FMCG news

• Quartz’s director of communications Emily Passer joins NBC News as head of digital comms

  22-07-2016 22:41
  
  Quartz’s director of communications Emily Passer is joining NBC as director of digital communications for its news division.
  In her new role, she will handle communications strategy and media relations for their digital platforms, including NBCNews.com, MSNBC.com and Today.com.
  Of her new role, Passer said: "Quartz is an unbelievably innovative brand and I was lucky to have been a part of its early growth. Kevin Delaney and Jay Lauf continue to push the boundaries of what it mean
  
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• Jack Whitehall schooled by Olympic greats in Samsung's 'School of Rio' campaign

  22-07-2016 18:17 via campaignlive.co.uk
  
  Samsung has kicked off its campaign for the 2016 Olympic and Paralymic Games, resurrecting its "School of..." concept starring Jack Whitehall.
  
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• Snapchat poaches Twitter's senior product manager Todd Sherman

  22-07-2016 18:13
  
  Snapchat has poached Twitter's senior product manager Todd Sherman, who announced his appointment in a tweet.
  During his tenure at Twitter he helped spearhead its move towards relaxing the hallmark 140-character limit. In a blog post earlier this year he announced that the social network would let users fit more into tweets by no longer counting media attachments and links towards the total limit.
  While it’s not yet clear what role he will take up at Snapchat, Sherman confirmed that h
  
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• Customer segmentation – are you missing a trick?

  22-07-2016 17:25
  Retail Customer segmentation is a valuable tool when you are developing your commercial trading plan and optimizing your sales delivery for your retail and other trading partners. It’s also sometimes an under-utilized asset as many businesses may not always be (more…)
  
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• Twitter inks deal with Campus Insiders to livestream over 300 college sports games

  22-07-2016 17:12
  
  Twitter has added another partnership to its roster of streaming deals, revealing that more college sports games will now be live-streamed on the platform.
  The social giant has inked a deal with publisher Campus Insiders to broadcast over 300 games in real-time, with events like the Mountain West Conference, Patriot League and West Coast Conference, included as part of the deal.
  The move bolsters Twitter’s burgeoning catalogue of events it now holds live-streaming rights to, including the
  
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• FMCG and Consumer Goods Newsletter - July 18 to 22, 2016 - Indiainfoline

  22-07-2016 17:11
  
  FMCG and Consumer Goods Newsletter - July 18 to 22, 2016
  Indiainfoline
  This week saw Unilever acquires Dollar Shave Club. LT Foods completes acquisition and Mother Dairy increases milk prices. IIFL presents a weekly snapshot of all the major happenings in the FMCG and consumer goods industry nationally and ...
  
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• 7-Eleven and Flirtey complete a run of autonomous drone deliveries in the US

  22-07-2016 17:11
  
  7-Eleven, with the help of Nevada-based drone delivery system Flirtey, has finished its first fully autonomous drone delivery.
  In the FAA-approved test, in Reno, two deliveries were completed, with the containers lowered into the backyard of consumers using GPS navigation.
  Marking 7/11’s 89th birthday, Delgado-Jenkins, 7-Eleven executive vice president and chief merchandising officer, said: "Drone delivery is the ultimate convenience for our customers and these efforts create enormous oppo
  
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• Countryfile Live event launches with help from House PR

  22-07-2016 17:05
  
  Independent international event company SME London has appointed House PR to promote the first ever Countryfile Live event, a spin-off from the popular BBC television programme.
  The event, which takes place on 4-7 August at Blenheim Palace in Oxfordshire, will see over 700 exhibitors and thousands of visitors come together for a three-day celebration of rural life.
  House PR was initially engaged to create a unique photo opportunity that captured the attention of national media while indicating B
  
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• USA Basketball exhibition games to be livestreamed on Facebook; are regular season NBA games next?

  22-07-2016 17:01
  
  USA Basketball’s first of nine exhibition games in the lead-up to Rio begins tonight, and fans will have two ways to watch the game: on NBA TV and on Facebook.
  NBA TV, which is managed by one of the NBA’s two linear broadcast partners, Turner, will livestream all nine of the exhibition games on Facebook.  It is a way for both the NBA and its broadcast partners to test the livestreaming waters before jumping into a full-fledged partnership like the one the NFL entered into with T
  
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• Brave Bison appoints Ad Land trio as part of ambitious 'DNA overhaul'

  22-07-2016 16:56
  
  Brave Bison has appointed a trio of ad land veterans as part of a major development shakeup which chief executive, Ashley MacKenzie, has described as a “DNA overhaul”.
  Simon Pont’s arrival will see him take up the role of chief strategy officer, while Will Pyne has been hired as the new chief creative officer and Ian Samuel promoted to chief commercial officer.
  Pont, an ad land veteran who has formerly held chief strategy roles at Vizeum and Starcom MediaVest,will report d
  
