Sales & Marketing news

• Nobel-winning economist Paul Krugman sees unemployment soaring to 20% in a matter of weeks

  03-04-2020 22:16 via feedproxy.google.com
  
  Dire jobless data this week revealed historic layoff activity through March, and Nobel Prize-winning economist Paul Krugman estimates the unemployment rate could skyrocket to 20% by mid-April.
  The Center for Financial Economics at Johns Hopkins projected Thursday that the 20% level could be reached in six months, calling hopes of a quick return to past lows "comical."
  Krugman agreed with CFE's estimate in a Friday tweet, but warned its timeline was "wildly optimistic" and said the unemployment r
  
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• Carnival says it has no idea how much money it'll lose this year — but 1 key number shows that customers aren't totally abandoning the cruise ship giant

  03-04-2020 22:15 via feedproxy.google.com
  
  Carnival is poised for a tough year, the cruise ship giant said in a Friday filing with the Securities and Exchange Commission. 
  It's planning for a loss this year, and 6,000 passengers still need to disembark in the next month. 
  One critical number shows how its loyal customers aren't abandoning the company: 45% of customers on canceled cruises agreed to future credits, rather than outright refunds. 
  And as Carnival's stock plummets, at least one director is bullish, snapping up
  
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• JPMorgan expects 7 million Americans will file for unemployment benefits next week — the 3rd record in a row

  03-04-2020 22:08 via feedproxy.google.com
  
  JPMorgan estimates that 7 million Americans will file for unemployment benefits next week, according to a Friday note from economist Jesse Edgerton. 
  The estimate comes after a brutal March jobs report that showed employers slashed 701,000 jobs in March. It also comes after 10 million Americans filed for unemployment in the last two weeks, an unprecedented number. 
  Visit Business Insider's homepage for more stories.JPMorgan expects the staggering job losses seen as the coronaviru
  
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• The 7 most important things to know about the government's plan to pay Americans $1,200 to fight the coronavirus outbreak

  03-04-2020 22:03 via feedproxy.google.com
  Under the stimulus, many Americans would receive $1,200 from the federal government to bolster their finances.
  The government has twice before sent checks to Americans who had filed tax returns, during the George W. Bush administration.
  Individuals earning above $99,000 would not get the money.
  Visit Business Insider's homepage for more stories.
  President Trump recently signed a $2 trillion stimulus package into law to salvage a coronavirus-battered American economy and inject it with a flood ca
  
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• Dow slides 361 points after the US economy loses far more jobs than expected in March

  03-04-2020 22:03 via feedproxy.google.com
  US stocks fell Friday after the March jobs report disappointed by a wider margin than expected, ending a record 113-month streak of job growth. 
  The declines reversed gains from Thursday when investors shrugged off a second week of massive unemployment insurance claims.
  The March jobs report doesn't include two key weeks in which 10 million Americans filed for unemployment insurance. That suggests the worst data is still to come.
  Read more on Business Insider.
  US stocks fell Friday after th
  
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• Dow slides 450 points after the US economy loses far more jobs than expected in March

  03-04-2020 20:37 via feedproxy.google.com
  US stocks fell Friday after the March jobs report disappointed by a wider margin than expected, ending a record 113-month streak of job growth. 
  The declines reversed gains from Thursday when investors shrugged off a second week of massive unemployment insurance claims.
  The March jobs report doesn't include two key weeks in which 10 million Americans filed for unemployment insurance, signaling further pain ahead. 
  Read more on Business Insider.
  US stocks fell Friday, reversing gains fr
  
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• Goldman Sachs: The stock market's biggest driver will plunge 123% in a brutal 2nd quarter

  03-04-2020 20:26 via feedproxy.google.com
  Profit growth for S&P 500 companies is set to slip 33% in 2020 as the coronavirus lockdown halts revenue streams, Goldman Sachs said.
  Earnings-per-share growth is historically stocks' biggest upward driver, and the metric will slide by 123% on a year-over-year basis in the second quarter amid the strictest nationwide containment efforts.
  Declines across the energy, consumer discretionary, and industrial sectors will weigh on the broad index, while tech, healthcare, and utilities companies ar
  
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• An American factory shifted from making outdoor gear to face shields in just 8 days. Here's how.

  03-04-2020 20:10 via feedproxy.google.com
  
  A Maine company that creates outdoor gear has become one of many US factories to pivot to producing urgently needed personal protective equipment for healthcare workers.
  Flowfold, which is best known for its wallets made of recycled sailcloth, is now producing thousands of face shields per day for doctors and nurses.
  James Morin, the co-owner and COO, told Business Insider the pivot occurred in three stages: shifting to follow health and safety standards, implementing a new workflow and learning
  
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• Jefferies says these 15 stocks make the perfect buy for investors seeking quality, defense, and recovery as the coronavirus sends markets spinning

  03-04-2020 20:00 via feedproxy.google.com
  
  Desh Peramunetilleke, the head of microstrategy at Jefferies, identified 15 stocks that look primed for the picking in a volatile market.
  He based his choices off stocks that demonstrate quality, defensive prowess, and the ability to recover quickly.
  Click here for more BI Prime stories.In today's coronavirus-stricken market, there's no shortage of anxiety. In fact, Bank of America's bull/bear indicator registered a 0.0 last week, offering a telltale sign that Wall Street is expecting more pain
  
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• Amazon is delaying Prime Day, its giant shopping extravaganza, until at least August (AMZN)

  03-04-2020 19:55 via feedproxy.google.com
  
  Amazon is delaying its annual Prime Day shopping event, typically held in July, until at least August, according to Reuters.
  Amazon also expects to take a $100 million hit as a result of extra inventory it must sell at a discount, Reuters reported, citing notes from an internal meeting.
  Prime Day is a massive sales event in which Amazon offers discounts on everything from TVs to sneakers. Amazon said it sold nearly 200 million items during the 48-hour period that comprised Prime Day last year.&n
  
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• Three trends in APAC consumers' expectations of brands

  03-04-2020 01:18
  
  Consumer expectations for brands in the APAC region are changing rapidly, according to a new report from Google.
  
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• Marketers seek to map out “after Corona” world

  03-04-2020 01:18
  
  After dealing with the immediate business impact of the COVID-19 pandemic, marketers are now shifting gears to combine short-term measures with planning for a time when the crisis has receded.
  
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• How Mondelez uses dynamic OOH

  03-04-2020 01:18
  
  International snack company Mondelez has experimented with dynamic advertising on the traditionally brand-building medium of out of home (OOH) with mixed results.
  
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• How China’s e-commerce giants kept Wuhan going during lockdown

  03-04-2020 01:18
  
  The rapid and innovative response by China’s e-commerce giants to the COVID-19 crisis offers vital lessons for businesses and governments around the world, the Harvard Business Review reports.
  
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• COVID-19 kicks traditional media budgets

  03-04-2020 01:18
  
  More evidence of the significant impact COVID-19 is having on the marketing industry comes in the March issue of the WARC Global Marketing Index, which shows an accelerating decline in traditional media budgets and, for the first time, a fall in...
  
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