Sales & Marketing news

• How messaging bridges the chasm between brands and customers

  30-10-2018 16:46
  The post How messaging bridges the chasm between brands and customers appeared first on Marketing Week.
  
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• Efficiency versus effectiveness: Why marketers need to move beyond ROI

  30-10-2018 16:12
  Return on investment (ROI) has become a key measure for businesses looking to determine the success of their marketing spend. And it can be a “sensible” measure of performance, according to marketing effectiveness consultant Peter Field.
  However, there is a risk that by looking at ROI alone, marketers focus on marketing efficiency rather than marketing effectiveness. According to Mark Ritson, speaking in the next instalment of our video series on marketing effectiveness, created in
  
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• Coca-Cola puts focus on scaling new brands to drive growth

  30-10-2018 15:53
  Coca-Cola has created a Global Ventures group to help scale new brands and identify opportunities to get “maximum value out of acquisitions” as the company looks to reduce its reliance on its core fizzy drink brands.
  Speaking on a call to investors today (30 October), CEO James Quincey acknowledged that the company was “not as fast as we would like to be” in terms of scaling new brands across the world.
  The drinks company appointed its chief people officer, Jennifer Mann
  
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• Very.co.uk helps parents find their children’s gift: The Marketing Week Christmas blog 2018

  30-10-2018 14:18
  30 October: Girl fulfills space dreams after Very.co.uk helps parents find the right gift
  Parents are invited to do some future-gazing in Very.co.uk’s Christmas campaign with a heart-warming video about finding the gift that helps children find their gift.
  The animated film, created by St Luke’s, opens with a young girl playing with her toy rocket (that’s right, girls like rockets too) before following her journey through life as her interest in the universe and space travel g
  
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• Save the Children warns Christmas jumpers should be ‘worn responsibly’: The Marketing Week Christmas blog 2018

  30-10-2018 14:18
  6 November: Save the Children warns Christmas jumpers should be ‘worn responsibly’
  Save the Children is promoting its annual Christmas Jumper Day with an ad, created by adam&eve DDB, that warns the clothing must be worn responsibly.
  To demonstrate why, the campaign features people who have not fully thought through whether wearing a Christmas jumper is appropriate. One is a fitness instructor leading a spin class; another is a dentist; while a third is a policeman on a stakeout.
  
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• Marks & Spencer asks the nation to pick their #MyMarksFave food: The Marketing Week Christmas blog 2018

  30-10-2018 14:18
  This year, we’ve travelled the length and the breadth of the country to ask the nation what their M&S Christmas Favourite is. What’s your favourite M&S food? Join the conversation using #MyMarksFave pic.twitter.com/QqNkLHGwY7
  — M&S (@marksandspencer) November 8, 2018
  8 November: Marks & Spencer asks the nation to pick their #MyMarksFave food
  What better way to work out what’s the nation’s favourite Chirstmas food than to travel the length and breadt
  
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• Lego transports children to imaginary worlds with first global Christmas campaign: The Marketing Week Christmas blog 2018

  30-10-2018 14:18
  5 November: Lego debuts first global Christmas campaign
  Lego’s first ever global Christmas advert hits UK TV screens today, looking to show how Lego can transcend the limitations of a plastic building block and ignite the even the wildest of wishes of the imagination.
  From space jets to a high speed police chase, the 60-second spot – set to Strauss’s Blue Danube Waltz – features children from all over the world unwrapping their Lego gifts before being transported to anot
  
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• JD launches biggest ever Christmas campaign: The Marketing Week Christmas blog 2018

  30-10-2018 14:18
  7 November: JD launches biggest ever Christmas campaign
  JD has turned to celebrities such as boxer Anthony Joshua, Manchester United footballer Jesse Lingard and US actor Jaden Smith to give its Christmas campaign some start power.
  The film featuring the stars will air on TV in the UK, France, Holland, Spain, Italy and Ireland, as well as cinemas in Malaysia and Singapore. Campaign imagery will be used in stores and in out-of-home, while social media will be used to amplify its reach.
  Stephen W
  
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• Fortnum & Mason celebrates 300 Christmases with first ever film: The Marketing Week Christmas blog 2018

  30-10-2018 14:18
  1 November: Fortnum & Mason unveils first Christmas film
  Fortnum & Mason is celebrating having been around for more than three centuries’ worth of Christmases with its first ever festive film as part of its Masters of Merry campaign.
  Looking to showcase the momentous change that has happened over the past 300 years, as well as celebrating the “merriment and magic” of Christmas, the 45 second film is a mix of original archive footage and live footage of Christmas produc
  