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• Pennycook reassures Co-op staff over Brexit

  22-07-2016 16:45
  
  Co-op CEO says government has confirmed residency rights of EU citizens will be ‘properly protected’
  
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• Domain name antics: Lessons in protecting and promoting your reputation online from the US presidential primaries

  22-07-2016 16:45
  
  Donald Trump has emerged as the Republican nominee in the US presidential race and Hillary Clinton is almost there with the Democratic National Convention to be held this month. Amongst the drama of a spirited and polarising race, what’s there to learn about protecting and promoting your reputation online? Is there, by any chance, a correlation between the savvy acquisition of relevant domain names, and success?
  Particularly since Barack Obama’s groundbreaking campaign in 2008, a str
  
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• Schoolgirl takes on Morrisons and Asda over caged eggs

  22-07-2016 16:26
  
  Fourteen-year-old has previously petitioned Tesco, who pledged to stop selling caged eggs by 2025
  
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• Speculation mounts that Verizon is a frontrunner for Yahoo’s core assets

  22-07-2016 16:06
  
  Comms giant Verizon could be looking to scoop up large segment of search company Yahoo’s business, sources familiar with the deal told Reuters and CNBC.
  The company has reportedly analysed all tabled bids and has its eyes set on Verizon as the deal that delivers most value. As a result, a handful of bidders have been reportedly been whittled down to just Verizon.
  Sources have said a price tag close to $5bn has been placed on Yahoo’s core internet business in a deal that does not incl
  
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• Havas launches Fullsix Media a year after acquisition

  22-07-2016 15:39
  
  Havas is readying a new division to the company, Fullsix Media, nearly a year after it acquired the Fullsix Group for a reported $75m. 
  From 1 September, Havas’ existing Forward Media network will combine with Fullsix Media, creating a new global network with a presence across Europe, Latin America and the US. It make it the third media network in the Havas Group.
  It will be led by Marco Tinelli, founder and chief executive of the Fullsix Group, who said it will be
  
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• Disruptive marketing in action: The Pokémon Go effect

  22-07-2016 15:36
  
  The record-breaking release of augmented reality game Pokemon Go is already showing signs of influencing businesses of all sizes, with many quickly catching on to the hype of the addictive hunting game and using it to their advantage.
  Small businesses in particular are benefiting from the craze, with many using in-app purchases known as ‘Lure Modules’ in order to attract Pokemon, with those looking to catch them following suit. Examples of such creative marketing strategies include&n
  
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• M&M's brings back limited edition Halloween Peanut range

  22-07-2016 15:20
  
  The return of the range follows its 2015 performance as the number one Halloween pouch
  
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• ABC News amps up mobile, web and OTT products, live streams national conventions

  22-07-2016 15:12
  
  ABC News launches new products across mobile, web and OTT.
   
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  ABC News is launching new apps for iPhone, Android and Apple TV, as well as debuting a new homepage with the hopes to improve user experience across all of its properties. Improvements that can be expected are: more prominent video placement, an amplified live multi-stream offering that supports up to eight simultaneous streams and more sophisticated cross platform alerts that allow for greater personalization and more
  
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• Queerty “goes there” in AbFab movie promo hookup

  22-07-2016 15:00
  
  It takes some gumption to really snap into the sensibility of a film — especially when that film is Absolutely Fabulous: The Movie, which opens today in the US. With the predilections of main characters Edina and Patsy (played by comedy legends Jennifer Saunders and Joanna Lumley, respectively) in full flower — vices that, to an ordinary person, would be verboeten, are de rigeur, this is a movie that appeals to a core audience and might be considered a tad on the raunchy side. T
  
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• James Hall snaps up North East Convenience Stores

  22-07-2016 14:35
  
  Spar wholesaler has bought the 30-store estate for an undisclosed sum
  
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• Unilever kicks off campaign for a Zero Food Waste Britain

  22-07-2016 14:33
  
  The ‘Joint Ambition for a Zero Food Waste Britain’ aims to tackle waste at a consumer, business and policy level
  
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• Cat soups: Whiskas and Sheba add 'UK firsts'

  22-07-2016 14:19
  
  The super-premium cat soup segment is a “huge” emerging space, Mars Petcare says
  
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• Business on the Move: Account wins and reviews from GlaxoSmithKline, Spotify, Carling, UK Athletics and more

