Sales & Marketing news

• Where to find the kind of customer data insights you need to compete like D2C

  23-03-2020 23:54 via retailpro.com
  
      Direct-to-consumer (D2C) brands have unfiltered insight into customer behavior. With no retailer in the middle, they can easily obtain customer feedback and tailor their offerings accordingly. Born in the online world, D2C brands remove the retail middleman in …
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• Same-day service appeals to COVID-19-homebound shoppers

  23-03-2020 19:40 via retailpro.com
  
      With COVID-19 as the latest driver for store closures, brick-and-mortar stores have had to get innovative to keep transactions flowing and compete against their born-online ecommerce counterparts. It’s not simply a price game. Unique product selection and convenience …
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• US unemployment could surge to 30% next quarter and GDP might plunge 50%, Fed's Bullard warns

  23-03-2020 12:54 via feedproxy.google.com
  Unemployment in the US could rocket to 30% next quarter as coronavirus rages, and gross domestic product could plunge 50%, a senior Fed official told Bloomberg on Sunday.
  "It is a huge shock and we are trying to cope with it and keep it under control," said James Bullard, president of the St. Louis Fed.
  Bullard called for a ramp up in government spending to offset an estimated $2.5 trillion in lost income next quarter.
  He added that the Fed is ready to lend more and ramp up Treasury purchases to
  
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• A deep European recession is now 'inevitable' and it could hit the continent as hard as 2008 despite policy moves, UBS says

  23-03-2020 11:33 via feedproxy.google.com
  
  UBS says that a deep recession in Europe is now its base case scenario despite heavy fiscal and monetary stimulus. 
  The continent's economy could shrink by as much as 4.5% similar to the global financial crisis in 2008. 
  "A European recession appears inevitable – the question is how deep and long it will be," said UBS economists in a research note. Swiss Investment Bank UBS says that a deep recession in Europe is now its base case scenario despite heavy fiscal and monetary s
  
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• 'There is no escape': Stocks, oil, and bitcoin plunge as US lawmakers fight over coronavirus rescue package

  23-03-2020 11:04 via feedproxy.google.com
  Stocks, oil, Treasury yields, and bitcoin slumped Monday as investors feared US lawmakers would act too slowly to counteract the coronavirus pandemic.
  Democrats blocked Republicans' $1.3 trillion stimulus bill in the Senate, arguing it did too little to aid individuals.
  Republican Sen. Rand Paul of Kentucky tested positive for the novel coronavirus over the weekend, fanning fears of further delays.
  "There is no escape from the heavy recession knocking on the door," one analyst said.
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• What the symmetry of your logo says about your brand’s personality

  23-03-2020 01:00
  
  Consumers are more likely to think of a brand as dynamic and youthful if it has an asymmetrical logo, and they associate brands with a symmetrical logo with less exciting qualities like sincerity and sophistication, new research shows.
  
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• The future of streaming is through advertising-based VOD

  23-03-2020 01:00
  
  Commercial broadcasters in Australia are currently losing a third of viewing time to streaming services, to which two-thirds (66%) of Australian households are signed up, yet a leading industry analyst believes broadcasters can recapture these...
  
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• Split between online and offline adspend in Hong Kong to shift to 60/40 this year: Nielsen

  23-03-2020 01:00
  
  Amid multiple uncertainties concerning economic and social climates in Hong Kong, the split between online and offline advertising spending is expected to shift from 50/50 last year to 60/40 this year, while ROI on advertising investment,...
  
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• ITV daytime audiences soar as Brits work from home

  23-03-2020 01:00
  
  ITV, the largest commercial TV channel in the UK, has reported a surge in its audience viewing figures for both news and daytime programming as millions of people are forced to work from home because of the coronavirus pandemic.
  
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• How Henkel innovates at speed

  23-03-2020 01:00
  
  With established brands and businesses facing challenges from digitally enabled disruptors, it’s become ever-more important for them to innovate at speed, ideally while maintaining quality and lowering costs; Henkel, the German consumer goods...
  
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• Digital payments grow 10% in India, but travel bookings plummet

  23-03-2020 01:00
  
  Digital transactions in India grew by about 10% on the Razorpay online payments platform over the past month, as Indian consumers became increasingly housebound and keen to limit their social contact.
  
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• Brands may need new positioning in response to COVID-19

  23-03-2020 01:00
  
  Brands may need to shift their positioning in response to the COVID-19 pandemic, as consumer attitudes and preferences evolve in line with the changing situation.
  
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• US stock futures plunge, trigger limit down trading halt, after Senate fails to agree on $1.6 trillion stimulus package

  23-03-2020 00:27 via feedproxy.google.com
  US equity futures fell sharply after trading commenced at 6 p.m. ET.
  S&P 500 futures slid more than 4% within five minutes, triggering a so-called limit down trading halt. 
  The losses came as the Senate failed to agree on a $1.6 trillion stimulus packaged designed to boost the coronavirus-stricken economy.
  Visit the Business Insider homepage for more stories.
  It's shaping up to be another rocky week in the stock market. US equity futures fell sharply after trading opened at 6 p.m. ET, t
  
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