
  
  Mark Smith and Minnie Moll chosen as ‘responsible business ambassadors’
  
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• Marissa and the Peanut Butter strategy: 4 years, 53 acquisitions and a $3bn bill - how Mayer tried (and failed) to reignite Yahoo

  25-07-2016 15:05
  
  As the ink begins to dry on Verizon’s $4.8bn buyout of Yahoo and chief executive Marissa Mayer plans her exit, it brings an end to a challenging four years which failed to see her turn the company’s fortunes around.
  The pressure was on Mayer from the start. She was plucked from Google where she– in the end – had been heading up its Maps and local products (a job she was moved into having been removed from the search team after losing a turf battle with engineer Amit Singh
  
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• Found Remote's new partnership with 4C will look at brands 'Social Lift' after their commercials air

  25-07-2016 15:00
  
   
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  Found Remote has been dedicated to bringing you exclusive data around the future of TV from the top data providers in the industry. To go even deeper, every month 4C, a global leader in data science and media technology, will look at the brands that received the biggest Social Lift after their commercials aired. 
  So far example, for June's data above, in the two minutes after the Cheetos commercial aired, the brand saw a 116.6% increase in mentions, retweets, comment
  
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• With its Yahoo purchase, Verizon is creating an ad stack to rival Facebook and Google

  25-07-2016 14:59
  
  AOL-owner Verizon Wireless has this morning (25 July) confirmed it is to purchase fellow early internet pioneer Yahoo for a deal worth $4.83bn, which means the company will have shelled out close to $10bn on digital advertising companies in just under a year.
  The union of AOL and Yahoo has long been speculated upon (it was first mooted as far back as five years ago), but the current circumstances are hardly those anticipated by Yahoo chief executive Marissa Mayer, who is set to walk away fr
  
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• Mondelez unveils Christmas confectionery lineup

  25-07-2016 14:52
  
  The 58-strong Mondelez range will be available from November
  
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• Tesco delists raft of John West tuna products after sustainability review

  25-07-2016 14:47
  
  Almost a quarter of brand’s entire fish range to be pulled by retailer
  
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• How ColorTV is helping content owners reach consumers in a crowded OTT world

  25-07-2016 14:35
  
   
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  San Francisco based ColorTV is betting on the fact that apps will change TV as much as they changed phones. They say by 2020 there will be nearly 1 billion connected TVs globally. The company, which just raised $1.5 million in funding from Foxconn is trying to build the best marketing platform possible for the OTT world. 
  Found Remote interviewed CEO and Cofounder Giancarlo Maniaci about their platform and recent funding.
  Found Remote: How is ColorTV helpin
  
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• Surfing the wave of topicality: the art of reaction on social media

  25-07-2016 14:13
  
  I picked this title because it’s a phrase I heard someone use in a meeting the other day, and it made me feel that I could legitimately write topical jokes, while pretending to be like Keanu Reeves in Point Break (albeit a shoddy re-make where he sits hunched over a laptop, surfing the net instead of actually surfing, and rather than taking down ‘The Ex-Presidents’ and their fake faces, he writes devastating satire about potential ‘Future-Presidents’ and their fake
  
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• Sainsbury's Argos deal leaves it vulnerable to Brexit fallout

  25-07-2016 14:11
  
  Sainsbury’s share price has fallen by 7.4% in the month following the UK’s vote to leave the EU
  
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• Lidl UK reaches £1m funding target for CLIC Sargent charity

  25-07-2016 14:11
  
  Lidl has run fundraising events and promotions on own-brand products since January 2014
  
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• Co-op reports booming sales of British flowers headed by peonies

  25-07-2016 14:11
  
  The mutual said it had seen a 70% increase in turnover of British flowers so far this spring and summer
  
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• Palmer & Harvey releases guide to EUTPD2 tobacco legislation

  25-07-2016 14:11
  
  The guide provides information about specific details on packaging, display, quantity and pricing
  
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• Highland Spring kicks off extension work at Perthshire site

  25-07-2016 14:04
  
  An investment of £16m has been made to double the production capacity of the business
  
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• Brands can now buy 360-degree video ad slots on Mashable, Forbes and more

  25-07-2016 13:40
  
  Brands can now serve up 360-degree ads on publisher's sites thanks to new technology from Teads.
  The video ad marketplace, which helps the likes of Mashable, the Guardian and Forbes monitise its videos, has added 360-video functionality to its inRead toolkit for advertisers, allowing brands to buy slots for the immersive format across all screens including desktop and smartphones.
  Various brands from Coca-Cola to Nestle have embraced 360-degree video spots, which are similar
  
