FMCG news

• Travel + Leisure editor defends Hilton ad that showed gay couple in bed

  31-07-2016 13:27
  
  The openly gay editor of US travel publication Travel + Leisure has defended an ad for Hilton Worldwide that it ran it is magazine showing a gay couple relaxing in bed together. 
  The ad, which ran in the June edition of the Time Inc-owned magazine, sparked a petition by the American Family Association (AFA), who branded it "unnatural and offensive". So far the petition has gathered almost 50,000 signatures. 
  In a statement on the Travel + Leisure website editor Nathan Lump said that he
  
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• Former BHS owner Philip Green brands collapse inquiry a 'kangaroo court'

  31-07-2016 12:17
  
  The former boss of BHS Sir Philip Green has hit back at the MP leading the inquiry into the collapse of the high street chain, and accused him of turning it into a "kangaroo court". 
  In a letter to Frank Field, who is the chairman of the Work and Pensions Select Committee, Green said the process for solving the issue was "cumbersome and slow".
  "Even before the parliamentary inquiry started hearing from witnesses, you turned it into little more than a kangaroo court, with your constant
  
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• How Hendrick’s Gin is using social insight to craft experiential experiences

  31-07-2016 11:40
  
  Hendrick’s Gin is pushing more budget towards experiential experiences and is using insights garnered via social media to set the tone of the activity.
  The gin brand carried out research earlier in the year to find out the passion points of its consumers and discovered that travel, and curiosity around their local neighbourhoods was a large trend. Hendricks Gin then used the insight to create a double decker bus experience named Hendricks Extraordinary Roving Bus for Exceptionally Ref
  
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• How Hendrick’s Gin is using social insight to craft experiential activity

  31-07-2016 11:40
  
  Hendrick’s Gin is pushing more budget towards experiential and is using insights garnered via social media to set the tone of the activity.
  The gin brand carried out research earlier in the year to find out the passion points of its consumers and discovered that travel, and curiosity around their local neighbourhoods was a large trend. Hendricks Gin then used the insight to create a double decker bus experience named Hendricks Extraordinary Roving Bus for Exceptionally Refined Travel
  
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• Swarovski steps up content ambitions

  31-07-2016 10:28
  
  Swarovski is upping the ante when it comes to content after appointing Somethin' Else to develop and implement its content and social strategy. 
  The content agency, which was appointed following a competitive pitch, has been tasked with developing an online content approach that will help to build strong and long lasting relationships with Swarovski’s current and potential customers.
  Somethin’ Else’s remit will cover content strategy, creative and production.
  The
  
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• Publicis Worldwide chief Arthur Sadoun joins condemnation of Kevin Roberts' controversial gender debate comments

  31-07-2016 00:39
  
  Publicis Worldwide chief executive Arthur Sadoun has joined the chorus of condemnation within his company for the statements made by Saatchi & Saatchi chairman Kevin Roberts that the gender debate within the advertising industry was ‘done’. 
  In an email circulated within Publicis Communications and seen by The Drum, Sadoun echoed the words of Maurice Levy in saying that Roberts, who also attacked the work of Cindy Gallop and Kat Gordon in their drive for gender equality, was
  
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• Publicis Worldwide chief Arthur Sadoun joins condemnation of Kevin Roberts controversial gender debate comments

  31-07-2016 00:39
  
  Publicis Worldwide chief executive Arthur Sadoun has joined the chorus of condemnation within his company for the statements made by Saatchi & Saatchi chairman Kevin Roberts that the gender debate within the advertising industry was ‘done’. 
  In an email circulated within Publicis Communications and seen by The Drum, Sadoun echoed the words of Maurice Levy in saying that Roberts, who also attacked the work of Cindy Gallop and Kat Gordon in their drive for gender equality, was
  
  Read more

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