Sales & Marketing news

• How brands are putting voice-driven AI into action

  28-02-2019 14:56
  The post How brands are putting voice-driven AI into action appeared first on Marketing Week.
  
  Read more

• ‘Technology can be seductive’: Why Coty wants to be the best rather than the first

  28-02-2019 14:21
  Beauty is getting technical. As the industry tries to keep up with increasing consumer demand for services and dynamic retail space, makeup, hair and skincare brands are looking to tech innovations.
  Coty is one company looking to do just this. Whether it’s with a Bourjois blended-reality Magic Mirror that shows users what different colours of lipstick would look like on; Wella’s augmented reality (AR) smart mirror that projects different hair colours on people using facial recogniti
  
  Read more

• Vodafone’s youth brand Voxi launches loyalty scheme

  28-02-2019 14:13
  Vodafone’s youth mobile network Voxi is launching a loyalty scheme aimed at rewarding young people with fewer but more relevant offers designed specifically for its 16- to 29-year-old target market.
  Known as Voxi Drop, the loyalty scheme provides users with offers on food, fashion, music, entertainment and festivals, as well as access to exclusive events hosted by the network.
  The first monthly ‘Drop’ is a Time Out More card (valued at £29.99), which entitles Voxi custom
  
  Read more

• In-housing: Rediscovering the value of strategic leadership

  28-02-2019 11:00
  In-housing shows no sign of abating, but questions around capability, scale, and expertise continue to surround the topic. Henry Daglish, founder of the independent media agency Bountiful Cow, offers his take on the upsides and downsides...
  
  Read more

• Advertisement

• Helen Tupper: Three ways to take charge of your career development

  28-02-2019 08:34
  Working with individuals and organisations on career development over the past five years has given me a deep insight into what motivates and drives people at work. My own insights are supported by people who spend their entire careers researching this very subject. People like Daniel Pink, Dan Coyle and Adam Grant offer a compelling perspective, which can help inform leaders and managers about how to get the most value from engaged team members.
  What continues to strike me, though, throug
  
  Read more

• Consumers ‘floundering in a sea of unknown’ as confidence stays negative

  28-02-2019 01:01
  A “giant cloud of resignation” hangs over consumers as they await the outcome of Brexit, impact consumer confidence which remained negative, although stable, in February, at -13.
  That means confidence was actually up by one point this month, compared to January, although it is still three points lower than February 2018, according to GfK’s consumer confidence index. Of the five metrics measured, three increased and two stayed the same in February as consumers continue to take
  
  Read more

• Why Asian Americans are an important demographic

  28-02-2019 01:00
  They’re the fastest-growing segment of the US population, and Asian Americans also have some truly impressive purchasing power.On average, an Asian American household makes $116,319 a year – that’s 36% more than the average for...
  
  Read more

• Vietnam's illegal OTT sector holds back legitimate players

  28-02-2019 01:00
  Vietnam’s OTT market is proving a tough nut to crack, and that’s the case for both the small and the largest content providers.Even the mighty Netflix, which has been present in the country for the last three years, still only has a...
  
  Read more

• Advertisement

• ITV, BBC push joint SVOD service

  28-02-2019 01:00
  The UK’s two biggest broadcasters, ITV and the BBC, are in the final stages of discussions to launch a new subscription video-on-demand streaming service, BritBox, in the second half of the year.“BritBox will be the home for the best...
  
  Read more

• Indian e-commerce growing 7x faster than total retail

  28-02-2019 01:00
  India’s fast-expanding e-commerce market is set to be worth $84 billion within the next three years, as retail as a whole grows to be worth $1.2 trillion, making it Asia’s third-largest market, a new study forecasts.The report from...
  
  Read more

• IAB supports federal privacy regulation

  28-02-2019 01:00
  The Interactive Advertising Bureau (IAB), the digital trade body, supports federal regulation that will ensure consumers’ privacy and security are protected in interactive media, marketing, and commercial environments.Appearing before a US...
  
  Read more

• Facebook encourages mindful media use among teens

  28-02-2019 01:00
  Facebook, the social media giant, is taking active steps to encourage teenagers to consume content in more mindful ways.Anja Dinhopl, UX research manager at Facebook, discussed this subject at a session held by Living in Digital Times at CES 2019...
  
  Read more

• Diageo flips the CX model

  28-02-2019 01:00
  Drinks giant Diageo is re-assessing what it understands about how its brands are consumed and using the insights gained to deliver a new marketing approach based around experiential.Ben Sutherland, chief digital officer at Diageo, addressed this...
  
  Read more

Follow @sales_mrktinguk on Twitter!