Sales & Marketing news

• Automakers just reported big coronavirus-related sales dips, but the worst is yet to come (GM, F, FCAU)

  01-04-2020 23:11 via feedproxy.google.com
  
  Automakers reported declines in first-quarter US sales that were worsened by the COVID-19 coronavirus pandemic.
  GM and FCA were down 7% and 10%, respectively. Toyota reported March sales that were down nearly 40%.
  2020 got off to a decent start in January and February, but shutdowns in the second half of March had an immediate negative impact.
  The second quarter should be significantly worse: Vehicle production has been suspended in North America, consumers are reluctant to make big-ticket purch
  
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• 'Absolutely zero money out of my own pocket': How Jared Holland turned a little-known real-estate-investing strategy into screaming business — and nabbed a $120,000 profit on a 'free house'

  01-04-2020 22:47 via feedproxy.google.com
  
  Jared Holland started investing in real estate with no money.
  He quickly learned he could acquire "free houses" through a unique negotiating and financing strategy, leaving him free from any capital outlays.
  Holland's end goal is to flip properties for a fast profit.
  Today, he tries to flip 30 houses a year.
  Click here for more BI Prime stories.When Jared Holland heard that a flipped house in his local market brought in a $200,000 profit, his interest in the space was immediately piqued.
  "I fell
  
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• There's never been a better time for airlines to remove the hated middle seat on planes, says one Wall Street analyst

  01-04-2020 22:45 via feedproxy.google.com
  
  Airlines have drastically slashed flights as travelers heed government warnings to stay home to slow the spread of coronavirus.
  To entice them back when it's deemed safe for non-essential air travel to resume, one analyst suggested carriers leave middle seats empty in a modest attempt at social distancing.
  The US government in March passed a $2 trillion economic relief package, with more than $29 billion in grants for embattled air carriers.
  Visit Business Insider's homepage for more stories.On
  
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• Dow plunges 974 points after Trump warns of 'painful' times to come and a 'shocking' coronavirus death toll

  01-04-2020 22:06 via feedproxy.google.com
  US stocks fell sharply on Wednesday after President Donald Trump told the country to brace for a "very, very painful two weeks" amid the coronavirus pandemic.
  The White House projected that the US could see 100,000 to 240,000 deaths from COVID-19, the disease caused by the coronavirus.
  The losses came on the heels of the worst-ever first quarter for the Dow Jones Industrial Average.
  Read more on Business Insider.
  US stocks fell Wednesday after President Donald Trump issued a dire new warning abo
  
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• Amazon bucked one of the worst quarters in market history and posted a gain amid the COVID crisis — here's why Wall Street loves the stock (AMZN)

  01-04-2020 22:01 via feedproxy.google.com
  
  Amazon shares gained 5.5% in the first quarter, while other tech giants and the broader market tanked amid the coronavirus outbreak.
  Analysts told Business Insider that Amazon is well positioned to hold up against the recession because of the surge in online shopping and its cloud service usage, among others.
  46 of the 48 analysts who track Amazon's stock recommended buying it, the most number of "buy" ratings among all S&P 500 companies, according to FactSet.
  The employee revolt against Ama
  
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• Foreign central banks sold off more than $100 billion in US Treasuries as cash demand surged

  01-04-2020 21:35 via feedproxy.google.com
  Monetary authorities around the world sold more than $100 billion in US Treasuries in the three weeks ended March 25, Bloomberg first reported Wednesday.
  The offloading arrived as liquidity in the Treasury market slipped to historic lows and demand for the dollar skyrocketed on heightened fears of a coronavirus-fueled recession.
  The three-week period ended days before the Federal Reserve announced a new repo facility for central banks to trade Treasuries for dollars.The pool "should help support
  
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• 'Let them go bankrupt': Billionaire bond king Jeffrey Gundlach says the government should let cash-strapped airlines go belly-up — and intervention will just end up juicing their profits

