Sales & Marketing news

• The $2 trillion stimulus law could leave startups out in the cold. Here's why Silicon Valley is worried.

  27-03-2020 23:57 via feedproxy.google.com
  
  While the new coronavirus-spurred stimulus law offers help to all kinds of companies, startups may be barred from tapping into one of its more generous provisions.
  The law sets aside some $350 billion for loans to small businesses — companies with 500 or fewer employees — that come with low interest and the prospect of forgiveness for companies that maintain their workforces.
  The vast majority of startups would seem to qualify for the loans, because they have fewer than 500 employees
  
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• Trump signs the $2 trillion coronavirus economic relief bill into law, which includes checks for Americans and business loans

  27-03-2020 21:33 via feedproxy.google.com
  
  Trump signed a $2 trillion economic relief package on Friday to shore up an economy battered by the coronavirus pandemic.
  It will directly send $1,200 checks to millions of Americans and provide zero-interest loans to small businesses employing fewer than 500 workers.
  It's also set to dramatically expand unemployment benefits.
  Visit Business Insider's homepage for more stories.President Donald Trump on Friday signed a $2 trillion economic stimulus package to mitigate the worst effects of the cor
  
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• Dow tumbles 915 points as coronavirus spread offsets stimulus bill passage

  27-03-2020 21:06 via feedproxy.google.com
  Major US stock indexes slipped on Friday as coronavirus infections in the US increased to outnumber those in China.
  Investors also further digested dire jobless-claims data and awaited President Donald Trump's signature on a $2 trillion coronavirus stimulus bill.
  The decline ended a three-day rebound for US equities, the first such streak of gains since mid-February.
  The Dow Jones industrial average had been fresh off a 21% spike over just three days, pushing it back into bull-market territory a
  
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• Trump's plan to reopen the economy by Easter could cause more damage in the long run, according to LinkedIn's top US economist

  27-03-2020 20:36 via feedproxy.google.com
  
  President Trump said on Tuesday that he wanted to ease coronavirus restrictions and reopen the US economy by Easter.
  That timeline goes against the advice of top public health experts, like Dr. Anthony Fauci, who are concerned that easing social distancing too soon could exacerbate the pandemic.
  Trump's plan could also be self-defeating by harming the economy even more in the long run, according to Linkedin's top US economist, Guy Berger.
  "There's no economy without people, so getting them healt
  
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• Restructuring bankers are suddenly Wall Street's hot commodity as they're getting swamped with calls from clients facing a cash crunch

  27-03-2020 20:11 via feedproxy.google.com
  
  The investment bankers who specialize in distressed companies and recession tactics are in high demand.
  Top restructuring bankers told Business Insider that they have been slammed with work as clients try to navigate to economic fallout from the coronavirus pandemic.
  This crisis is unlike any they've seen before. They've been advising companies on how best to preserve liquidity and how to deal with making tough asks to lenders.
  Ongoing restructurings have been upended, and many deals already in
  
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• Three currents changing society, business, and economics during COVID-19

  27-03-2020 01:00
  
  Coronavirus has irrevocably changed us, and by extension, what the world will look like after the crisis subsides – WGSN research digs into what is behind these major strategic shifts.
  
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• Social distancing spills over into online imagery

  27-03-2020 01:00
  
  Hugging, kissing and holding hands are all a no-no in the physical world now, as people keep their distance to prevent further spread of the coronavirus, habits that appear to be spilling over into digital advertising imagery.
  
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• New Malaysia study sheds light on OOH effectiveness

  27-03-2020 01:00
  
  If you want consumers to recall a brand, leave your static out of home (OOH) ad up for longer, preferably more than 18 months, a new study in Malaysia concludes.
  
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• Disney Plus snapped up by isolated Europeans on launch day

  27-03-2020 01:00
  
  Disney Plus is one of the most high-profile entries into the streaming wars, and on its European launch day scored 5 million downloads, according to new figures.
  
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• CMOs focus on “story-doing” in COVID-19 response

  27-03-2020 01:00
  
  Members of the CMO Growth Council, a joint venture of the Association of National Advertisers (ANA) and Cannes Lions, are shaping their response to COVID-19 around “story-doing” not “storytelling”, as they focus on protecting employees and...
  
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• Brands in a pandemic world: insights from Kantar’s COVID-19 Barometer

  27-03-2020 01:00
  
  New research from Kantar uncovers how people’s media habits, attitudes and expectations can guide brands’ strategy during the Coronavirus pandemic in order to remain afloat now and to bounce back once the worst has passed.
  
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