Sales & Marketing news

• The benefits of taking control of the creative process

  29-10-2018 18:38
  The post The benefits of taking control of the creative process appeared first on Marketing Week.
  
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• Government targets Facebook and Google with digital ad tax

  29-10-2018 18:29
  The UK government is to introduce a tax on digital tech giants such as Amazon and Google that would effectively tax UK digital ad sales.
  Speaking as part of the 2018 Budget, Chancellor Philip Hammond said tech giants that are profitable and have at least £500m in global revenue would be taxed 2% on the money they make from UK users. It is expected to generate more than £400m a year and will come into effect in April 2020.
  Hammond added that the tax would be applied to &ldq
  
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• P&G's Pritchard doubles down on the importance of sustainability

  29-10-2018 17:00 via warc.com
  Sustainability is a point of focus for the world’s biggest advertiser. WARC's Geoffrey Precourt explores how P&G’s chief brand officer is working with the ANA and Cannes Lions to make it an industry priority, too.
  
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• ‘Customer experience is as much about perception as reality’

  29-10-2018 16:28
  In the early 2000s, the management at Houston airport was dismayed by the number of passenger complaints it was receiving.
  The main issue was delays at the baggage carousel: by this point passengers were often at the end of their tether and even trivial delays tested their patience.
  In response, the airport approved a hefty budget for more baggage handlers. At first, the cash looked well spent as waiting times dropped to eight minutes, about average for an airport. But complaints remained stubbo
  
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• How Very.co.uk ‘won’ Black Friday

  29-10-2018 15:47
  For Very.co.uk, Black Friday is the biggest retail opportunity of the year. Worth more than £2bn to the UK retail industry, it is when 30% of Christmas shoppers buy at least one present and accounts for 18% of the year’s total ecommerce sales, according to the company.
  Yet that opportunity also provides challenges. Brands looking to advertise around the event face stiff competition online as the price of search terms rocket, Facebook feeds become cluttered with promotions and email
  
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• Customer journeys, personalisation, shopping abroad: 5 killer stats to start your week

  29-10-2018 14:41
  1. The majority of businesses can’t orchestrate customer journeys at scale
  Just 13% of businesses have the ability to orchestrate customer journeys at scale, while 63% of brands say they’re unable to take immediate action on available customer data.
  Despite this, brands recognise the need to act quickly and focus on improving their knowledge of the customer, with 50% of those surveyed expecting to increase spend on ‘journey analytics’ and orchestration by more
  
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• Customer journeys, personalisation, online grocery: 5 killer stats to start your week

  29-10-2018 14:41
  1. The majority of businesses can’t orchestrate customer journeys at scale
  Just 13% of businesses have the ability to orchestrate customer journeys at scale, while 63% of brands say they’re unable to take immediate action on available customer data.
  Despite this, brands recognise the need to act quickly and focus on improving their knowledge of the customer, with 50% of those surveyed expecting to increase spend on ‘journey analytics’ and orchestration by more
  
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• Hunches and the profit warning: challenges to adapting the media mix

  29-10-2018 13:00 via warc.com
  Marketing leaders have a responsibility to invest in the best possible media mix, but that is never easy. At a WARC roundtable held in London, senior marketing figures explored the barriers to adaptation.
  
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• Kellogg, Channel 4, BBC: Everything that matters this morning

  29-10-2018 08:40
  Channel 4 picks Leeds as its new ‘national HQ’
  Channel 4 has picked Leeds as the location of its new ‘national HQ’, while Britsol and Glasgow will host its two new creative hubs. The moves are part of its 4 All the UK strategy, launched in March, which aims to significantly increase how much the broadcaster spends across the UK and increase commissions from areas outside London from 35% to 50% by 2023.
  The new locations will home to 300 Channel 4 jobs when fully establis
  
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• Ikea, Debenhams, Ryanair: Everything that matters this morning

  29-10-2018 08:40
  Ikea champions diversity in holiday campaign
  Ikea US is championing diversity in this year’s holiday advert by showcasing families of various ages and ethnicities.
  The 60 and 30-second spots which adhere to the tagline, “our holidays don’t all look the same, maybe that’s what makes us great”, features families celebrating both Hanukkah and Christmas while others are seen eating their version of a traditional holiday meal whether it be noodles or hot coco.
  Christine
  
