Sales & Marketing news

• How LADbible got people to fight plastic pollution by creating a country

  26-10-2018 16:22
  Reducing plastic waste has been high on the agenda for businesses this year, many of which were shocked into action after seeing the BBC’s Blue Planet II.
  But LADbible was ahead of the curve when it launched its social responsibility campaign ‘Trash Isles’ last year, which aimed to empower young people to lobby the United Nations to acknowledge the issue.
  There is now so much plastic waste that an area the size of France has formed in the Pacific Ocean off the coast of Hawaii.
  
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• Asos, John Lewis, Aunt Bessie’s: 5 things that mattered this week and why

  26-10-2018 16:13
  Asos brings loyalty scheme to a close
  Asos decided to scrap its A-List loyalty programme this week in a supposed necessary move to allow it to get to work on rewarding its customers “even better”.
  The online retailer said the four-and-a-half year old scheme had failed to engage customers, who preferred its Premier Delivery service instead.
  As far as loyalty schemes go, this one was basic (similar to Boots’s Advantage card) but it wasn’t bad. And it doesn’t mean tha
  
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• Should brands have a voice on society’s big issues?

  26-10-2018 13:50
  Do consumers really want brands to take a stand when it comes to the defining issues of the day? More marketers than ever are making bold political moves in their communications based on the belief that they do, though the risk-averse approach of staying quiet still wins out for many others.
  YouGov set out to explore this very issue in its latest whitepaper, ‘The social voice of brands’, and here’s a taste of what it found.
  READ MORE: Click here to download the report
  Consumers
  
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• The value of an IPA Effectiveness Award

  26-10-2018 12:00
  Multiple Gold IPA Effectiveness Award winner Tom Roach, Head of Effectiveness at BBH London, shares a personal perspective on the value of writing an IPA Effectiveness entry, and reveals the top 20 IPA case studies on WARC.
  
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• The impact of digital adspend on company value

  26-10-2018 02:00
  The share of adspend taken by digital media has a discernible positive relationship with company value, albeit only to a certain point, according to a study published in the Journal of Advertising Research (JAR).Judy Ma and Brian Du, both from...
  
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• How to resist insurgent brands

  26-10-2018 02:00
  Many big brands are feeling the heat from a new kind of competitor: the smaller, younger, quicker upstart brand. But big brands can hold their position by being sober about the threat, being consistent and confident in their fame, and by being...
  
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• Grab and Mastercard launch prepaid cards for SE Asia

  26-10-2018 02:00
  Grab, the Singapore-based ride-hailing firm, has joined forces with Mastercard to launch prepaid cards tailored to Southeast Asia, in a move widely viewed as the largest digital payments push in the region to date.Southeast Asia is home to about...
  
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• Baidu challenges Google with new AI translator

  26-10-2018 02:00
  Internet giant Baidu, operator of the largest search engine in China, plans to launch a new tool powered by artificial intelligence (AI) that it claims can translate languages in real time.Its new simultaneous translation system will be showcased...
  
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• Apple's subscription TV platform will debut in 2019

  26-10-2018 02:00
  It may be just a matter of months before Apple launches a TV subscription service that could make the US tech giant a serious competitor to Netflix and Amazon Prime Video.According
  
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• Amazon works on sharing detailed data with advertisers

  26-10-2018 02:00
  Advertising is the fastest growing business segment for Amazon and the e-commerce giant is reportedly looking into scaling up that side of its operations by sharing more of its data with brands and agencies.Multiple agency sources, described as...
  
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• ‘This Girl Can’ tackles inequality as it vows to ‘leave no woman behind’ in new push

  26-10-2018 01:01
  Sport England is bringing back its hugely successful ‘This Girl Can’ campaign with a renewed focus on reaching women that failed to be inspired to take up exercise in the first three years of the campaign.
  Research conducted by the government organisation found that despite inspiring almost three million women to take up physical activity since the campaign’s launch in 2015, it hasn’t reached all women “to the same level”. For example, 33.5% of women in lower
  
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