Sales & Marketing news

• How do you get from unified data to better CX?

  25-02-2019 23:14 via retailpro.com
      What’s the goal of unified commerce? Ultimately, as in everything else you do in retail, unifying commerce should improve customer experience. But how do you get from the technicalities of unifying data and technologies on the backend to …
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• Advancing from unified data to better CX

  25-02-2019 23:14 via retailpro.com
      What’s the goal of unified commerce? Ultimately, as in everything else you do in retail, unifying commerce should improve customer experience. But how do you get from the technicalities of unifying data and technologies on the backend to …
  Continue reading →
  
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• How BMW is using content to ‘enlarge the upper sales funnel’

  25-02-2019 18:21
  BMW believes a mobile-first, content-led approach will help it attract a wider audience and claims the recent relaunch of its website has already increased mobile visitors by 27%.
  Speaking at Mobile World Congress 2019, the German carmaker’s global head of digital marketing, Jorg Poggenpohl, explained how BMW is extending its content beyond automotive to “enlarge the upper sales funnel”, meaning it is now also creating content around lifestyle, design, innovation and fashion.
  
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• Digital ad spend, consumers’ concerns and the mobile industry: 5 killer stats to start your week

  25-02-2019 15:54
  1. US digital ad spend will surpass traditional in 2019
  US digital ad spending is predicted to exceed traditional ad spending this year, growing 19% to $129.3bn and totalling 54.2% of all US ad spending.
  Mobile will continue its dominance, accounting for more than two-thirds of digital ad spending, at $87.1bn.
  While digital is growing, other sectors are in decline. Directories such as Yellow Pages will take the biggest hit, down 19% this year. Print will see an 18% decline and TV is also predic
  
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• Unilever increases investment in marketers as it shifts from ‘big’ to real-time campaigns

  25-02-2019 14:52
  Unilever is increasing its investment in its marketing people and in digital marketing as it moves away from big ad campaigns to manage campaigns in real-time.
  Speaking at the Consumer Analyst Group of New York conference over the weekend, Unilever’s CFO Graeme Pitkethly, said that since 2016 the cost of the marketing department as a proportion of its total people cost has gone up. That increased investment has come as Unilever increases its spend on media and digital channels, which are
  
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• Vodafone to refocus on its customers as it looks to take ‘pivotal’ role in digital society

  25-02-2019 14:13
  Vodafone is ramping up its focus on strategic partnerships to help it get products to market quicker and at a lower cost as part of a refreshed strategy the telecoms giant hopes will improve the lives of one billion people and halve its environmental impact.
  “The first part of that involves really focusing on our customers and driving a deeper customer engagement,” new CEO Nick Read said during a keynote interview at Mobile World Congress this morning (25 February).
  “We need t
  
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• WPP, Gap, Channel 4: Everything that matters this morning

  25-02-2019 08:50
  WPP making ‘good progress’ despite profit plunge
  WPP is on track to deliver its transformation plan, according to CEO Mark Read, despite profits plunging by 30.6% to £1.46bn during 2018.
  Last year, the advertising giant’s billings rose 0.4% to £55.8bn, however revenue dropped 1.3% to £15.6bn and EBITDA fell 8.8% to £2.3bn. WPP, which is in the midst of a three-year turnaround plan, spent a total of £302m on restructuring and transformation costs i
  
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• Nike, TfL, YouTube: Everything that matters this morning

  25-02-2019 08:50
  TfL junk food ad bans comes into effect
  The ban on advertising junk food on London’s transport network comes into force today as part of Mayor Sadiq Khan’s attempt to tackle child obesity.
  The ban includes advertising on the London Underground and at bus stops across the capital. It includes food and non-alcoholic drinks that are high in fat, salt and sugar according to Public Health England guidelines. That means the ban will impact products such as sugary drinks, chocolate and che
  
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• Kellogg’s, Citymapper, Ted Baker: Everything that matters this morning

  25-02-2019 08:50
  Kellogg’s to give its cereal boxes a makeover
  From Kellogg’s Corn Flakes to Crunchy Nut and Coco Pops, the company has revealed plans to redesign its cereal boxes in Europe, marking the largest portfolio-wide revamp in the company’s 113-history.
  Kellogg’s says the new look will be instantly recognisable and will “reflect the naturalness of the food and the heritage of the Kellogg story” while adapting to the changing nature of the business and evolving consum
  
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• Bud Light, Primark, Laura Ashley: Everything that matters this morning

