Sales & Marketing news

• About half of the COVID-19 survivors from Bergamo, one of Italy's coronavirus epicenters, haven't recovered six months on, providing a stark warning of the pandemic's lingering aftermath

  10-09-2020 01:26 via feedproxy.google.com
  
  A nurse attends to a COVID-19 patient that is wearing a CPAP helmet while he is moved out of the Intensive Care Unit (ICU) of the Pope John XXIII Hospital on April 7, 2020 in Bergamo, Italy.
  (Photo by Marco Di Lauro/Getty Images)
  Six months after the coronavirus hit Bergamo, one of Italy’s early epicenters, nearly half of the survivors haven’t recovered, and are still dealing with a range of problems, according to The Washington Post.
  Pope John XXIII Hospital infectious disease spec
  
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• Instagram is testing out adding tabs dedicated to Reels and Shopping in the app's navigation bar

  10-09-2020 01:23 via feedproxy.google.com
  
  Instagram via Adam Mosseri
  Instagram is looking at making changes to its home screen by adding dedicated tabs to its navigation bar for its Reels and Shopping features.
  The platform is testing out three different layouts with users, Instagram head Adam Mosseri said in a tweet Wednesday.
  The redesign would promote some of Instragram's most-touted features, including its newly expanded Shopping assets and Reels, Facebook's clone in an attempt to rival TikTok.
  Visit Business Insider's homepage for
  
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• Retailers are scrambling to find trucks amid the pandemic, generating record-smashing pay for drivers

  10-09-2020 01:08 via feedproxy.google.com
  
  Truck drivers have fled the industry, but those who have stuck around are seeing red-hot rates.
  Glenn Koenig/Los Angeles Times via Getty Images
  A shortage of truck drivers combined with a surge in online and in-store shopping has made trucking unusually expensive. 
  Retailers are spending around 30% more than they did last year to move goods via truck. 
  The last time trucking rates soared this high, it forced companies like Amazon and XYZ to pass down the unusual transportation costs t
  
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• The designer of Lucid's $80,000 Tesla rival says it will be spacious enough to offer business class-like reclining seats

  10-09-2020 01:03 via feedproxy.google.com
  
  Lucid Air.
  Lucid
  Business Insider spoke with Derek Jenkins, the VP of design at Lucid Motors, about designing the company's upcoming Air EV. The Air officially debuted on Wednesday.
  The Air was first sketched out in 2015 and the design team had to figure out what would still look futuristic by the time the car debuted in 2020.
  Because Lucid compacted the size of the Air’s drive components, there was a lot of interior space that could be maximized.
  Visit Business Insider's homepage for mor
  
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• Lucid's CEO says he has 'more advanced technology than Tesla,' and wants to use it to lower the price of EVs

  10-09-2020 01:02 via feedproxy.google.com
  
  Lucid Air.
  Lucid
  Lucid CEO and CTO Peter Rawlinson doesn’t think big batteries are the key to efficiency.
  He has plans to mass-produce the tech behind the Lucid Air and wants to see it in other cars.
  He also said that Lucid’s tech is “more advanced” than Tesla’s.
  Visit Business Insider's homepage for more stories.
  Believe what you want about trickle-down as it applies to economics, but it's a tried-and-true method in cars. Lucid Motors, the new EV startup on the sc
  
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• Lucid Motors just unveiled a new EV that starts at $80,000 and can beat a Tesla Model S on paper — check out the Air

  10-09-2020 01:01 via feedproxy.google.com
  
  Lucid Air.
  Lucid
  The Air is Lucid Motors's first, all-electric sedan that boasts a spacious interior and a long range.
  The base Air starts at $80,000, while the range-topping, limited-edition Air Dream Edition starts at $169,000.
  The Air will be available starting in spring 2021.
  Visit Business Insider's homepage for more stories.
  In the world of luxury EVs, the Tesla Model S has largely gone unchallenged — until now. Now, we have the all-new, all-electric Lucid Air, which boasts incredib
  
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• Where next for PUBG?

