Sales & Marketing news

• Why DTC is not the enemy of retail

  01-09-2020 01:30
  
  Building direct relationships with customers gives brands valuable first-party data that can be used to make retailers more confident in carrying the brand’s products, a new WARC Best Practice guide to both brands and retailers benefitting from...
  
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• Understanding five consumer segments for COVID-19

  01-09-2020 01:30
  
  Marketers of consumer packaged goods, like food products, should consider five different shopper segments - ranging from “unfazed normals” and “struggling worriers” to “shook-up savers” - as they craft their value propositions
  
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• Jägermeister’s masterclass in pivoting

  01-09-2020 01:30
  
  Though it became relatively common to see alcohol brands pivoting to produce hand sanitiser, the – extremely nightlife focussed – liqueur brand opted instead to help those unable to work during lockdown through its #SaveTheNight campaign.
  
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• Facebook’s dispute with Apple over iOS 14 hints at a discordant post-cookie landscape

  01-09-2020 01:30
  
  Apple and Facebook have clashed over the need for app developers to secure permission to collect user data, and the dispute is likely to have major ramifications for brands and publishers.
  
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• Australians invest in financial news in the wake of COVID-19

  01-09-2020 01:30
  
  Australians are spending significantly more time online engaging with business news and information content as well as personal finance information, according to new data from Nielsen.
  
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• 'We don't have a family pastor': Jacob Blake's father refutes Trump's account of trying to reach the family

  01-09-2020 01:30 via feedproxy.google.com
  
  WISCONSIN, USA - AUGUST 25: Jacob Blakeâs father Jacob Blake speaks during the press conference in front of the Kenosha County Courthouse in Kenosha, Wisconsin, United States on August 25, 2020.
  Tayfun Coskun/Anadolu Agency via Getty ImagesIn a live interview on CNN, Jacob Blake's father refuted President Donald Trump's account of the White House trying to get the Blake family on the phone.Less than an hour earlier, Trump said during his press briefing that he was unable to get in touch w
  
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• A new book showcases real-life places around the world that look straight out of a Wes Anderson film — here's an early look at the fantastical dupes

  01-09-2020 00:26 via feedproxy.google.com
  
  Fox Searchlight Pictures/Courtesy Accidentally Wes AndersonThe founder of the popular Instagram account Accidentally Wes Anderson is releasing his first-ever book highlighting 200 of the "most idiosyncratic and interesting locations on Earth."Images in the book span every continent including Antarctica and echo filmmaker Wes Anderson's distinctive and whimsical visual style.Titled "Accidentally Wes Anderson," the book is available now for preorder and will be released on October 20.Founder Wally
  
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• The best teeth whitening kits

  01-09-2020 00:20 via feedproxy.google.com
  
  The best teeth whitening kits come with everything you need to whiten your teeth, are easy to use, and are less likely to irritate your gums or teeth. The Crest 3D White Professional Effects Whitestrips kit is our best overall pick because it's effective, simple, and fairly affordable.We interviewed four professional dentists to inform our choices and explain the ingredients and efficacy of each pick.This article was medically reviewed by Dr. André V. Ritter, DDS, MS, MBA,
  
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• Delta and American drop change fees in their latest bid to woo wary passengers, less than 24 hours after United started the trend

  01-09-2020 00:18 via feedproxy.google.com
  
  The three largest US airlines will be losing a chunk of tax-free revenue as they eliminate change fees on domestic flights.
  Thiago B Trevisan / Shutterstock.comUnited, American, and Delta Air Lines are all doing away with change fees and select other optional fees.United and American will also allow passengers to fly stand-by on earlier flights for free and offer other complimentary perks for elite status holders.The US airline industry is still falling short of 1 million daily passengers with
  
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• Tesla shows off the inside of its China factory in new video where you can see the Model 3 being made

  01-09-2020 00:10 via feedproxy.google.com
  
  Tesla China-made Model 3 vehicles are seen during a delivery event at its factory in Shanghai
  ReutersTesla on Monday unveiled a 48-second video showing a time-lapse of automobile production at its Gigafactory in Shanghai.Spotted in the video are as many as eight robots producing a single Model 3 vehicle, Electrek points out, as Musk seeks to shift the company's focus toward global manufacturing and increasingly toward automation.In May, Tesla's global vice president estimated that the Shanghai
  
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• The US and China are headed for competition but not a Cold War

  01-09-2020 00:09 via feedproxy.google.com
  
  President Donald Trump and first lady Melania visit the Forbidden City with Chinese President Xi Jinping in Beijing.
  Reuters/Jonathan ErnstThe emerging geographical perspective of the 21st century is still slightly out of focus.But what is certain is that it will revolve around China and the US, locked in competition for that pivotal position in the world system, writes Rodger Baker, senior VP of strategic analysis at Stratfor.Visit Business Insider's homepage for more stories.The geographical
  
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• I fed my toddler Yumble's healthy prepared meals for a week — I recommend them for busy parents who don't have time to shop and cook

  01-09-2020 00:02 via feedproxy.google.com
  
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  Yumble delivers healthy microwavable meals for kids that are ready to eat in less than 2 minutes.
  Michelle Piccolo/Business InsiderWith free delivery, 20 menu options weekly, and recipes that include organic and fresh ingredients whenever possible, Yumble strives to bring healthy kids' meals into busy homes.Meals cost $5.99 to $7.99 each, depending on which plan you sign up for.On our first day testing Yum
  
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