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• Amazon brings back the singing delivery boxes in festive push: The Marketing Week Christmas blog 2018

  30-10-2018 14:18
  3 November: Amazon boxes sing Jackson Five
  Amazon has brought its singing boxes back for a second year, giving their rendition of that renowned festive classic (…) Can You Feel It.
  Throughout the ad – which will run in 30-, 60-, and 90-second spots – people (and dogs) who have “embraced the spirit of Christmas” are able to see the magic of the boxes come to life.
  And for the first time, Amazon is letting its hardworking delivery drivers and warehouse workers see t
  
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• Amazon boxes sing Jackson Five: The Marketing Week Christmas blog 2018

  30-10-2018 14:18
  3 November: Amazon boxes sing Jackson Five
  Amazon has brought its singing boxes back for a second year, giving their rendition of that renowned festive classic (…) Can You Feel It.
  Throughout the ad – which will run in 30-, 60-, and 90-second spots – people (and dogs) who have “embraced the spirit of Christmas” are able to see the magic of the boxes come to life.
  And for the first time, Amazon is letting its hardworking delivery drivers and warehouse workers see t
  
  Read more

• Aldi brings back Kevin the Carrot, again: The Marketing Week Christmas blog 2018

  30-10-2018 14:18
  2 November: Aldi brings back Kevin the Carrot, again
  Aldi is teasing its Christmas marketing campaign for 2018, releasing a 40-second trailer that reveals its festive mascot, Kevin the Carrot, is back for the third time.
  In the spot, created by McCann, Kevin is featured driving a lorry that looks suspiciously similar to the Coca-Cola Christmas truck. But he finds himself in trouble once again when the lorry is knocked off course by an avalanche, leaving Kevin teetering on the edge of a cliff.
  C
  
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• Marketoonist on the marketing ivory tower trap

  30-10-2018 10:39
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on the marketing ivory tower trap appeared first on Marketing Week.
  
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• From missionary to mind-blowing: How adult brands are looking to spice up marketing

  30-10-2018 08:00
  Sex sells, as the age-old saying goes. But selling sex isn’t always quite so easy, especially in the UK, where the mere mention of sex toys, lube and blindfolds is enough to send heads diving under the covers. Compared to the rest of Europe, where Germany is the drunk uncle that isn’t afraid to say what he thinks at Christmas, Britain is a prude.
  And due to strict rules around advertising these sorts of items on TV, outdoors and across the web, marketing adult products to the masses
  
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• Major brands vow to fight plastic pollution

  30-10-2018 01:00 via warc.com
  Brands representing 20% of the plastic packaging produced globally are among signatories to a new United Nations commitment to eradicate plastic waste and pollution.The
  
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• India's smartphone market set to double in four years

  30-10-2018 01:00 via warc.com
  India’s smartphone market continues to record powerful growth, new data shows, with Chinese handset brands dominating the market by sales.Consultants EY forecast the number of smartphone users will
  
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• Fitting CTV into the media mix

  30-10-2018 01:00 via warc.com
  The continuing rise of connected TV (CTV) is presenting brands with a conundrum – while the audiences are growing at rates that can’t be ignored, there remain several core challenges around measurement, ad frequency and goals.In...
  
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• Clear strategies drive data success

  30-10-2018 01:00 via warc.com
  The data ecosystem in Asia-Pacific markets is less developed than in the US or Europe, which makes it more complex and difficult for marketers to execute plans, but a simple framework-based strategy can help brands put the fundamentals in place.A...
  
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• Brands need to build a 'common knowledge'

  30-10-2018 01:00 via warc.com
  The long-term success of brands is being put at risk as a focus on delivering individual relevance leads to the neglect of the creation of ‘common knowledge’, according to a leading planner.Writing for WARC, Gareth Price, a global...
  
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• Amex equips marketers to tackle disruption

  30-10-2018 01:00 via warc.com
  American Express, the financial services provider, has tested a “learning curriculum” in a bid to empower its marketers at a time of disruption across the industry.Elizabeth Rutledge, the CMO of American Express, discussed this subject...
  
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• 2019 WARC Awards open for entries

  30-10-2018 01:00 via warc.com
  The WARC Awards 2019, WARC’s global awards scheme searching out next-generation marketing effectiveness, is open for entries from today.The WARC Awards reward work entered into four categories, each one with its own judging panel and set of...
  
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