  10-09-2020 01:00
  
  India’s fast-growing gaming and esports market – and the associated marketing opportunity – has been thrown into turmoil by the government’s ban on a number of Chinese apps, a decision which caught the popular mobile game PlayerUnknown’s...
  
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• UK youngsters less stressed during lockdown as they turn to TikTok

  10-09-2020 01:00
  
  The mood of young people in the 15- to 24-year-old age group improved during the first few weeks of lockdown, new research suggests.
  
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• The show will go on: Entertainment sector confident about post-pandemic rebound

  10-09-2020 01:00
  
  Despite economic and industry uncertainty, entertainment industry executives are feeling confident for a rebound, according to a new study by Branded.
  
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• How e-commerce growth has changed Unilever’s media strategy

  10-09-2020 01:00
  
  E-commerce has grown under lockdown and media spending from FMCG companies such as Unilever is adjusting accordingly. 
  
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• Hershey sees opportunities in esports

  10-09-2020 01:00
  
  The Hershey Co., the candy manufacturer, has found deeper opportunities for collaboration with esports athletes than is often the case in more traditional sports.
  
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• APAC brands ramp up influencer marketing for branding and CSR efforts

  10-09-2020 01:00
  
  Use of influencer marketing by brands in Asia has spiked since the onset of COVID-19, according to a new report by CastingAsia, which looks at the shifts in strategies for influencer marketing campaigns by businesses in Southeast Asia, Hong Kong,...
  
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• A steel-and-glass observation deck that sits 10,000 feet in the air on top of a glacier in Italy just opened to the public — take a look inside Otzi Peak

  10-09-2020 00:22 via feedproxy.google.com
  
  Ötzi Peak, designed by noa* architecture studio,opened to the public in August.
  Alex Filz
  A brand new 360-degree-view observation deck that sits 10,600 feet in the air on a glacial ridge in the Italian Alps just opened to the public.
  Called "Ötzi Peak," the steel and glass structure looks out over the place where Ötzi the Iceman, one of the world's most famous mummies, was encased in ice for thousands of years.
  Ötzi Peak is a stone's throw from Glacier Hotel Grawand, one of
  
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• From robots to 3D printing, transformation in manufacturing has led to efficiencies, and also worries over future employment

  10-09-2020 00:20 via feedproxy.google.com
  
  A collaborative robot, left, works alongside a manufacturing laborer on a chainsaw assembly line at the Stihl Inc. manufacturing facility May, 201
  AP Photo/John Minchillo
  Robots, 3D printing, and drones are features of the new manufacturing world-order, which even a few years ago seemed experimental.
  Financing these innovations can sometimes be challenging, however, as margins in manufacturing tend to be thin.
  Innovation does cause concern over lost employment opportunities. Companies are looki
  
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• An eerie orange sky has blanketed San Francisco and residents are comparing it to 'Blade Runner' and post-apocalyptic films

  10-09-2020 00:18 via feedproxy.google.com
  
  San Francisco sky.
  Eric Risberg/AP
  The sky over San Francisco was remarkably dark and orange on Wednesday.
  Scientists say the color comes from smoke particles from wildfires across the state.
  San Francisco residents took to social media to share the sky, comparing it to sci-fi films like "Blade Runner."
  Visit Business Insider's homepage for more stories.
  As California experiences one of its most severe wildfire seasons on record, the sky in San Francisco turned an ominous orange color on Wednes
  
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• Taboola and Outbrain called off their plan to merge — here's what happened to the proposed $2 billion company

  10-09-2020 00:02 via feedproxy.google.com
  
  Hi! Welcome to the Insider Advertising daily for September 10. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at [email protected]'s news: What happened to the Taboola and Outbrain merger, Under Armour layoffs, and inside Spotify's bet on podcasts.
  (L-R) Cofounder and co-CEO of Outbrain Yaron Galai and founder and CEO of Taboola Adam Singolda
  Noam Galai/Getty Image
  
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