  25-02-2019 08:50
  Twinings and Primark owner warns of ‘terrible consequences’ of a no-deal Brexit
  Associated British Foods, which owns brands including Kingsmill, Ryvita and Twinings, as well as Primark, has warned a no-deal Brexit will lead to “severe disruption” and food shortages.
  The company’s finance director John Bason says it’s unbelievable that leaving the European Union without a deal in place is still an option as it will result in the “real possibility of food
  
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• BBC, ITV, M&S: Everything that matters this morning

  25-02-2019 08:50
  BBC and ITV to launch Netflix rival
  The BBC and ITV are in the “concluding phase of talks” over a streaming service to rival Netflix.
  The two broadcasters have agreed a joint vision for the service, to be called BritBox, which they intend to launch by the end of 2019.
  BritBox would feature only British boxsets and original series. The service would have both classic television shows as well as new commissions from British production companies specifically created for BritBox.
  Caroly
  
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• Hack your commute: Brush up on global trends

  25-02-2019 08:00
  Do you know how many iPhones Apple sold in the first quarter of 2018? The answer is 64.52 million. How about the average OPEC crude oil price in 2018? No? It was $69.42 per gallon. Or which country has the most expensive Big Mac? Switzerland, of course, at $6.54.
  In your defence, you might argue that you had no need to know any of these things, but depending on your industry sector, product category and geographical markets, any one of these data points – or others of seemingly rando
  
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• Avon plans to take on direct-to-consumer rivals by becoming a ‘high touch, high tech’ business

  25-02-2019 08:00
  Avon is ramping up its speed to market to take on the DTC players.The original direct-to-consumer beauty brand, US giant Avon is in the midst of an intense period of brand rejuvenation and digital transformation.
  Starting out in 1886 with the ambition of giving women the ability to earn an independent income, Avon pioneered a model of direct selling via local representatives which has grown into a network of five million women across more than 50 markets.
  Yet, despite boasting 90% name recogniti
  
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• Under Armour innovates to compete in Asia

  25-02-2019 01:00 via warc.com
  Under Armour, the US sportswear and casual clothing brand, views Asia as a key growth market and has adopted a “consumer-centric” approach to win over more shoppers as it seeks to ramp up the challenge to its larger rivals, adidas and...
  
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• Price disruption: The impact of retailer alliances on pricing and what this means for brands

  25-02-2019 01:00 via warc.com
  Flux in the retail sector is nothing new, but we’ve seen unprecedented changes in the industry in recent times. The proposed merger between Sainsbury’s and Asda sent shockwaves throughout the industry last year, while Tesco joined...
  
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• Personalisation is top issue for travel marketers

  25-02-2019 01:00 via warc.com
  Almost half (46%) of travel industry marketers regard the delivery of personalised ads and offers in real-time as the top challenge for the year ahead, according to a new survey that also highlights growing budget allocation for digital advertising....
  
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• Keith Weed, a life in marketing

  25-02-2019 01:00 via warc.com
  Ahead of his appearance on the editor’s stage on the morning of day two of Marketing Week...
  
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• It’s time to unlock the cross-channel value of sports sponsorship

  25-02-2019 01:00 via warc.com
  For years, brands have struggled to accurately calculate the exposure and value they get from their sports sponsorship investments. But today, this struggle is being exacerbated further by radical changes in the nature of sports consumption...
  
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• How Disney triumphed with 'Black Panther'

  25-02-2019 01:00 via warc.com
  The Walt Disney Co., the entertainment company, successfully leveraged its own unique marketing assets and a truly holistic communications strategy in order to turn “Black Panther” into a box office triumph.Theresa Cross, VP/marketing...
  
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• Host/Havas Sydney and BBDO top the WARC Creative 100

  25-02-2019 01:00 via warc.com
  A campaign by Host/Havas Sydney that found a novel way to address the problems of mass tourism tops the WARC Creative 100 rankings announced today, while BBDO Worldwide heads the networks table for a thirteenth consecutive year.The
  
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• Disney's marketing playbook for 'Black Panther'

  25-02-2019 01:00 via warc.com
  The Walt Disney Co., the entertainment company, successfully leveraged its own unique marketing assets and a truly holistic communications strategy in order to turn “Black Panther” into a box office triumph.Theresa Cross, VP/marketing...
  
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• Brand content: B+, must do better

  25-02-2019 01:00 via warc.com
  Brand content is falling “massively short” of consumer expectations, according to Havas Group, failing to engage and achieve cut through in a crowded media environment.The agency’s latest
  
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• Apple and Goldman Sachs plan smart credit card

  25-02-2019 01:00 via warc.com
  Tech giant Apple is reportedly planning to launch a new credit card with investment bank Goldman Sachs that would link users to new smart features on the iPhone.First reported
  
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