Sales & Marketing news

• How Ericsson plans to make conversations around technology ‘more accessible’

  27-02-2019 18:25
  Ericsson believes it has a key role to play in making the discussion around technology more accessible and says it will be “more vocal” this year as 5G finally transcends the hype and begins to gather speed.
  Speaking to Marketing Week at Mobile World Congress 2019, where 5G, Internet of Things and artificial intelligence have again dominated conversations, Ericsson’s top marketer Helena Norrman, says one of her main marketing priorities over the next 12 months is to start show
  
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• 'Put all your eggs in one basket and watch the basket very carefully': Here are 13 brilliant quotes from billionaire investor Stanley Druckenmiller

  27-02-2019 16:47 via feedproxy.google.com
  Billionaire investor Stanley Druckenmiller has a long, fruitful career in fund managing. 
  He managed money for the legendary investor George Soros' Quantum Fund from 1988 to 2000, ran his $12 billion hedge fund Duquesne Capital Management until 2010, and now oversees Duquesne Family Office.
  Unlike other investors, Druckenmiller is not a fan of traditional investing strategies.
  Keep reading to learn more about his insights into investing and business management. 
  "Never, ever invest in
  
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• A startup trading venue looking to disrupt NYSE and Nasdaq's business and backed by some of Wall Street's biggest firms has named its first CEO

  27-02-2019 16:39 via feedproxy.google.com
  Jonathan Kellner, who most recently served as CEO at broker Instinet, was named CEO of the Members Exchange, the new exchange announced Wednesday.
  Kellner had served as CEO at Instinet from 2014 to the end of 2018. 
  The Members Exchange, which was announced in early 2019, is backed by a combination of nine banks, market makers and retail brokers.The newest potential stock exchange has picked its leader.
  The Members Exchange has named Jonathan Kellner its initial CEO. Kellner joins MEMX from
  
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• Here are 4 people who could take Elon Musk's place if he was to step down (TSLA, GOOGL)

  27-02-2019 15:54 via feedproxy.google.com
  Tesla CEO Elon Musk has yet again run afoul of the Securities and Exchange Commission.
  After tweeting that Tesla would produce 500,000 vehicles in 2019, Musk later corrected himself to 400,000 — but the SEC asked that he be held in contempt of his 2018 settlement with the agency.
  It's not out of the question that the government could fine Musk and Tesla or seek Musk's removal as CEO.
  Here are some candidates who could take his place.
  Things had finally settled down at Tesla. Kind of, sort
  
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• Best Buy announces $3 billion buyback plan, shares spike to 3-month high (BBY)

  27-02-2019 15:43 via feedproxy.google.com
  Best Buy's holiday quarter beat on the top and bottom lines. 
  The big-box retailer's board approved a new $3 billion share buyback plan. 
  Shares surged nearly 15% on Wednesday to the highest level since November.
  Watch Best Buy trade live.
  Best Buy reported quarterly earnings and revenue on Wednesday that topped analysts' expectations, sending shares rallying 15% to a three-month high.
  The Minnesota-based retailer said its board authorized a $3 billion share buyback plan, and plans to
  
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• Weight Watchers crashes after earnings guidance is less than half of what was expected (WTW)

  27-02-2019 15:35 via feedproxy.google.com
  Weight Watchers beat on profits but missed on revenue.
  It had 3.9 million subscribers in the fourth quarter, down from 4.2 million in the third quarter.
  Earnings-per-share guidance was less than half of what was expected.
  Watch Weight Watchers trade live.
  WW (Weight Watchers), a provider of dieting programs, on Tuesday reported earnings guidance that was well short of estimates. Shares were down 36% to $18.91 apiece on Wednesday.
  Here are the key numbers compared with what analysts surveyed by B
  
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• Oprah Winfrey avoided at least a $40 million loss after unloading bunch of her Weight Watchers shares at a perfect time (WTW)

  27-02-2019 15:19 via feedproxy.google.com
  WW (Weight Watchers) was down 35% early Wednesday after reporting profit guidance that was well below estimates.
  The talk-show personality Oprah Winfrey, who at one time owned about 10% of the company, avoided some of the pain as she loaded off a quarter of her stake last year.
  Winfrey dumped around 1 million shares in March 2018, avoiding a loss of at least $40 million as of Wednesday morning.
  Watch Weight Watchers trade live.
  WW (Weight Watchers), a provider of dieting programs, shed more than
  
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• Creativity can help save the planet

  27-02-2019 15:00 via warc.com
  The Palau Pledge topped the WARC Creative 100 and the team behind it believes it can point the way forward to a more sustainable future for everyone. Laura Clarke, co-founder of the Palau Legacy Project, elaborates.
  
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• How Nike and Mothercare are smashing female stereotypes

  27-02-2019 14:41
  A week ahead of International Women’s Day on the 8 March, two brands are standing up for female empowerment, albeit it in radically different ways.
  Making its debut at the Oscars, Nike’s Dream Crazier film shines a spotlight on game changing female athletes who have broken down barriers and inspired future generations. The advert marks the start of Nike’s celebration of women in sport ahead of the FIFA Women’s World Cup, which kicks off in France this
  
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• Lloyds admits it hasn’t had much success on social

  27-02-2019 14:39
  Lloyds Banking Group has “not had much success with social and content”, according to director of marketing communications Richard Warren.
  Speaking this morning (27 February) at an event held by Thinkbox, he said the business has struggled to demonstrate ROI and effectiveness of social activity.
  “I don’t think we do anything particularly good,” he said, adding that this is mainly because social media tends to be done in isolation, on a one-off basis.
  Warren, who jo
  
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• GOLDMAN SACHS: Forget about a global recession — the worst of the US and China's economic slump is over

  27-02-2019 14:16 via feedproxy.google.com
  The global economy may already have hit a bottom, just as popular attention turns to focus on a slump in growth around the world, economists from Goldman Sachs said this week.
  Two of Goldman Sachs' most senior economists, Jan Hatzius and Sven Jari Stehn, wrote in a note Tuesday that while global growth "remains soft," there were "some signs that we are moving past the bottom."
  Most notably, the world's two largest economies, the US and China, look set to see growth pick up in the coming months a
  
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• BritBox: Is there room for a new streaming brand in the UK?

