Sales & Marketing news

• How the Super Bowl drove effectiveness for Tourism Australia

  12-03-2019 15:20
  For the launch of the 2019 Media Strategy Report, Droga5's Hillary Fink explains why the Super Bowl was so critical to the success of an undeniably Australian campaign, Tourism Australia's Dundee.
  
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• Keith Weed: CFOs count where money’s going, marketers where it’s going to come from

  12-03-2019 14:17
  There’s no denying the business environment is tough at the moment. Consumer confidence is stuck in the doldrums, there is uncertainty over the outcome of Brexit and global economic growth has slowed.
  That has led many firms to look at how to cut costs, rather than invest in growth; a move that has led to increased tensions between marketing and finance.
  However, Unilever’s outgoing marketing boss, Keith Weed, says marketers must resist the temptation to sit in a corner demanding in
  
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• Why not being a ‘sector expert’ helped Tesco’s brand boss drive change

  12-03-2019 13:26
  Michelle McEttrick is a specialist when it comes to driving change at some of the UK’s biggest, but often most maligned, brands. And it is her skills as a marketer, rather than her industry expertise, that brands are after.
  Following four years at Barclays at a time when trust in banks was at an all-time low, McEttrick was hired by Tesco as group brand director – not for her retail knowledge but for her marketing know-how, as the supermarket looked to turnaround its fortunes followi
  
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• Marketoonist on the marketing tech stack

  12-03-2019 11:37
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on the marketing tech stack appeared first on Marketing Week.
  
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• Marketers from easyJet, KFC and Uber unveiled as Marketing Week Masters judges

  12-03-2019 11:35
  Top marketers from easyJet, KFC, Co-op and Uber are among the esteemed jury for Marketing Week’s Masters Awards 2019.
  Marketing Week is the only UK title that covers everything in marketing from strategy through to execution, and the Marketing Week Masters Awards are UK’s biggest celebration of marketing excellence.
  Winners will be decided by a jury of senior marketers from some of the UK’s biggest businesses. This year, our expert panel of judges includes Meghan Farren,
  
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• What is excellence in marketing?

  12-03-2019 10:49
  To mark the launch of Xeim, Centaur Media’s newly-formed marketing business, which houses brands including Marketing Week, we asked some of the UK’s leading marketing thinkers to share what excellence in marketing means to them.
  Direct Line Group’s marketing director Mark Evans, for example, suggests excellence in marketing is about “orientating the whole organisation to be customer-first and meeting our customers’ needs”. He adds: “It’s about con
  
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• Thomas Barta: Why marketers struggle in a rational world

  12-03-2019 08:00
  Can you ‘feel’ a brand? Can you ‘sense’ what customers want? Did you ever think ‘I’m different from the other people in my firm’? You may not be alone. Many marketers are more sensual, more emotional than their colleagues. And if you are, life in firms can be rather tricky – unless you know how to communicate.
  You might know the story of Eros. He was the youngest god on ancient Greece’s Mount Olympus. Eros had one irresistible skill. He coul
  
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• The New York Times seeks to 'close the loop'

  12-03-2019 01:00
  The New York Times is exploring multiple new ways of engaging with readers as part of its ongoing efforts to recruit and retain new subscribers, including joining the dots between its journalism and how that affects the wider world. ...
  
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• Marketers rethink sales pitch as cars go electric

  12-03-2019 01:00
  Now that car manufacturers are finally starting to build electric vehicles, a whole new marketing vocabulary is needed to sell them to a sometimes-wary public.Or, as the New York Times
  
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• Hulu aims for half of ad revenue to come from non-intrusive ads

  12-03-2019 01:00
  US OTT market leader Hulu is targeting 50% of ad revenue from non-intrusive ads over the next three years, according to the company's SVP of ad sales, Peter Naylor.Innovative ad formats, like non-intrusive, are the key differential that is driving...
  
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• Fortnite and big audience games hit the mainstream

  12-03-2019 01:00
  With over 200 million registered players, celebrity and sports aficionados, Epic Games’ Fortnite and mass participation video games that function across platforms are gaining traction among Generation Z in particular. Here’s what you...
  
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• Consumer finance firms see Vietnam opportunity

  12-03-2019 01:00
  Many Vietnamese consumers are forced to turn to loan sharks for any borrowing needs – a majority do not have bank accounts – but with increased regulation in this area, consumer finance firms are stepping in to provide a legitimate...
  
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• Alibaba builds its logistics base

  12-03-2019 01:00
  Alibaba, the Chinese e-commerce giant, is strengthening its logistics offer as it aims to streamline its entire process in a fundamentally different manner to JD.com and Amazon.Alibaba will take a 14% holding in STO Express Co Ltd through a $693...
  
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