Sales & Marketing news

• Currys ‘upgrades’ Victorian Christmas with modern tech

  01-11-2018 20:30
  Currys PC World wants to show the “transformative power” of technology in its 2018 Christmas campaign, which features Victorians using a selection of gizmos and gadgets to give their festive frolics a modern-day twist.
  From carol singers using tablets in place of hymn books, to a woman using a voice assistant to play Christmas tunes to her house guest, various scenes of festive traditions have been created to show how technology can “upgrade” Christmas.
  Created by creati
  
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• It’s survival of the fittest in the burgeoning wellness sector

  01-11-2018 17:38
  In an industry reported to be worth over $4.2trn and growing exponentially, better informed, better educated and more empowered consumers are making their physical and mental health a priority. This has transformed the way they engage with brands and businesses.
  It’s a trend that’s set to continue: 74% of consumers aged 18 to 34 say it’s important for brands to embrace wellness as part of their core mission, with 62% believing that all brands will need a wellness component to s
  
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• YouGov Ad of the Month - US: Humana

  01-11-2018 17:00
  This month, Humana is the brand that achieved the biggest rise in its Ad Awareness in the US.
  
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• YouGov Ad of the Month – UK: Cadbury Roses

  01-11-2018 17:00
  This month, Cadbury Roses is the brand which has achieved the highest uplift in its Ad Awareness in the UK.
  
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• YouGov Ad of the Month – Malaysia: Shokubutsu

  01-11-2018 17:00
  This month, toiletries brand Shokubutsu is the brand which has achieved the highest uplift in its Ad Awareness over the past month.
  
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• Recommended reading: Brands in a post-truth world and developing a ‘digital spine’

  01-11-2018 16:29
  The Post-Truth Business: How to rebuild brand authenticity in a distrusting world
  By Sean Pillot de CheneceyIn a post-truth world defined by mistrust, the connections between brands and consumers are increasing becoming severed. Now insights and brand strategy expert Sean Pillot de Chenecey argues that to strengthen engagement in a fractured world brands need to close the credibility gap if they want to play an authentic role in consumers’ lives. Covering everything from conscious capital
  
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• How is market research evolving in a digital, AI-led marketing world?

  01-11-2018 15:06
  The world today is exceedingly digital, especially with the internet, smartphones, the internet of things and machine learning playing a major role in connecting people and brands alike. Global smartphone penetration is expected to reach 40% by 2020 – a truly staggering figure in terms of a sheer number of people with smartphones.
  According to Smart Insights, every 60 seconds we make 3.8 million Google searches, send almost 30 million WhatsApp messages, post 448,800 tweets, upload 65,
  
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• Sol revisits its roots as it looks to cement itself in the ‘sunshine beer’ market

  01-11-2018 09:00
  Sol Beer is championing the sun in its new marketing campaign as part of a shift in positioning that the Mexican beer brand hopes will establish its position as a major player in the ‘sunshine beer’ market.
  Joined by the likes of market leader Corona, alongside Modelo and Samigal, the sub-category plays host to easy-drinking lagers, usually served in transparent bottles, from exotic origins.
  Speaking to Marketing Week, Alessandro Manunta, portfolio development manager at Heineken In
  
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• Meet the fitness brands tackling fat phobia and industry intimidation

  01-11-2018 08:00
  The fitness industry isn’t exactly renowned for championing inclusivity. You only need to skim through a couple of pages of highly toned models in a health magazine to work that out.
  Many brands claim to adopt inclusive branding and practices, but lots of sportswear giants are either ignoring or struggling to cater for an audience that doesn’t fit the fitness model or athlete mould.
  Last year, a study by international lingerie brand Bluebella, which drew on data from the NHS and Off
  
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• The ASA warns it needs more industry support to effectively regulate online ads

  01-11-2018 01:01
  The Advertising Standards Authority has warned that how it is funded and works with industry will need a rethink if it is to successfully regulate advertising, particularly online ads, in the future.
  Speaking to Marketing Week ahead of the launch of its five-year strategy, the ASA’s CEO Guy Parker says there needs to be a “stepchange” over the next five years in how it regulates online ads as consumers spend more time online and advertisers increasingly target them there. For
  
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• UK brands lag European rivals over AI introduction

  01-11-2018 01:00
  British and European brands see AI as a vital part of personalising the customer experience – but the UK is behind its Euro business competitors when it comes to implementation, new research shows.Nine out of 10 UK companies surveyed by...
  
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• The rocky road to sport's streaming future

  01-11-2018 01:00
  Sports rights are no longer the preserve of TV broadcasters, as new players tap into this market as a way of attracting and engaging consumers, but some are finding the process more straightforward than others.For example, Amazon Prime, the...
  
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• P&G's Pritchard urges marketers to tackle social issues

  01-11-2018 01:00
  Marketers could unlock significant growth opportunities if they assist in efforts to address various forms of social inequality, according to Marc Pritchard, Procter & Gamble’s chief brand officer.“Why do we need to use our brands...
  
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• For most Americans, cable TV is just unaffordable

  01-11-2018 01:00
  Cord-cutters have long been a murky bunch, characterised by an aversion to traditional media and a desire to go digital, but a new Hollywood Reporter/Morning Consult poll suggests that many Americans simply find the cost of cable too high.As many...
  
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• Facebook's political ads rules 'easily manipulated'

  01-11-2018 01:00
  A probe by VICE News reporters has claimed that one of Facebook’s key tools to increasetransparency over political ads actually allows anyone to “lie about who is paying for a political ad”.The investigation,
  
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• Brand values need a rethink

  01-11-2018 01:00
  Building ‘operating principles’ for brand strategy over ‘brand values’ can offer more flexibility to marketers and offer measurable and actionable goals rather than vague value statements, according to a leading planner. ...
  
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• Asia's 'affluencers' can make or break a brand

  01-11-2018 01:00
  There’s a new breed of affluent and influential consumers who every brand should want as advocates, according to new research from Ipsos.‘Affluencers’, the research firm says, are wealthy and successful people with refined...
  
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