  27-02-2019 13:57
  ITV and the BBC are hoping to grab a slice of the revenues sloshing about in the online video streaming market after revealing they are working together on a paid-for streaming service called BritBox.
  BritBox will mainly feature archive BBC and ITV shows, although there will be some original programming. The broadcasters have described the pricing as “competitive” and speaking on an earnings call this morning, ITV CEO Carolyn McCall said it would be ad-free.
  The idea, she added, is
  
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• 10 things you need to know before the opening bell (SPY, SPX, QQQ, DIA, CME, WTW)

  27-02-2019 12:53 via feedproxy.google.com
  Here is what you need to know.Tensions are flaring between India and Pakistan. Pakistan's civilian aviation authority closed its airspace after shooting down two Indian jets it says crossed into its side of the disputed Kashmir region.
  Powell goes to Capitol Hill for a 2nd day. "While we view current economic conditions as healthy and the economic outlook as favorable, over the past few months we have seen some crosscurrents and conflicting signals," Federal Reserve Chairman Jerome Powell told
  
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• A Chinese government-owned company just defaulted on its debt. It's a worrying sign for the country's economy

  27-02-2019 12:07 via feedproxy.google.com
  Qinghai Provincial Investment Group failed to pay an $11 million interest payment on a offshore $300 million bond on Friday, the first time a state-owned Chinese company has done so for 20 years. 
  It's another sign of the increasing strain on debt-loaded provincial governments in China.
  Despite attempts to loosen lending conditions in recent months, China's slowing economy is negatively impacting default rates — now worryingly extending to state-owned companies. China's slowing e
  
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• BANK OF AMERICA: 3 binary events will determine the stock market's fate in 2019 — here are all the scenarios and what each one will mean for you

  27-02-2019 11:57 via feedproxy.google.com
  As market crosscurrents confuse investors, Bank of America Merrill Lynch says the three biggest catalysts can actually be distilled into scenarios that are largely binary.
  Savita Subramanian — BAML's head of US equity and derivatives strategy — lays out the possible outcomes associated with those three main market drivers.With so many catalysts swirling around the stock market, it can be difficult to know what to do. For many investors, varying signals and expert opinions only add to
  
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• Global markets are jittery as India-Pakistan tensions hit a near 50-year high

  27-02-2019 11:00 via feedproxy.google.com
  Global investors are jittery Wednesday as tensions between India and Pakistan continued to rise, with the upcoming summit between the US and North Korea providing further reason for caution.
  Pakistani officials said Wednesday that the country had shot down two Indian jets and carried out airstrikes on the disputed Kashmir region, which is controlled by India.
  Stocks in Asia had increased strongly, but pared their gains into the close, with Chinese stocks up around 0.4%. European stocks nursed lo
  
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• A powerful new sheriff is cracking down on tech, but here's why industry experts say you won't see Facebook or Google get broken up (FB, GOOGL, MSFT, AMZN)

  27-02-2019 04:05 via feedproxy.google.com
  The Federal Trade Commission has announced a new task force meant to look at antitrust behavior in the technology market.
  It's the first major move by the FTC to address growing public concern over the size of tech companies like Facebook, Google, and Amazon.
  The new task force will look at industry practices and conduct law-enforcement investigations. It also has the ability to look at both past and present mergers.
  But industry insiders said they didn't expect to see the FTC break up larg
  
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• Post-Brexit data adequacy 'could take years'

  27-02-2019 01:00 via warc.com
  A senior EU privacy official has warned that just because the UK is GDPR-compliant, it cannot assume a data adequacy agreement will quickly follow after Brexit to allow data to continue to flow across borders as it does now.Data adequacy refers to...
  
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• No cinema? No problem. Taking the movies to the audience in rural India

  27-02-2019 01:00 via warc.com
  Movies are being taken to entertainment-starved audiences in rural India via an innovative movies-on-wheels project that is also enabling brands to speak to this notoriously hard-to-reach group.Caravan Talkies is an initiative from cinema...
  
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• News shows on Facebook Watch face axe

  27-02-2019 01:00 via warc.com
  Facebook appears to be taking a ruthless approach to news content it doesn’t consider to be working out on Facebook Watch, and has told publishers it will renew only around one third of current news shows.The social media giant launched...
  
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• How the Data Transparency Label could help brands

  27-02-2019 01:00 via warc.com
  The introduction of a new Data Transparency Label could help marketers gain a clearer perspective on the quality of the information that is supporting their activity.David Kohl, president/CEO of TrustX, a programmatic marketplace owned by trade...
  
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• Do virtual influencers have a role in marketing?

  27-02-2019 01:00 via warc.com
  Virtual influencers remain a stunt tactic rather than a proven marketing tool, but brands may find value in auditing their own influencer marketing plans to identify gaps that could be plugged by a CGI avatar, a new WARC report says.A WARC Trend...
  
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• Australians value the human touch when it comes to CX

  27-02-2019 01:00 via warc.com
  Australian consumers’ customer experience demands continue to rise, according to new research, with half of consumers saying their expectations are higher than a year ago.More worryingly for brands, the
  
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