  01-04-2020 21:25 via feedproxy.google.com
  
  Jeffrey Gundlach — the CEO and chief investment officer of DoubleLine Capital — thinks US airlines that have used most of their cash to buy back their own stock don't deserve a government bailout.
  He said airlines' imprudent leverage, overconfident corporate projections, and lack of "rainy-day" savings put them in their situation.
  By Gundlach's logic, US airlines are garnering a 27% profit on the shares they already bought back from the government's bailout.
  "It doesn't seem right,"
  
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• Employers cut nearly half a million job openings last week as coronavirus froze hiring nationwide

  01-04-2020 20:24 via feedproxy.google.com
  
  As of Monday, March 23, job openings declined nearly 9% on a weekly basis, according to a report released Tuesday by Glassdoor economist Daniel Zhao.
  The decline, which accounted for about half a million jobs, was the worst one-week drop since 2016. 
  Over half of employers have reduced job openings since mid-February, with one in five pausing all job openings, according to Glassdoor data.Visit Business Insider's homepage for more stories.The coronavirus pandemic has led to huge layoffs in
  
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• White House economists tried warning the Trump administration a pandemic would kill up to 500,000 Americans and cost the economy $4 trillion

  01-04-2020 20:22 via feedproxy.google.com
  
  Top White House economic officials published a study last year warning that up to 500,000 Americans could die in a pandemic that could also inflict $4 trillion of damage to the economy.
  "Tens of millions of people could become ill, with many requiring hospitalization; and a significant number—especially among the vulnerable elderly population—could die," the study said.
  The study, first published by The New York Times, undermines the Trump administration's argument that the public he
  
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• Tesla went from high fives at an all-hands meeting to shutting down its factories — here's how it came to accept the coronavirus (TSLA)

  01-04-2020 20:22 via feedproxy.google.com
  
  Tesla, the renewable energy and electric car company helmed by Elon Musk, has been slow to respond to the coronavirus.
  Business Insider spoke with 10 Tesla employees all over the country, all of whom said they feared for their health and livelihood and some felt leadership at Tesla was lacking. The workers asked to remain anonymous for fear of retribution, but their identities are known to Business Insider. 
  Some employees said they worried that they could lose their jobs for taking time of
  
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• These 5 sky-high estimates show top economists expect another record flood of unemployment filings as the coronavirus lockdown spreads

  01-04-2020 20:21 via feedproxy.google.com
  
  Economists expect that unemployment data released Thursday could exceed last week's blockbuster report showing record layoffs amid the coronavirus pandemic. 
  Estimates range from about 3 million to as many as 5.5 million jobless claims for the week ending March 28. 
  Economists also anticipate that last week's record number could be revised even higher. 
  Visit Business Insider's homepage for more stories.Economists are expecting another record-shattering unemployment report as coro
  
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• Buy these 14 stocks flush with the cash reserves to survive a prolonged coronavirus crisis, BTIG says

  01-04-2020 20:03 via feedproxy.google.com
  
  Long-term investors should seize the opportunity to buy quality companies that are "built to survive" a long coronavirus crisis, BTIG's Julian Emanuel said.
  He said 14 companies, including Apple and Berkshire Hathaway, fit the bill because of their low debt, healthy cash piles, and strong credit ratings.
  Click here for more BI Prime stories. Investors are strapped in for the long road to recovery after the initial shock of the coronavirus pandemic. 
  The first wave included a slew of ma
  
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• Warren Buffett's Berkshire Hathaway took a $5 billion hit on its airline stocks last quarter

  01-04-2020 19:59 via feedproxy.google.com
  Warren Buffett's Berkshire Hathaway took a $5 billion hit from airline stocks in the first quarter as the novel coronavirus hammered demand for flights.
  The billionaire investor's company owns more than 8% of all four major US airlines.
  Shares in American, Delta, Southwest, and United plunged by an average of 52% last quarter.
  However, Buffett's long-term view could lead him to double down on the struggling airlines.
  Visit Business Insider's homepage for more stories.Warren Buffett's Berkshire H
  
