Sales & Marketing news

• Trump reportedly called John McCain a 'f---ing loser' and said 'we're not going to support that loser's funeral'

  04-09-2020 01:50 via feedproxy.google.com
  
  President Donald Trump.
  Chip Somodevilla/Getty Images
  President Donald Trump referred to two Republican leaders who served in the US military as "losers" because they were shot down by enemies, The Atlantic reported.
  Trump was referring to the late Republican Sen. John McCain of Arizona and former President George H.W. Bush, both of whom served in the US Navy as fighter pilots, the report said.
  Trump and McCain were longtime political foes despite both being Republicans, and Trump was reportedl
  
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• Facebook will pay hundreds of thousands of users to quit the app ahead of the election so it can study the platform's impact on politics

  04-09-2020 01:23 via feedproxy.google.com
  
  Chip Somodevilla / Getty Images
  Facebook is working with outside researchers to study how its apps influence "key political attitudes and behaviors during the US 2020 elections," the company announced Monday.
  As part of the study, it will pay Facebook and Instagram users — possibly between $10 and $20 per week — to stop using the app, The Washington Post's Elizabeth Dwoskin reported Thursday.
  The company expects between 200,000 and 400,000 users to participate in the study, which wil
  
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• Preparing for future wars means getting ready for World War II-level losses, the US Air Force's top officer says

  04-09-2020 01:19 via feedproxy.google.com
  
  Two F-15E fighter jets fire AIM-7M missiles during a training mission off the coast of Florida, November 5, 2002.
  US Air Force
  The US military has spent recent years shifting its attention to the challenges posed by competitors that can match or in some cases exceed the capabilities of US forces.
  A future conflict with such adversaries will be a marked departure from recent combat, and losses in such a fight could approach the levels of World War II, the Air Force chief of staff wrote in a rece
  
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• SpaceX says its Starlink satellite internet can download 100 megabits per second, and 'space lasers' transfer data between satellites

  04-09-2020 01:05 via feedproxy.google.com
  
  A photo of SpaceX's user terminal, or satellite dish, on a roof. Elon Musk has called such devices "UFOs on a stick" — they're designed to connect to the internet via a fleet of Starlink satellites.
  SpaceX
  In private beta testing of its Starlink internet satellites, SpaceX says it has found low latency and high download speeds of 100 megabits per second.
  "Space lasers" also transferred hundreds of gigabytes of data between two Starlink satellites during a test, the company said.
  Visi
  
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• Thai brands need to rediscover authenticity

  04-09-2020 01:02
  
  Thai travel and hospitality brands have been adept at catering to foreign tourists, but with international traveller numbers plummeting this year they need to redesign their brand experience to meet the needs of domestic tourists.
  
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• Online shopping booms - with value a key concern

  04-09-2020 01:02
  
  Klarna, the Swedish fintech, has boomed during the pandemic, while Inditex takes its budget brand online: both point to the new importance of the value segment.
  
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• Majority of multinationals have in-housed creative

  04-09-2020 01:02
  
  A new study finds that more than half of large global companies are now using some in-house creative capability, as the benefits and difficulties of the arrangement become clear in the mainstream.
  
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• Indonesians and Aussies will watch ads for free streaming

  04-09-2020 01:02
  
  Almost all Indonesians with access to connected TV (CTV) – and that’s seven in ten – increased their consumption of streaming content during the COVID-19 pandemic and a majority, a new survey shows, are willing to see ads in exchange for free...
  
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• How to use comedic violence in advertising

  04-09-2020 01:02
  
  Ads that use comedic violence need to carefully assess their level of perceived realism, and target media destinations favoured by consumers who can be described as “katagelasticists” and “gelotophiles”, according to an article published in the...
  
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• Digital adspend weathers quarantine

  04-09-2020 01:02
  
  Total US ad spend across all media could be down 8% in 2020, but that figure from the IAB doesn’t tell the whole story: traditional media spending is set to fall by 30% while digital media will rise by 6%.
  
