FMCG news

• IIRR in talks to sell rice-based technologies to FMCG firms - Economic Times

  23-07-2016 16:08
  
  IIRR in talks to sell rice-based technologies to FMCG firms
  Economic Times
  HYDERABAD: Premier research institute Indian Institute of Rice Research (IIRR), part of the state-owned Indian Council of Agricultural Research (ICAR), is currently in talks with a set of fast moving consumer goods (FMCG) companies including ITC to ...and more »
  
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• The Importance Of Colour To FMCG Brands' Packaging - Sun Branding Solutions - ESM - The European Supermarket Magazine

  23-07-2016 15:13
  
  ESM - The European Supermarket Magazine
  The Importance Of Colour To FMCG Brands' Packaging - Sun Branding Solutions
  ESM - The European Supermarket Magazine
  In the immediate aftermath of the UK referendum, press headlines have been occupied with tales about retailer sales dips, staggering drops in consumer confidence – which has seen its biggest dip in 21 years – and short-term rises in the cost of food ...
  
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• Grey’s new senior team interview: Inside the agency’s plan for the future post-Grexit

  23-07-2016 12:58
  
  As Grey’s new management team settles in, The Drum talks to those tasked with replacing the Grexit trio and how they plan on doing things their way.
  To say it’s been a testing month for Grey London would be an understatement. The high of Cannes to the furore of the referendum vote, quickly followed by the shock departures of its senior team, would suggest the agency might pause for breath. And yet it’s doing the opposite; led by chief executive Leo Rayman, a new look management
  
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• Vodafone boss claims the UK is still an ‘attractive’ place to be post-Brexit vote

  23-07-2016 12:06
  
  Vodafone’s chief executive has rowed back on his earlier claims that Vodafone could quit the UK following the referendum, insisting that it’s an “attractive place to be”.
  The Telegraph reports Vittorio Colao assured “nobody’s looking at any plan” to move the telecommunications giant’s headquarters from the UK, despite earlier claims that it would consider doing exactly that should the country leave. "We have no plans to look at anything differ
  
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• Apple says Pokemon Go is the most downloaded app in a first week ever

  23-07-2016 11:48
  
  Apple has revealed that Pokemon Go has become the most downloaded app on the App Store during its first week than any other app, the latest milestone in the gaming phenomenon.
  The technology business revealed the milestone to Techcrunch. However, it declined to share the number of downloads for the app, which only launched in the brand’s domestic market Japan yesterday (22 July). The app intitially launched in New Zealand, Australia and the US, before being rolled out to other countries li
  
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• Brexit one month on: The moment of truth for the UK ad industry

  23-07-2016 11:25
  
  One month on from that epic referendum result and the immediate Armageddon many advertisers feared has yet to materialise, highlighting just how much there is to play for in the move toward Brexit.
  The panic that initially gripped the industry is subsiding and the alarm that had some twitchy clients pulling spend is giving way to pragmatism. Whether it’s the “calmness” of Publicis Groupe chief Maurice Lévy or Premier Foods' refusal to scrap its annual ad spend
  
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• Mediacom UK sets up internal BLINK division to help brands work with start-ups, names Tesco as first partner

  23-07-2016 11:14
  
  Agencies and start-ups don’t always mesh but Mediacom hopes to change that with the formation of an internal division that already working with Tesco to nurture innovation.
  The BLINK unit aims to help marketers identify key innovation trends for their businesses and then partner them with the right entrepreneurs for their challenges. Based in London, the team is headed up Justin Cross (right) and his deputy Chris Anandan (left).
  While not a new idea, Mediacom’s initiative attempts to
  
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• Buzzfeed snaps up Pinterest exec to bolster its ad analytics

  23-07-2016 10:46
  
  Buzzfeed has raided Pinterest for its ad analytics lead Edwin Wong in a bid to strengthen its own measurement offering for advertisers.
  Wong is the publisher’s new vice president of research and insights, and will be joined by other additions to the team later in the year, according to Ad Week. He will report to chief marketing officer Frank Cooper and will work with brands to understand how their campaigns are performing around its content as well as deepen Buzzfeed’s own audience i
  
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