Sales & Marketing news

• Trump called on Walmart, CVS, Target, and Walgreens to help slow the spread of the coronavirus as he declares a national emergency

  13-03-2020 22:17 via feedproxy.google.com
  
  President Donald Trump called on private companies to assist with the effort to slow the spread of the coronavirus pandemic. 
  At a press conference at the White House, Trump was joined by business leaders from Walgreens, Target, Walmart, CVS, and other companies. 
  He said that drive-through testing centers will be set up in the parking lots of those companies' locations around the country. 
  Visit Business Insider's homepage for more stories.President Donald Trump was joined by the
  
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• Dow surges 1,985 points as Trump's coronavirus address eases concerns of economic damage

  13-03-2020 21:09 via feedproxy.google.com
  US stocks climbed Friday in a bounce back from the worst single-day drop since 1987.
  All three major indexes extended gains in late trading as President Donald Trump's address appeared to at least temporarily calm investor nerves over coronavirus.
  Equities rallied earlier in the day on hopes of fresh economic stimulus from the White House.
  Stimulus was also enacted globally. Central banks in Norway, Japan, and Australia cut interest rates, bought government bonds, or took other measures.
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• TikTok pursues a local influencer strategy in Africa

  13-03-2020 01:00
  
  TikTok, the Chinese video-sharing platform, barely existed in Africa as recently as 2018, but now it is growing rapidly after adopting a strategy of encouraging local content creators and giving them the tools to express themselves.
  
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• Indian sports sponsorship topped Rs 9,000 crore in 2019

  13-03-2020 01:00
  
  Overall growth of sports sponsorship in India jumped 17% in 2019, taking the value of the market past the Rs 9,000 crore mark for the first time, a new report has revealed.
  
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• Global entertainment industry saw record revenues in 2019

  13-03-2020 01:00
  
  Although the movie and cinema industry currently face hard times because of the coronavirus outbreak, new figures reveal that 2019 was a bumper year as the global entertainment market surpassed $100bn in revenues for the first time.
  
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• Delta Air Lines' insights on COVID-19

  13-03-2020 01:00
  
  Delta Air Lines, the air carrier, is seeing different responses to COVID-19 when it looks at factors like demographics and customer location within the US, and can use such insights in shaping its response to the crisis.
  
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• China’s luxury shoppers begin to spend again

  13-03-2020 01:00
  
  Amid signs that the coronavirus outbreak is beginning to be curbed in China, at least outside of the epicentre of Hubei province, there are encouraging signs that the country’s luxury and fashion shopping sector is slowly recovering.
  
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• Burger King’s ‘Moldy Whopper’ hits campaign objectives

  13-03-2020 01:00
  
  Burger King’s controversial Moldy Whopper campaign was certainly eye-catching and received a mixed reception from industry observers, but the company’s CMO has unveiled some hard statistics to highlight the campaign’s success.
  
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