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• Ikea, Apple, Spotify: Everything that matters this morning

  29-10-2018 08:40
  Ikea to roll out smaller format stores beyond London
  Ikea is planning to roll out its city centre store format to other locations across the UK following the success of its debut London site. The new store format, which opened in October, allows shoppers to browse items and plan their interior design without visiting a large out-of-town location.
  UK and Ireland CEO Javier Quinones described the store on Tottenham Court Road – known as a Planning Studio – as a “learning ex
  
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• Amazon, Facebook, Next: Everything that matters this morning

  29-10-2018 08:40
  Amazon launches ‘try before you buy’ fashion service
  Amazon Fashion has launched Prime Wardrobe, its ‘try before you buy’ shopping service, which allows Prime members to order items with no upfront charge and have them delivered for free. Users can then try items on at home and only pay for the pieces they decide to keep.
  There are thousands of fashion products available as part of the service, which covers women’s, men’s and children’s clothing, shoes,
  
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• Amazon, BP, Wagamama: Everything that matters this morning

  29-10-2018 08:40
  WACL calls to end ‘leadership gap’ in marketing 
  Women in Advertising and Communications London (WACL) is calling on the industry to tackle gender inequality in senior roles.The networking organisation partnered with LinkedIn and found that women only make up 36% of leadership roles in marketing and communications despite comprising of 50% of the workforce in the UK.
  This 14% “leadership gap” had led WACL to launch a guide on how to increase women in senior roles. T
  
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• Helen Tupper: Remember to put the ‘care’ into career

  29-10-2018 08:10
  As a manager, I’ve always felt proud of the teams I’ve built and how I help the people in those teams to grow. While there is an awful lot for me to develop as a leader, developing teams and people is a ‘super strength’ for me, and one of my most important motivators at work.
  Recently, someone asked me what my management process was and how I was able to develop personal commitment from my team. I struggled to define anything more articulate than ‘I listen and I ca
  
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• Instagram to reality: How Olivia Burton is bringing the brand to life on the high street

  29-10-2018 08:00
  Step inside Olivia Burton’s new flagship store in the centre of Covent Garden and you’re probably going to want to take a photo. It has been designed that way deliberately, of course: to be immersive, engaging, and perhaps most importantly, “Instagrammable”.
  But the fashion accessory brand, known for its nature-themed watches, doesn’t just want people to come in-store, browse and leave. It wants people to stay there and “experience” the brand. And there
  
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• Richemont and Alibaba unveil global partnership

  29-10-2018 01:00 via warc.com
  Richemont, the Swiss luxury goods group, has formed a strategic partnership with Alibaba, the Chinese e-commerce giant, in a move that has the potential to shake up the global luxury industry.The two companies
  
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• Online shoppers are more demanding about deliveries

  29-10-2018 01:00 via warc.com
  As the holiday shopping season approaches, retailers will be cheered by a new survey that finds more consumers are making online purchases each week, yet, as sales volumes rise, that presents challenges with customer satisfaction about deliveries. ...
  
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• How marketers can avoid common data mistakes

  29-10-2018 01:00 via warc.com
  Good quality, meaningful and actionable data can serve to make marketers smarter about their business in many ways, but many brands make the same common mistakes, according to two experts from Facebook.Amit Chaubey and Sachin Sharma – senior...
  
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• Consumers often view non-safe ads as intentional

  29-10-2018 01:00 via warc.com
  Brand safety is one of the top concerns for the advertising industry, but just how seriously the issue should be taken is reinforced by a new survey that found many consumers regard the placement of ads next to non-safe content as intentional.That...
  
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• BBC must do more to attract young audiences

  29-10-2018 01:00 via warc.com
  The BBC, the UK’s public broadcaster, must do more to engage with younger audiences, an official report has warned after finding that increasing numbers of young people are switching to commercial broadcasters and streaming services. ...
  
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• ANA and Cannes Lions drive change with CMO Growth Council

  29-10-2018 01:00 via warc.com
  The CMO Growth Council, a group formed by the Association of National Advertisers (ANA) and Cannes Lions, is seeking to help marketing become what Marc Pritchard, Procter & Gamble’s chief brand officer, calls a "complete, integrated...
  
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