Sales & Marketing news

• Faster, simpler, cheaper: How Asda’s agency ecosystem model is working

  06-03-2019 16:32
  Asda believes the decision to change the way it works with agencies has made its marketing faster, simpler and more cost-effective, with the supermarket saying it is now working on things eight weeks sooner than it was a year ago.
  At the time, few clues were given about what an agency ‘ecosystem’ model actually meant and how it would work. Now, what has been going on behind very closed doors for the last 12 months is finally starting to show.
  In April 2018, Asda ditched its age
  
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• Marketing industry launches first apprenticeships backed by government

  06-03-2019 14:33
  Two marketing apprenticeships, created in collaboration with brands, have been fully approved by the Institute for Apprenticeships, the body tasked by government to ensure standards and advise on funding.
  The Chartered Institute of Marketing (CIM) worked with brands including Clarks, BT and British Airways to develop a set of standards candidates have to meet to complete the apprenticeship, as well as an end-point assessment plan. This has led to the creation of a Level 4 marketing executive pr
  
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• Nationwide’s CMO: Workplace equality can help stem marketing’s looming recruitment crisis

  06-03-2019 14:21
  While many things have changed in the industry over the past 20 years thanks to the advent of the internet, Nationwide CMO Sara Bennison says we should actually be addressing what hasn’t changed – namely the fact women are still being penalised at work for having children and bearing the brunt of childcare.
  “Twenty years ago, I was on maternity leave with my first child. Has anything fundamentally changed for female marketers in their careers since then around equal parenting,
  
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• How to succeed as an interim marketer

  06-03-2019 08:00
  Starting a new job always brings with it a whole new set of challenges: new processes, a new team and new objectives. It can take several weeks, if not months, to feel properly settled.
  But when taking on a new role on an interim basis time is a luxury marketers don’t have. Whether brought in to drive strategic change or provide temporary cover, the one thing interim roles all have in common is a very definite end date. Any goals have to be met in the time frame required, so hitting
  
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• What you need to know from the ISBA conference

  06-03-2019 01:00 via warc.com
  At the ISBA annual conference, held in London, British advertisers shared their views, worries, and recommendations for the industry as it heads into uncertain times. Here’s what we learned.WPP’s Mark Read faced the...
  
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• Twitter's number one strategy – promoting 'healthy conversation'

  06-03-2019 01:00 via warc.com
  The purpose of Twitter is to “serve the public conversation”, according to the company’s CFO Ned Segal –and to do that successfully “people need to be able to trust the information they see on Twitter, and they need...
  
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• Sustainable development is 'a damn good business strategy'

  06-03-2019 01:00 via warc.com
  Companies and brands urgently need to become more responsible in the way they behave and adopt a longer-term outlook if they are to prosper in the difficult times that lie ahead, according to the ex-CEO of Unilever.Paul Polman stepped down at the...
  
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• Plated and Albertsons blend old and new

  06-03-2019 01:00 via warc.com
  Plated, the direct-to-consumer meal-delivery service, is generating tangible benefits from the retail expertise of Albertsons, the grocery chain that has been its parent company since 2017.Josh Hix, co-founder of Plated, discussed this subject at...
  
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• Ogilvy takes proactive approach to Kumbh Mela

  06-03-2019 01:00 via warc.com
  Ogilvy India used this year’s Kumbha Mela – the world’s largest religious gathering – as a vehicle to generate creative marketing campaigns for a number of its clients’ brands.The festival in Northern India, held over...
  
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• Learning lessons from the retail-DTC balancing act

  06-03-2019 01:00 via warc.com
  Before direct-to-consumer really took off, there was graze, pointing the way to what would become a hot new business model.graze launched back in 2008 as a subscription service, offering consumers a range of healthy snacks that could be delivered...
  
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