Sales & Marketing news

• 'This is war': Stocks, oil, Treasury yields, and bitcoin plunge as the Fed's rate cut fails to allay coronavirus fears

  16-03-2020 11:37 via feedproxy.google.com
  Stocks, oil, Treasury yields, and bitcoin dropped on Monday as investors worried about coronavirus choking growth despite the Federal Reserve's surprise interest-rate cut on Sunday.
  The US central bank cut rates by a full percentage point to between 0% and 0.25%, marking its second cut in less than two weeks.
  "The Federal Reserve has panicked. It didn't just fire its bazooka, it dropped an atom bomb of liquidity and monetary stimulus," one analyst said.
  Chinese economic data revealed steep decli
  
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• Here's why global stocks are plunging despite the 'big bazookas' from central banks around the world

  16-03-2020 11:08 via feedproxy.google.com
  Global stocks plunged on Monday morning, despite a decision from the Federal Reserve to cut rates by 100 basis points on Sunday night.
  Markets seem to be ignoring the global coordinated response from central banks as sell-off deepens.
  On Sunday night, the Fed slashed its benchmark interest rate by 100 basis points to near zero. The Fed's key rate is now 0% to 0.25%, matching the record low it was last at in 2015. The Fed also announced it will increase its bond holding by $700 billion. 
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• Why it's time to embrace reverse segmentation

  16-03-2020 01:00
  
  The idea of limiting an audience based on segmentation is outdated in a world where behavioral targeting, data science and machine learning can deliver relevant messages to multiple segments simultaneously, an industry veteran argues.
  
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• What consumers in the US and UK really feel about coronavirus

  16-03-2020 01:00
  
  The coronavirus pandemic is currently the top issue of concern for people, companies and governments alike, but what are consumers most worried about and how is their behaviour changing? A new survey of more than 4,500 consumers in the US and UK...
  
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• Three consumer trends driving change in Asia-Pacific

  16-03-2020 01:00
  
  Asia-Pacific, home to 60% of the global population, has become the most advanced digital economy in the world and three key consumer trends have emerged that are likely to influence the way marketers design, build and promote their products...
  
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• Marketplaces are ‘not a valid strategy’

  16-03-2020 01:00
  
  Stores in Hong Kong and Singapore have suffered a sharp drop in footfall because of COVID-19, but they can use this period to revamp their strategies and minimise lost sales from physical stores, an industry figure suggests.
  
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• How users illuminate future innovations: a GSK story

  16-03-2020 01:00
  
  The global pharma company GSK looked to the lead users of its cold and flu products to understand a range of possible innovations, both in terms of improvements and more radical leaps using a modern version of a tested technique.
  
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• Experiential marketing leads the way for cannabis companies

  16-03-2020 01:00
  
  Brands entering the US cannabis market face a legal labyrinth in that the sale of cannabis products is now legal in 11 states, plus the District of Columbia, but brands are fairly rigorously excluded from traditional forms of advertising.
  
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• China's adspend growth in 2020 revised downwards from 6.9% to 3.9%: DAN

  16-03-2020 01:00
  
  Despite COVID-19 crimping prospects, mobile is forecast to make up for overall reductions in adspend in China as Dentsu Aegis Network (DAN) revised its predictions for the year.
  
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• US stock futures plummet before hitting trading curb as Fed stimulus efforts fail to soothe worries over coronavirus

  16-03-2020 00:31 via feedproxy.google.com
  US stock futures plummeted roughly 5% on Sunday evening, triggering a so-called limit down trading curb.
  The decline came hours after the Federal Reserve cut its benchmark interest rate to near zero. 
  The market's immediate reaction suggests investors aren't convinced the Fed's stimulus efforts will be enough to offset the negative economic impact of the coronavirus outbreak.
  Visit the Business Insider homepage for more stories.
  US stock futures plummeted on Sunday evening, triggering a so-
  
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• The Big 3 Detroit automakers and the UAW are joining forces to ensure worker safety as coronavirus threatens plant shutdowns (GM, F, FCAU)

  16-03-2020 00:01 via feedproxy.google.com
  
  General Motors, Ford Fiat Chrysler Automobiles, and the United Auto Workers union have formed a COVID-19/Coronavirus Task Force to protect warehouse and manufacturing employees at the Detroit Big Three.
  Convened by UAW President Rory Gamble, the task force will be led by Gamble, GM CEO Mary Barra, Ford CEO Jim Hackett, and FCA CEO Mike Manley.
  Normally fierce rivals, the CEOs and Gamble issued an unusual joint statement stressing their commitment to workers.
  GM, Ford, and FCA has restricted dome
  
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