  22-07-2016 14:15
  
  Welcome to The Drum’s Account Roundup. To help you stay up to date, each Friday we bring you a summary of the latest account wins and reviews taking place across the industry both globally and locally.
  GlaxoSmithKline (GSK) has announced that it will consolidate its global estimated $1bn roster to nine agencies, inking major deals with Publicis Groupe and WPP among others.
  Four holding companies already working with the agency were understood to have been consulted in the pitch, including
  
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• UK remains very attractive market despite Brexit, says Steinhoff

  22-07-2016 13:58
  
  Steinhoff bosses are confident Poundland will thrive on the British high street regardless of Brexit
  
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• Premier Foods share price shows continued steady improvement

  22-07-2016 13:58
  
  Amid all the market chaos Brexit unleashed, Premier Foods has stealthily been gaining ground
  
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• Monsanto rejects improved bid from Bayer

  22-07-2016 13:58
  
  Global GM foods giant Monsanto has rejected an improved bid from German life sciences firm Bayer
  
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• Direct Table profits soar due to lower input costs for bacon

  22-07-2016 13:58
  
  Annual pre-tax profits have more than doubled at bacon products supplier Direct Table Foods
  
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• AB InBev-SABMiller deal gets regulatory clearance in the US

  22-07-2016 13:58
  
  The £71bn mega-merger between AB InBev and SABMiller has moved a crucial step closer
  
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• Reporter caught playing Pokemon Go interrupts US state department Isis conference

  22-07-2016 13:55
  A US state department daily briefing on attempts to curtail Isis was interupted after spokesman John Kirby caught a reporter at the conference otherwise engaged with a popular mobile game.
  Kirby stopped his briefing to out an unnamed journalist as a Pokemon Go player, concerned that the reporter was more interested with ‘Catching Em All’ than paying attention.
  The reporter retorted that he was just “keeping an eye on [the game]”.
  On concluding the meet, Kir
  
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• SPAR Wholesaler James Hall Acquires North East Convenience Stores

  22-07-2016 13:37
  James Hall & Co. Ltd., the SPAR wholesaler for the north of England, has announced the acquisition of North East Convenience Stores (NECS), a 30 store family owned chain based in the North East of England. The Vadhera brothers, Naveen (more…)
  
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• Kelvin MacKenzie stands by hijab comments blaming the ‘Twerperati’ for Ipso complaints

  22-07-2016 13:28
  
  Former Sun editor and current columnist, Kelvin MacKenzie says he is standing by comments he made in the paper around Fatima Manji presenting Channel 4 News’ coverage during the Nice attacks while wearing a hijab - which he argued was insensitive to viewers as the attacker was reportedly also a Muslim.
  His column date sparked 1700 complaints to the Independent Press Standards Organisation (Ipso) – including one from Manji herself and another from ITN chi
  
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• Wins this week: Innocent, Dettol, Freesat

  22-07-2016 13:27 via campaignlive.co.uk
  
  Mother has won a competitive three-way pitch for Innocent's European account, seeing off Creature London and M&C Saatchi.
  
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• Unilever to take Dollar Shave Club global after $1bn deal

  22-07-2016 13:25
  
  Unilever is expected to turn Dollar Shave Club into a global male grooming power player
  
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• Independent retailers lagging symbol groups on internet use

  22-07-2016 13:25
  
  Independent retailers are being left behind in technological terms, annual research by Him! has revealed
  
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• E.coli investigation focused on wholesale, not retail, says PHE

  22-07-2016 13:25
  
  Authorities have still not identified the source of the outbreak
  
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• MySupermarket adds Poundstretcher as retail partner

  22-07-2016 13:19
  
  Grocery comparison site MySupermarket has signed up Poundstretcher as a retail partner
  
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• SACN fat probe 'risks excluding raft of key evidence'

  22-07-2016 13:18
  
  Government experts accused of failing to weigh up enough evidence in investigation into official fat guidance
  
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• Omsco optimistic over export potential in wake of Brexit vote

  22-07-2016 13:17
  
  Omsco has seen a spike in interest from potential customers in the weeks following the Brexit vote
  
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• CMA green lights Sainsbury's takeover of Home Retail

  22-07-2016 13:06
  The UK’s Competition and Markets Authority has given the green light to Sainsbury’s acquisition of Home Retail Group and its Argos retail network.
  
