Sales & Marketing news

• Twitter co-founder Ev Williams has stepped down from the $24 billion company's board (TWTR)

  22-02-2019 22:45 via feedproxy.google.com
  Twitter cofounder and former CEO Evan Williams will step down from the public company's board of directors, the company announced Friday.
  Williams, who is CEO of Medium, said he stepped down from Twitter's board to pursue other projects.
  He ran the company as CEO from 2008 to 2011 after reportedly leading a coup against then-and-now CEO Jack Dorsey.Evan Williams, who ran Twitter as CEO for two years before founding and running Medium, has stepped down from Twitter's board of directors after 13 y
  
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• MoviePass lays off its entire business-development team as the company continues to tailspin

  22-02-2019 22:10 via feedproxy.google.com
  The three-person business-development team at MoviePass was laid off on Thursday, multiple sources told Business Insider.
  This is the latest in a string of departures at the company as several employees, including some on the management level, have resigned or been let go in the last month.
  The salaried staff is now about 50 people.The business-development team at MoviePass was laid off on Thursday, multiple sources familiar with the decision told Business Insider.
  The loss of the Los Angeles-ba
  
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• Apps are reportedly telling Facebook how much users weigh and when they're menstruating (FB)

  22-02-2019 21:22 via feedproxy.google.com
  Some 11 popular apps are sharing the highly personal data they collect with Facebook, The Wall Street Journal reported Friday.
  Among the data the apps shared with Facebook were users' weight and whether they were menstruating, according to the report.
  The apps generally didn't give users an easy way to opt out of such sharing and many didn't explicitly disclose what data they were uploading to Facebook.
  Facebook bars developers from sharing certain sensitive data with it ,and deletes such inform
  
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• United is doubling down on its business class offerings — and that could be good news for investors (UAL)

  22-02-2019 21:18 via feedproxy.google.com
  United is slowly adding to its fleet of business class cabins and lounges.
  The premium upgrade market is huge, and selling more to these customers could be good news for United's stock price, Credit Suisse said Friday. 
  United's hubs in premium cities like San Francisco, New York, and Chicago should also help it fill the luxury seats. United Airlines's business class — branded as Polaris — might be the best in the industry.
  It's wowed Business Insider reviewers with everyth
  
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• All the tech startups that have taken steps toward going public in 2019 — and those rumored to be eyeing an IPO

  22-02-2019 21:02 via feedproxy.google.com
  This year was supposed to be the "year of unicorns," but market volatility and the 35-day government shutdown have caused some companies looking to go public to slow down or delay their filing processes.
  Some companies, including dueling ride-hailing competitors Uber and Lyft, have been taking their first official steps toward IPOs despite an uncertain economic environment.
  Here are all the tech startups that have taken steps toward going public in 2019, as well as companies that are rumored to
  
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• Young marketers on plugging knowledge gaps and the power of resilience

  22-02-2019 15:53
  In December, 50 young marketers aged under 30 were selected to become ambassadors for the School of Marketing, a cross-industry initiative launched in September 2018 to inspire young people to explore a career in marketing.
  Known as the Founding 50, these marketers came together for their first meeting last month to discuss how they intend to reach out to schools and spread the message that marketing is a fulfilling and exciting career for people with a diverse range of skills.
  Here five o
  
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• ‘We can’t guarantee success, only increase its probability’

  22-02-2019 15:50
  French philosopher and absurdist Albert Camus once wrote: “You will never be happy if you continue to search for what happiness consists of. You will never live, if you are looking for the meaning of life.”
  In a similar vein, you are unlikely to be successful in business if you attempt to find the keys to guaranteed success.
  Every corporate executive, of course, will be on a perpetual quest to unlock the secrets to superior performance. Shareholder pressure, whether real or perceive
  
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• Welcome to System 3

  22-02-2019 14:40
  System 3 is a new addition to the Fast/Slow theory of behaviours, coined by the Irrational Agency, to explain a layer somewhere between considered thought and emotional response. WARC’s Brian Carruthers was at IIeX to hear about...
  
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• Microtrends: MWC Barcelona 2019

  22-02-2019 14:08
  Every year in Barcelona people gather for MWC, the world's definitive telecommunications trade show. The official theme this year is ‘Intelligent Connectivity’, in reference to the upcoming intersection of IoT, AI, 5G and...
  
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• Mastercard, Adidas, M&S: 5 things that mattered this week and why

  22-02-2019 13:41
  Mastercard brings its sonic branding to the UK
  Mastercard has brought its sonic branding to the UK, launching it during the Brits Awards on Wednesday night (20 February).
  The product of more than two years of work and a “quite big” investment from the brand, it aims to give Mastercard a branding advantage in places where consumers can’t see its logo. With the rise of smart speakers and voice assistants, Mastercard’s marketing boss Raja Rajamannar believes sound will beco
  
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• Inside the launch of Marriott’s new loyalty programme

  22-02-2019 08:00
  If you are a frequent traveller, you have more than likely stayed at one of Marriott International’s 6,700 hotels around the world.
  The company operates 30 brands, including Ritz-Carlton, Sheraton, W Hotels and Starwood following its mega-merger in 2016, spanning 130 countries. But despite its size, Marriott’s global marketing officer, Karin Timpone, remains realistic about where the brands fit into the average travellers’ mindset.
  “The interesting thing is even though w
  
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• YouTube fights fires following child exploitation concerns

  22-02-2019 01:00
  YouTube has said it has terminated over 400 channels and got rid of millions of comments following creator, user, and advertiser concerns that the platform was facilitating paedophile networks.Advertisers including
  
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• The risk of no comms strategy: A Huawei story

  22-02-2019 01:00
  A continued inability to adopt a consistent communications strategy has seen the Chinese technology giant, Huawei, become extremely susceptible to political headwinds, while also leaving it unable to respond.Following continued accusations from...
  
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• Outdoor ads could drive customer retention

  22-02-2019 01:00
  Marketers may have overlooked the potential of outdoor advertising as a customer-retention tool, according to a new paper in the Journal of Advertising Research (JAR).In
  
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• Logistics move centre stage in e-commerce

  22-02-2019 01:00
  The tie up announced yesterday between e-commerce companies Rakuten and JingDong (JD.com) to develop an unmanned delivery service in Japan highlights how logistics are becoming ever more important in online shopping – for both retailers and...
  
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• Danone ditches demographics for tribes

  22-02-2019 01:00
  Danone, the French food giant, has made some major changes to the way it approaches segmentation and has seen significant uplifts in campaign metrics as a result.Instead of the usual demographics, the company’s brands now think in terms of...
  
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