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• Done deal: Verizon acquires Yahoo for $4.83bn

  25-07-2016 13:28
  
  US telecoms company Verizon has put months of speculation to rest announcing that it will secure Yahoo’s core internet business for $4.8bn.
  Yahoo will be integrated with AOL under Marni Walden, executive vice president and president of the product innovation and new businesses at Verizon. The deal is subject to regulatory approval, expected by the first quarter of 2017.
  Yahoo retains only a 35.5 percent stake in Yahoo Japan and less than a fifth of Chinese ecommerce company Aliba
  
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• Monsoon, Seventh Pay Panel Will Trigger Recovery in FMCG Sector: Nomura - BloombergQuint

  25-07-2016 13:10
  
  BloombergQuint
  Monsoon, Seventh Pay Panel Will Trigger Recovery in FMCG Sector: Nomura
  BloombergQuint
  The consumer goods sector in India will recover in the second half of the year despite the subdued demand environment, says global financial giant Nomura. The resumption of normal monsoon and implementation of the Seventh Pay Panel recommendations ...
  Verizon to acquire Yahoo's operating business | About VerizonVerizon
  Verizon to acquire Yahoo's operating business | YahooYahoo - Tumblrall
  
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• Does Yahoo’s Tumblr ‘screw up’ augur the end of another digital bubble?

  25-07-2016 13:01
  
  The Drum's digital editor Ronan Shields points out how Yahoo's dramatic Tumblr write down is indicative of a major correction in the industry's ad tech sector.
  Perhaps the most shocking element of yesterday’s Yahoo revelations was the debilitating effects of its Tumblr write down on its overall financial performance?
  Despite annual increases in its search, mobile, and MAVENs revenue during the second quarter (which amounted to $1.3bn) of this year, a downgrade in the va
  
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• Guardian News and Media will allow advertisers to tap into trending topics in real-time with new programmatic offering

  25-07-2016 13:00
  
  Guardian News and Media (GNM) will now allow advertisers to activate campaigns in real-time against trending articles through its new programmatic offering Pulse.
  Pulse identifies surging stories using the Guardian’s own real-time data analytics tools. It then overlays audience segments to enable advertisers to reach audiences in line with their brand.
  Advertisers can also contextually target across the Guardian’s verticals such as travel, finance and life and style for maximum impac
  
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• German prosecutors consider legal action against the spread of misinformation on Twitter

  25-07-2016 12:56
  
  Following a mass shooting in Munich on Friday (22 July) German prosecutors say they are considering taking legal action against people who set out to spread false information on social media in times of crisis.
  During the attack by 16-year-old David Ali Sonboly, wildly conflicting reports about the number of gunmen involved provoked further chaos in the city. Comments online led to Munich’s police department sending out a public message urging citizens to “restrain on any s
  
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• Ex-Coke European marketing chief reveals branding secrets in new book

  25-07-2016 12:31 via campaignlive.co.uk
  
  Coke's former vice president for marketing in Europe, Javier Sanchez Lamelas, has written a book on branding after leaving the drinks giant.
  
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• Well&Truly adds gluten-free Crunchy Cheese Sticks to range

  25-07-2016 12:28
  
  The baked NPD promises 93 calories per 23g serving
  
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• Verizon confirms Yahoo buyout

  25-07-2016 12:22 via campaignlive.co.uk
  
  Verizon has confirmed it will buy Yahoo's search and advertising in a $4.83bn (£3.68bn) deal.
  
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• How Omelet encouraged Hitman players to assassinate its ad stars Gary Busey and Garry Cole

  25-07-2016 12:17
  
  Hitman, a video game tasking players with creatively assassinating awful people and slipping away from the scene unseen, has heralded a new, and bizarre, level of marketing integration with the launch of downloadable content calling for the murder of notorious actor Gary Busey.
  The mad-as-it-sounds campaign from Omelet LA kicked off earlier this year, to promote the latest installation of the game, running a series of live-action video ads – that could literally&nb
  
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• Instagram is reportedly letting Taylor Swift test a tool that could see celebrities block abusive comments

  25-07-2016 12:05
  
  Instagram is reportedly allowing Taylor Swift and other high profile figures on Instagram test a tool that "blocks" negative comments.
  The unprecedented move has seemingly seen the Facebook-owned image sharing site quietly award Swift the power to remove only negative or abusive comments made in response to images she's shared. 
  Swift found herself subject to an online backlash last week following a spat between herself and Kim Kardashian West over a leaked Snapchat video that the
  
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• Aldi to sponsor inaugural Scottish Beer Awards

  25-07-2016 11:44
  The discounter will lend its name to the new event for two years
  
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