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• Outbrain is betting big on chatbots as messaging apps grow in popularity

  22-07-2016 13:00
  
  Outbrain is working with publishers including CNN to help them launch chatbots on popular messaging apps like Facebook Messenger and Kik in an effort to bring its personalization and content discovery chops to a space that is growing at a fast clip.
  While historically known for helping publishers and brands increase traffic to their websites through its ‘We Recommend’ and ‘From Around the Web’ links, the company is now betting big on messaging apps as many of them co
  
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• Ad of the Day: Nintendo gets nostalgic for NES Classic Edition launch ad

  22-07-2016 12:56
  
  Nintendo has revealed a suitably 80s ad to celebrate the return of the NES.
  Announced one week ago, the NES Classic Edition is expected to hit shops in time for Christmas. It looks like a NES but fits in the palm of your hand and comes with 30 classic games pre-installed.
  Cranking up the nostalgia, the ad starts with original NES footage from Nintendo classics including Super Mario Bros., Donkey Kong. Metroid and more, before inviting fans to ‘revisit retro gaming’s greatest icons in
  
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• Apple Watch marks Olympics with limited edition bands

  22-07-2016 12:55
  
  Apple has offered up a trinket almost as appealing as an Olympic medal, a line of limited edition Apple Watch straps. 
  In celebration of the 2016 Rio Olympics, the special edition Apple Watch bands include the flags of 14 competing nations. However, they are only available for sale at the Apple Store in Village Mall in Barra da Tijuca, Rio, in a bid to capture the footfall of patriotic Olympic fans and tech enthusiasts.
  Currently available are flags for USA, Great B
  
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• Sainsbury’s deal for Argos owner Home Retail approved by competition regulator

  22-07-2016 12:43
  
  The competition regulator has given the green light to Sainsbury’s £1.4bn acquisition of Home Retail Group, first submitted in February.
  The group owns Argos, Habitat and Heart of House having sold DIY retailer Homebase to Wesfarmers for £340m earlier this year, greatly expanding Sainsbury's offering.
  On Friday morning (22 July), The Competition and Markets Authority (CMA) ruled that the transaction did not substantially lessen competition in the UK.
  It rele
  
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• People on the Move: Hires and departures at IAB, Tesco, Guardian, Forbes Media and more

  22-07-2016 12:42
  
  This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves below.
  IAB
  The Internet Advertising Bureau UK's chief executive Guy Phillipson is set to step down from leading the organisation after 12 years in charge.
  Phillipson, who has become a prominent figure on the British digital marketing scene as a result of his role, will step down in January 2017 but hopes to continue working within the media industry as b
  
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• New man about town- 'Traditional masculinity is dead', says new research

  22-07-2016 12:26
  
  Brands and marketers should abandon the concept of ‘traditional masculinity’ if they are looking to successfully reach the modern day man, according to a new report on the evolution of the modern male.
  A new study from health and fitness focused magazine COACH and conducted by research agency, Join the Dots, has found that in 2016 the majority of men ascribe to a new kind of identity which has been coined: The altra-male.
  The Modern Manifesto research quizzed over 1,000 Britains
  
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• Victoria's Secret takes aim at Nike as in unveils dedicated sports division

  22-07-2016 12:13
  
  Lingerie giant Victoria's Secret is muscling in on the athleisure trend, unveiling a dedicated sports division dubbed Victoria’s Sport.
  The brand appears to have rebranded its former Victoria’s Secret Sport offering, streamlining what it now offers online into three different departments: Victoria’s Secret, Pink, and Victoria Sport.
  It’s no secret the company has been cost-cutting since the start of 2016, confirming in April that it was
  
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• MPs will “hold Mike Ashley's feet to the fire” after shocking practices at Sports Direct exposed

  22-07-2016 12:03
  
  A warehouse worker gave birth in a toilet as she was too afraid to take time off and risk losing her job while staff elsewhere were promised permanent contracts in exchange for sexual favours – these are just some of the experiences of Sports Direct workers revealed to MPs by Union officials as the employment practices of the sports retailer were investigated.
  A report by the Business, Innovation and Skills committee, published today (22 July) found that founder Mike Ashley will
  
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• Manchester City and Tencent kick off plan to raise the profile of football in China

  22-07-2016 12:03
  
  Manchester City FC and Tencent have signed a deal to create content during the football team’s tour of China, helping raise the profile of the sport in the country.
  The deal will consist primarily of behind the scenes footage, using Tencent’s digital properties like WeChat to take the action into the hands of Chinese people.
  A central pillar to the content will be a player meet-and-greet for Tencent Sports users. Content from the games and behind the scenes will be streamed on Pengui
  
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• SimplyFresh launches hot meal and food-to-go fixture

  22-07-2016 12:02
  
  The Kitchen fixture includes the options of a hot food counter, fresh salad bar and smoothie station
  
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• Booker teams with Epoints to encourage higher Premier compliance

  22-07-2016 12:02
  
  Booker has teamed up with reward scheme company Epoints to encourage higher compliance levels from Premier retailers
  
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