Sales & Marketing news

• Papa John's spent millions of dollars on 're-imaging costs' at the end of last year (PZZA)

  26-02-2019 23:13 via feedproxy.google.com
  Papa John's shares were little changed late Tuesday after the company reported quarterly and full-year earnings results. The pizza chain's quarterly profits and revenue both fell short of analysts' expectations.
  The company said it had incurred "special charges" of $25.9 million in the fourth-quarter — and $50.7 million for the full-year — due in part to "re-imaging costs" at nearly all domestic restaurants.
  The report comes less than one month after the company received an investmen
  
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• Fed Chairman Jerome Powell says there are 'conflicting signals and crosscurrents' in the economy

  26-02-2019 21:50 via feedproxy.google.com
  Fed Chairman Jerome Powell reaffirmed a patient approach to interest rate adjustments.
  The Federal Reserve chairman is required to give congressional testimony twice a year.
  Powell is set to return to Capitol Hill Wednesday to appear before the House Financial Services Committee.
  The outlook for the US economy remains solid but new strains have emerged over the last year, Federal Reserve Chairman Jerome Powell said Tuesday.In prepared testimony delivered before the Senate Banking Committee, he r
  
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• Alaska Airlines crew members hospitalized after a suspicious odor forced the plane to turn around (ALK)

  26-02-2019 21:31 via feedproxy.google.com
  A strange smell forced an Alaska Airlines flight to divert on Tuesday. 
  The flight crew was medically evaluated at the airport and taken to a hospital for further evaluation. 
  No passengers reported any symptoms and the airline says the cause of the odor is being investigated.
  Alaska Airlines pilots and flight attendants were taken to the hospital Tuesday as a precaution after a suspicious odor forced pilots to turn the plane around.
  Alaska Flight 1506 returned to Seattle-Tacoma Intern
  
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• Investors in the energy-storage company Tesla is trying to buy for $218 million are suing to block the sale (TSLA, MXWL)

  26-02-2019 20:32 via feedproxy.google.com
  Shareholders of Maxwell Technologies have filed a lawsuit seeking to block the company's acquisition by Tesla.
  The suit accuses Maxwell directors of acting in their own interests when a better offer price could have been received.
  Class-action lawsuits are common in mergers and acquisitions, with nearly all major deals encountering at least one suit.Shareholders of Maxwell, the energy-storage company that Tesla recently announced plans to acquire, are suing to try to block the $218 million deal.
  
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• China's stock market is ripping higher in the middle of a 'all-hands buying' run

  26-02-2019 20:31 via feedproxy.google.com
  China's stock market has gained nearly 20% this year as the US and China have at least temporarily eased their trade tensions through a string of negotiations.
  But Nomura analyst Masanari Takada says China's stock market rally has been led by speculative flows.
  Takada compared some market indexes and concluded that the equity market sentiment in China did not accurately reflect expectations for the future business climate.
  Takada warned that global investors should clam down on China stock
  
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• GE's new CEO played a key role in unlocking a 'win-win' deal with Danaher (GE, DHR)

  26-02-2019 20:30 via feedproxy.google.com
  General Electric said on Monday it would sell its biopharma business to Danaher in a $21.4 billion transaction — Danaher's largest-ever deal. 
  Danaher had approached General Electric last year about buying the biopharma unit, but was rebuffed.
  But this time, Danaher was successful with its pursuit, as its prior CEO Larry Culp had gone over to run General Electric. 
  The conglomerate is undergoing a broad reorganization, first announced last June under former CEO John Flannery; its
  
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• Trump's biggest economic goal once looked like a slam dunk — but now it's looking like it may fall just short

  26-02-2019 20:16 via feedproxy.google.com
  President Donald Trump and his top economic officials promised US GDP growth could sustainably hit or exceed 3%.
  But according to Federal Reserve Chairman Jerome Powell, the central bank's projections show that 2018 GDP growth will come in just shy of Trump's promise.
  The Fed and Wall Street economists also project GDP growth will fall short of the 3% goal in 2019.
  The official release of full-year 2018 GDP growth is scheduled for Thursday.Since the early days of President Donald Trump's time in
  
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• The market's 'smart money' is flooding into industrial stocks — but one Wall Street strategist warns investors are setting themselves up for disaster

  26-02-2019 18:54 via feedproxy.google.com
  Hedge funds are crowding into industrials, according to the top equity strategist for RBC Capital Markets. Those stocks are soaring, but risks to investors are on the rise as well.
  Lori Calvasina says investors could suffer losses if Wall Street's views on industrials shift back to normal or if worries about slower economic growth increase.The so-called smart money is piling into US industrial companies, and one top equity strategist says investors may get crushed when the sector runs out of ste
  
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• How Oral B is using AI, data and smart mirrors to take the brand beyond oral health

  26-02-2019 18:49
  Oral B is showing its smart mirror at Mobile World CongressMirror, mirror, on the wall, how many steps have I walked today and what is my risk of diabetes?
  Perhaps not quite what you’d expect from a brand synonymous with toothbrushes, but Oral B believes it can play a role in people’s lives beyond oral health and is currently developing a number of prototypes to see how it might bring these into the home. The Procter & Gamble-owned brand is showcasing some of these prototypes at
  
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• Mark Ritson: Kraft Heinz is in 57 varieties of trouble