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• Dow slumps 900 points after Trump warns of 'painful' times to come and a 'shocking' coronavirus death toll

  01-04-2020 19:00 via feedproxy.google.com
  US stocks fell sharply on Wednesday after President Donald Trump told the country to brace for a "very, very painful two weeks" amid the coronavirus pandemic.
  The White House projected that the US could see 100,000 to 240,000 deaths from COVID-19, the illness caused by the coronavirus.
  The losses came on the heels of the worst-ever first quarter for the Dow Jones industrial average.
  Read more on Business Insider.
  US stocks fell on Wednesday after President Donald Trump issued a dire new warning
  
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• 2 pieces of key US factory data plunge the most since 2009 as coronavirus wreckage spreads

  01-04-2020 18:58 via feedproxy.google.com
  
  The Institute for Supply Management's manufacturing index fell to 49.1 in March from 50.1 in February, it said in a Wednesday report.
  Bookings, employment, and production all fell sharply as the coronavirus pandemic hit business activity.
  "Comments from the panel were negative regarding the near-term outlook, with sentiment clearly impacted by the coronavirus (COVID-19) pandemic and energy market volatility," Timothy Fiore, the chair of the ISM, said in a statement.
  Visit Business Insider's home
  
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• Billionaire bond king Jeffrey Gundlach says coronavirus-fueled market sell-off will worsen in April

  01-04-2020 18:57 via feedproxy.google.com
  The billionaire bond king Jeffrey Gundlach said on Tuesday that he thinks that the coronavirus sell-off is not over yet and that markets may see more losses in April, Reuters reported.
  The S&P 500 index collapsed into a bear market this quarter, losing 12.5% in March in an environment of unprecedented economic uncertainty due to the coronavirus pandemic.
  Meanwhile, Oaktree Capital's Howard Marks told CNBC that investors to be cautious in times of uncertainty such as this, adding that his app
  
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• WPP guidance a bellwether as the ad industry battens down the hatches

  01-04-2020 01:38
  
  Like it or not, WPP’s size and sway in the industry paints a deeper picture of the response of holding groups caught in the COIVD-19 storm as the company reveals savings plans – these changes follow a period of deep change in the agency business...
  
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• What is a brand’s role in a time of crisis?

  01-04-2020 01:38
  
  COVID-19 is unlike anything most of us have had to face in our lifetimes but finding out where a brand can speak appropriately is a widely shared short-term headache; in an exclusive piece for WARC, Oli Feldwick explores the history of brands in...
  
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• TV ads create more positive image of brands than digital, say consumers

  01-04-2020 01:38
  
  Twice as many consumers say TV ads create a more positive image of brands than say the same about common digital formats, an extensive new survey reveals.
  
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• Regional channels gain from shift in rules on pay TV bundling

  01-04-2020 01:38
  
  India’s regional channels have been the big beneficiaries of shifting consumer habits in the wake of changes to the way households buy paid-for TV content.
  
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• OOH on hold as brands wait out extended movement control measures in Malaysia

  01-04-2020 01:38
  
  With the Movement Control Order (MCO) – initially implemented to slow down the spread of COVID-19 – in Malaysia now extended to 14 April, the market's OOH players are stuck in a holding pattern as brands defer campaign launches.
  
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• Lululemon protects brand equity in COVID-19 response

  01-04-2020 01:38
  
  Lululemon, the athletic apparel manufacturer, is looking to protect its brand by not making rash short-term decisions that could damage its long-term equity as it responds to the challenges of COVID-19.
  
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• Brands’ behaviour now will affect future consumer buying decisions

  01-04-2020 01:38
  
  Consumers have made it clear they will judge brands on how appropriately they respond to the COVID-19 crisis, by looking after their staff and help society meet the challenge, according to a special Edelman Trust Barometer report.
  
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