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• Trump didn't want wounded veterans to attend a military parade because 'nobody wants to see that,' report says

  04-09-2020 00:57 via feedproxy.google.com
  
  President Donald Trump thrusts his fist as he arrives on the White House South Lawn to host a 4th of July "2020 Salute to America" to celebrate the US Independence Day holiday at the White House in Washington, July 4, 2020.
  Reuters/Carlos Barria
  President Donald Trump did not want injured veterans to be present at a military parade because he believed it would make spectators uneasy, sources said an Atlantic report published Thursday.
  "Nobody wants to see that," Trump reportedly said.
  Trump has
  
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• What Facebook's new ad policy means for political advertisers

  04-09-2020 00:54 via feedproxy.google.com
  
  Hi! Welcome to the Insider Advertising daily for September 4. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at [email protected], a quick programming note: We will not be publishing the newsletter on Monday due to Labor Day. Enjoy the long weekend, and see you on Tuesday!Today's news: What Facebook's new ad policy means for political advertisers, TikTok tests in-v
  
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• 'I don't get it': Trump questioned why retired Gen. John Kelly's son gave his life fighting in Afghanistan on a Memorial Day visit to his grave

  04-09-2020 00:52 via feedproxy.google.com
  
  President Donald Trump speaks with retired Marine Corps Gen. John Kelly at Arlington National Cemetery
  Photo by Aaron P. Bernstein/Getty Images
  President Donald Trump questioned a Marine's sacrifice during a Memorial Day visit to his grave with the man's father, The Atlantic reported Thursday.
  "I don't get it. What was in it for them?" Trump reportedly asked retired Marine Corps Gen. John Kelly, his former chief of staff, as the two stood beside 1st Lt. Robert Kelly's grave at Arlington Nationa
  
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• For $9,400 per night, travelers can live like a Japanese warlord in the country's first-ever castle hotel

  04-09-2020 00:35 via feedproxy.google.com
  
  Courtesy Value Management Co., Ltd.
  Travelers can now rent out one of the few remaining castles from Japan's Edo period for a day and night.
  Restored in 2004 and located on a hilltop in western Japan's Ehime prefecture, Ozu Castle looks much the same as it did 400 years ago when it was occupied by feudal lords.
  The stay includes access to the entire castle after hours, as well as a 17th-century-themed welcome ceremony, breakfast in a historic tea house villa, and a moon-watching sake experience.
  
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• Trump called US Marines who died during World War I 'losers' and 'suckers,' report says

  04-09-2020 00:27 via feedproxy.google.com
  
  President Donald Trump.
  JIM WATSON/AFP via Getty Images
  President Donald Trump described American Marines who lost their lives during a crucial World War I battle as "suckers" and "losers," The Atlantic reported.
  "Why should I go to that cemetery? It's filled with losers," Trump reportedly told senior staff members before a scheduled visit to the Aisne-Marne American Cemetery in France to commemorate the centennial of the end of World War I.
  In another conversation, the president called US Mari
  
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• Facebook said it removed en event encouraging violence against protesters in Kenosha, but it was actually removed by the event's own organizers, according to a new report

  04-09-2020 00:18 via feedproxy.google.com
  
  Drew Angerer/Getty Images
  Facebook came under fire last week after site moderators did not remove the Facebook page of a militia group that encouraged violence against protesters, despite being reported hundreds of times. 
  CEO Mark Zuckerberg said last week that Facebook ultimately did remove the page, but that the removal came too late because moderators hadn't been adequately trained on Facebook's new policies against militia groups.
  "Counter protest? Nah. I fully plan to kill looters and
  
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• A bull market means that stocks are rising, but it pays to understand how it works before you charge

  04-09-2020 00:15 via feedproxy.google.com
  
  A bull market is aprolonged period in the stock market when prices grow.
  Adam Gault/Getty Images
  A bull market is an extended period when prices for stocks or other assets are steadily on the rise.
  Bull markets are usually accompanied by high investor confidence and a strong overall economy. 
  Though trying to time a bull market is tempting, most investors should stick to their long-term strategy and goals. 
  Visit Insider's Investing Reference library for more stories.
  If you're at all
  
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