  26-02-2019 17:15
  It’s been an awful week for Kraft Heinz. The giant food conglomerate born from the $49bn merger of Kraft Foods and Heinz four years ago is reeling from a disastrous close to 2018. Last week the company posted a net loss of $12.6bn for the final quarter.
  That is a huge loss by any corporate standard, even the heady numbers that surround Kraft Heinz. It represents around half annual net sales of the company, for example. The financial markets reacted immediately to the news, wiping 27% from
  
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• Try This: Use the power of the bottom right-hand corner

  26-02-2019 16:14
  Why is the finance department so powerful? Does it bring in clients? No. Does it invent new products? No. Does it produce revenue? No. In fact, to every business, the finance team is a cost. Still, it has the CEO’s ear. Why? Because finance leaders create something incredibly powerful: transparency.
  Who has this week’s highest sales? Who’s overspending the budget? Who’s ahead of plan? Finance knows. And that’s why, when finance calls, every CEO listens.
  The power o
  
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• What will it take for a new political brand to succeed?

  26-02-2019 16:13
  The British population may be disillusioned with politics but it will still take something special for people to break traditional voting habits.
  Changing voter loyalty patterns could be the biggest marketing challenge for the new kids on the block, The Independent Group.
  It was formed last week by eight former Labour MPs and three Conservatives, with more MPs indicating they could follow suit. The group has yet to register as a political party, but when it does it must woo those whose pol
  
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• MWC 2019 – Pushing the limit

  26-02-2019 16:00 via warc.com
  At Mobile World Congress, the telecoms industry shows the world the fruits of its research. WARC’s Sam Peña-Taylor shares a view from the limits.
  
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• Click-through rate is well past its sell-by date

  26-02-2019 16:00 via warc.com
  The recent publication of the IAB UK Measurement Tool Kit led to the provocative accusation that some advertisers were ‘clickheads’, relying too heavily on click-through rate as a measure of digital ad effectiveness....
  
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• Marketoonist on cost-cutting and zero-based budgeting

  26-02-2019 15:35
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on cost-cutting and zero-based budgeting appeared first on Marketing Week.
  
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  26-02-2019 10:00 via warc.com
  The recent publication of the IAB UK Measurement Tool Kit led to the provocative accusation that some advertisers were ‘clickheads’, relying too heavily on click-through rate as a measure of digital ad effectiveness....
  
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• Marketing Week meets… Facebook EMEA chief Nicola Mendelsohn

  26-02-2019 08:00
  The post Marketing Week meets… Facebook EMEA chief Nicola Mendelsohn appeared first on Marketing Week.
  
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• Going omnichannel doesn’t mean using every channel

  26-02-2019 02:49 via retailpro.com
      Through the past decade, retailers have worked to create and maintain a digital, omnichannel presence. For most, that has primarily meant improving the connection among their different sales channels, i.e., online with brick and mortar. But today’s retailer …
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• DIY retail: The self-service CX debate

  26-02-2019 02:40 via retailpro.com
      Oh, that elusive “seamless” customer experience. So many retailers are on the hunt for this. Often, they look to modern self-service solutions for help. But the totally automated experience is likely to seldom please every shopper. And while …
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• Omnichannel: The “new” brick & mortar concept

  26-02-2019 02:18 via retailpro.com
      The face of Main Street stores has changed significantly during the last 20 years. Bookstores have been replaced by nail salons, clothing shops are now restaurants and flower shops have made way for pet groomers. Those are the …
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• Why consumers sign up for marketing emails (and why they opt out)

  26-02-2019 01:00 via warc.com
  Consumers report receiving considerably fewer marketing emails following the introduction of the European Union’s rules on data protection and individual privacy.In fact, 2018 saw them sent fewer emails than ever before, the
  
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• The future of TV remains ad-funded

  26-02-2019 01:00 via warc.com
  The scale of television means it continues to be a vital channel for advertisers, and while it may not always be traditional, linear broadcast TV, advertising will remain central to the business model, an industry figure has argued.“You hear...
  
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• South India's advertising potential is growing

  26-02-2019 01:00 via warc.com
  TV is the clear leader in grabbing a greater share of the fast-growing ad market in Southern India, a study from TAM Media Research has revealed.Media outlets in the region are reportedly growing at an at “exponential rate”,
  
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• No belt tightening for China's wealthy as economic growth slows

  26-02-2019 01:00 via warc.com
  Fears about slowing economic growth may be hanging over China’s retail sector, but the country’s wealthy appear relatively untroubled.More than 80% of those defined as “wealthy” (or having an income of at least 150,000...
  
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• Kraft Heinz counts the cost of cutting costs

  26-02-2019 01:00 via warc.com
  A focus on cost-cutting at the expense of brand building and a lack of innovation have left Kraft Heinz lagging behind its rivals and led to $16bn being wiped off its market valuation last week.Laurent Grandet, lead food and beverage analyst at...
  
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• ANA highlights marketing inclusivity struggles

  26-02-2019 01:00 via warc.com
  Room for progress remains in the marketing industry when it comes to achieving true inclusivity, a new report from the ANA Educational Foundation (AEF) has argued.The organisation’s study identified a high degree of alignment between the...
  
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• 10 predictions for the digital marketing landscape in 2019

  26-02-2019 01:00 via warc.com
  2018 was an incredible year for the industry, and was rife with change. From Google's latest updates, the ongoing GDPR compliance rush and associated privacy scandals, to the rise of Amazon as a critical platform for retail, and the link between...
  
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