PR Public relations news

• Why media monitoring is more important than ever

  02-07-2018 23:00
  If you’ve watched the news, checked your Twitter stream or read your
  newsfeed in the past few months, you’ve surely seen multiple mentions of
  the many cases of sexual harassment that have spurred the hashtag movements #MeToo and#TimesUp.While this article isn’t specifically about sexual assault and harassment,
  this is a great and recent example of how important monitoring
  conversations online is for any business.
  These two hashtags have created a social media storm that i
  
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• How social media monitoring guides McDonald’s communications

  02-07-2018 20:00
  Editor's note: This story is taken from Ragan Communications' distance-learning portal Ragan Training. The site contains hundreds of hours of case studies, video presentations and interactive courses.Why monitor social media? If you’re working for McDonald’s, it has to do—in part, anyway—with Szechuan sauce.
  In a Ragan Training piece, “Measure Social Media Success: Crack the code to ROI on any social platform,” McDonald’s director of global social media
  
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• 6 resources to inspire content

  02-07-2018 18:00
  Inspiration doesn’t come from staring at a blank page.
  Communicators and marketers are under immense pressure to come up with new
  and interesting content on a regular basis, often about old and dull
  topics. Where can a content creator to turn for inspiration?
  When a walk around the block doesn’t get the gears turning, here are a few
  online places where storytellers, content producers and communicators can
  find a creative spark:
  1.
  Mashable’s infographics Pinterest boardThis is
  
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• Sayonara, business cards: LinkedIn offers QR codes and translations

  02-07-2018 15:58
  New LinkedIn features make it even easier to instantly connect with those
  you meet—no matter what language they speak.
  The social media platform recently announced QR codes for profiles. Open
  the app on your smartphone or mobile device, and scan the person’s code to
  visit his or her profile, where you can send a connection request.
  Alex Xiong, senior product manager at LinkedIn,
  wrote in the company blog:Whether you’re at an industry conference, networking happy hour, sales
  me
  
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• Announcing PR Daily’s 2018 Digital PR & Social Media Awards winners

  02-07-2018 15:53
   
  
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• Share the impact of your CSR initiative

  02-07-2018 12:00
   
  
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• How to get high response rates from influencer outreach

  02-07-2018 10:00
  How would you like to achieve response rates of 50 percent (or higher) for your influencer outreach?
  It’s possible—if you put the work in before sending that email. Here’s a four-step process for achieving sky-high response rates:
  1. Invest time in choosing the right influencers.
  You are better off with a list of 10 relevant, niche influencers than with 100 mega-influencers who don’t care about your brand or your story.
  Make a shortlist of people who’d be a smart, s
  
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• Infographic: 20 tips to keep website visitors’ attention

  02-07-2018 07:00
  Content marketers have a prime objective: Get online users to stick around.
  Whether you seek to create more dynamic content or offer engrossing
  experiences that overwhelm your audience, you want to keep your audience
  coming back for more. Online publishers can take key steps to keep bored
  users from crashing out of your website.[RELATED:
  Distracted audiences? Mind-numbing topics? Cut through the clutterwith creative corporate writing.]This infographic
  from
  Quicksprout
  offers 20 tips on how web
  
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