PR Public relations news

• 4 questions to consider when strategically leveraging awareness days

  09-05-2024 13:00
  
  There are right and wrong ways to do it.Linda Rosenblum is media relations director at Red Thread PR.
  We are inundated with campaigns from brands every day that are attached to some kind of awareness day or month. From impactful moments like Black History Month in February to lesser-known occasions like World Zombie Day (October 13, if you’re curious), it seems like every brand is leveraging these moments to stay relevant in the minds of their key audiences. But as consumers have come to a
  
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• 4 questions to consider when stategically leveraging awareness days

  09-05-2024 13:00
  
  There are right and wrong ways to do it.Linda Rosenblum is media relations director at Red Thread PR.
  We are inundated with campaigns from brands every day that are attached to some kind of awareness day or month. From impactful moments like Black History Month in February to lesser-known occasions like World Zombie Day (October 13, if you’re curious), it seems like every brand is leveraging these moments to stay relevant in the minds of their key audiences. But as consumers have come to a
  
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• By the Numbers: Where D.C. insiders get their news

  09-05-2024 12:00
  
  From newsletters to podcasts.
  The goal of media relations is never to get clips for the sake of getting clips. It’s always to get placed in the media that your audience values and trusts most so that you can impact hearts, minds and behavior.
  That can be tricky when you’re targeting a small, cliquish group like Washington, D.C., policy insiders.
  Their trusted sources can change based on political whims, and which media you target depends heavily on which party your target affiliates
  
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