• The Scoop: TikTok sues the American government

    The Scoop: TikTok sues the American government
    Plus, Panera pulls caffeinated lemonade after safety issues, Disneyland announces massive expansion.Weeks after the U.S. Congress voted to ban TikTok unless it’s sold to an American company, the short-form video app is swiping back at the ruling.
    According to NBC News, TikTok is filing a suit against the government because it claims the law violates the free speech rights of not only the platform but its millions of users as well.
    “For the first time in history, Congress has enacted
  • ‘The heart of our business’: How Ben’s Original’s Mississippi employees helped shape its rebrand

    ‘The heart of our business’: How Ben’s Original’s Mississippi employees helped shape its rebrand
    And how the brand gave back to one of its most important communities.In the Mississippi delta sits the town of Greenville. Dubbed “Queen of the Delta,” Greenville is known for its complex history, blues music and hot tamales. It’s also home to the Ben’s Original rice plant.
    Since 1977, this division of Mars Food has turned out parboiled rice to be sent across the country and around the world. Today, it’s one of the largest employers in Washington County, of which Gr
  • Measuring employer branding and recruitment

    Measuring employer branding and recruitment
    A practical framework from Levi Strauss & Co.Measurement is the constant struggle of any communications pro. Putting into numbers how hearts and minds are being changed through a thoughtful, consistent communications strategy is a trial, and one that the industry continues to refine and perfect.
    It can be even more difficult to measure effectively when you drill down into more niche areas of the industry, like employer branding.
    It may be tempting to merely measure branding in terms of the n
  • World Public Relations Day Festival 2024 puts spotlight on AI, sustainability PR - Myjoyonline

    World Public Relations Day Festival 2024 puts spotlight on AI, sustainability PR - Myjoyonline
    World Public Relations Day Festival 2024 puts spotlight on AI, sustainability PR  Myjoyonline
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